Tips for Building Your Email List with Instagram and YouTube

Tips for Building Your Email List with Instagram and YouTube


– In this video, I
interview Jenna Kutcher, one of the top lady podcasters on iTunes, about her tips for growing
your influence with Instagram, and why every single one of us in the influencer community needs to be growing an email list. Coming up. (upbeat electronic music) This video is brought to
you by LearnVideo.live, a free one hour online
training on how to grow a highly influential and profitable
YouTube Channel this year. To get free access, just
go to LearnVideo.live. Hey what’s up guys, Sean
here with Video Influencers. Help you build your
influence, income and impact with online video. And I’m here with Jenna
Kutcher, how’s it going? – Good, thank you for having me. – Super pumped to be here at
social media marketing world here in San Diego and
Jenna is the creator of the Gold Digger Podcast, which
is one of the top podcasts for female entrepreneurs. Over 3.5 million
downloads, she also shares massive tips on Instagram
and is crushing it online in general. So I’m excited to be hanging out today. – That’s really sweet
I really don’t have it all together so… Hahaha! – That’s true, but what you’re
doing is super inspiring. – Thank you. – And actually we’re
gonna kick it off today, we’re gonna talk about
podcasting a little bit, talk about Instagram because
even video influencers really should be using
Instagram right now. It’s such a hot platform. – Yep. – But one of the things
that really isn’t as sexy is email lists. – Tell me about it. – Yeah, we talk all the
time with our community that you need to be
building your email list. So Jenna, what is the
importance of an email list and what advice do you
give to entrepreneurs and creatives when it comes to that? – You know, it was funny,
a few years ago somebody, a business coach of mine, he
goes, “How big is your list?” And I’m like “What list?” Like my to-do list is
really long thank you. But he really drove it
home for me where you have to have a plan for your followers. We don’t own the platforms that we’re on, we don’t own our Instagram
followers, our YouTube followers, and so you have
to a place where you’re in control of that
environment and that’s when I became super passionate about email lists. And like you said, it’s not very sexy, but that’s where we drive our profits. And so, you can have call to actions on anything that you’re creating,
but that action should be to take people to a place
where you can control that experience for them,
and really be in charge of how they’re getting your content, how they’re consuming
it, and then what the next step is for them. – That’s really good,
and video influencers, they’ve seen that we give
away a free guide with 19 tips for growing your YouTube channel. You created how many freebies last year? – I created 52 freebies last
year, one every single week, which I maybe wouldn’t
recommend, now we’re being a little more strategic
with what we’re putting out. But I love giving out
content, I love impacting people regardless of if they buy anything, and I love dropping into their inbox. – That’s awesome. So one of
the things that we actually do on video influencers is
we give a free guide away for people that wanna
grow their youtube channel and you do that same kind of a thing, but people might be wondering,
“How do I start this?” like, “What should I do first?” like, “How do I get someone
to sign up for an email list, is there software that can do that?” What are your tips? – So I think the first
thing is, is to ask yourself what do people ask you all the time? What is your scope of genius? And if we’re being honest, we all don’t feel like experts, I think
we all feel like imposters and so it’s really easy to
not be able to recognize the gifts that you have or the
things that come easy to you that you could bless others with. And so it’s all about
serving your audience. How can you serve them
in a way that answers the question, solves the problem,
or makes their life easier. And so what I love to think
about is you can literally whip up a PDF in Microsoft
Word, it doesn’t have to be fancy or beautiful or
designed, and then a lot of providers for email lists
are free, for the first 100 or thousand subscribers, so jump on to a MailChimp or ConvertKit
or anything like that, and just get started. And it’s really easy to
set up, it really doesn’t take much time, and that
way you’re pouring into your audience more, I think
a lot of times we create dead ends on our social media, so we don’t give that final invitation, and our users and the people that are
enjoying our content want to go another step
with us, and so it’s just like that invitation to do that. – That’s awesome, and
it’s also great to be building your email list
because here on YouTube there’s a bunch of drama
with demonetization algorithms change on
Instagram, things happen, now you’re growing your
audience off where you have more control. – Yeah. You own it! – And you can keep communicating
with your community. That’s powerful. Now one of the things that
you share the most about is Instagram, and you’ve
grown your Instagram in a lot of ways, you share a lot of tips, and I’m curious, in 2018,
what should influencers watch and be thinking
that wanna grow their Instagram channels, and what
are some of your best tips and focuses right now? – You know, I think that
the problem right now with social media is that
we’re so into consumption, we’re consuming so much
content, which is awesome, but I think it can also
hinder our ability to see what sets us apart, and I think
that some people feel so basic or so boring, or
they have nothing to offer, and it’s time for us to own our awesome, and really be the person
you’re meant to be. And so I think what’s coming
