Why good leaders make you feel safe | Simon Sinek

Why good leaders make you feel safe | Simon Sinek


There’s a man by the name of Captain William Swenson who recently was awarded the
congressional Medal of Honor for his actions on September 8, 2009. On that day, a column of American and Afghan troops were making their way through a part of Afghanistan to help protect a group of government officials, a group of Afghan government officials, who would be meeting with some local village elders. The column came under ambush, and was surrounded on three sides, and amongst many other things, Captain Swenson was recognized for running into live fire to rescue the wounded and pull out the dead. One of the people he rescued was a sergeant, and he and a comrade were making their way to a medevac helicopter. And what was remarkable about this day is, by sheer coincidence, one of the medevac medics happened to have a GoPro camera on his helmet and captured the whole scene on camera. It shows Captain Swenson and his comrade bringing this wounded soldier who had received a gunshot to the neck. They put him in the helicopter, and then you see Captain Swenson bend over and give him a kiss before he turns around to rescue more. I saw this, and I thought to myself, where do people like that come from? What is that? That is some deep, deep emotion, when you would want to do that. There’s a love there, and I wanted to know why is it that I don’t have people that I work with like that? You know, in the military, they give medals to people who are willing to sacrifice themselves so that others may gain. In business, we give bonuses to people who are willing to sacrifice others so that we may gain. We have it backwards. Right? So I asked myself, where do
people like this come from? And my initial conclusion was
that they’re just better people. That’s why they’re attracted to the military. These better people are attracted to this concept of service. But that’s completely wrong. What I learned was that it’s the environment, and if you get the environment right, every single one of us has the capacity to do these remarkable things, and more importantly, others have that capacity too. I’ve had the great honor of getting to meet some of these, who we would call heroes, who have put themselves and put their lives at risk to save others, and I asked them, “Why would you do it? Why did you do it?” And they all say the same thing: “Because they would have done it for me.” It’s this deep sense of trust and cooperation. So trust and cooperation are really important here. The problem with concepts of trust and cooperation is that they are feelings, they are not instructions. I can’t simply say to you, “Trust me,” and you will. I can’t simply instruct two people
to cooperate, and they will. It’s not how it works. It’s a feeling. So where does that feeling come from? If you go back 50,000 years to the Paleolithic era, to the early days of Homo sapiens, what we find is that the world was filled with danger, all of these forces working very, very hard to kill us. Nothing personal. Whether it was the weather, lack of resources, maybe a saber-toothed tiger, all of these things working to reduce our lifespan. And so we evolved into social animals, where we lived together and worked together in what I call a circle of safety, inside the tribe, where we felt like we belonged. And when we felt safe amongst our own, the natural reaction was trust and cooperation. There are inherent benefits to this. It means I can fall asleep at night and trust that someone from within
my tribe will watch for danger. If we don’t trust each other, if I don’t trust you, that means you won’t watch for danger. Bad system of survival. The modern day is exactly the same thing. The world is filled with danger, things that are trying to frustrate our lives or reduce our success, reduce our opportunity for success. It could be the ups and downs in the economy, the uncertainty of the stock market. It could be a new technology that renders your business model obsolete overnight. Or it could be your competition that is sometimes trying to kill you. It’s sometimes trying to put you out of business, but at the very minimum is working hard to frustrate your growth and steal your business from you. We have no control over these forces. These are a constant, and they’re not going away. The only variable are the conditions inside the organization, and that’s where leadership matters, because it’s the leader that sets the tone. When a leader makes the choice to put the safety and lives of the people inside the organization first, to sacrifice their comforts and sacrifice the tangible results, so that the people remain and feel safe and feel like they belong, remarkable things happen. I was flying on a trip, and I was witness to an incident where a passenger attempted to board before their number was called, and I watched the gate agent treat this man like he had broken the law, like a criminal. He was yelled at for attempting to board one group too soon. So I said something. I said, “Why do you have treat us like cattle? Why can’t you treat us like human beings?” And this is exactly what she said to me. She said, “Sir, if I don’t follow the rules, I could get in trouble or lose my job.” All she was telling me is that she doesn’t feel safe. All she was telling me is that she doesn’t trust her leaders. The reason we like flying Southwest Airlines is not because they necessarily