Why Apple needs iPad apps on the Mac

Why Apple needs iPad apps on the Mac


(ethereal music) – Apple’s annual developer
conference is next week, and if you’ve been watching
my videos, you know that I have a unhealthy obsession with the future of computers. That’s why this year is
such a big deal for me, because Apple’s expected to do two things that just hit me just right in the heart. The first is we’re expecting
them to fix multi-tasking on the iPad, and the second
is we’re expecting them to put iPad apps on the Mac. You know what, the second
one is a bigger deal and I’m going to explain
why, because I have what might be an unpopular opinion. I think Apple shouldn’t just
double down on iPad apps on the Mac, I think Apple
should go all in, it should make all of its consumer Mac apps
in this new way, and I think I might be able to convince you. (electronic music) So, okay, let’s just back up a minute. Last year, Apple announced a sneak peek at a multi-year project at WWDC. The idea was to take an app
that was developed for iOS and let it work on the Mac. The codename for this
project was Marzipan, and maybe you’ve heard of that. Which means that we’re gonna
get iPad apps on the Mac. Now, does that mean that
iOS and the Mac are merging? Well, Apple’s Craig Federighi
answered that exact question last year. – No. Of course not. – Does it mean that every
single iPad app is gonna suddenly become available on the Mac? Well, here’s my guess. – No. – Does it mean that Macs are finally gonna get touch screens. – No. – Does it mean that iPad apps
are gonna be, I don’t know, just dumped on the Mac and
feel like weird alien programs that aren’t really Mac-like at all? Yeah, we don’t know
the answer to that yet. But right now, the answer
actually is totally, yes. The apps are bad. See, Apple started
testing Marzipan last year by just trying out on
a few of its own apps, so let’s look at those apps and see how Mac-like they really are. Come to your launcher, everyone
has an Apple Junk folder, and let’s start with News, ’cause it’s the most egregious example. First of all, it takes a second to load, but I wanna open this in a Tab, I can’t. Maybe I wanna open it in,
like, Safari, for later. I could copy the link
and paste it, I guess. Also, honestly, resizing
here, this needs some work. This is not great re-flowing, but whatever, maybe we
can give that a pass. So, let’s look at another
app, how about the Home app. This app is hilarious, like, first of all, this wants to be touched, it just does. Second of all, there’s
more stuff underneath here that you wouldn’t know,
unless you resized the app, but this is just ridiculous. So, they’re bad, right. But if they’re so bad,
why on Earth would I say that I think Apple
should make more of them? What gives, well, let me try to explain. First, I trust that Apple’s
gonna make it possible to make better Marzipan apps, I mean, they can’t get much worse. And making better Marzipan
apps might actually end up being easier than you think. So, there’s this Apple developer
named Steve Troughton-Smith and he has been
experimenting with iOS apps and a bunch of Marzipan code
and Tweeting his results. So let’s take a look at
some of the stuff he did. So at first, we’ll just
start with Twitterrific, and here it is, you don’t see
much, it’s just the info app, but the point is, he was
able to make an iOS app for the Mac really, really easily. Here, we’re looking at
Overcast, and what’s fascinating about this, is he got a traditional Mac three-column layout, so
it feels like a Mac app, even though he didn’t have
access to the source code for the original app, he was
just able to make this work. Here, of course, we just have
a nice little weather app, actually, I would love to have
this weather app on my Mac. And then here, if you’re
concerned that apps that are developed for the
ARM processor won’t work on an x86 Intel processor,
you got a video showing compiling an app to Intel,
really, really easily. Steve built his own
system, called Marzipanify, and even though these are just
experiments, they really do look like successful experiments,
so I think we can assume, mostly, that Marzipan apps
are going to be better than what we’ve already seen. But we don’t know yet whether
they’re gonna be really, truly, Mac-like, in the
way that people who care about Macs really want them to be. To all those people, I say, relax. I think it’s gonna be fine. If Marzipan apps don’t work
exactly like the traditional Mac apps that you love, maybe
it doesn’t matter than much, as long as they just work well. Or, at least as long as
they feel more Mac-like than Electron apps do, wait, Electron apps, what’s Electron, okay. It’s actually how a lot of the
apps you’re probably already using on the Mac work, they’re
basically little web browsers for a single app, like
Slack, or Gmail, or whatever. They also have a bunch of
other code, piled on top of it. They slow your computer
down, but they’re very easy to make and easy to update. I use Electron apps, and
I think a lot of them are actually pretty great. I also use a lot of Web
apps, which basically takes a browser tab and makes
it its own separate app. I mean, I would say that 80% of the time, I’m using my MacBook kind of
just like it’s a ChromeBook, and I bet Apple hates that. So, do you see where I’m going here? iOS apps could save the Mac,
from memory- and processor- hogging Electron apps, and it
could get a bunch of people actually using apps,
and buying apps, again. So, all of that said, here we go. I think Apple should make
most of its consumer apps with Marzipan, it would force Apple to make the Marzipan apps better. I mean, heck, I will go
further, I think Apple should seriously consider
freezing development on some of its apps and
move all of that effort into Marzipan versions. iTunes, photos, mail, messages, contacts, safari, wait, no, not Safari, Safari on the iPad kinda sucks. Leave Mac Safari alone, Anyway, I want Apple to force
itself to be like, okay, the iPad version of Mail
is the only version of Mail that Mac users inside Apple get to use, and if they don’t like
it, they have to fix it. I think they should do
the same for as many apps as they can stomach, because
if they don’t, everyone’s just gonna use the regular Mac
apps that they’ve had before. I mean, ask Microsoft
how keeping the Windows classic version of Office
around, when they’re trying to change apps over to
Windows 8 and Windows 10 land. It didn’t go well. Will this transition be painful for Apple? Yes, but I think it’ll
be worth it, and maybe they could ease the pain by
making those Marzipan versions available just as betas
right now, and then make them the official versions
like a year from now. But if Apple goes all in,
they’ve gonna end up showing other developers the best way
to make these Marzipan apps, for themselves. It’s gonna force Apple to make these apps really full- featured,
and if they do that, you know what else? It’ll make those same apps
better for iPad users, and so the iPad could get
closer to becoming a real, proper primary computer for people. So, come on, Apple, go for it. All it’s gonna take is
just a little courage. Hey, thank you so much for watching. That’s what I’m hoping for at WWDC, but what are you hoping for at
Apple’s Developer Conference? Let me know in the comments,
and then, of course, keep it locked to The
Verge, ’cause it’s gonna be a huge conference and we’re
gonna cover it all of next week.

