Realizing “Nobody Cares” Is the Most Liberating Thing | Meeting With David Meltzer


– You know, you famously talk about losing a lot of money. – Yeah. – Like that only comes from bad behavior. As radically transparent as you can be, ’cause I’m actually fucking curious, right this minute, hot take, what’s this all about? What’s up podcast, as,
lately as you guys know, I’ve been trying to do
a mix up of some content so we did one or two of these already and they’ve gone really,
really, really well so I’m gonna continue that. Just a discussion, and today’s discussion with Dave Meltzer is around his new book, around his career. You’ve probably seen content with us, we’ve become friendly
over the last two years. Kind of one of these perfect storms where you’re crossing
into each other’s yard. I’d almost, let me paint
you a really good analogy. Dani, you can close it, if you want. Let me give you a fun analogy: imagine two kids move into
a neighborhood in the ’80s when kids went outside
and one kid’s got a pool and is swimming, and the other kid’s great goal of moving into the neighborhood
was to learn swimming and the other kid
happens to be really good at basketball and the kid
with the pool’s great goal is to get better at basketball. That is the picture for us, you know, Dave had a tremendous career
in the sports agency world and as AJ and I were
foraying into that world he kind of raised his hand and said, “Hey, I think I can help you guys. “I learned a lot of things to do “and a lot of things not to do.” And at the same time, I think he was getting very intuitive of the rise of entrepreneurs in culture, building content around that and then what that really means, you know, modern day personal
branding around the space and so we have a ton of similarities, we have differences like everybody else, but he’s become a gentleman that has, you know, some of my favorite things that are going on in my life is when I get to use VaynerSports as escapism from my chaos. It’s obviously a business. You know, VaynerSports reminds
me a lot of VaynerMedia in that VaynerMedia, the first two years I still
had to do the wine thing, the Gary, Crush It came out, so the Gary V thing started
and I was stretched thin. I was very passive but
I got us the clients and similar with VaynerSports right now, you know, obviously AJ and
team run that very aggressively but I’m involved in
recruiting and big brand stuff and some of my favorite
things is when I get to do the VaynerSports stuff and
Dave is so in the business of sports and an icon in that
world so I do get to see him at the combine and
Superbowl and ESPYs week and stuff of that nature. So he’s in the office here
in New York and we’re about to have a little discussion
mainly because I want everybody who’s listening to buy his book, mainly because he’s
competitive and wants the book to be successful and
I’ve been flabbergasted by how well books have
done on our podcast. So, honestly, I feel like my
relationship with the audience is so fucking transparent at this point, I just, I’ll tell you why
I want you to buy the book: I have no fucking idea what’s in the book. I don’t read shit. I know the person that
wrote it and I think that, I love books for a weird reason. I’m so digital’ed out but I’m fascinated by people that love to, I like eliminating friction
and a lot of people consume content a lot of different ways. I also like the price of books. I’m super fascinated by what’s
the ROI of 12, 15, 25 bucks and so I’ve just been, you know, obviously all my content’s free, all your content’s free but
it’s fascinating to watch people get, you know, consume me everyday and
then, for four years, then buy the 13.33 or 19.99
book on Amazon, read it, and their brain learns that
way and then good shit happens and that’s why I do books
and free content and podcasts and whatever helps you
and so for some of you, this 30 minutes is gonna
help you and for others, Game Time Decision Making, the new book, is gonna help you and
that, my friend David, is how I’ve set it up, you take it away. – Well, you know, thank you by the way, because you’ve taught me so
much and the book is catalytic in the fact that I’ve utilized what I think I learn from you which is, I really watched you and
studied you and I knew that you worked hard, right, Eastern European, – Yep. – You work hard, you work
smart which I respected but what I realized, ’cause to me, you’re younger, right? – Yep. – I know we deal with
a lot of younger people but you’re one of the few
people that got working long. And I don’t mean long hours. – I know. – You have this serious long perspective which is part of decision
making because the strategy of digital content is the perpetuation — – Hold on one second. Dani, you don’t react
