Why You Should Start A Podcast

Why You Should Start A Podcast


– On today’s episode,
we’re talking all about why you should start a podcast and when maybe you shouldn’t. Let’s get to it. (upbeat rock music) Hey there, my name is Adam Erhart, Modern Marketing Strategist and welcome to The Modern Marketing Show where we help you make
marketing that matters. And on today’s episode,
we’re talking all about why you should start a podcast and of course, maybe when you shouldn’t. And this is a pretty
popular topic these days especially as audio marketing
is growing in popularity. Now the reason audio marketing
is growing in popularity is due to a number of different reasons. But the main one is the fact
that it’s just so easy now to go out there and to
consume audio marketing. Especially as you and your
customers and your clients become busier and busier. After all, it’s hard to read a blog or to watch a video when
you’re driving in the car, at least, you really shouldn’t be. And it’s hard to read
a blog or read a book or even watch a video when
you’re on the treadmill or lifting weights at the gym. Again, you probably shouldn’t be. And if you’re doing house
work around the yard or you’re outside, or
you’re going for a run or you’re biking or anything like that. Again, kinda hard to watch
a video and read a blog. But audio, well, you can
multitask with audio. You can have it go into your ears as you keep your hands free and you’re free to do
almost anything else. And this is the reason that people, specially busy people
are tending to gravitate more towards audio content
now than ever before. But I’m getting out of myself, well get to that in just a second. First, let’s cover the big topic of when you should not start a podcast. First of all, there’s a
ton of advice out there and everybody’s preaching, why
you need to start a podcast. Myself included, and in this video. But that doesn’t necessarily mean it’s the right choice
for you or your business. First of all, when it
comes to content marketing, and creating content in general, you got a number of
different options available. You have the text-based
content like a blog or an article or a book
or anything like that. You’ve got video content
like I’m doing here or anytime you’re
recording any form of video that basically requires someone to watch to get the full level and full level of engagement out of it. And then, of course,
you’ve got audio content which is gonna be anytime
that you’re listening to something like an
audiobook or a podcast, or radio or anything like that. The beauty of having these different content modalities
available is it allows you to choose which one is
best suited for you. Because at the end of the day, the best type of content marketing is the type of content marketing that you’re actually gonna wanna create. And that you’re actually gonna commit to. This means, if you simply hate writing, well, then obviously text-based marketing isn’t gonna be the best one for you. And if the thought of being on video or creating video sounds
overwhelming or terrifying, well, obviously you’re
not gonna wanna stick with the video marketing strategy. And that will bring us to the last point of if you simply hate
the way your voice sounds or you hate talking or you
hate interviewing people or anything like that. Well, obviously audio
content or doing a podcast or anything like that isn’t gonna be the best choice for your business. Alright, so now that we’ve
got all of that covered, let’s move in to why you
should start a podcast. If you can get yourself over the hurdles of getting out there and
recording some audio content. The number one reason why you probably want to start a podcast is because it is incredibly underpriced attention. What this means is when
we compare podcasting to other forms of marketing. Whether it’s content
marketing or paid media like Facebook ads or YouTube
ads or anything like that. The cost to get your message
in front of your audience is incredibly cheap. And incredibly cost effective. Now, obviously there are costs involved, like the time it takes
to record a podcast, the editing and mastering
and all of the work that goes into that type of thing. But when you consider all those costs, it’s still really cheap to get it in front and get it into your customer’s ears. Especially when you start to consider the length of time that someone normally listens to a podcast. They’re normally not spending
three to five minutes reading a blog or five
or six or seven minutes watching a video, but they
tend to listen to podcast for 10, 20, 30, sometimes
even up to an hour at a time. Simply put, that type of attention and commanding that type of attention from your customer or
client is simply unavailable almost anywhere else and certainly not for the cost involved. So moving on to point number two. Now we’ve covered this briefly before but I really wanna reiterate it here which is, audio is one of the
preferred types of content for really busy people. For all of the obvious reasons. Specifically because you
can listen to audio content when you’re doing all
sorts of other things including at the gym,
or commuting or flying or anything like that. So this makes it a great
way to market to an audience that wouldn’t otherwise
necessarily sit down and read a blog or go through
videos or anything like that. So again, one more tool
to add to your toolkit. The next reason why you’d
