Re: Seth Godin on “Podcasting is the New Blogging” (& What This Means for Your Traffic)

Re: Seth Godin on “Podcasting is the New Blogging” (& What This Means for Your Traffic)


– One of the only blogs that I actually subscribe to and read
on a regular basis now is Seth Godin’s blog at seths.blog. I’ll link to it below. In particular, I wanna link
to this one specific article that I read that was titled
podcasting is the new blogging. What I love about Seth Godin’s
blog is that first of all, he’s a marketing genius. I love him, but also, a lot of his blog posts are
very short and to the point. I’m actually gonna read for you the top section of this blog post because it does relate to podcasting and I love what he says here. Podcasting is the new blogging, not as a way to make big dollars. Blogging didn’t do that either, but as a way to share your ideas to lead your community to earn trust. Podcasting is a proven technology that is still in its infancy. It’s an open mic, a chance for people with something to say to find a few people, or
perhaps more than a few people, who’d like to hear them say it. Podcasting is the generous
act of showing up, earning trust and authority because you care enough to raise
your hand and speak up, or raise your voice and speak up. Seth’s stuff is amazing. I highly recommend you
to subscribe to his blog and his podcast, Akimbo, and everything else that he has going on. What I love about what he says here is it’s very simply what I’ve realized about podcasting as well is that it allows you to grow a community, to stand up as the leader of
your people and your tribe, and to show up for them. Obviously when people ask me Pat, what should I do, how do I gain exposure, how do I build my community, how do I strengthen and scale my brand? I always recommend podcasting. Relative to creating videos like this, it’s definitely a lot easier to set up, it’s a lot easier to create, it’s a lot easier to batch produce and those kinds of things, and the connections and the ability to interview people is a lot easier as well. Seth has a program to get
started in podcasting. I obviously have my own courses as well and they’re several other people out there offering services to help people
get started with a podcast, and I’ll also link to my
free podcasting tutorial you can find on YouTube here too. I wanna take this one step
further because Seth said, podcasting is the new blogging and I definitely agree with that because blogging back in the
day when it was starting was the way that we were
getting our message out. Podcasting is the way
and with the ability, with the new tools that we have available to us and services, it is almost just as easy
to start one now as well. Check this out. Seth says, podcasting is the new blogging. Therefore, guest podcasting
is the new guest blogging. Back when I was starting
in business in 2008, guest blogging was the
way to get exposure, one of the best strategies to
get in front of new audiences with the recommendation from the owner of that blog of
course and as a result, a lot more traffic
coming into your website and all is great. I’ve noticed over the years that guest blogging has been the thing to do and then it kind of just dies out and then it becomes a thing to do again and kind of dies out. It is always something that’s gonna be useful in your toolbox of ways to get more traffic to your site
and exposure to your brand, but podcasting or guest podcasting is something that’s
gotten really exciting. It allows you to not just gain exposure in front of a new audience with the recommendation of the
podcast host of course inviting you on the show, but it allows for that
audience who is listening to hear your voice, to fuel your emotion, to hear your story, which is exactly the perfect thing to do on a podcast is tell stories. As a result, you’re gonna get a deeper
connection with that audience and they’re gonna be more likely to come over and see what
else you have going on. If you have a podcast of your own, then by far, and this is
what I tell my students, the number one way to grow your podcast is to be a podcast guest
on another person’s show. Person’s already listening
on that platform. They can easily find your show and add you to their list
of shows they listen to. Even if you’re not a podcaster, figuring out which podcasts exist that you should be a guest
on is a great strategy. I know this from the guests’
point-of-view on my show because they’ve created this thing and John Lee Dumas talked
about this on his website. He wrote a whole article
about it I believe. It’s called the Pat Flynn Effect. It’s like what happens when you get to be a guest on Pat Flynn’s show. Your business kind of grows,
you get a lot of traffic. I’ve been known to help people kind of crash their websites a
little bit sometimes. When that happens, I apologize in advance, but as you can see, there are influencers
and podcasters out there who have a lot of power because they’ve earned a lot of trust with their audience more than I would say a blogger earns with their audience if they aren’t doing anything like podcasting or video on top of that. Right now what I wanna do is give you some actionable tips so that you can start guest podcasting if you
haven’t done that already and kind of just best
practices for doing so. Tip number one would