often and I caught you, like was that a big, like is that, like has that been a
huge observation for you since you’ve joined the team? – [Dani] Yeah. – Like it’s way longer
than people realize? – [Dani] Oh yeah, and it’s one
thing to see it in a video, it’s different to see
you every single day. – Do it everyday, yeah. – Yeah, and I think why I
give my content away for free and I’ve always even given
my books for free, right, and part of the reason
I gave my books for free is ’cause nobody knew who
the hell I was, right? I was Leigh Steinberg’s
guy or Warren Moon’s guy. – You also, in my opinion from afar, were smart about it. The model of that generation
of self-publishing, but giving it away for free as you, I’m sure as you said to
your buddies over a beer when you first started doing it, they’re like, “What the
fuck are you doing, bro? “Why are you giving it away for free?” You would say, “It’s a lot
better than a business card.” – Absolutely and that’s what it was. – It was a business development tool. – And I knew, I actually
had confidence like you do, when I do my videos that
it’s good and I will tell you more people said, “What
the fuck are you doing,” when I first started doing
videos and you’re telling me, do more videos, I had to learn real radical humility. – Yes. – Because I was a seasoned 50 year old man who people were like,
where are you gonna speak, in the bathroom today, Dave? – Dave, Dave, Dave,
I’ll tell you something. I actually, it’s funny you said that, and just spurred a thought. I actually, just knowing that, what I like about you is what
I like about a lot of people is that there’s just this
net gain of progress. Like winning comes in so many forms. I somehow through sheer luck,
I don’t know what else to say, DNA, circumstance, I’m only really understanding it now, I unlike a lot of people
that look like us, to your point, the one, I have some, I look like a lot of the
people that we’re similar to and then I have some
weird which is why I think I’m breaking out and I’m such a, and will break out in such a big way, I have some funny nuances, AKA for so Alpha and
Jersey and Eastern European and that whole kind of crew, I’ve now come to realize
I was the least interested in money out of everybody
else who looked just like me. – Right (chuckles). – And that lead to a totally
different mapping, right? I actually think that you,
doing the model at your, not only age, career
experience, where you came from, how you perceived yourself
let alone everybody else, I would argue that the
humility to actually go all in on the model, outside of that I know
that you knew it was smart because I know, I was there from day one when you started poking and prodding. – (chuckles) The first questioning. – I know that you knew it was smart. I just still appreciate that
you had the level of humility to do it and I would argue
back to you just net winning that your biggest white
space is to do it for people of either real success or age demo. I believe that the biggest
actors and actresses and models in the world got fucked
over the last seven years because when everybody
started going on Instagram, they made fun of those people
and said they weren’t real, they’re not real models,
they’re not real comedians, they’re not real actors, and then they became
the actual establishment and now the people that
were the A list actors and models that were on
magazines and comedians have lost a lot of their
leverage to the people that went from Instagram
famous to just famous. MySpace famous just became
famous for Dane Cook and Tila Tequila. Twitter famous, like that’s where people, YouTube famous just becomes
famous and I think that, that’s something you
should be thinking about. – Absolutely and I think — – ‘Cause very few people have done it. – And you did the same
thing in the sports realm. One of the things I picked up
on right away is, you know, the fact that you were
open to listen to me about the sports stuff and
the fact that it’s a long game and with what you do, what I saw you winning
was you were very humble when the first day I said, “You’re not gonna get a quarterback.” Right? I’ve been in this game
and I know why people, Leigh Steinberg got Pat
Mahomes for one reason: because Leigh Steinberg
represented his dad. – I know. – Gary Vaynerchuk had no chance at ever representing his dad. – That’s right. – Right, but I’ll tell
you what’s gonna happen, every kid that grows up
for the next 10 years, now those will become
dads and those kids also, there’ll be no choice when you, they’ve gone through college
and said, you know what, the best thing I’ve learned in college is watching Gary Vee videos
or even Dave Meltzer videos who tells ’em I’d go with VaynerSports. Now they’re going — – I remember a meeting we had and I appreciate the compliment, where we were at CS in Vegas and we were in the big convention
