Top 5 Mistakes New Podcasters Make

Top 5 Mistakes New Podcasters Make


There are so many things I wish
I would have known when I first started podcasting. So many
lessons learned and things that you
really just can’t understand or fully comprehend until you just
do it. So, today I wanted to share with you the
top five mistakes that new podcasters make. So let’s get
right to it. Hey Y’all, Krystal here today,
and I want to talk to you about the top five mistakes I see new
podcasters make all the time. I’ve done these myself. I’m
coming to you with a place of grace and with love and saying,
“Look, I’ve done these things too. And I want you
to learn from my mistakes.” But now, I’m fully immersed in the podcasting world as an educator
and teaching people how to create better podcast. So I want
to make sure that you’re not making
these mistakes. So let’s go through the five mistakes new
podcasters make. Mistake number one is not
planning ahead. Oh my gosh, and this is the one that will come
back and bite you in the rear. If you do not
plan ahead, then you’re not going to get ahead. Like, oh, it
feels like a tough love thing to say. But it’s so
true. You have to plan ahead. I remember back in the first few
months of my podcast sitting down and saying,
“Okay, what am I going to talk about this week?…Okay, what am
I gonna talk about next?” Like it
was like one of those like Groundhog Day effects, y’all
know what I’m talking about? Right? Where
you’re just like, “Oh my gosh!” And it wasn’t until I felt so
overwhelmed. I thought about quitting. And oh,
that just like breaks my podcasters heart. Oh, it just it
hurts so bad to even say that because I would
just feel so stressed out. I didn’t have enough content
ideas. I was good. I already use my best content
ideas. I don’t know what I’m going to talk about next. Okay,
so here’s how we remedy this. I’m going to
challenge you to sit down and spend an entire day – an entire
day, if need be – planning your podcast content.
That doesn’t mean you have to plan a year at a time or even
six months, I’m going to challenge you to
come up with five months worth of content. And you’re like,
that sounds awfully close to six months. You
just said you weren’t going to make me do six months! But if
you publish one podcast episode, every
single week, then 20 ideas is five months worth of content.
See what I did there? So 20 ideas. That’s all
I’m asking you to do to sit down and brainstorm and come up with
some ideas. I actually have a great
resource for you. I did a podcast episode titled, “Nine
Ways to Brainstorm Podcast Content” and if you are
struggling with what to say and when deciding and in what order
then I want you to go listen to this
podcast episode from the Proffitt Podcast because I
really think it can help you come up with those 20 ideas
in probably less than an hour. But if you’re brand new to this,
then I really want you to take some
time and plan your episodes. For the next 48 hours – this is a
challenge – in the next 48 hours, I want you
to come up with 20 podcast episodes. That doesn’t mean you
have to sit down and record 20 podcast
ideas, guys! I’m not asking you to do that. Just come up with
the ideas. That’s all I’m asking you to do.
The point of this is I don’t want you to be stressed out
every single week. “What am I supposed to talk
about?” I don’t know what to talk about this week. I want
this to be fun for you. And the way to make it fun
is to have it planned out ahead because then you’re not stressed
out. You’re not overwhelmed. And you
don’t burn out! Because, my friends, you have a plan. The
second mistake that I see brand new
podcasters make is they are reactive and not proactive. What
does this mean? This kind of goes hand in hand
with not planning ahead because if you’re being reactive, then
by definition, you are not being
proactive and taking on problems as they come. I have a few
examples of this. So let’s say you are
putting out content on a weekly basis. Yet you sit down on a
Monday and you say, “What am I supposed to talk
about?” Boom! Reactive! Then you sit down the next week and you
say, “What am I supposed to talk
about?” Boom! Reactive! You are not being proactive in your
podcast planning. Or you could just wake
up and realize, “I am not on top of everything…I don’t have a
handle on planning and recording and then
editing and then uploading and then publishing and promoting like everything. It’s NOT FUN
anymore because you’re reactive to everything. This is the
quickest way to burn out and not do your podcast
anymore because it’s not fun. And like I said before, it just
breaks my heart to hear people say,
podcasting is just not fun anymore and they just don’t even
want to do it. I think the reason why this hits me like
this right in the heartstrings, is because I’ve been there. I’ve
been totally reactive and didn’t have a plan
in place. And I was just all over the place like, “Oh, I
dropped the ball here. And then I forgot to market and
then I forgot to do this and do that. And I didn’t follow up and
all the things!” I have been there. So I’m
encouraging you to be proactive, create a plan. Going back to
mistake number one, I want you to create a
plan. That way you know exactly what you need to be doing when
you need to be doing it. So let’s be proactive. And not
reactive. I’d love for you to comment below and tell me if you
ever felt overwhelmed in any part of the
podcasting process? And if so, where? What part of it overwhelmed you?