be to first understand exactly why a person would
want you on their show. With guest blogging, what you would have to do is
typically draft an article, give it to that person ahead of time, and they would have to sort of approve it and then it kind of just gets
published on their website, but you’re kind of the author there. This is a little bit different. You are gonna be a guest
on a person’s show. You don’t actually have to
create the content beforehand, but you do have to give a person a reason to say yes to having
you come on their show. To give you a specific example of what I want you to think about is, I was speaking to this
woman who is a dog trainer and she wanted to get
on other people’s shows as a dog trainer. She was like, it’s
gonna be very difficult. There’s a lot of dog trainers out there. They’re kind of in my competition so I don’t really want to mess with that. They’re way ahead of me. How can this even be possible? What we decided to do was figure out what her unique unfair advantage was. What was her superpower
that would actually be an asset to these other podcasts hosts in the dog training space? We figured out that her talent was helping people who had very,
very scary and vicious dogs that would bite your
hand off if you pet them. We figured out that that
was what she was known for in her little community. Therefore, she now has
something that would be useful for the podcast host
who already have shows out there because going into iTunes, and I’ll show you how to
do this in just a second, you can go and find shows that are very similar to one’s that maybe you would create if you had
one or if you do have one, very similar to yours,
sharing the same audiences, going to them and saying I
notice that in your archive you have a lot of great content, but you haven’t talked about anything related to specifically
very dangerous dogs and I know there’s likely a
certain percentage of people in your audience who would benefit from learning about this content. Think about this from the
podcast host’s point-of-view who’s being pitched a very similar offer. They have dog trainers in their audience or people who are interested
in dog training-related things. This person has an expertise
in that particular kind of dog. I as the dog trainer who
doesn’t have that expertise would love to invite this person on because now I’m able to
better serve my audience with information that would help them that is outside my realm of expertise, but here’s this expert coming
in who has that specialty. I can invite her in. My audience is happy ’cause
they’re getting advice but guess what? She’s gonna be happy as well because some of the people in
my audience are gonna really gravitate toward
that person and that would be more helpful for them than if I were to just kind of talk about that in a very surface level sort of way. The key thing is to again,
realize what your superpower is. If you don’t know what that is, you’re going to fail and there’s gonna be no reason why a person wouldn’t wanna have you on their show. Number two, an addition to
what your superpower might be, you also need a great story. Podcasting like I said
is a perfect platform for telling stories. By telling a great story, you’re able to better connect with that audience that’s there because that person invited you on their show. For example, for me, whenever I’m a guest on
another person’s show, I know that the story
I’m likely gonna tell is the one where I was laid off
from my job in architecture. It’s a great story because I was laid off, I didn’t know what to do, and I built an online business
that basically saved me and it was in the architecture space and that was my first foray into building a successful online business, and there’s a lot of ins
and outs related to that that are relatable. It’s funny because when
I have the opportunity to be a guest on another
person’s show if I am invited, they often go I don’t wanna
have you tell your story again because you’ve probably
told it thousands of times and I know you get tired of that. I go no, I want to tell
that story every single time because it is the one
that people can relate to, it’s the one that frames
exactly why I do what I do now, and all those sorts of things. If you ever have the opportunity to tell a story while
you’re being interviewed, definitely do that. Superpower, story. Number three, try to
build a relationship with that podcast host before you ask. This is where guest blogging and guest podcasting are very similar. People are more likely to say yes to somebody who they
already know and trust. Where do you begin if
you’re just starting out? If you already have
relationships, then great. Start with those people
who you know already who have podcasts or perhaps
a guest on another podcast of somebody you know and
you can kind of have that sort of second tier,
third tier relationship to begin to introduce you
into that particular host. If you’re just starting from scratch, I would first start with
building relationships with those hosts. Connect with them on social media, send them a direct message and tell them how much you enjoy
listening to their show, tell them something of value that you have that you can offer. Perhaps for example, you can offer some advice
for their audiences outside of the podcast, but
