The #1☝️ TIP for new EMBROIDERY MACHINE buyers | Apparel Academy Podcast (Ep.16)

The #1☝️ TIP for new EMBROIDERY MACHINE buyers | Apparel Academy Podcast (Ep.16)


hey guys welcome back to another episode of the apparel Academy in this episode we’re gonna dive deep into a common mistake that I see in Broder’s make when deciding on their first piece of equipment when starting their embroidery business well I really believe that people should buy a machine that’s bigger than what they need because they as a business owner and you’re trying to grow the business you need to think three to six months down the road right you need to think about the future if you’re just focused on now you don’t have the foresight or the vision to think about the future and you’re putting yourself in a position where your business might be limited right and be stunted by the growth or that or be stunted by the decisions that you made when you kind of start out simply because you haven’t planned for the future yeah I see it I see a lot of people making this mistake and that’s why I’m so passionate about this particular topic it’s because people start out thinking like oh I don’t need 15 different needles I don’t need 10 needles right I don’t even need 5 so kind of just get me the lowest-priced machine that you can find and that way I can get started what they don’t realize is that 3 months later they’re outgrowing their initial investment because they haven’t planned for the future they’re being limited by that growth right and a perfect example that I will give you is people buy a small machine to start out with maybe with a small embroidery area and they quickly outgrow that and they can’t fulfill orders that their customers want maybe for large jacket bags or these big designs right on pieces of garment but they can’t do it they can’t do it because they are limited by the embroidery area of their machine simply because they wanted to start out with something small right maybe say save some money right maybe not knowing kind of what business they’re going to get in the future so they kind of want to mitigate that risk by starting out small but then realize that oh I am getting customers that want caps on the on the size of caps on the backs of caps I want my customers want jacket back designs and all of those you can do if you’re limited by the space that you have to work with two important Oh item so you find yourself turning down orders turning away customers simply because you haven’t made the right decision the right choice in the equipment to start out your business with obviously there is no guarantee that your business will grow but I think as a business owner if you’re focused on making a profit and this is not just the kind of a side hobby right now you’re actually trying to make a profit out of embroidery then you would put in the effort to grow your business right so you gotta believe in yourself to make the effort and kind of hustle and get your name out there and get business and what typically happens when you make that effort is that you see your business is growing right so if you know that you’re gonna put this on top of mine and do this for profit then I would imagine it will benefit you if you put in the time to grow your business and you will find that with a little bit of effort your business is gonna grow and with that growth you don’t want to be limited by the by the machine choice you’ve made to start off that venture I think it’s a very reachable goal to grow your business because I think the something for the fact that the demand for embroidery is so high right the the demand for customer for custome apparel is so high every business will need some kind of apparel with their branding and logo on it right you can find restaurants hospitals schools I mean the list goes on and on for the type of people that we’ll need in embroidery or custom apparel in general so if you’re just willing to kind of look around in your network and kind of pick off some of the low-hanging fruit maybe a surround your your friends your family I’m sure they will know someone with embroidery needs you will go ahead and find that business and that turns into kind of word-of-mouth and and doing it you know doing a great job for your first few customers you will then get other customers or even repeat customers from those first pieces of first few pieces of business right so with a little bit of effort it’s not like you have to kind of carry yourself kind of you know 18 hours a day in order to get to that point right but if you work hard and you were putting the effort you look around embroidery is is everywhere right and Broadway and custom apparel is everywhere so just put in the effort and with reasonable effort I think your business is gonna grow something because of the fact that the man is so high for cut for custom apparel and it’s continuing to grow in the future let’s go through an example that I see very very often right let’s say you have a budget of $10,000 right and this is kind of your budgets you get started in this business now if you’re on the conservative side you might say that oh maybe I don’t need a fully 15 needle commercial single head to start off maybe I can get away with maybe a four needle or a six needle right and I can still do that do the same thing what ends up happening is your business is growing and because you only have a budget of $10,000 maybe you spent 5000 or 6000 on a smaller machine saving yourself the extra you know four or five thousand dollars to kind of you know have that buffer and have that safety net in case this doesn’t work out what ends up happening is because of that set budget and your business is growing you’re probably losing money on the front end right with your customers or not being able to fulfill the type of orders you your customers want like I mentioned before because you’re limited by the number of needles by the inverter area of your initial investment and and and ending up losing on the back end too because now in order to fulfill those orders you might have to trade in your initial investment to get that fully commercial 50 needle machine with larger larger embroidery area that you should have gotten from day one so you see the harm in not kind of thinking ahead in your business and not getting the machine that would be conducive for your growth three to six months down the road and investing in something small to start off with even though you save money on the front end during the initial purchase you’re kind of losing money to customers that you for orders that you can’t fill and losing on the back end when you eventually have to grow your business and trade it in for a machine that’s gonna be suitable for your needs and losing value in that treatment so the general recommendation that I will give to it to anybody looking to get into this business is if you have a set budget get the largest embroidery area that you can afford within your budget all right so because that is gonna limit you the least going forward you need to think three to six months ahead of time and think kind of where paint a good picture of where your business is gonna be buy at that point what happens orders you’re looking to take on how flexible you want to be in your in the embroidery services that you offer and look at a machine that has the largest border area and the most amount of needles to fill that need alright guys so I hope you found this information helpful for more content like this make sure to subscribe and join our free Facebook group embroidery and custom apparel mastery where you can interact with myself and thousands of other apparel decorators and ask questions like this so if you have a question go ahead and comment there I’ll make sure to get it answered alright so I hope you guys enjoy this and see you guys next time [Music]

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