hall which was rare for me but I had to do a piece of
content for Samsung or something. – Yep. – And we had like a
20, 30, 40 minute call, forget about, meeting, forget about the one we had
at Superbowl when we first kind of met and I remember
knowing that you understood at the CS event that
what I was actually up to because what you had to bring to the table which was amazing is
like, hey, Troy Aikman, like I can help you and what I noticed by, this is probably, you know, it’s funny, I basically lean into people
based on their ability to read me because I’m
actually a little bit confusing and so what was really
interesting was that, it was the CS meeting where
we went through basically another version of what
we did at the Nike event at Superbowl when we
first met and I remember something in your eye or
just the way you reacted, I knew that you actually
now got it which was, I don’t give a fuck if
everybody doesn’t think, like I didn’t need
VaynerSports to be winning in year one, two, three,
four, five, six, seven. I don’t care that in two years from now if everybody’s whispering, oh, big shot Gary and AJ
thought they were gonna come in here and
dominate, what’s going on? They’re still fucking tier four. I don’t care because I
know how it’s gonna end up. – Right and there’s that long sight and I really took to heart
the same thing with media, was like, you know, if I could get a hundred
people to tell me they really, I changed their life and it
took a whole year to get 200 and then a whole ‘nother year to get 400, it’s the same game as
the sports profession, eventually even if it took ’til I was 70, I’d have a million people, right, and in my mind if I had a million people that I changed their life — – What would you, Dave, actually I don’t really
actually know the answer to this question. Straight up, and you know
I love radical candor, and I know that you’ve
transformed, I see it, like you know you famously talk
about losing a lot of money, like that only comes from bad behavior. That comes from overvaluing things. So you’ve gone through a process. You’re still in it. The same way I am. As radically transparent as you can be, ’cause I’m actually fucking curious, right this minute, hot take, what’s this all about? Forget about the selflessness
that I think we both agree on because I do know a lot
about your selflessness but I do think selfishness
leads to a foundation to do incredible selflessness, I’m going very narrow ’cause you don’t talk about it as much, you don’t play those, none of us really fully play our cards but to the best of your ability what, from a selfish standpoint,
from a business framework, from a business stand, or and
forget about the fulfillment of good, like truly as
narrow as it can get, much like I talk about I wanna
create the financial wealth to buy the New York Jets,
that’s not super selfless, (group chuckles) right now currently from an
entrepreneurial standpoint, what is it that you want this, all this attention that
you’re gonna amass, what do you think you
want to deploy it against? – So, initially it was profitability to a hundred billion dollars. I have over a hundred million
dollars and I could never figure out a hundred
billion and my idea was I could change the world with money, meaning I could afford to allow that money to come through me, have everything I ever
wanted, my kids ever wanted, but more importantly
really change the world and where my perspective
has changed though is that I realized along the
way that in order to do that, the biggest problem I see
truly and I’ll always have, I have an unconscious
competency to make money. I made, I was a millionaire
nine months out of law school. You did too. – Yeah, listen, that I know about you. – And I like to do it, – Yeah. – But I like to do it
because of what I shop for and I finally learned to
shop for the right things with my money. – Yeah. – And so where truly — – Do you, did you use it
to, like for you was it, as you now psychoanalyze yourself, what security, insecurity
were you trying to close. – I still have this energy in me. So I was a liar, a manipulator,
over seller, backend seller, because I wasn’t enough
’cause I grew up poor, single mom, six kids and I was so jealous, – Scrappy. – Of these kids that
weren’t smarting than me, they weren’t hard, and
their dad was a doctor, – Yep. – Their dad was a lawyer and in my mind they always looked down on me. I was always, – Yeah. – Like this trash — – I also talk about, not that often ’cause it’s
not fun to talk about, also having the ability, look
when you have the gift of gab, somewhere along the line whether