next is really learning how to stand out, we’re all
using the same gear, the same presets, the same apps, and so things start to look the same,
and the one true way to make your mark is to be yourself, and you are the unique
selling proposition. So, I think that it’s
incredible, my brand is based on being real and
talking about some of the crappy things in life and sharing all the good things in life and
I want my feed to be a legacy and not just a highlight reel, but to be the real life of me. – Yeah, that’s awesome,
so we’ve heard this quote, we talk about all the crap
from Sally Hogshead is “Different is better than better.” I think in 2018, how can you
make your Instagram better, things like that, now let’s
get a little bit tactical. What’s some of the tactics that are maybe have changed in 2018,
with say, hashtags, or just best practices that you recommend? – Well, Instagram just
enrolled the featured stories which will be really exciting
for you guys that love video because it gives a
chance to give your followers kind of a behind the scenes look. And I think that you can use
those really strategically, I don’t think people think of it that way, but you can make different
categories of your life, you can invite people into different facets of what you’re doing. I love the featured stories just because I’m really goofy in real
life, but I’m a professional photographer, so my
photographs are gonna look really good, but in real life, I’m just a goofball, and so using
featured stories to kind of show your personality in a new way is a really awesome way to extend
your brand and really take what you guys do with video
and bring it onto Instagram. – That is awesome, well
Jenna are you ready for the lightning round? – I’m ready. BANG! Although it doesn’t… Lightning doesn’t make a noise. – Ooh! – Boom! – Things that make you go “Hmm?” (beep) – Coffee or tea? – Coffee. – NYC or LA? – NYC. – Cat or dog. – Dog. – Last song you had on
repeat on whatever device? – Ed Sheeran, probably. ♪ Darlin’ you look perfect tonight ♪ – One book that you would recommend every influencer watch and read? – Purple Cow. – One Netflix show or
documentary that you love? – Making a Murderer, cause it happened in Wisconsin, by where we live. But don’t judge Wisconsinites, hahaha! – Ah, I love that. Do you have a favorite
failure or past mistake that you made, that you learned from, and that has lead to your current success. – Yeah I mean I burnt myself out. I think a lot of us are workaholics, we’re hustlers, and my
new motto is busy is not a badge of honor, I think we glorify busy, we think it means more
success but I wanna work smarter and not harder, so
as a wedding photographer I was booking, booking,
booking, I looked very successful but behind the
scenes I was a nervous wreck, I was exhausted,
and so now we really block out time for rest
and time for creativity and just margin in our
lives and I think we could all use a little more margin. – Do you have favorite
quote or saying that you like to think about often? – Oh golly, so many! Busy is not a badge of
honor, that’s the one, I gotta just cling to that. – That’s good, super, super strong. What is a purchase of $100 and less that really changed your life. Like it was one of the best
purchases you ever made for $100 or less. – A good pair of yoga pants. – There you go. If you were in the middle
of a zombie apocalypse, but you could only bring
one thing with you, or grab thing, or have one
item, what would it be? – It would be my camera
so that I could take baller photos of the zombies. – That’s right, yeah. Should everyone survive,
you would then have all the rights and all the great photos. – That’s right. – That’s amazing, I love that. That’s a good answer. Lightning round, lightning
round, choo choo, choo choo, choo choo! (beep) Let’s talk about what you’re doing, some of the projects you have coming up, and of course we’ll link everything that Jenna’s doing in the description below. But where are you at and what’s happening? – Awesome, so everything
we’ve called the mothership is at JennaKucther.com, I do the podcasts, I teach courses, I love
growing my email list, and I love just serving people. So that’s kinda what we’re working on. This year is all about
working really smart and showing up for my audience
and the Gold Digger podcast is where a lot of people can get inspired. – That’s awesome. So check that out below. Final thing: as an
entrepreneur yourself, you have gotten through the ups
and the downs right? We all go through, especially
when we’re first starting it’s a grind, and sometimes
you’re working harder, way harder, than you’re seeing results. Can you just speak a few
words of encouragement to those in our community
who are trying to build their influence, build
their income, and keep going? – Yeah, I mean I think
at the end of the day, it all comes back to
impact, how do you wanna impact the world? What is the mark that you wanna leave? And if your heart is really in it I truly believe that you will be a success. But remember it’s not about the numbers. Whether you have one follower or 100,000, you have influence. And you can pour into people’s lives, and so just show up for the
people that are showing up for you, serve them well, love them well, and I promise that they’ll
bring friends back to you. – I love that thank you so
much for being on the show. – Yeah! Thank you. – And influencers, definitely
subscribe if you’re not subscribed, if you
wanna see another video in our social media series. Just click or tap the screen over there. For another video from Video Influencers, click the other button over there. Until next time, Video
Influencers hope you build your influence,
income, and impact with online video. Keep crushing it! And we will talk soon. (beep)

