Why I read a book a day (and why you should too): the law of 33% | Tai Lopez | TEDxUBIWiltz

Why I read a book a day (and why you should too): the law of 33% | Tai Lopez | TEDxUBIWiltz

Translator: Emily Biegas
Reviewer: Maricene Crus Everybody wants the good life, but not everybody gets
the good life, right? Imagine for a second if right now, today, how much
more successful would you be if you just started a company 50/50 with Bill Gates
as your business partner and he was using every trick of the trade
that he used to build Microsoft into one of the biggest
companies in the world? Imagine how much money you’d have
in your bank account today – how much more money, I should say – if Warren Buffet was teaching you
how to invest in the stock market, showing you what he used
to build Berkshire Hathaway into a $140 billion company. Imagine how much happier you’d be today if the Dali Lama was your personal guide, showing you how to find
fulfillment in life, in the little things
that most people overlook. Imagine how healthy you’d be today if when you woke up, you went down to your gym, and Arnold Schwarzenegger
was waiting there, who was your personal trainer, showing you how he built his body into the most fit body maybe ever, right? Imagine the change you’d be
making in the world, the injustice you’d be solving today, if Mother Theresa and you
were running a charity together and she was showing you what she learned on the streets of Calcutta,
helping the poor, the sick, and the dying. Mentors have the power
to do this in your life. I think everybody here recognizes
the importance of a role model. But in the next few minutes, I’m going to show you how
mentors are more powerful than you can possibly imagine in their ability
to transform your life. It’s interesting that
I’m here in Luxembourg, because my grandmother
was born not too far from here, in Berlin, Germany. She’s 96 years old, by the way, and she said, “Tai, tell them hello.” So, hello from my 96-year-old grandma. (Laughter) She said, “There was a role model,
a mentor that I had when I was a little girl.” She was born in 1918 in Berlin, and she said, “We had a renter
in our house.” Edith Knox, who was
a famous piano player from California in the 1920s. She said, “Tai, this woman
made such an impression on me.” She rented a room for a summer, and she said,
“Edith Knox wore pants.” My grandma said, “I’d never seen
a woman wear pants.” Apparently, in Germany in the ’20s,
no women wore pants. And not just regular pants.
She had an orange jumpsuit on. And then she’d play the piano,
and Edith Knox, every hour, would stand on her head for exercise. My grandma was like 7 and she said, “Tai, I thought if that’s how women
are in California, one day I’m going to move to California.” And sure enough,
she ended up in California. That’s part of the story of how
my family ended up in California. I’m from California. I flew here. It took me 20 hours to get here,
and I’m from Hollywood, specifically. So Hollywood, the “Land of Dreams.” Or for most people,
it’s the land of broken dreams. Every year, 100,000 people
move in and out of Hollywood. Some come to be movie stars,
actors, singers, writers, comedians. Most go home empty-handed. So I live up in the Hills, and I’m surrounded
by all these celebrities. I have one on my left,
one on my right. I often think, “Why did
these celebrities make it? What did they do differently
that allowed them to make it?” Because in Hollywood,
everybody wants something, but not everybody gets
what they want. So I want to talk a little bit
about that today. Because life is short. I think we all realize the sands of time
quickly can slip by in your life. And you don’t want to be old
when you finally get the good life, or too old. Right? It’s like the Dutch saying, “We’re too soon old, too late smart.” Steve Jobs said, “I didn’t want to be
be the richest man in the graveyard.” And I realized this. I remember back, I was younger and Alan Nation, one of my mentors,
he had told me, “Tai, what did you want to be
when you were 16? That’s the truest version of yourself. What did you want to be
when you were 16?” And I remember at 16,
I wanted to find the good life. Aristotle talks about eudaimonia,
his definition of the good life. Health, wealth, happiness, love.
All those things. I remember going, “It’s too hard.
How am I ever going to figure this out? There’s so many hard questions.
I’m 16. I got to figure out what college to go to,
what religion I’m going to follow, who I’m going to marry,
what politics, where to live, what career and path to pursue.” And I had this idea.
I was like, “I know the perfect idea.” I’ll find one person – I thought this was so genius,
it turned out to not be so smart – But I’d find one person
who had all the answers. So I wrote a letter. The smartest person I could think of
was my grandfather. I wrote this letter: “Will you tell me
how to design my life?” TED is about T-E-D. The “D” is about Design,
the designed life. So I said, “Will you help me
design my life?” And I was so excited. Four days later I got this letter
back from my grandpa I read it and it said,
“Sorry, Tai, I can’t help you. The modern world’s too complicated. You will never find all the answers
from just one person. If you’re lucky, a handful of people
along the way will point the way.” And I was like, “Ugh!”
So much for my shortcut. But seven days later, a package came. It was books. My grandfather had a 20,000-book library, and he had sent me some old dusty ones. A 1,000-page volume. 11 books. “The Story of Civilization,”
by Will and Ariel Durant. I was like, “1,000 pages?
This is too much.” But I see now, he was giving me
a hint, I didn’t understand it. There’s this myth that you
have to go inward to find truth. But the truth he was saying
is you have to go outward. If you can download the consciousness,
the mindset of people who have gone before you – the smartest, the wisest,
the most intelligent, the most experienced people – then you will get what you want. And so I went on, and I started