it’s six, seven, nine, 12, 14, you’re like, wait a minute, I can make anybody do anything. When I think about what I can do, like if you asked me my favorite thing, the thing that truly makes me feel good is that the sheer damage
that I could do to society is extraordinary. – (laughs) I’m with you. I get that. – I just know it. – I get that. – I know it. – I live that. – There’s a fine, fine
line between Barack Obama and Adolf Hitler. It really is. It’s a finer line than people realize. Nonetheless, I get it. – Yeah, so for me — – By the way, real quick for
everybody who’s listening and this is why I say a lot
of things that I say public, I always talk about how
I’m a bi-product of my mom and I’m like, whatever my mom did for me, I do for the world. You know this is, in this
moment, I just realized, actually just realized just now, I’m doing the same thing
what my dad did for me. My dad is such not a
liar, is so uncomfortable, my dad’s uncomfortable with embellishment. – Right. – With embellishment, like,
I remember vividly saying, “Dad, we sold like 30 cases of this wine!” and like the next day, he like yelled at, and he’s a tough Russian
dude and like got mad at me, he’s like, “We sold 26
cases of that wine.” – It’s a big deal to be wrong. – And so he scared me. Like there’s nothing else to say and it really transformed
me and it saved me because I think I wouldn’t
have been as good, I think there was a kindness level and a lack of an insecurity
but I still am so much better than I would’ve been and I
think a lot of the content that I put out that
puts pressure on people is me poking at the truth. – Yeah. – You know how many kids right now that are 24 stopped listening to me when I started talking more about mommy and daddy subsidizing them? They don’t like it. – Right. – You know, I gave this talk at USC and I was shitting on the parents
and the kids were cheering ’cause it was parents
and kids and then I went into the 24 year olds, you’re getting paid, and watching the parents
perk up with smiles and the kids squirm, it was rewarding. Makes sense, brother. – Yeah and that led to what you do as well is I think we have a huge
problem that can be addressed by people like you and I in
a variety of different ways. I just believe it’s simple. There’s a happiness problem. – I agree. – I read, I read this thing, an average person in America
is happy 15 days a year. – That’s absurd. – Absurd. The number one cause of death — – I’ve been happy the
last 15 days in a row. – Yeah, I’m, I’m not happy all
day but I’m happy everyday. – Yeah. – And, too, suicide is the
number one cause of death for people under 50! So and I bring this up now because — – Growth. Growth, like percentage growth? – Percentage growth,
over heart disease and, but under 50, just the fact, forget about opiates and
all these other things that are fulfilling people with a false sense of fulfillment, I started saying, you know why? Because people don’t understand one thing and you brang it up, that one girl when I was
in Hong Kong started crying just because I knew you and she’s like, you have to tell him, she’s like you have inspirational stuff but Gary changed my life and I go, what changed your life that Gary did ’cause I wanna learn what he’s doing. – Yeah. – Told me that if you’re
depressed, nobody cares. There’s the truth and you know what — – And that’s tough territory. – Oh God, it’s the — – And by the way, given the kind of culture and
political climate we’re in, I always like, I believe it more than
anything but I don’t spew it at the highest levels
because it could come across as insensitive which I respect but, man, it’s actually liberating. We have to figure out how
to get people to understand how good that is. It’s, that’s why it worked for her. By the way, I’ve never said this publicly: by a country mile, the number one thing that
people reach out to me about privately that has
changed them from depression, opiate to drugs, suicidal
thoughts, depression, all that, is nobody cares. – (chuckles) That’s awesome. – And it’s tough, it’s tough because you
gotta find the right way to deliver the message
but once you realize that nobody cares, it leads to a series of
things that mainly get you to this weird place of you not caring about anybody’s opinions and that’s where it really, that’s where you go. That’s where you go and once
you stop actually worrying about other people’s, like, man. – I think it’s even worse than worrying. People actually put faith
in other people’s opinion and manifest what other
people want for them and that’s how they end
up depressed and resentful and so the idea of the book
and the idea of my mission now is to literally deal with one choice: how can I teach people,
utilizing sports stories, these extraordinary
people that we look up to like your Joe Namath, – Yep. – But how can I teach
