Today Is The Day You Start Your Podcast!

Today Is The Day You Start Your Podcast!

Hey! Welcome, everyone. So you want to
start a podcast, but you’re not a hundred percent sure how to get things done.
Today, my friends, is your lucky day. We’re going a to z! 1 to infinity plus 1!
Whatever I’m trying to say. Today’s the day that we get you guys on the right
track. Hey. How’s it going? I’m hoping you said, “good”. And for that,
excellent. Congratulations. Life is good. We have the ability to
follow our own dreams and for a lot of us those dreams include having a podcast.
Now, I know starting a podcast can be scary, but that’s why I’m here. See? I’ve
been I’ve been hosting the Sketch Zone podcast – link is right there, right, right there.
And I’ve also been a part of the Midway Radio podcast. Link is right there. Two
completely different shows, but the setup is just about the same. So, I wanted to
share with you guys what I have as far as hardware, software, and everything.
Subscriptions. I’m gonna break it all down and kind of demystify this whole
scary ‘starting a podcast’ thing. Ready? Here we go. Let’s get right into it
with some hardware. So, I’m gonna go ahead and assume that you have a computer. What
this talk is going to cover is all the peripherals that you need to turn that
computer into a podcasting station. Number one thing. Probably the most
important thing that you need is a good mic. Generally speaking people will be a
little forgiving when it comes to, say, a bad web camera or the visuals aren’t
quite right. But a good mic is what takes your production up a notch and it makes
everything feel and sound way more professional. Not only that, but the way
that I’m doing all these podcasts, that audio becomes super important when
you’re submitting to an audio-only feed. How corny would it be to have an audio
only podcast and the one thing, audio, is horrible?
So that’s why you need a very good mic. First and foremost.
Mine is a Rode Podcaster. Rode Podcaster. And everything that we talked about
today, I’m gonna have links in the description of the video. If you guys
have a better mic, anything like that, feel free to join in the conversation.
down here in the chat. Let us know what you are doing and what mics you have and
all that good stuff. But for me, I’ve had this bad boy for
years and it still works and people even when I’m on a phone call I’ll answer the
phone on my computer and people always talk about how much better I sound than
everyone else who’s yelling into a bad mic or a cellphone or anything like that.
My Rode Podcaster costs about two hundred and twenty dollars on Amazon.
However, I suggest you guys get this whole setup here. It has a shock
mount cage. All these things here are rubber band so if you accidentally bump
the mic it’s not a loud thump that’s going to drive people crazy. I have a
link down there to the whole kit so it’s like the extender arm thingy that you
can attach to your desk and then the shock mount cage and the and the mic. So
that’s about three hundred and twenty dollars, I want to say. I have a lot of
displays on my desk so instead of that extender arm thingy I have this stand
that I picked up for $30. Link in the description. And it just works better for
me because I’ll be working on all kinds of things and I just sometimes just need
to get the microphone out of the way. So I just take this move it over to the
back side of these displays and then I get to work. Next would be the web camera.
My web camera that I’m using right now is the Logitech c920 HD. Obviously, link
in the description, and it’s fine. It works perfectly and there’s anything
anything that you can use as far as a web camera works. If you have a laptop,
there might be a camera built in it. Again, audio is the biggest part of this
and so spend all your money on on a good mic. Passed a microphone and a web camera,
you can use some headphones. Now I have some of these noise-canceling Cowin. I actually got these for Christmas, but
on Amazon I believe you can get them for about 80 bucks. Maybe? Link in the
description. Or what you can do the cool thing about these Rode Podcasting mics
is it has the audio the audio port here on the top. And a lot of times I’ll just
take my headphones that I get from my Apple iPhone and plug it in and then you
see me doing this. So, yeah. That’s a little bit of money that you can save. It
is this regular audio jack. I know Apple switched all the new iPhones to
lightning port. Any regular headphones would work on this. You can save a little
bit of money right there. Okay, we got hardware handled. Now let’s talk about software. One of the first things that you need to do, and I’m assuming that you
already have this because you’re watching me on YouTube. You need a Google ID. Google ID and YouTube ID are the same thing. Next, you need an Apple ID. And
that’s because we’re going to be submitting an RSS feed to the Apple
Store and you need an iTunes account. RSS stands for Really Simple Syndication and basically we just need a place to hold all of our mp3s and then tell iTunes and
all these other podcasting softwares where to go to find the latest episode.
So that leads us to SoundCloud. Getting an account on SoundCloud is free, but I
kicked it up a notch and I have a SoundCloud Pro account and we’ll take a
look at that here in a second. One of the other subscription accounts that I have is for Adobe Creative Cloud. Now you don’t necessarily need Adobe Creative
Cloud, but I use it to do all the graphics and audio for the podcast. There
are four very important things that you need to do for every episode of your
podcast. If your podcast is going to be living on YouTube, you need an
eye-catching thumbnail. It’s the first thing people see. And it needs to be