100 thoughts on “Why Apple needs iPad apps on the Mac

  1. I can't imagine this situation happen, where a journalist/user explains to Apple what they should do, when Steve was still around… Apple is… 💀

  2. The developments in the Flutter framework will naturally bridge this gap if the developer puts in an extra bit of work to get it desktop ready. It's definitely coming, if apple is doing it'll gain traction faster but it's going to be how all apps work. Even android ones to windows.

  3. Yes yes yes, I actually agree with all of this, apple really needs to focus their attention on this and show how amazing apps can be. I really hope that’s coming, but I know it’s not, why because Marzipan is a years long project, my best guess would be next year for these changes.

  4. It doesn't. Mobile apps are for children, and iPads are expensive toys. Keep the desktop operating system geared toward actually being productive.

  5. What about pro people that wants to have Windows apps on the Mac with real hw support from apple APIs? This marzipan thing transforms macOs in a "made by Apple for rich iPad users"

  6. From a developers perspective: From a apple’s ecosystem perspective, its a good direction. But, in larger scheme of things, we need a truly cross-platform framework, whose source binaries are global. For ex- dot net. The only reason Electron and RNative are successful is because 1 code library would work in both windows and Mac. Still, JS engines are not truly native and if apple takes initiative like flutter or something, then 1 code library can be compiled for Android,iOs,Windows,MacOS.

  7. You didn’t convince me for even a second. If they switch to this type of apps I know for sure that I’ll switch to Windows. I didn’t open macOS app store in over 4 years (if you exclude system updates) and I’m not planning to start doing it. I would rather support the developer by buying apps from them then giving apple 30%

  8. Apple should just make a Macpad with Mac OS and keeping the best features of iOS, having iOS on a such a powerful machine as the iPad pro is a joke! Nothing PRO about it with Mickey mouse iOS.

  9. The point of this video is innocent. however, apple should just stop making lazy desing and we wont hope for problems to be circumvented like this.