When did you start having that having that feeling of like,
this just isn’t fun anymore because I really want to know because
then I want to create more content to help you get over
that, like, let’s walk through this together. And if you’re still in the phase
of feeling overwhelmed with your podcast, then don’t worry my
friend, you are in the right place. Just
stick here with me. Check out all the other videos
that we have here about podcasting and I want to help
you out on your journey. Okay, let’s get back to the top
five mistakes new podcasters make mistake. Number three is comparison of
your show to other more established shows. And this is a
thing of shame for me y’all, because I did this Like, this is
a real thing. I’ve done this, and I’ve talked to other
podcasters who have done this, we sit back and we see these
shows that have been around for decades, like today have been
out there for more than 10 years. And we’re just like, “Oh, well,
I’m not to that million download mark, I don’t have thousands of
listeners,” and you’re comparing yourself to
these people that are more established, or they have a team
of people behind them. I don’t know about you, but you
probably only have yourself and maybe one other person. Maybe you have a virtual
assistant that’s helping you or maybe you have a marketing
manager or a content manager or if you’re rolling solo, like
me, it’s okay. It’s okay, right, because we can do this together.
Like I’m on your level. I’m here for you. I’m here to
help you out and let you know that you don’t need to compare
yourself to anybody else because you are
on your journey. Only you can establish where you are and
where you want to go. Right? It does not matter where
other people are in their journey because all that matters
is you are right where you need to be. I want to give you another
message that comes from my heart. Give yourself grace. And
I say this all the time. And a lot of people say, “Well,
what does that even mean?” It means give yourself the ability,
the permission to not have a show that looks like
a highly produced show that other people have like, if you
don’t have a $50,000 studio or an entire team of people or a
completely seamless process. Give yourself some grace. I
actually have on a bracelet right now. And it says
“Perfectly Imperfect.” And I love this bracelet because I’m
reminded all the time that I don’t have to live up to
somebody else’s expectation of what my podcast is going to be
because it’s my podcast and everything happens over
time. Y’all. I did not start this podcast and hit the top of
the charts and go to number one and get on all the like, all
the things like people, sponsors are banging on my door saying,
“I want to work with you.” And if someone tells you that
they are, maybe they’re lying, maybe they’re not, maybe that
happens for some people, but that’s not how it’s happened
for me. So I have to remind myself every single week to give
myself some Grace, I’m right where I need to be in
my podcasting journey. And that is exactly what I’m going to
tell you. Give yourself some grace, you
are right where you need to be in your podcasting journey. Just one more quick note about
that. You’re going to get better. You
like every like good thing happens with time. It takes
time. It does like it’s I could sit here and say there’s a magic
bullets now. Your fingers and everything’s gonna be like
you’re going to hit number one tomorrow. Know, you
get better over time. Just keep going, keep showing up, keep
putting one foot in front of the other and things will happen
over time. But if you quit, if you get overwhelmed, and you
make all these other mistakes and I’m talking about then
you’re going to get burned out and you’re going to give up on
podcasting. So give yourself some grace, you
can do it. Mistake number four that I see brand new podcasters
making is spending way too much time
editing. All my gosh, this is one. I feel like this took off
years of my life when I first started podcasting because I would sit
down to edit a 30 minute episode and I’d come up for air like
four hours later and be like, “Oh my gosh, it’s still not
perfect!” Please do not do this. Please do not do this. I have
learned this lesson. Over time, I’m close to 100
episodes of my podcast now. And I’m just now realizing that you
don’t have to edit out every single little thing.
