Using Instagram for Podcast Growth

Using Instagram for Podcast Growth

Are you using the right strategy for your
Instagram post and caption? Boo. Are you using the right strategy for your
Instagram posts and captions? Having an attractive and captivating feed along with well-written
captions and a solid hashtag strategy can bring more followers to your account and turn
those followers into regular listeners of your show. On this video, I will show you
seven simple steps that you can apply today to make people fall in love with your feed
and your captions. Also, if you need help setting up and optimizing your Instagram account,
you can click on this video and we’ll teach you all about it. If you’re new to our channel, welcome. We
help entrepreneurs, business owners, artists, content creators, and podcasters, to grow
their digital footprint and create more of an impact by planning and launching a successful
podcast. Before we dive in, don’t forget to subscribe and give this video a thumbs up.
Okay, let’s get to it. First, let’s talk about why it’s important
to have engaging photos, videos, and audiograms in your feed, and what are the best practices
for this. Your Instagram feed is like a brochure for your podcast or business. Always ask yourself
if whether the pictures, images, and quotes you create for your feed are in alignment
with your brand callers, funds, and images. Then, another thing is that photos with human
faces tend to perform better. Photos out-perform videos. Within one post you can have a combination
of picture, quote, audiogram, and video like we have right here. Here we have a picture,
a quote, and an audiogram. The thing that I would recommend always is to … At the
front off the post, always to put a picture so it doesn’t look messy or disturbs the aesthetic
of your feet. Step two is all about coming up with creative
ideas for your posts. Some post ideas that you can implement can be behind the scenes
photos of your podcast, of recording your podcast or behind the scenes of your business,
images and quotes related to your episodes using Canva. Also, you can do audiograms.
You can also post pictures of your guests, and that’s it. Just make it fun, be creative. Now that we have some ideas for our posts,
let’s talk about the tools that you need to create them. For images and quotes, we use
Canva. Canva is a graphic design website that uses a drag and drop format. This tool gives
you access to tons of royalty free photographs, vectors, graphics, and funds. Canva is super
fun and it’s easy to use. You can literally spend hours creating content on Canva that
can be used on different platforms, not only Instagram. Canva has a web version and also
an app that you can download to your iPhone or Android phone, and Canva has a free version. Another tool that we use to create our images
is Adobe Spark Post. If you already have an Adobe subscription, you will have access to
this graphic design tool as well. This tool allows both web and mobile users to create
and share visual content, like posts for social media, graphics, web stories, and animated
videos. It’s pretty cool, you should check it out. Then for audiograms, audiograms are
fun because you can convert a short clip of your audio file into a video file. The tools
you can use for this are wavve, with a double V, and headliner. They both have free versions.
The paid version for headliner gives you access to free videos and music. For videos, we have fun with Magisto. Magisto
is a video editor that allows you to turn pictures and video clips into video stories.
Adobe Spark Video is another really cool tool. It combines motion graphics, audio recording,
music, text, and photos, and it is used to produce short animated and narrated videos.
Then, the last one we use for our photos is Adobe Lightroom. What we like about Lightroom
is that it’s a quick way to adjust your photos and make them look more professional. As far
as automation, what we use is Later and we absolutely love it. You can use Later on your
desktop or phone. Later allows you to schedule your posts ahead of time so you can upload
the image to Later and create your post, including captions and hashtags, and your post will
go live automatically the day and the time that you schedule them for. Another tool that
people use is Preview so you may want to check it out. Now let’s move on to number four, Captions.
Okay. Captions are important because they tell the story behind the picture. You can
use your captions to engage and connect with your audience. When people are scrolling down
Instagram, the first thing that they’re going to see is your picture and then underneath
your picture they’re going to see the very first sentence of your caption and that’s
your headline. This is why it’s important that you give it a little bit of thought … Not
a little bit, a lot of thought because that’s an invitation to that person to read the rest
of your caption. Captions are my favorite part because I’m a writer. Instagram is about your pictures and your
images, and also the copy that goes into the captions. Instead of using your captions as
a way to solely promote your podcasts or your business, then use them to educate, to provide
tips, to provide personal stories, to provide humor. Then at the end of the caption, then
you can send people to your link-in-bio. It’s not like I’m discouraging people from promoting,
it’s like we should switch the attention from promoting, promoting, promoting and instead
providing something that will connect with other people. Let’s address caption structure. If you’re
new, like me, writing captions, then it will be good for you to have some kind of structure
in your head every time you sit down and write a caption so it doesn’t become a frustrating
task for you. We already talked about the first sentence which is the headline and why
it’s important to have a catchy headline. Then after that, then the body of the caption,
this is what you are going to use to create awareness, to provide humor or educational