writing down note cards. I called them mental shortcuts.
And I was reading these books. And then I started traveling.
I went to 51 countries. I’d read a book and say,
“Let me go visit this person in person.” So I went to New Zealand and Australia, South America, Argentina, Ireland,
all over the world. I was focused on those 4 things:
health, wealth, love, and happiness. I decided to focus
on health and happiness. I lived for two years with Joel Salatin on his famous sustainable
agricultural organic farm. Then I spent 2 1/2 years with the Amish. No electricity, trying to see what
was life when we lived in community. I made one mistake.
I forgot about money. That’s one of the things,
so eventually, I ran out of money. I had to do the thing nobody wants to do,
call my mom and be like, “Mom, I know I’m an adult,
but I don’t have any money. Do you mind if I come stay at home
until I get back on my feet?” She had a mobile home
in Clayton, North Carolina. I went and she said, “Sorry, Tai, I don’t have a room for you,
but you can sleep on this couch.” So I remember laying there at night,
like: “Did I mess up? Did I miss out on the good life? Here I am, I have no college degree. My skills?
I could milk a cow with the Amish.” That wasn’t a very marketable skill. I remember I had like $47
in my bank account. I had a car,
but it had holes in the floor. Somehow it had rusted through, and if you accidentally
would put your foot down, it would chop your foot off.
So I didn’t want to drive it anywhere, or pick anybody up in that car. I remembered back to what
my grandpa said, “Look outwards.” So I started asking around:
“Will somebody help me?” My uncle said: “You need somebody
who’ll show you how to make money.” So I was like, “Great idea.
I’m going to go find somebody.” But I didn’t have any gas money. I was stuck there
at my mom’s house. I had $40. I walked to the kitchen.
That’s what I could afford to do. I found the yellow pages
and opened them up. I looked in the finance section
and I found this guy. I said, “I’m going to visit this guy.” So I got a suit out of the closet. It wasn’t mine, it was too big.
It looked weird on me. I don’t know what I looked like
when I showed up at that guy’s house. I got somebody to drive me in, I showed up and Kathy, his secretary,
opened the door and I walked back, and Mike Steinback, from the phone book,
I walked up to him and I said, “Mike, you don’t know me.
If you show me what you know, – you must know a lot about money,
if you can afford a full-page ad in the yellow pages – if you show me what you know
I’ll work for you for free.” I’ll never forget.
He was sitting in this chair. He had a big mustache.
He looked kind of like Tom Selick. He was sitting there,
and he just rolled his chair towards me. And he said, “You know, Tai? I’ve been
looking for someone like you for 20 years. Show up in the morning,
I’ll show you what I know.” And sure enough, he did show me. And he began to mentor me on business. And now I’m an entrepreneur.
I’m an investor. But I’ve continued on that path,
traveling, finding mentors, reading. I read a book a day. I have a little book club, I write. And what I’ve found in my research
is that I wasn’t the abnormal path. Mentors – your ability to copy –
is the biggest predictor of the success that you will have in life. As Picasso said, “Good artists copy,
but great artists steal.” Right? And I looked around, and it’s interesting. Did you know Albert Einstein
had a mentor? Every Thursday, he would have
lunch with a mentor growing up. Jay-Z, the rapper, he had a mentor. Oprah Winfrey said she had two mentors. Gandhi had a mentor. Alexander, the Great, had Aristotle. Bill Gates had Paul Allen. Warren Buffet had Benjamin Graham. There’s something here
that most of us have missed out on. So I want to share with you
some things that I’ve found, some specifics that you
can do with mentors. The first rule,
I call it the Mentor Rules. It’s the Law of 33%. You should divide up your life
and spend 33% of your time around people lower than you. You can mentor and help them. And they’ll help you back by making
you feel good about yourself. It’s good to know somebody’s
doing worse than you. That’s that 30%. Then you have 33% of people
that are on your level. These become your friends, your peers. But that last 33% is what
most people forget about. Those are people 10,
20 years ahead of you. They’ll make you feel
a little bit uncomfortable, but that’s what you want, and remember you don’t want to make the mistake
most people make with mentors, finding somebody just
a little bit better than them. You don’t want to be the blind
leading the blind. So I call it the 10x rule; find somebody
ten times further ahead than you. If you want to learn how to grow
a $1 million company, you have to find somebody
who has a $10 million company. Don’t be afraid to go to the top. In-person mentors are amazing. And you can get people
like Warren Buffet, Bill Gates. You’d be surprised! My friend Frank heard a talk.
He’s a director in Hollywood. He’s like, “Tai, you won’t believe this.
I heard your talk and emailed some people. And Elon Musk, the founder of Paypal, the only man to own three companies worth
$1 billion wrote me back and we had lunch. You’d be surprised,
because people remember. They remember their struggle,
and they’ll reach out and help you, too. Remember, everybody wants the good life, but not everybody’s willing
to follow these rules. You must follow these rules. Next, humility. One of my favorite stories in business,
Sam Walton. He becomes the richest man in America. He starts Walmart, this big empire. And he takes a trip to São Paulo, Brazil. And when he’s there, his host family
gets a call from the police department. They’re like, “Come bail out
Sam Walton. He’s in jail.” By this time, he’s an older guy.
Billionaire. They rushed down. If you’ve ever seen the inside
of a Brazilian jail cell, it’s not a good place
for a 60-year-old billionaire. And they asked the police, “Are you crazy?
Are you arresting him?” They’re like, “We didn’t know who he was, and we found him crawling around