you to make a choice, I believe that when you
wake up you have one action. Everything else that occurs
before you go to sleep is a reaction which means
you have to make a choice of what’s happening. That choice has to be to be happy. So in the book I come
up with simple examples. What if every time you thought
or said, I have to do this, you simply took a second and
said, why do I get to do this? Now that’s a choice to be happy. Taking out the trash,
no, you get to do it. Start thinking why, it changes
your complete perspective. – By the way, you’re super on it because I’ll tell you right now, intuitively that’s what
I’ve done my whole life. I don’t wanna do this, better than having cancer
and being in a bed right now. – Right. – That sucked? Better than my mom getting
hit by a car right now. Like I basically multiple times a, I was thinking about you
saying I’m happy everyday but not in every moment in
everyday and I thought about, you know, you’re talking and
I’m thinking and I’m like, man, I’m happy a lot during the day and then where my head
went just now is like, oh right, I’m just like everybody else, I also have unlimited amounts of things that start the process of unhappiness. It’s just that within
seconds, I go directly to, or I could literally
be not paying attention talking to D Rock crossing the street, get hit by an 18 wheeler and
trend on Twitter for 24 hours and never have a life again. You know like, so like,
I really go that extreme. Somehow and I know this, since
I was somewhere around nine, I started fearing things,
my mom’s gonna die, my dad’s gonna die, like just fear around
the health and well-being of the most important people in my life and I’ve basically been
practicing for 35 years that the second something
upsetting enters my head, I immediately go into, my wife and kids are driving
and an 18 wheeler tipped over and smashed ’em and I actually live it and I feel it like in a way that would really blow your mind. – Well, this one probably
resonates with you ’cause I bet at one time in your life, I’m sitting there third
year in law school, $100,000 worth of loan in a
recession praying to God saying, look, you let me buy my
mom a house and a car and pay off my loans, I will shovel — – And I’ll be the happiest boy, yeah — – I’ll shovel shit with
my hands 12 hours a day, six days a week. So when, I ended up with two
job offers and the opportunity to make six figures and
ended up making seven figures in nine months and I’ll
tell you how by the way, ’cause people ask me all the time, how the hell do you make that? Because I had a $250,000
a year job at plan, right? It’s a sales job, selling legal research, and I figured out a way to
work 10 years in nine months. People are like, how did you do that? I worked productively 16 hours a day. I worked at being twice as efficient so I had 32 hours of productivity. Then, statistics of success, I knew I didn’t have a territory
where everybody knew me, I knew I wasn’t as good as the older guys that had been doing it 20 years, but I knew one thing: I could get 40 appointments
in a week instead of 10 and if even at a lower
closing rate, I could close, be productive twice as much. So I worked eight days
of productivity everyday seven days a week. If you take 56 days a week and
you take it into nine months, I actually only performed
at a $100,000 a year rate for 10 years and made a
million dollars in nine months. Now they changed my comp plan — – I got it. – But people don’t think of the math. I literally am a math person
and I can see you do it on your videos — – I do it — – You have worked out how
to beat people with math. – You know what’s funny and I’m not, and I do that intuitively, you know it’s funny,
me and Andy or someone, oh yeah, me and Andy were
going to Penn Station ’cause we went to DC and I did something and then we were like
talking about something and I was like, Andy, do
you know that I always cross the street on green lights because, and I never knew why
and right in this moment I just finally for the first time in my entire life figured it out, I value time over everything. – Yeah. – Like literally that 13 seconds
to get across the street, because there’s a huge
gap between the two cars, I’m gonna do it ’cause it’s 13 seconds. I want it back. And that’s exactly right. I’ve always intuitively, I honestly think that’s
why I punted school. I think at the most macro level, I’m like this is not good value. Let me hone my skills. Let me hone my class clown skills which turned into my speaking skills, let me sell kids, I’ll never forget how
much fun my good friends made fun of me selling
baseball cards during lunch freshman year of high school. They’re like, bro, you just
crushed your social status in the first fucking month. You’re trying to sell baseball
