Why in the World are You Podcasting 061 Just The Tip Podcast

Why in the World are You Podcasting 061 Just The Tip Podcast


Hey Podcaster
I’m Tim Wohlberg your podcast performance coach with another actionable tip
so you can sound like a pro and gain more podcast fans. Today’s tip is… more of a question. I’m asking you why? Why are you podcasting? Can you honestly answer that question right
now? If you can without thinking about it you’re
likely in a great place….like…it’s making you money….or I get total satisfaction out
of it…or it’s fun as hell! The reason you need to keep asking yourself
this questions is because all of your goals and your success depends on it. So just be honest with yourself when doing
this little exercise. The answer for a lot of you may be…. I started podcasting to promote my business….but
keep going with the WHY question… like a 3 years old asks why, why, why? Keep asking why until you get to the kernel
of the reason. Just like the layers of an onion…reason
after reason. You’ll be surprised at what you may uncover. Why do you want to promote your product or
services…. Because they’re great products
Cuz I know they can change lives and ease suffering
Cuz I can empower and motivate others And helping people is the reason I was put
on this planet. Keeping asking the why until you’ve gotten
down to that nugget. Then ask yourself if your podcast is serving that WHY. If your answer was to promote your business
and your podcast is not doing that then, maybe you need to consider stopping your podcast. Okay…pumps the brakes….I’m you podcast
coach…..and I’m telling you to stop your podcast….stay with me here. Think about this. As a business owner, If you were buying radio
commercials to promote your business and it wasn’t working for you…you’d probably
consider not doing it anymore. You also need to ask yourself if your podcast
is still serving you. If you said because you thought it would be
fun to do a podcast, is it still fun or has it become a burden? What would it look like if you stopped podcasting? All this isn’t to say everyone should quit
their podcast because it got hard…it’s to say, if it’s not serving your why…how
can it? Do I need to pivot?
what can I do differently? How can it be fun again?
How can it bring me more customers? How can this podcast do a better job of showing
that I’m a thought leader in my industry? This process is similar to what I do when
working with a client. We start here. With the why. And your goals. This helps determine what needs to happen
with their show. I challenge you to ask yourself why…..why
are you podcasting? Ask yourself, at the end this podcast ends…in less
than 30 seconds from now. A successful podcast serves your audience
and you. Focusing the WHY can help you build a podcast
that works. And I hope that’s just the tip you need. If you need help peeling back the layers of
your why onion….let me help with my 30 days to a better podcast program. And I promise….no tears……Okay….maybe
a few…. Check it out at PodcastPerformanceCoach.com. I’m Tim Wohlberg. See ya! Don’t forget to ask yourself why!!!

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