wanna start a podcast is because they are
incredibly easy to consume for your listeners. Pretty much everybody
has a phone these days and most phones come equipped with a podcast app pre-installed. This means you pretty
much have a direct line from your content right to
your customers or clients. Even when we consider other
apps like videos or blogs or articles or books
or anything like that, there tends to be one more step involved. But with a podcast app, what’s
going to enable it to happen is you’re going to be able
to upload your content to a podcast host and then
it’ll be automatically downloaded directly to your customers or clients whenever they’re subscribed. And then, of course,
like I already mentioned, they can consume it whenever they want really easily and really quickly. Alright, moving right
along to point number four of why you would wanna start a podcast, is because a podcast is a
very strong authority signal. After all, the barriers to
entry in starting a podcast still are kinda there. I mean, it does take a little bit of work and it does take a little bit of effort. And of course, like all content marketing, you’re gonna need something to say and you’re gonna need to say it well. So for these reasons,
when you’ve got a podcast and when you’ve got one that’s been professionally installed
and professionally designed. Well, it’s a really good
authority boosting signal. Proving that you’re an expert and proving you know what
you’re talking about. And any time you have a chance to leverage an authority boosting signal like that, I’d suggest you take it. After all, it’ll do
nothing but good things for your brand, your business
and your revenue overall. Reason number five why
you would wanna start a podcast is because it’s
like networking gasoline. Essentially, when you have a podcast it’s giving you a platform to reach out to other experts, to
authors, to influencers, to celebrities, to popular
people in your industry or in your market and basically
be able to go out there and provide them with something of value in exchange for their time by leveraging their message
across your platform. In fact, using this method
has been the biggest way that having a podcast in my
arsenal has added to my revenue. It’s also been a massive
tool in allowing me to connect with other
like-minded professionals just like myself and reach
out to other influencers from a position of give rather than ask. So if there’s ever anyone
that you’ve ever wanted to reach out to and get on their radar, a podcast is an excellent way to do it. Point number six why you
would wanna start a podcast is because podcasts are
incredibly versatile. What this means is that
you can record a video, say for your podcast. And then you can strip the audio from it. You can then take that audio
and have it transcribed and that turns into text. And of course, you can take all of that and have it chopped up in
a little social media post which means that from one short episode, you’ve got all sorts of
different media from it. This means you can leverage
that podcast interview across YouTube, and across
different podcasting platforms. You can put it on any social
media channel you like, whether it’s Facebook
or Twitter or LinkedIn. And you can even create little quote cards or little memes or little photos from it. And turn those into Instagram posts. Basically, you can do a lot of damage with one little podcast. And point number seven
is that audio content is continuing to increase in popularity and consumption by your market. Whether we’re talking about podcasts or Spotify ads or Alexa skills, audio content is quickly
growing in popularity as I touched on before. This means, now is the perfect time to jump on this trend and to ride the wave ahead of the curve. The future of audio
marketing is very friendly, which means now is the perfect time to get in and double down
on really honing your skills and then trenching your
podcast into the ears and into the lives of your
customers and clients. Now one final point
before we sign off here. Starting a podcast is not super easy. There are some things
you’re gonna need to learn including distribution
and hosting and editing and all the things that go
into running an audio program. That said, it is incredibly worthwhile and these barriers to entry are actually a really good thing. Because any time you’ve
got some barriers to entry, well, it keeps the amateurs out and it makes room for the
professionals just like you to take advantage and leverage this powerful tool in your business. Alright, so let me turn it over to you. Have you ever thought
about starting a podcast? If so, what would you title it? What would the niche be? What would the market be? What would you talk about? Let me know in the comment section below ’cause I’d really love to hear. Also, let me know, what was
the most compelling reason that I talked about today? And was there anything that’ll might push you over the edge
and get you to finally start doing that podcast that
you know you should be doing? And of course, if you liked the video, make sure to give it a thumbs up. Subscribe to the channel and hit that little notification bell. And of course, if you have any comments, suggestions, or any
ideas for a future video, just let me know in the
comment section below. Take care for now and
I’ll catch you next time on The Modern Marketing Show.

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