the floors of stores.” They asked him what he was doing, and he’s like, “I was just measuring how
wide the aisles were with a tape measurer. I was trying to figure out
if these Brazilians knew something that I didn’t know.” Already a billionaire.
You’d think he’d be cocky. You see, everybody wants the good life, but not everybody’s willing
to be humble like Sam Walton was. You have to be humble. Next, perseverence. The media has tricked us. They only show us the success at the end,
but Bill Gates started at 12. It wasn’t until 31 years old
that he was a billionaire. He said from age 20 to 30,
he never took a day off. Not even one. You must persevere, and in your search for mentors
you must persevere, as well. I’ve been lucky to become friends with one of the top real estate
investors in the world. I said, “How did you get started?” He said, “Back when he was 19,
I decided I wanted to do real estate. I lived in a little town, but there was
one developer who was pretty good. So I went down to the developer’s office.
I met the secretary. I said, ‘I’d like to meet this developer.’ She said, ‘Sorry. He’s a busy man.
He doesn’t have time to meet you.'” He went back the next day.
She turned him away. 17 times! He said on the 17th time,
the lady felt bad for him and she said, “Here’s what you do. Hide
behind the plant by the elevator. When he comes out of his office
at the end of the day, jump into the elevator. And he won’t have a choice.
The doors will close. And you’ve got four floors
to convince this guy that you’re worth talking to.” I don’t know what my friend said,
but he said enough that when they got to the bottom
of the elevator, that developer said,
“Meet me at the airport in the morning. We’ll go down to my private jet.
You can come down with me to Florida. I’ll show you how I invested
in hotels down there.” Sure enough, my friend learned
from this mentor and became one of the wealthiest
real estate investors in the world. He persevered, because, you see,
everybody wants the good life, but not everybody’s willing
to persevere to get it. You must persevere. Next, books. Books you should see as hidden treasure. Think about it, because as I said,
mentors are great in person, but some of the great mentors
are no longer alive – Shakespeare, Darwin, Freud,
Mahatma Gandhi. But if I told you all those people
were in my house and they’re going to be there
this Saturday answering questions, – magically I can make that happen –
would you show up at my house? Of course everybody would buy
a plane ticket and end up in California. They are there in my house. They’re on my library.
They can be in your library, too. Talking about Sam Walton. This is a man who made
$160 billion for himself, more than all the other billionaires,
basically, combined. He wrote a book on his death bed. How many people have read it? It’s a tragedy that not every
businessperson’s read a $5 book by a man who built an empire. It’s because the modern education system
has turned people off from books. You have to rewire your brain.
Let me show you a few quick tricks. First thing: stop seeing a book
like a one-time event. See a book like a friend. You read it over and over.
You come back. And just like friends,
you pick a handful of them. I recommend you find 150 books. There’s 130 million.
You can’t read that many. But 150 you can read over and over
for the rest of your life. There’s no rule, either,
at how fast you have to read them, at what pace. I set my own pace. People say, “How do you read
a book a day?” Sometimes I take a week. But sometimes, books only have
one or two things worth reading. In fact, most books only have that. So I’ll flip through the pages. I like to go through it three times. First time, I read
the table of contents at the back. The second time, I go a little faster. The third time, I just focus
on one chapter. See yourself like a gold miner
just looking for that one nugget. Then put it back on the shelf. The average American buys 17 books a year. Maybe reads one a month.
You should read at least one book a week, because remember,
everybody wants the good life, but not everybody’s
willing to read to get it. You must read more. And lastly, stoic versus epicurean. One of the first books that I read, this
11-set volume I got from my grandfather, there was a quote that I wrote down. “A nation is born stoic
and dies epicurean.” Stoics were people
willing to sacrifice present pleasure for something better later. You could say they were investors. Epicureans live for now. They were consumers. They said, “You only live once.” There’s a saying, “If you’re in a room and you don’t know who the sucker is,
you’re the sucker.” You never want to be the sucker. Guess what the media wants to do. I can tell you, I’m from Hollywood. They bombard you.
We see on average 2,000 ads a day. They’re trying to sell you something. Luxury comes at the cost
of killing your hopes, your dreams, your ambitions. So toughen up a little bit. Be a stoic. When was the last time you
went a week without eating sugar? Or walked instead of taken a car
to get groceries? Or did 100 push-ups? Or turned the air conditioning off? Toughen yourself up.
Take a cold shower. Everybody wants, but not everybody
toughens up to get the good life. You must toughen up. So in closing, I’ll share with you my favorite poem,
Chief Tecumseh. He says, “Love your life. Perfect your life. Beautify all things in your life. Seek to make your life long, and its purpose
in the service of your people.” Mentors will help you do that. They are the shortcut that you want. You don’t want to do it the hard way. Find a mentor, no matter
if you’re just starting out or if you’re already experienced. There’s always someone to learn from. You must follow those rules. Be humble. Persevere.
Read more. Toughen up. Remember, it’s going to be
a little bit hard. It’s like Tom Hanks says
in that one movie, “It’s supposed to be hard. The hard is what makes it great.” If you do these things,
you will find the good life. Thank you. (Applause)