accurate with the content of your video. Second, very similar, is the
graphic that you need for SoundCloud that will eventually feed into iTunes.
Now the cool thing about that graphic is that I use the same graphic for SoundCloud
as I do on Instagram to help push viewers to come see the show. Next is a
descriptive title. The title is important because it lets people further know what
your show is about. The fourth thing that you need is an accurate description. Not
only does it give people an idea of what the video is about, but it also helps
with SEO – search engine optimization – it helps people find your video. You want to
be descriptive, but you don’t want to give it all away. You want to make people
interested, but then you want to get them to watch the video. It’s a fine balance.
So, now that we know what we need, let’s go ahead and take a look at how to
actually do this. Here we are on the Sketch Zone YouTube page and one of the first things that I do when I schedule a guest is set up the YouTube live event.
And to do that I go up to my icon up here on the top right when this pop up
happens I click the creator studio. Over where it says live streaming click there and then drop down to where it says events and click there. And you see that
we have episodes 170, 171 already set up. But, to set up a new one you click on the
new live event button and it’ll take you here. You can name it whatever you want.
You set a date and time for when all of that happens. We do the show every
Thursday at 9 p.m. California time. And you can add your description here. I
usually have the guest information. And when you click ‘create event’, it will
create the event and it will show up on your lineup exactly like this. When it’s
show time what you do is you click on ‘start and hangout’ and there’s my face. Hi there.
To invite people, you click on the little silhouette thing with the plus and here
you can add people’s names and invite them. And you can even copy this link and
send it to them. I usually send it to people over facebook messenger or email
or anything. Just send them the link, they click and it opens up their
browser. If they don’t have the YouTube live or the Google hangout plug-in
installed, it will have them install that. That’s all of two or three seconds. All
of that is free. Nothing else to do. Just send the link. Once your show is done and
you’ve clicked ‘End Broadcast’, you’re gonna let YouTube do all of its
processing. Once all of that is done, you can download the video just like this.
You go to video manager and here’s all of our shows. We’ve talked to a lot of
really cool people. Everyone from James Castillo, Angela Entzminger, Amber Aki
Huang, Peter Han, Tony Borden, and Mike Essa. So many wonderful… Javier Guzman is a
good one. We have all of these videos and now what I have to do is take the audio
out of the video. So I’m going to click the little drop down menu here and click
on download mp4. And that’s going to give me the entire show in a video format and
now we need to take the audio out of the video. Now that we have our video file,
it’s time to rip the audio out by using Adobe Audition. Here we have Adobe Audition. It’s basically their audio editing
program. This is the video that we just downloaded. It’s a Sketch Zone video
from our last episode. We talked about all kinds of wonderful art stuff. So my
template in Audition I had created, I have the intros built in here. And I even
have some outros way over here. Those are things that don’t change
from week to week. The part that does change however is the audio from the
podcast. So I am going to grab this video and drop it into the Media Browser. I’m
going to click the little triangle next to the video. And you see this audio form
here. I’m gonna take that and drop it to where it says ‘show’. So I created this
track specifically to house whatever was said on the video. And once this has done
processing we’ll be able to go to the next steps. Here we have the audio from
the show and we can go in here and edit out a lot of the hums and ahhs and stuff
like that, but that is for a different video. But if I get the little razor tool
and click. You see how you can take out bits and pieces of the of the show? Drag
this over and now… So you can take out bits and pieces… all the ‘ums’. This is
part of the process that actually makes it sound a little bit more professional.
You don’t really want ‘ah’, “um”, ‘er’, ‘uh’, or even heavy breathing sometimes. So let’s say we got the show lined up nice.
The intro plays. We get to talking about it. I’m gonna
come and grab the outro drag that over to the end and I am then going to hit
‘file’>’export’>’multi track mix down’>’entire session’. And that gives me this dialog
box. So I’m going to name this, I believe this was episode 169. I’m gonna save it
to my desktop. Format mp3. Everything else is all basically good to go. That’s going
to export and I’ll be right back. Up to now we created a YouTube live event.
We gave it a title. We gave it a description. We performed the show.
We let YouTube do all the processing to the video. We downloaded that video. We
created an mp3. Now it’s time to create the graphics. Here we are in Photoshop
where I have the templates for all of the graphics already set up. The one on
the left is for YouTube and the one on the right is for SoundCloud and
Instagram. To set up a new artboard, what you can do is go to Layer>New>Artboard.
This will show up and then you punch in the dimensions. So for the Instagram
account, for example, I have it to go 600 x 600. And again the one on YouTube is 640 x 360. You could even click here and I believe if you click and drag. Yeah, so,
if you have the crop tool you can also click and drag to create a new artboard.
For now, I have my YouTube and Instagram graphics. And I have a bunch of smart