hire better people. It’s because they don’t fear their leaders. You see, if the conditions are wrong, we are forced to expend our own time and energy to protect ourselves from each other, and that inherently weakens the organization. When we feel safe inside the organization, we will naturally combine our talents and our strengths and work tirelessly to face the dangers outside and seize the opportunities. The closest analogy I can give to what a great leader is, is like being a parent. If you think about what being a great parent is, what do you want? What makes a great parent? We want to give our child opportunities, education, discipline them when necessary, all so that they can grow up and achieve more than we could for ourselves. Great leaders want exactly the same thing. They want to provide their people opportunity, education, discipline when necessary, build their self-confidence, give
them the opportunity to try and fail, all so that they could achieve more than we could ever imagine for ourselves. Charlie Kim, who’s the CEO of
a company called Next Jump in New York City, a tech company, he makes the point that if you had hard times in your family, would you ever consider laying
off one of your children? We would never do it. Then why do we consider laying off people inside our organization? Charlie implemented a policy of lifetime employment. If you get a job at Next Jump, you cannot get fired for performance issues. In fact, if you have issues, they will coach you and they will give you support, just like we would with one of our children who happens to come home with a C from school. It’s the complete opposite. This is the reason so many people have such a visceral hatred, anger, at some of these banking CEOs with their disproportionate
salaries and bonus structures. It’s not the numbers. It’s that they have violated the
very definition of leadership. They have violated this deep-seated social contract. We know that they allowed their people to be sacrificed so they could
protect their own interests, or worse, they sacrificed their people to protect their own interests. This is what so offends us, not the numbers. Would anybody be offended if we gave a $150 million bonus to Gandhi? How about a $250 million bonus to Mother Teresa? Do we have an issue with that? None at all. None at all. Great leaders would never sacrifice the people to save the numbers. They would sooner sacrifice the numbers to save the people. Bob Chapman, who runs a large manufacturing company in the Midwest called Barry-Wehmiller, in 2008 was hit very hard by the recession, and they lost 30 percent of their orders overnight. Now in a large manufacturing company, this is a big deal, and they could no longer afford their labor pool. They needed to save 10 million dollars, so, like so many companies today, the board got together and discussed layoffs. And Bob refused. You see, Bob doesn’t believe in head counts. Bob believes in heart counts, and it’s much more difficult to simply reduce the heart count. And so they came up with a furlough program. Every employee, from secretary to CEO, was required to take four weeks of unpaid vacation. They could take it any time they wanted, and they did not have to take it consecutively. But it was how Bob announced the program that mattered so much. He said, it’s better that we should all suffer a little than any of us should have to suffer a lot, and morale went up. They saved 20 million dollars, and most importantly, as would be expected, when the people feel safe and protected
by the leadership in the organization, the natural reaction is to trust and cooperate. And quite spontaneously, nobody expected, people started trading with each other. Those who could afford it more would trade with those who could afford it less. People would take five weeks so that somebody else only had to take three. Leadership is a choice. It is not a rank. I know many people at the seniormost levels of organizations who are absolutely not leaders. They are authorities, and we do what they say because they have authority over us, but we would not follow them. And I know many people who are at the bottoms of organizations who have no authority and they are absolutely leaders, and this is because they have chosen to look after the person to the left of them, and they have chosen to look after the person to the right of them. This is what a leader is. I heard a story of some Marines who were out in theater, and as is the Marine custom, the officer ate last, and he let his men eat first, and when they were done, there was no food left for him. And when they went back out in the field, his men brought him some of their food so that he may eat, because that’s what happens. We call them leaders because they go first. We call them leaders because they take the risk before anybody else does. We call them leaders because they will choose to sacrifice so that their people may be safe and protected and so their people may gain, and when we do, the natural response is that our people will sacrifice for us. They will give us their blood and sweat and tears to see that their leader’s vision comes to life, and when we ask them, “Why would you do that? Why would you give your blood and sweat and tears for that person?” they all say the same thing: “Because they would have done it for me.” And isn’t that the organization we would all like to work in? Thank you very much. Thank you. (Applause) Thank you. (Applause)