57 thoughts on “Tips for Building Your Email List with Instagram and YouTube

  1. Appreciate this! We work to develop our email list to bring our meditation students more value but it’s not as strategic as it could be.

  2. Great video. I am re-building my email list with some new free offers coming out this month.

  3. I plan on getting an email list. My strategy and goals have changed for my channel, still finding my style after trying a couple things, but I know it will work out.

  4. Loved Jenna’s advice about working smart and not burning out. I’m at the stage of blocking out time right now in order to reset the button due to running down my body because I’ve being “busy” and building my channel and online website. But that last part of the video was super helpful.
    Sean, video influencers always inspire me. Another great video 👏🏽👏🏽👍🏽😁

  5. Woohooo a Video Influencer interview with Jenna Kutcher! Thank you Jenna & Sean for these awesome tips! <3

  6. I never thought of doing an email list! That will definitely be something I do in the next few months! Thank you.

  7. I squealed seeing Jenna here! My media worlds are colliding! ☺️ Great interview, Sean and Jenna!

  8. Wow that was amazing advice at the end of the video about serving the people who show up. I'm still on the fence about email tho.

  9. ¡Hola! Thank you for the information. I’m building my website and I was thinking about an email list so this helped a lot 🙂 Gracias!

  10. So much gold! I have a mailing list of around 370 people but I rarely use it. That’s all about to change. Thanks for this interview!

  11. I LOVED her ending remark about not focusing on numbers and just creating for the people that are showing up for you. It truly isnt about the numbers, its about the journey, growing, and impacting others with value.

  12. Busy is not a badge of honor is spot on! Just found both you (Sean and Jenna) and this video channel. Super helpful and insightful! I love that you don't preach the grind, the grind, the grind but rather results and impact. TY for providing high value, high purpose info. I'll be sharing this channel with my students (at UW-Madison) and my clients. Cheers!

  13. New subscriber here. Thank you so much for all your wonderful content. As a new AuthorTuber, I’m trying to learn and structure as I go.

    My biggest thing now is balancing the amount of research and implementing what works best for me.

  14. Email list building is such a simple concept but so POWERFUL! A way to build a lifelong relationship with your audience! I wish I learned this earlier. It took me 8 years of failure to realize that list building is the KEY to multiplication for any online business !

  15. Sir with due respect ! Plz replay…
    My 2 channels 1 Tech Channel 1 VLOG, opened the two channels with the same email. 1 monetized, the other will get the monetization soon. Is it okay to link 2 channels to my only Adsense account? And if there is any problem in the future? And if there is a problem then what do you do now?

  16. I like this video very much because I was searching some answers about the Email List. Thanks Jenna and Sean for this valuable information!! Keep crushing it guys!!! 🚀💯

  17. Thank You! As the Constant Contact Email Marketing Queen, I appreciate that she reminded everyone to "Grow our Email Lists" because we do not own these social media platforms! Simple and True! Thank YOU!!

  18. Thanks for sharing this video, you can also try LeadGrabber Pro tool https://www.egrabber.com/leadgrabberpro/ to generate targeted B2B sales lead List. Download 7 Days FREE Trial now.

  19. Very good Video. Need to learn how to get even greater e mail opt-in rates and build your list quickly? Go to this free video: https://cvrt4.com/s/is/21453

  20. Very good Video. Like to get to know how to get even better e mail opt-in rates and build your list quickly? Go to this free video: https://cvrt4.com/s/is/21453

  21. Thanks for the video, I found an Email list builder I managed to get a lot of opt-in and even a few sales through his excellent source of targeted Traffic, I’m using his service a lot and very pleased. Just Google for jack best solo ads

  22. Thanks for the video, I found an Email list builder I managed to get a lot of opt-in and even a few sales through his excellent source of targeted Traffic, I’m using his service a lot and very pleased. Just Google for jack best solo ads

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