The Fastest Way to Create Social Videos for your Podcast [Headliner Guide #3]

The Fastest Way to Create Social Videos for your Podcast [Headliner Guide #3]


Hey everyone, it’s Nick from Headliner! In the last video I went over several different styles for sharing podcast clips on social media. And today, I’m going to
show you how to create your first clip using Headliner. The type of video I’m going to show you
how to create today is what I like to call “the Podcast artwork,” because of it uses artwork from your podcast as it’s main asset. While this sounds simple enough, there are
still a number of unique ways that you can use this style in order to create a video to market your podcast using Headliner. Especially if you’re able to incorporate your knowledge of other apps. Though, I’m gonna save those more complex videos for another upload. But before we get into creating your first
video, let’s go over why the Podcast Artwork is a the best choice for a first Headliner clip. It’s simple. Headliners made in this style are extremely
easy to make. And because they’re so easy to make, you
can make a lot of them really fast. This means you’ll be able to get more videos
onto social media faster than you would with some of the other Headliner styles, making
this perfect for people who want to up their social media game without investing too much
time into creating assets for their videos. And more video means more benefits, like higher
engagement and visibility on social media. In fact, ppcprotect.com reports that 51% of
marketing professionals agree that video content is the return of investment when it comes
to marketing. They’ve also stated that 1 out of every 4 shoppers say that they’ve used YouTube to search
for a video related to products they’re interested in while they’re in a store. Think about that for a second. 25% of shoppers in a store would rather consult
a video to learn about a product than read the box or ask an employee about that product. That’s how powerful video is. Using that scenerio, your social clip is the equivalent
of a YouTube video demoing a product that could help someone decide whether or not they want to buy it. It’s you putting your best foot forward
and showing the best your show has to offer, in hopes of getting people to check it out. And more videos on your social feed are just more
opportunities to put your best foot forward. So how do you make these? Well like I said earlier, these videos are
extremely easy to make. And that’s thanks to Headliner’s Audiogram
Wizard, which will have you sharing videos on social media in no time. All you need to make a simple video in this
style is a couple minutes of your time, your podcast audio, and the artwork of your show When you enter the audiogram wizard, the first
thing you’ll have to do is upload your podcast audio file. On the next screen, you’ll be able to make
a selection from your episode for your clip, but you could also just upload a pre-trimmed
clip from your episode here in order to skip that step. If you edit your own podcast, it makes a bit
of sense to cut out your segment while you’re editing the episode
in order to save some time, but that’s really up to you. The next page of the wizard allows you to
select the aspect ratio of your clip. Different aspect ratios work better on different
websites, but if you’re posting on Facebook, Instagram, or Twitter, you’re gonna want
to stick with the square aspect ratio, which is coincidentally the perfect ratio for this
Headliner style because podcast artwork is usually in a square aspect ratio. The final page of the Audiogram Wizard allows
you to add a wave to your video. It can also be resized and placed anywhere
on your video. To resize it, all you have to do is click
and drag on the edges of your waveform. And the wave can be moved by simply dragging
on it. You can also customize the type of wave in
your clip, as well as the color and transparency of your wave by using the options on the left
side of the screen. After you’ve finished on that page, you’ll
be taken to Headliner’s video editing timeline to make any changes or refinements that you
may need to make. But, more likely than not, you probably won’t
have that many changes to make for videos done in the Podcast Artwork Style. When you’re ready to export your video,
simply click the export button, and confirm your export by clicking on export again. And that’s it! All you have to do now is upload it to
social media and apply relevant hashtags to it. Using this Headliner style, you’ll be able
to quickly share a bunch of clips your podcast in no time at all. And that’s the real advantage of working
with this style. It’s a great supplement for your show because you can create multiple clips for an episode really quickly. And plus, this style is easy to
create templates for, which could speed up your creation even more. So in the next Headliner Guide, I’m going
to be showing you how to create a video in Headliner’s quote style. But, if you can’t until that video comes out, you could visit Headliner.app/blog and use one of our quote templates in order to create a video right now. I’ll be including link to that blog post will be in the description
of this video. And after you’ve created your video
and have uploaded it onto your social media page, feel free to tag us, @headlinervideo, or
#headlinervideo on Instagram and Twitter in order to show us what you created. We here at the Headliner team love watching
the stuff that you guys have created!

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