big mistakes. Yes. If you have a total brain fart in the middle
of your podcast episode, then yeah, you probably want to
edit that out. Maybe you want to leave it in there. I mean, you
totally can, if that’s part of your
personality, and you’re trying to tell people who you are, but
I suggest not being so critical with your editing. If
you breathe into the microphone, guess what? That means you’re
human. Okay, that means you’re actually
not a robot. So I don’t believe you have to edit all of those
out. If you say “Um…” or the word “So” or
“Okay” too much. It’s okay because that is actually how you
talk. Think about it this way. If you are having a conversation
with someone, they actually you a question? And you’re answering
their question in person you’re standing face
to face with this person. And you said the word “Um…” would
you say, “Oh, cut! Sorry, bad conversation. Let me
walk out of the room. I’m going to come back and then I will
start the…” No! You don’t do that. So don’t do it with your
podcast. It does not have to be this like perfection. Are you
trying to win? I was thinking a Grammy. Is that the right thing? I don’t
even know. Like, you’re probably not going to integrate me for
your podcast episode anyway. But what I’m
saying is, it does not have to be perfect, right? Remember, okay, Perfectly
Imperfect. That’s what we’re going for here. So don’t spend
so much time editing again, because it will drive you crazy and you
will feel overwhelmed. You will feel burned out. Like all the things. This is a
real thing because this is what I experienced and it wasn’t
until I start giving myself grace and saying, “It’s okay, if
you mess up… It’s okay if you breathe a little loudly every
once in a while, and it is okay if you use the word “Um…”
every once in a while, because you get better over time. Like
this is a recurring theme, right? You get better over time. So
give yourself some grace, accept the fact that you’re going to
get better. And the third thing is, you can
do this. You can do this, you don’t have to be perfect. And Mistake number five that I
see new podcasters making most often is not promoting new
content. Y’all. Podcast marketing is my
thing. It just makes me so freakin happy to talk about how
my podcast can help other people. So it really pains me when
people say, “Oh, well, I put my podcast out there. But you know,
it’s out there.” If you don’t tell people that it
is there, how are they going to find it? Do you think people sit
around on their phone? And they’re just like, “Oh, I
just would wish that this little birdie would fall out of the sky
land on my shoulder and say, ‘Hey, have you checked out this
new content that Krystal put out?'” That’s not how things
happen, guys! You have to tell people when you
put new content out, and there are so many ways that you can do
this. But new podcasters coming
closely, coming closely, no closer, closer. You have to
promote your stuff. You have to promote it. And that
doesn’t mean you have to walk around saying I’m the best. Look
at me. I have this podcast and I’m
amazing. No, I see my clients and my students struggle with
this all the time. They’re like, “I don’t want to
be talking about myself, I don’t want to feel salesy.” Well, then
we need to have a whole like other conversation in the first place.
Because your content should be adding value to your audience,
you should be so dang proud of the content that
you’re creating, that you cannot wait until a new episode comes out so you can tell other people
about it. That is the type of content you
need to be creating. Because if you are NOT excited to talk
about it, why would anybody else be? Why would anybody else care? If
you’re not creating that content to add value to your audience,
then why don’t you be excited about it? I want
you creating content that people get excited about and they
cannot wait like they are waiting for that
notification on their phone that says, new podcast episode is out
today. You should go listen to it because you’re subscribed to
the show. And you’ve already said that you’re interested in
people need to promote their stuff. Sorry, I
feel like I went on a tangent on that one. But here we go like that is the wrap on the top
five mistakes new podcasters make, y’all. I felt like this
was like a tough love video. But if you enjoyed this, then
give us a thumbs up. And stay tuned for the next video where
I’m going to talk about the ultimate podcast
checklist. You do not want to miss this video because it’s
kind of amazing, and I’m super excited to share this content
with you. So be on the lookout for the next video, be sure to
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your podcast. I also have some content planning tips and some
other things that you can use to avoid some of the
podcasting mistakes that we talked about today. But be sure
to Check out these videos right here and I will see
you in the next video. Remember, keep it up. We all have to start
somewhere.

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