100 thoughts on “Why good leaders make you feel safe | Simon Sinek

  1. "willing to sacrifice themselves for the benefit of others" wow. Try bank account and spoils of war, you disingenuous, hypocrite, disgusting upstart.
    Oh, and throw in a fine lickey product placement for that airlines group. What. A. Disgrace.

  2. arrrr….too good.
    https://chrome.google.com/webstore/detail/threelly-ai-for-youtube/dfohlnjmjiipcppekkbhbabjbnikkibo

  3. Glad I found this becasue on monday next week The account manager from the company I work for will tell me if my promotion to supervisor has been succesful. This is by far one of the best talks on leadership in YT.

  4. What happens when you take care of someone, have their back but they take you for granted and take advantage because they know if they don't do something you would do it for them?

  5. Truly fantastic description of how hard choices made by good leaders can bring extraordinary results. Sinek you did it again 🙂

  6. Hi, genuine question here. What about employees who misuse your trust and the power given to them?

  7. My summary of this video:

    Create the right enviroument. Put the safety to the people in the company first.
    Create an enviroument that support Trust And cooperation.
    Analogy like being parent. Bonus is not the problems, it is the leader.

    Belive in hearth count.
    Hard times: Better That all suffer a little, than that someone suffer alot.

    Good leaders look after someone to everyone, But right And to left.

    «They Would have done it for me».

    Have a Good day

  8. The 4 Common Traits Shared By Successful Leaders 
    https://www.forbes.com/sites/palomacanterogomez/2019/05/28/the-4-common-traces-shared-by-all-successful-leaders/#3a916ae15366

  9. What happen to you? you disappear after "millennial thing" that was long ago. Simon you're such a great speaker and admire you for that. Please make yourself visible in media etc, etc. always, and make an update. thanks.

  10. Brown shoes with a brown belt, black shoes with a black belt… my other critiques are too long to write here.

  11. I had a department manager that was the best I’ve ever had. She wasn’t a pushover, but cared for are well-being. Luckily for her, we considered her generosity and never took advantage of that. The environment was perfect for all of us to work better than any other departments in are region. If good people are among good people, it works well. Even if one or two aren’t, if they can consider what kind of people are around them, they’ll change.

    It’s late night, and I’m just saying.

    Thanks Linda.

  12. Too many demons are supervisors/managers who destroy morale and make their best employees leave due to the harassment/micromanaging and unfairness

  13. lol Try and tell this to psychopaths and those with Narcissistic Personality Disorder, who are largely leading corporations around the world, and not just the CEOS, but all throughout the ranks of organizations; they're easy to spot because the TAKE first and BLAME others first, as well as lay traps and sabotage so they can get ahead.

  14. Calling out the Sudanese diaspora for a global fund raising in support of the supply shortages during the ongoing civil disobedience.

    The fund raising is facilitated by a group of Sudanese professionals in diaspora.

    Your help is much needed. Sudan is going through the toughest of times, facing armed militias, corrupt leaders and human rights violations.

    Please follow the link below to donate,
    https://www.facebook.com/donate/977085802497357/?fundraiser_source=external_url

    or reach out to our representative by calling:

    +966561728037

    #مدن_السودان_تنتفض
    #مجزرة_القيادة_العامة
    #السودان
    #SudanRevolts
    #SudanUprising

  15. YEEAH ,it's pure love to kill and then to rescue …he dissapionted me in the very begining of his speach,I don't want to listen more…

  16. But companies always make their employees feel unsafe. They always threaten them with layoffs and firing.

  17. On my job I have two managers that are exactly as explained on this talk… It really makes me feel confident to work and my job became a pleasure! I hope that every one have the opportunity to work for a organisation like this!

  18. My boss bullied me for 2 years and made up all sorts of lies when being investigated for it! Senior management even promoted him while he’s under investigation. Leadership here means absolute dictatorship, being in a position to abuse others as they wish, including being a racist and getting away with it.

  19. Leader all died or is dying. KPI-driven , data -driven system don't allow you to be a leader like a leader..

  20. Lack of fear is what makes a real leader the alpha male and creates trust by others. Duh. That guy in the service did what he did because he didn't have any fear any no hesitation or doubt holding him back but it stems from overcoming fear and this what separate him from you and your fellow workers you are full of fear probably deny you have over fear of being a coward or etc etc etc. Fear holds back any man who let's it have power over him. But great men don't even think about such things they just do it with confidence that they will succeed and therefore they do. It's actually quite simple a third grader could have figured this out.