objects set up. So, if I want to change the episode number for both the graphics,
I double click on episode number and I’m able to turn that into 170. And when I
hit save and then close that you see how the episode number has already been
updated. Same thing for the title. I’m gonna click here and say ‘YouTube Podcast Tutorial’. I’m gonna hit save and close’
youtube podcast tutorial. I will go through here and make it look a little
more presentable. And I have different spots to drop the
graphic end as well. This is where you can use artboards to
lay out a lot of the graphics that you need for your show and by using the
Smart Objects you can update all of these artboards all at the same time. Now
this is something really powerful. Super important. If you go up to File>Export>
Artboards To Files, and you can select your destination. But I usually come down
here and say episode 1, 7, 0, for example and then you click run, what Photoshop
does for you then is it exports these JPEGs for you and that is the one for
Instagram that is the one for YouTube and we’re ready to go. Now to get those
graphics installed into your YouTube video, you go back to your creator studio>
video manager>videos and then if you click Edit you can come down here and
click on custom thumbnail and then you find your graphic and then you drop that
in there. So now we have all the assets we need. We
have graphics, we have a title, we have a description, we have an mp3. Everything
that we need. Now let’s go take a look at SoundCloud. First, I wanted to show you
the coconut justice account on SoundCloud because I haven’t bought into
the SoundCloud Pro yet. But to do that you click on your name and you drop down
to try pro and here you can see the different options with the free account
versus the SoundCloud Pro. Sketch Zone is on the SoundCloud Pro Unlimited. Once you have your account set up what you do is you click ‘upload’ and then you find your
mp3 and drag it in the window. And it starts to upload. I click update image
and I find my image. My Instagram image. click open and then I go back to my YouTube, grab the title. Drop that in. Grab the
description. Drop that in. You can add additional tags like ‘art’, ‘drawing’, ‘video
games’, whatever the case may be. And genre I usually put custom and podcast. And
when this is done it automatically updates your RSS feed. I’m gonna hit
cancel because we already had that up there. Once the uploading and the processing is done, you’ll be able to see all your
tracks under your tracks. So now let’s take a look at how to submit this to
iTunes. What you want to do first is go up to this ellipsis up on the top right
hand corner and drop down to ‘settings’. That’s gonna bring you here. What you
want to do is go over to where it says “content”. Click there. We have our RSS feed right here. So now it’s time to submit this to iTunes. Really, I don’t even think
you need to download iTunes to get this part of the process done, but let’s take
a look at how to do it through iTunes anyway. So if you don’t have iTunes go
ahead and go to And, again, I will have that link in the description. This page is showing me how to download for Mac, but if you are on a Windows machine, it will automatically bounce you over to the Windows download. Once you have iTunes downloaded and installed, click on this button here that says
“Store”. It’s up on the top center of iTunes. And this is just an unbelievable
amount of content that’s out there. What we’re gonna do is ignore all of that for now and go down here to the bottom where it says “Explore”. And it says music, movies,
TV shows, podcasts, and audiobooks. Click on the link that says “podcasts”. And then look over here on the right where it says “submit a podcast”. Go ahead and click on that and that’s going to take you to a page for iTunes Connect. Go ahead and
enter your Apple ID. Not your YouTube or Google ID. Your Apple ID and that is
gonna show me a list of all of the podcasts that I have going. Now this is
the Sketch Zone podcast like I’ve been telling you guys. But what we’re gonna do
is go back to our SoundCloud. And you remember our RSS feed? We’re gonna copy
that. Go back to podcast connect, click this plus sign on the top left it’s hard
to see but it’s a blue plus sign. Click on that. And you see how it’s asking for
a URL? I’m going to paste the URL there. Now what you are going to want to do is
click validate just to make sure that everything is set up properly and that
iTunes is accepting all of the information that it needs.
Once it’s validated, you click Submit and that’s it!
You’re on iTunes. And the cool thing about using a service like SoundCloud is every time you create a new show and you submit a new mp3, it automatically
updates the RSS feed. And that RSS feed automatically updates iTunes, Stitcher or
even Google Play Music. Any one of those services that takes your RSS feed and it
broadcasts it even farther, it’s going to need that RSS link and SoundCloud
handles updating all that stuff automatically which takes all load off.
So that’s it. With as little as $500 you can get working on your own idea.
If you found this video helpful give it a thumbs up and think about subscribing.
If you know anyone that wants to start their own podcast, their own show of any
kind, go ahead and share this video with them. Hopefully they’ll find it helpful, too.
Alright, I’ll see you next time.

1 thought on “Today Is The Day You Start Your Podcast!

  1. Awesome video!! That mic looks like a NASA explorer. Massive.

    For people like me with a radio face, here's a link for one way to do an audio podcast on the iPad PRO (thanks for the recommendation – love it but that pencil is not ergonomic).

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