cards to like hot girls of ninth grade. You’re like finished and I’m like, I don’t give a fuck. – Yeah. Because people, it’s so
funny because, you know — – It’s true. – People perceive a weakness
from what other people think and I’ll give you a story about
SAP who’s in this building. – Yeah, they are. – My favorite story is, they could not find people to
test software seven years ago because you had to sit
there and do the same thing all day long and human beings hate that. – Yeah. – And so what, the CEO literally has an autistic son and came home trying to
figure out this problem and he’s watching his son, trying to love on him,
and he starts realizing, God, this kid loves to do
the same thing over and over. They have 40,000 people
with autism that they hired to test software. – That’s amazing. – Strengths are a
weakness and in my head — – Hacks, I believe in that. – I’m like, that’s what I did. – Somebody once figured out
that sawdust was sellable. Somebody sold bottled water. That was invented. Something that was free that literally, for everybody who’s listening, to understand how big of a deal that is, that would literally be
like somebody selling oxygen in 10 years. Truly. – Right, which they already
started kind of doing. (laughs) – Yeah, but, they have, they have. It’s a little different but like, so they’ve, I wanna, ’cause I gotta run up a little
bit shorter than I want to, I want to get on some things. What, for the audience,
what else is in this book, what else is on your mind? – So, I think how to make decisions. I think there’s a lot of misbeliefs. I believe it’s what we do
before we make the decision. I also believe there’s a
conscious part of our decision: what we think, say and do. There’s a subconscious that
is involved with our beliefs and I really get into something that people don’t think about which is, I earlier said, the
unconscious competency, meaning your personality
traits, your characteristics, your obsessions and addictions, I believe actually create
a frequency or an energy that unconsciously provide
us favor or provide us what we don’t want. – It’s why I talk about
karma being practical. – Right and I believe in a
pragmatic spirituality as well, the same exact thing and so — – What’s happening in
culture that’s got your, let’s go a little bit,
let’s go a little bit high. What’s happening in the game? In the game of media,
in the game of sports, you know, you’ve done a
good job in replicating some of the capabilities that I have. Your camera men and women tend
to be much taller than mine. (group laughs) You did a OTT thing with Entrepreneur, you’re watching these new kid athletes. You’ve got friends and family
on different social networks. What are some of the, if I
said the macro, macro DM five, the five things that are
like you’re looking at that are cool observations,
just things on your mind. – It’s amplification and
perpetuation of traditional media. – Okay. – I think it’s really
important to understand that a lot of my strategy
is about what is going to be looked at 10, 20 years from
now that will still exist so I actually build content
today that is either used or not used knowing that
there’ll be a funnel of understanding and
stimulating of interest into transitioning and sharing the vision that will actually impact people because if I can impact ’em, the value, the advantage I have over most people — – It’s what I did in ’09, ’10
by making all those videos that we now reboot, – Exactly. – Which create a lot of
credibility because 90% of my audience is like, oh well, he’s the Instagram motivational guy now and they’re like, holy fuck, like the second they
start seeing five, 10, 15 pieces of content of me saying the same shit a decade ago. It lends itself to credibility. – And if young people that
are in this game as well aren’t studying, you know I’m doing this World’s
Greatest Motivator TV show Tuesday on WGN, – Oh yeah? – It’s Bob Proctor, Brian
Tracy, Mary Morrissey. Most kids listening to this don’t know, go look, if you don’t realize
the power of a Bob Proctor to a 50 year old
multimillionaire and what I pay to get his advice, – Yep. – I understand that
better than most people and I see the transitions
that have occurred and why Mickey Mouse that
was invented in the 1940’s in black and white, whistling mouse, has 470 million views. So one thing that you do, I think, unconsciously is you
make sure your content has a frequency that
has an infinity to it. It could, like you
said, 20 years from now, that video’s gonna be even better just the way Mickey Mouse
Club today is even better than when they created
it and that’s the lens that I use in order to understand three things about frequency. One, the force of my signal. How far is that signal going? ‘Cause the audience is