  21. Men who are considered hero by others all are hesitant to accept that title they did what they consider normal any other wouldn't have tried bc of fear the lack of fear is what makes it just what was needed to be done without any hesitation or fear of failure.

  22. I don't need a "leader" I am my own leader.  You are safe up until management decides to lay people off than you are NOT safe.  So my philosophy is this "don't trust management, do your job and do it well but do it for yourself and don't try to "please" management".  They don't care about you and you are disposable.  It's the bottom line they care about and their bonuses and stock options.  One minute you are "family" then the next minute you are out.

  23. It’s ALSO the concept of service whereby great people are drawn to that – not just environment – it’s both.
    On the opposite end, psychopaths are drawn to structures of power.

  24. i love this. So important to be a leader who people follow bc they feel cared for rather than just an authority figure who people follow because they have to, just out of fear!

  25. Simon this is the best talk that i have heard from you so far. in the corporate world this has become the way of life to sacrifice our own team or people who our working with us and continue to call ourselves leaders. Its really Sad and i dont know if it would ever change

  26. Authority and leadership are two different things . Well said . Wish everybody in positions of authority knew this .

  27. Yes, I've met far too many fake, bad "leaders" who think their job is just to harass, manipulate, and insult others.

  28. A good leader is like a good IT department.
    If they do a good job you never need to be in contact with them.

  29. As a combat Veteran, I miss that service and willingness to sacrifice. In the business world, I am successful but feel so alone working to build the greatest company. My coworkers checkout as soon as they walk out the door and I go to sleep thinking how can I make tomorrow bigger and better for the company I am now serving. The teamwork dynamic is so different in the civilian world, as soon as you fall in the corporate world your coworkers use it as an opportunity to step over you to further their success and motives. In the Army, we never left a fallen solider behind, and helped brush them off and filled the gap for the wounded or fallen, it was all in dedication of helping the entire team to succeed. Love your work and words, looking into the “why” of my life saved my life!

  30. Positive Leadership And How It Is Shaping Positive Organisational Behaviours https://www.forbes.com/sites/palomacanterogomez/2019/07/16/positive-leadership-and-how-it-is-shaping-positive-organisational-behaviours/#361f281b45aa

  31. Thank you for this inspiring TEDTalk, we at RideSpider Inc. embrace this thought completely and are building the greatest Rideshare company every to serve the drivers, riders and employees!

  32. To ground these ideals in pre-historical evolution: 1. Has no empirical data to support it; and, 2. Undermines these ideals making them materialistic and limited when in fact they are spiritual and unlimited. Societies that undermine these ideals are often totalitarian—a proposition for which we have lots of empirical data.

  33. America, sends troops to invade other countries, and calls their wounded and casualties HERO, maybe dictionary’s have a wrong definition for HERO

  34. This man speaks of a mother. And though we trust our mothers with our lives, they have no business running a company. Leaders are compassionate sure, but to say that no man can ever be left behind– ever– is to fail at entrepreneurship. Sacrifices must be made, and the type of leader this man describes can never make the hard choices. A mother would rather go bankrupt than lose but one child. A real business leader will understand that losing one child to save an entire business is simply good leadership.

  35. Employees #1, my bonus structures start from the bottom up
    A company/boss is only as good as the people that work for you I back my people 100%

  36. 9/10 people that are a self proclaimed "leader" are just narcissists with a superiority complex. Being a true leader involves being a follower just as much as leading. Like he said, its "cooperation" within a group.

  37. Sensational video that I recommend to all who watch to understand the values ​​that are despised in Brazilian companies to the detriment of excellent employees who are unfairly persecuted, penalized and even discarded, even those who assumed in companies through public tender.

    In this country there is a system where those who command continue to act as in the colonial era; I hope that one day they will realize, leave jealousy and hatred aside and value their professionals.

  38. I really live for TED talks because it not only shows you an explanation and demonstration of what they speak about m but they also tell stories that really hit home such as this one. Being a college student currently, and taking communications as my major I was assigned multiple times to watch, review, and analyze TED talks, and other platforms like it. I really like this video because I am a leader in my own right. I also see how this makes complete sense because leadership takes sacrifice and motivation. I loved this video completely. Two thumbs up!

Leave a Reply

Your email address will not be published. Required fields are marked *