100 thoughts on “Why I read a book a day (and why you should too): the law of 33% | Tai Lopez | TEDxUBIWiltz

  1. You are mentioning people that I want nothing to be alike and honestly I don’t think any of them are that great. Super corrupt in my eyes. The key to life is more then a billionaire pushing their own agenda.

  2. Typical hollow Yanqui braggadocio about worshipping your appointed money-gods. How does this have ten million views?

  3. This is a very western view of "The Good Life" which is profoundly flawed if you want to discover true inner peace. Although I agree that attaining wisdom is helped by reading. But its not how much you read – its WHAT you read and its WHAT you practise.

  4. I worked for tai and saw first hand his reading habits and claim to fame (aside from associative memory obvious a PRIOR ART is better than OPEN unknown ended search (aka MENTOR/teacher co conspirator). 1st) he's insane (sorry not sorry (((truth IS truth))), let's start with posit #1 " i read a book a day" is he SKIMs BARELY a book a day ENDS !UP (cherry picking, high water marking INTO ((*.*) TROLL booth of the TREADMILL TOLL BOOTH (high on self INSANE (>.<)failED SANTITY x INANITY in TIME check ..self decepting you & all who choose to follow him unWIT(BIT? show me the evidence of the $ he makes and happy co WHATEVER ((.e.g frank kern 15 years "just helping" say the same ole same find what people want and sell it to them VS can't remember CANNON((i-cal))l reminders from MOTHER(Moster /month//tax end\er monster

    p.s. decent ted talk in other 15 minute vs lifetime of fame vs blame vs gain greater/est/good vs PERMA INSTA (isbn IPN VP(N/s x MBTI)) REST API

  5. Classic Tai Lopez. Bombarding numbers like it's real. Ads comes 2000 a day? I read a book every day…then read a book once a week. Sam Walton's fortune more than all other billionaires combined….

  6. Lol my grandpa had a 20000 book library, yea, sounds like you were fine, anyone else realize this is the annoying scumbag from the YouTube commercials

  7. You are a capitalist , typical American mentally.
    I wish you would talk about have the employees should share their benefits with work.