  10. I don't really get the argument her? Yeah, Ipad-apps could be better, they can be improved. Improved to what? Almost as good as the desktop-apps we already have? The upside seems severely limited, the video doesn't factor in that we already have desktop apps that works much better than the marzipan-apps. And it didn't go well for MS precisely for that reason, the desktop apps where better, people chose them, and they are now trying to force it by not providing updates to desktop versions.

  11. I agree.
    And I loved the idea where it will make iPad apps much more useful and make the iPad less useless.

  12. This is a great video! My concern with this startegy is exactly what you voiced with safari. People still use laptops for work that requires more in depth, complex controls than a touch-based interface allows. (Think about making a complicated PowerPoint on an iPhone). How would this startegy work with more complicated apps?

  13. I have a very serious question: Why have they not done this already?
    I'm sure it can't be that hard… since there have been ipad app emulators around for like the last 7 or 8 years.

  14. Just think that Adobe, Final Cut, After Effect compatible with iPad and work seamlessly. It will be a monster + Steam games compatible with MacOS can run on iOS. This will be the dream of app continuity.

  15. Over the past year, i have switched from doing most of my work on my Mac, to doing most of my work on my iPad Pro. The work I do, 98% of it, is done through apps. The other 2% is done through my Mac. The 2% involves compressing my photos in my power point presentations, and transferring movies from my external SD to my iPad, and that’s it. Like Dieter, i use my Mac like a chrome book, which means i spent all that money to have a really nice chrome book, when really all i needed was an iPad and that’s because of the apps. I have tried over the years to find apps in the MacOS store that are compatible to the apps I use on my iPad and there just isn’t. It honestly, is just easier and more convenient for me to get my work done on my iPad than it is on my Mac, which when i was in school it was the other way around. The biggest thing that would allow me to get rid of my Mac all together is the ability to read all my files from my Samsung SSD. Funny how times change. Great video as always, thanks 🙂

  16. If Apple released their own applications as Marzipan betas, would you be making a video first showing off how bad bad bad they are and then later partially backing off but not really?

  17. Isn't it exactly what Microsoft wanted to with Windows app store? The problem is that developer preferred to stick to web dev instead of developing a seperate app.

  18. If you think,
    Then why would they sell iPads, if you can run all apps on MacBook?
    Apple wants to advertise iPad as a computer and not the other way around.

  19. mac is prehistoric system !! touch capabilities of mac trackpad are enough for ios style movement…new appstore is good enough as a good start….please apple dew it !!

  20. As someone who hopes apple keeps the pressure eon Android to be more slick, this scares me. This is akin to Android beta releases of features.

  21. I come from the future to confirm for you Dieter can – as of today's Project Catalina update – speak tech into reality

  22. Oh good… So I'm going to have to re-buy all of the apps I've already bought on my iPad on my Mac again.

  23. This was pretty weak from Apple, but there were some nice things that stood out………..but i'm still not getting an Android device

  24. Being a JavaScript developer, Electron apps are very easy to code and compile, they work great too.

    Vscode
    Discord
    Skype .. slack.. are made using electron best part they work on every OS

  25. dude now that wwdc happened. make an reflective vid. I'm curious to hear your perspective on the announcements.

  26. I thought eventually all software was suppose to merge into one eventually and work flawlessly now they tvos, macos, ios, ipados, watchos

  27. The only problem for me is that I have stopped using my Macbook pro 15" and my iPad pro 1st edition. Currently typing this from a $350 Samsung Chromebook Plus with 4GB, Celeron and LTE. I haven't used either Apple devices in 2 months, except when I need to do some heavy lifting. This little Chromebook runs full chrome and its apps, android and its apps, and linux for 3 great programs – one for video editing, an email manager, and a text editor. If I can have this incredible of a computer experience on a $350 device with crappy hardware, I see no reason to spend $$$ on apple devices anymore. They're late to the game.

  28. Can you give the non-apple peeps a reason to not pray for its failure? If marzipan succeeds, there will be more services that only have macos desktop apps, or services like Evernote where the windows app is always years behind the mac app. Electron forever!

  29. We need Logic Pro on iPad ! Garageband iOS is good for ideas or toy but you can't master or use most third party!

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