bits and tips or something controversial or thought provoking, something relatable or
a personal story. Then the conclusion. If you presented a problem
on your caption, then it’s always good to provide a solution. Don’t forget to include
some call to action like double tap if you agree, leave a comment below if you think
this is funny, if you are interested in this information, if you think this information
is useful, then tag a friend. What it does is that the people that engage with you, then
you know that those are the people who are interested in your content and then you can
later send them a private message just thanking them for interacting with you, interacting
with your post, and send them a link of your show. This is why it’s important. Something that you need to have in mind too
is that you don’t want to write captions that are hard to read. They have to be easy to
read and follow along so you want to include dividers, you want to include emojis, you
want to include bullet points, something that is easy to read and follow. Some caption ideas
would be something related to the episode you’re releasing that week; some trivia, something
interesting, interesting facts or the behind-the-scenes for your podcast, what does it mean to be
a podcaster, what does it mean to be an entrepreneur, a business owner. Then also, you can talk about your expertise.
You can talk about the experiences that you have had. Captions are about connecting with
other people so just be real, show yourself the way you are, and just let’s write some
fun captions. Okay, so you have your photo ready and you have your caption written. Now
let’s talk about hashtags. Okay, so hashtags are important and they need to be part of
your strategy. While captions tell the story behind your image, hashtags allow you to get
your image out of your circle of followers and it gives your posts more exposure. Then
when your audience searches for industry related hashtags or follows a hashtag, you want your
audience to see your post and be enticed to visit your profile. Let’s talk a little bit about hashtag strategy.
There’s no way around it, you would have to spend some time doing hashtag search. For
that you just have to click on this search button and type your hashtag, and then you
can click on the Hashtag. You can follow the hashtag so you are notified every time some
somebody posts you send this hashtag. You can also see how many posts this hashtag has
and that’s important because this is the number that you’re going to use for your hashtag
strategy. Instagram allows a maximum of 30 hashtags per post, you don’t want to exceed
this number. Use hashtags related to your post and use hashtags that you know that your
ideal audience is using as well. Hashtags are important, make a list of your hashtags
and used an every time you make a post. Something important that you may want to experiment
with, it’s when to post an automation. A tool you can use to know when to post is Instagram
Analytics and you can access that by tapping on the menu and then tapping on insights.
Right here you have on audience and, if you scroll down at the end, it will tell you when
your followers are more active on Instagram. This is important because you want to post
on Instagram during this times. Another thing that you can use the Analytics for is to know
what kind of content your audience likes. Another thing that you can find out is the
activity on your account. Analytics is just a really useful tool and you should spend
some time to check it out and use it. Now let’s move on to what you should do after
posting. It’s very important to stay on the platform and to engage with people that are
engaging with your post. You’re going to get comments and likes because of the hashtags
that you included. Staying on the platform will give you more exposure and we’ll help
to promote your post. After posting, what I mentioned is that you want to stay on the
platform and interact with people who are commenting or liking your post. Just go in
and like and reply to the comments. Another thing you can do is to share your post on
the stories. For that, you want to tap on this arrow button and this will take you to
this screen. Then you want to add post to your story. You can re-size it, you can tap on it so it
shows your headline. You can also add emojis or hashtags. You can add some texts, so new
post, and then you want to make sure that people know how to access the post. You can
add a tab here so they know that when they tab there, then it’s going to take them to
your post so it’s more accessible to them. Then you post this on your story. What we
want to do with commenting, adding hashtags, adding this to your Instagram stories, is
that we want to give this post exposure. We don’t want to make a post and then just leave
it there. We have to do things to it so it’s more accessible to others. That’s it, podskis, I hope you find this information
useful. Please leave a comment below. Let us know if this is making a difference on
your Instagrams. Please like this video too if you like the information that we’re bringing
to you every week. Don’t forget to subscribe and don’t forget to come and join us on our
Facebook group, Podcasting for Bosses, we would love to have you there. Please come
and join us.

12 thoughts on “Using Instagram for Podcast Growth

  1. 📸📸📸Here's another Instagram video that will help you with Posts, Captions, and Hashtags. Need help optimizing or setting up your IG, check out this video:

    We'll have more IG videos coming weekly and a Twitter Video for Podcast Promotion on the way.

  2. This was really helpful – thank you. I hadn’t really been using the IG story element to promote my new posts – so I’m going to try that! 🙂

  3. Thanks for the really helpful advice! Just a heads up to those with Creator accounts, you can't access Instagram Insights until you convert your account to Business, which you can do by going to your Profile > The Menu Button on the Side > Settings > Account > Switch to Commercial Account.

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