  8. Thank you so much Sir for this valuable information. I was searching for this kind of information from long time. Got it. A inspiration for reading books.

  9. You have certainly learned something reading books. But it not reading, it is acting and doing. Data/information is everywhere in the current era. So it is all about getting up and doing what needs to done in each present moment and trying to enchance competenc…

  10. Thanks. This speech is rare that anyone can't say that. Why I read books? 😍. It lets our life is beautiful. Lisren to this speach and go a head😁. Best wishes👌👌

  11. Personally I feel I just watched a cult guru or professional astrologer.
    He excites people's desire to be rich and materially successful, makes them imagine unrealistic futures ("solve injustice TODAY with Bill Gates and Mother Theresa" yeah…).
    Then surprise surprise he's the one who can sell you the solutions with his coaching and advice.
    Most of his advice is good though (reduce consumerism, invest, educate yourself) nothing wrong with it just quite unoriginal lol.
    Some of his advice is terrible : dont take a single day of in your 20s and you'll be rich like Bill gates- please don't do that – go out and enjoy your 20s.

  12. The method of using anecdotal evidence thats typical in so many TEds unfortunately is misleading and empirically unsound.
    Bill Gates never took a day off in his 20s and he became rich, therefore if I just work hard enough… -> But I know lots of people who never take a day off, they're blue collar workers in the third world and none of them became rich yet.
    Selection bias.

  13. Wow, that was the most egocentric and narcissistic talk I've seen… I feel the whole talk was just him giving himself a pat on the back. His arrogance annoys me.

  14. reading a book daily is not applicable to all people. you can spend reading at least 1 to 2 hours especially when you are employed.

  15. Apply the Pareto Ratio, 20/80 in acquiring knowledge and in applying it: the 20% most important things that give 80% of the wanted results. (For example, 20% of the diseases gives a clinic 80% of its patients. 20% of the best know-how and shares give 80% of the returns. Making money is boringly focused). Think in complete sentences to clarify concepts. Summarise the most important ideas of every field into a page. Find the best in your fields as role models. Read their books.

  16. I should not necessarily try reading a book a day, or even explicitly read to get information. There are people whose listening skills are more efficient than reading ones. Therefore it is better to learn the same thing/same information by listening to the same book's audio version.
    Furthermore, reading/listening is not enough. It's essential to apply the information on practice actually to master the skill.
    In the second part, when the speaker talks about dividing your time into three parts, it is far away from reality for me. There are no rules in life because you never know what will happen to you next. Concentrating on evenly dividing your time to spend time with people from these categories create more chaos. It's better to take every opportunity and be ready for committing time whenever there is a chance.

  17. अतित फिर से दोहराता है..!

    मेरा बेटा और मैं ,
    अक्सर जब बातें करते हैं,

    वह कुछ सवाल करता हैं ,
    मैं उनके ज़बाब देता हूं !

    उनके सवालों के जवाब ,
    ढूंढने पड़ते ,

    तो कभी ,
    सवालों पर मुस्कुराहट आती हैं !

    उनके इन्हीं सवालों के दरम्यान,
    जीता हूं फिर से अपना बचपन,
    अपना अतित , अपने सवाल ,

    जीवंत होते देख पाता हूं ..!

    अतित फिर से दोहराता है,
    युगों-युगों से यही तो ,
    होता आता है ..!
    अतित फिर से दोहराता है !!

    —- अनवर हुसैन अणु भागलपुरी

  18. After watching this, I now have a Lamborghini in my garage while reading a book from my bookshelves for some KNAWLEDGE


  20. Reading a book a day isn't crazy if you do the math. You will start to get faster as you keep on reading (and staying off youtube) and think of all the social media time, Netflix, and mindless browsing you do. If you did that only AFTER you read your book for the day you will see the scales tip in your favor.

  21. Hello, I am a CA rankholder and MBA from IIM Ahmedabad.

    Check my YouTube channel "Anurag Singal YouTube", with 42,500+ subscribers, for authentic and no-nonsense content related to Careers in Commerce  

    So far we have clocked 5 million+ views with ~15 million minutes of playtime

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  22. A book a day , sorry but no one reads a book a day. I have been reading for 60 years and you are the first marathon reader I have met, oh no there¨s Pewdiepie he did 721 Jajajajaja..talk about a living in a world of your own.

  23. I would pay good money for a YouTube filter that would allow me to never have to see Tai Lopez’s scamming face again.

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