only growing and growing. – Sure. – Two, which is really
important ’cause I’m older, like you said, is what’s the
spectrum of my frequency. What channels am I reaching? And it’s not what we say, Gary. We say really simple
stuff but what we say, it’s how it’s resonating with them. I could tell people to
say thank you, like you. Some people could get mad at me and say, you stole gratitude from Gary Vee, but most people will stand in line and tell me I changed their
life because I told ’em to say thank you when they go
to bed and when they wake up. It’s not what I’m saying. Something in the frequency or spectrum that I have of that
signal is touching them that actually can impact a change. – Do you feel that you like admiration? – I’m like you, I love the fact that, yes, I’m a middle child and I know
that’s an ego-based conscience but I feel good, I don’t wanna be overwhelmed ’cause I’ve been in the sports world a lot where people jump on your
lap and take a picture but if one person comes
up to me everyday — – Yeah, you’re pumped. – Like I loved coming
in here because like, I love the fact that Gary
Vee’s employees are like, hey, I’m a big fan. – It’s awesome. – I listen to The Playbook, I
read your book, or whatever. I was like you and I will
stay forever at a speech or whatever because I want
to, one, recognize people, but two, I like the attention. – What’s the biggest difference
between the athlete today that VaynerSports is going
after versus the athlete you were going after 20, 25 years ago. The off the field stuff was just — – Yeah, ’cause you’re your own brand. In fact, we see it not just in the money, and this is where we’re going. In fact, one of your partners, I’m working with to share this idea but I have a multibillion
dollar investment bank that wants to take the athletes, so let’s just take The Rock for example, instead of doing the Under
Armour deal in a traditional way, let’s go in and buy 40%
with the investment bank, get Rock in there owning it. Now — – You know, the Kylie Jenner awareness changed the landscape. People can say anything they want. The day after everyone
realized what the fuck? Everybody stopped wanting
to take a $10 million check up front and everybody wanted
to own 50% of the business. – Yeah. – And that’s gonna play out. – And I would love to see
you get more into basketball as well just on the financial
side and the awareness side because those guys are so recognizable. The problem with football is
you gotta get a quarterback — – Yeah, it’s — – ’cause it’s hard to see these guys. – That’s the beauty of like
doing what you love, right? Like we genuinely love, but basket, listen, basketball and e-sports are
inevitable for VaynerSports. They’re just fundamentally inevitable. Rapid fire, last three or four minutes. – Yep. – What do you want to talk about? – For me, I wanna really
have you let everybody know why you do what you do, meaning, you know, you’re out there, it’s seven
something at night here. You came back from California. You could’ve easily canceled on me. We’re friends. You could’ve easily said,
Dave, I’ve got a family, it’s Friday night. – Yep. – What is it that makes you different, that made you come here
tonight and stay late? – I love my process. I know that this is important to you. It would’ve been a lot
easier to cancel on you if it was maybe two or three other things, in the last two or four times we hung out, there were like, it was
less light, it was lighter. – Yeah, right. – It was just like, hey,
I need a piece of content. Like, cool, like, I’m
in town, can we hang? – Right. – Of course. – Can I ask you four questions? – Listen, I appreciate knowing, I’m humbled knowing that
you’re producing content that has me in it is
good for you, like I’m, that makes me feel great
the same way that that’s been my process and continues to be, like I’m super pumped to go
have dinner with Megan Rapinoe or whatever, like, I
like that, or Da Baby. Did you like that one? So the biggest reason, the
literal answer is I know that, I could tell the last time we talked that you really want this book to do well. I’m completely MIA for like
the next six to seven weeks between Australia and the
sports card convention next week which is amazing for me and then actual family vacation
so it was kind of like, I would’ve loved to ’cause it’s 8:18, not even seven right now but
I knew if I didn’t allocate this time now that it would’ve, who the fuck knows when
we could’ve done it and I wanted to deliver ’cause
I told you I would do it. Like old school (spit
sound), shit, you know? – And then last issue is — – And the macro, to answer, and then I’ll give you some final spots, I really wanna be the greatest
entrepreneur of all time. I really do and I really think I know how and I think the answer
