Tips For Starting A Podcast

Tips For Starting A Podcast


Have you heard of a podcast? Well,
everyone’s talking about them. It is the latest and greatest way to create
content and be an expert in your industry. I’m going to show you easy ways
to start podcasting. How to get guests and ultimately how to syndicate that
content online. Podcast, podcast, podcast. Do I look
younger now? Sometimes there are trends in digital marketing. Podcast used to be
like for the Nerds. Like people who like had very specific interest in one
specific thing. Well, those days are gone. Podcasts have become mainstream and
through things like iTunes and Apple podcasts and stitcher and some of these
podcast sites, you can find a podcast on anything that makes you happy or that
you’re interested in. So, adds an expert in your field. How do you create content
and that’s focused around what you know for sure. Podcasting is a great way.
Remember in some of my other videos, I talked about how is it an expert should
focus on one piece of content and do it really really well. Then give that over
to your vendors and share amongst all your social platforms. A podcast is
perfect because you line up guests who make you look smarter. I mean I need
all the help I can get. So, if I can get like people from canva and Yahoo and
google and I can get them on a podcast and I interview them for like 12 to 15
minutes, that makes me look instantly smarter. And we just get on the phone, I
use a zoom meeting and we have a conversation. And I record it and then I
publish it. Now, there was a lot of learning moments as I went through this
whole process. I want to walk you through some of the elements that are critical
that you’ll need to have for a podcast to be successful. First of all, do you
have time? This is a very time-consuming process. And I’ve done about 20 podcasts.
I’ve on hiatus now because I’m doing video. So, I feel like it’s very important
for you to pick and choose. I did 20 podcasts. It was fun. iIt was a lot of
herding cats however. Chasing down guests became the
hardest thing we had to do. So, I would pick a list of all these people I wanted
my podcast. I would find them in LinkedIn and then I would have my assistant sort
of get a hold of them and see if we could get them on an interview. Well, as
podcasting becomes more and more popular, these people are getting a lot
requests for podcasting and they’re not getting paid to be guests on these
podcasts. So, if you’re going after someone who’s really famous, probably not
going to get them. Try to really look at guests who have a very specific
knowledge in one specific area that relates to your field. Those are going to
be people that are much more inclined to be interviewed than not. Okay, the next
thing is you’ll see here on my screen, this is my podcast page. As I scroll down,
you’ll see that I’ve got the introduction to the podcast. I’ve also
got what they call a podcast thumbnail. So, when you go into a podcast and you
search or you go to a podcast directory. And you search for these podcasts, they
all have these little squares. So, I have a custom logo just for my podcast called
search party. That’s the name of my podcast and then underneath it is the
essential online marketing business podcast and my photo and then my title.
It’s very important that you have a face on these thumbnails because when I’m
going through all of the different marketing experts who are doing podcasts,
the ones that have faces always do better than the ones that just have text.
So, remember to always put your face on anything that you want more of a
response to. There’s reasons why realtor’s put their faces on their
business cards. Because they know that it’s about facial recognition and
recognizing them when you go to buy a house. By having your face on things, it’s
important and a lot of people don’t feel real comfortable with that. But for
podcasting, it’s all about pulling back the curtains and making sure they know
who they’re talking to and who they’re listening to. Then we come down here.
You’ll see that all these podcasts have been recorded. And then these are the
major podcast outlets. You have Google Play, you have iTunes and you have a tool
called stitcher. And there’s a lot of other things that you can subscribe to.
And then of course you can do a through cast box or dog catcher a podcasting for
Android which works great. And I have links right here. So, here’s the big trick
it’s like, well… “What is a podcast exactly? Is it different than a radio
station? Or like what exactly is a podcast?” A podcast is similar to a
website except the fact that it’s all audio, okay? So, it’s like a a mini radio
station on a very specific topic. Alright. So, here’s a tool
Lisbon. And Lisbon is going to help you syndicate your content. So, here’s how it
works. I get someone on the phone for on a zoom meeting. I have a list of
questions that I’ve already prepared. Very important on your preparation here
is that you really looked at their website, at their LinkedIn. You find out
what school they went to. You find out what books they’ve written. So, you’re
fully prepared when you get on that call with them to ask them really good
quality questions. Secondly, make sure that you have prepped your guests
beforehand on what to expect. A lot of people are not comfortable being on a
radio interview which is more or less what it is. And you want to make sure
that their audio is good that they can get on the zoom meeting; that they’re not
in their car; they’re not driving to the airport or waiting for to board a plane.
That they’re in a quiet location that is gonna be great for recording. Now, on
Lipson, you come in here and you set up an account. Now, I use a tool called pod
fly. It’s a great company. To guys help you once you have that zoom recording,
you send it to them and then they create the podcast for you. Now, I hired a
gentleman who has this wonderful voice and it’s been Glenn Thayer. And he has a
wonderful voiceover. I’ve got that whole you know “Welcome to Heather Lutze
podcast…” And it sounds very much very official.
Now Lipson is what syndicates it to all of the different sites. Now, once you’re
in here, you can go ahead and you can take a look at all the content. They give
you in a beautiful dashboard to be able to do this. And you can look at all your
content, you can also see how is that content doing, how is it performing. I am
amazed at the amount of watch time or listen time I have on these videos. It is
crazy. Let me just click one of these here. So, what we can do is we can come in
here to the details. Alright, you’ll see here that I’ve named it Neen James:
Attention Pays. That was my interviewee. The subtitle is how to drive
profitability, productivity and accountability. And then I can course
come in here. and you’ll see that I have a whole description of her bio as well
as her photo. So, it’s important that we understand that it be findable that I
have all the right images on it and that when I share this
social. People can click on that and immediately listen to it on their own
mobile device or whatever they’re listening to it. So, podcasting –a lot of
work. However, if that’s the one thing you’re
going to focus on then you need of course the guests. You got to have the
zoom meeting. You need to have the Lipson account. And if you’re not going to
produce your own audio then you need to have a company like podfly. P-O-D-F-L-Y
to have them produce the audio. They upload it to Lipson which then
syndicates it to all the podcast sites and software and plug-ins. Give it a try.
You know. Go in there knock, yourself out, you’ll get better and better over time.
The more interviews you have, the better you will get.
Podcasting is a lot of fun. But again, look at your life as a marketer. What do
you want to put your energy into? Is it videos like I’m doing now? Is it a
podcast? Don’t make yourself overworked and don’t spread yourself too thin. Do
one thing really well and podcasting might be a perfect fit for you. Isn’t
podcasting totally cool? Like I just feel younger even doing podcasting. So, we got
to do we got to do. But podcasting can be a great way to build your business and
show your expertise. It’s not for everyone. So, think about how can I create
a podcast that’s going to be really impactful to my business. Well, if you
subscribe to my channel and hit the bell, you’re going to get notified every day of
my new videos. I am committed to making sure that you don’t waste one dollar on
a marketing effort that’s not going to put dollars in your bank account. So, stay
tuned, keep watching for my videos and I’ll see you in the next one.

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