is I need to do both. I need to be better than
the Proctors and the Robbins and the Oprahs in the fact that I need to not monetize my audience. I genuinely believe that. You know that’s my point of view. I wanna, like I’m just, like there are people
building humongous businesses on the literal interpretation
of my content on a daily basis and I have no equity in that. It’s not a good business decision ’cause I could’ve created
guarded walls like Facebook and Amazon and Apple and created, I mean, at this point if I
guarded walled my world, I’d have a humongous business. But I also need to build
a humongous business, like I need to do both. I need to go out and build. VaynerX is going to be a
billion dollar organization, that’s just, I’m gonna, and I started it from scratch with AJ and I’ve been, you know, obviously, the dominant force behind
it when we were together and obviously he’s been gone for awhile so like that is gonna be
a huge W on my resume. If I can, you know, if you’re Warren Buffett today, if you’re Jeff Bezos today
’cause that’s a little, investing’s a little bit different, if you’re Jeff Bezos
today but we also have 20, no, I wanna give a real number, 2.5 million people running around that are independently
self-sufficient financially because Bezos allocated
that much time and effort, well, he’s an, there’s nothing even close and I want to do that. I don’t think I’ll create
the level of wealth but I think putting up a
billion dollar business on the board is enough to go along with truly changing the game
for one to two million people. And then having another 10
to 20 million be affected from more of a happiness or fun, like, I think and so that’s
it, that’s why I do it. I really think it’s fun to try
to be the best entrepreneur, the greatest entrepreneur of all time, the most impactful entrepreneur. It’s kind of like, why not? I always think about these
things like, why not? Like sometimes I say
stuff and I’m like, ehh, and I’m like, I’m like am
I saying anything like so, like why not? – Yeah. – So it’s a little bit of why not. – ‘Cause nothing would
happen if people didn’t, last thing ’cause I know — – Please. – Spirituality, right,
nobody comes in here, I have a whole side of transcendental, where I sit on Transformational
Leadership Council. I meditate everyday. I study the course of miracles. I believe there is a spirit or force and it’s not a religious one to me and I support people
that do believe in that. – My religion are the Jets. – Yeah, right, I never really get a guy’s, and Justin, my Justin, I call him J Stone ’cause from D Rock, but me and Justin debate all the time, where your spirit, ’cause there’s certain things about you that are very easy to determine. So I always wondering
like where’s your belief in the spirituality side, if any. – I don’t know ’cause I’m
super undereducated on this. I can tell you that,
because my family was, I grew up in Communism
where religion was illegal so for three generations
my family couldn’t practice Judaism even though being Jewish
got me out of the country. I’m Jewish, that’s not
bad or good, but I don’t, I’m not kidding, I associate, like when I see somebody
wearing a star of David walking by me on a necklace
versus somebody walking by with a New York Jets hat, like I feel totally
different, I’m not kidding. – Yeah. – So, it’s not core religion
in the way we knew it. There’s an inherent kindness, love everybody kind of thing
that always makes me struggle with any regimes or
politicians that suppress so I’m always gonna struggle with that because I’m very net, net love people. The number one thing as
I’ve gotten more known that people throw at me is stoicism. I get DM’ed about that constantly. In the same way that I treat meditation which is I think it’s
awesome but I don’t do it is the same thing that I’ve done with stoicism though stoics, like all sorts of interesting
people have hit me up, outside of a very quick Google search and kind of going through it, I still don’t know what
it actually, fully is. – Nice (chuckles). – So I’ve kept myself very pure and that’s what it is. – Awesome, well a lot of people are finally being motivated by the Jets — – I gotta go. – Thank you, brother. – Go out and get the book,
Game Time Decision Making. Is it pre-, is it available
on pre-order on Amazon? – It went number one release on Thursday. – Nice. So it’s out. – It’s out. – Go get it. It makes me even happier
that I delivered on — – You did, as always. – Dani, let’s make sure
this is out next week. Enjoy, guys. Check out Dave Meltzer. Dave, what’s your Instagram or Twitter? – @DavidMeltzer. – @DavidMeltzer? Good to see you, brother. – Great to see you, thank you. – Take care, everyone, bye bye.

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