on their blog and a comment, of in their Facebook group
or anything like that, to begin to get to put
yourself on their radar. It reminds me of a story that I heard Tim Ferriss talk about once
when he was promoting his book. I think it was in an interview, in episode 51 of the SPI podcast where after a brief moment of fanboying, I was able to extrapolate
that he actually got a start by first being more interested in what other people were doing. He attended a conference when the four hour work week was coming up. Before even mentioning that book that he was already writing, he first got very interested in what other people were doing. He got so interested
in what they were doing that they would naturally go okay Tim, tell me what you’re up to. Boom, he was in and that’s when he would talk about the four hour work week and that’s how on launch day he had so many bloggers at the
time sharing his book. Now we have podcasts and you
can do the very same thing but again, like Tim, we don’t start by just cold asking people to share your book or share your podcast or share your brand or
community or whatever, you start by building that relationship. Often times it happens
with you getting interested in what they were doing first before then they could become interested
in what you have to offer. Tip number four is when you
are actually guest podcasting, when you are featured on that show. As you are recording, make
sure again, like I said, tell great stories, be yourself, and just have fun and have a conversation. The more information
that you could reveal, the more value you can offer again for that particular audience
that you’re speaking to, the better which means you may have to do a little bit of research. Look into what articles they’re already reading on that person’s blog, or what podcast they’re
already listening to, and understand where the holes might be so you can fill in those holes and be seemingly very
valuable to that audience. It’s gonna take a little bit of time and research to understand, but it might be as simple as going into that person’s archive who you’re going to be a guest for and understanding what else can you bring that
nobody else has boughten yet. In addition to that, while recording, think about how you can offer that audience a small, quick win. This is something I often
offer my students to do whenever they have a
podcast or doing anything, is how quickly can you get a person to have a result that
they didn’t have before? If you are a guest on
another person’s show, this is a perfect opportunity to even teach something that would help them get a result almost immediately, that would help them go wow, this person’s already
getting results for me. I need to dive deeper into everything else they have to offer. Number five, you wanna
make sure that after the interview happens that you obviously thank that person for
having you on the show, perhaps even asking
them I loved doing this, I would love to do it
again if there was an opportunity in the future, asking them to share it and even you mentioning you’re gonna share it with their audience too
because you’re offering more value to them by having them realize that you’re
actually gonna share this to your audience as well. That way you’re forming and
building that relationship and making it even stronger so that you can have an amazing rapport over time. Also, even thinking about where would you want that audience to go, and this kind of relates
back to tip number four. Anyway, making sure there’s some sort of call-to-action on next steps. If a person wants to
get in contact with you, if you wanna have a sort
of consultation call, where should they go? What website should they go to? Even taking it one step further because this is a great opportunity for you. Not just saying go to my
website and here’s my home page, but go to this landing page, which is a specific page on your website that is specific for
that particular audience. This is what really
smart podcast guests do. They have a very specific link that is just for people who are listening on that particular episode. When you go to that page, it kind of continues
that conversation because they’ve come from that podcast interview and now they’re there
and they see your face, they perhaps even see
the podcast host there, thank you for listening to my interview on this particular show. Here are the resources
that we talked about, here’s some other helpful things for you. By the way, here is my
signup for my email list, and here’s my lead magnet, here is how you can get a hold of me if you have any questions
about your dog or whatever. Continuing that conversation after the interview’s over with people, and that means thinking about what the call-to-action’s gonna
be during that interview is a really important thing. Again, you’re just trying to
serve people and help people, and most importantly realize that you have something to offer
this particular podcast host because the better information that you have for their audience, the better you’re helping
that person’s brand too and that way everybody can win. Seth, thank you for mentioning that podcasting is the new blogging
because it definitely is and podcast guesting or guest podcasting is definitely the next guest blogging. I want you in the comments section below to tell me what your dream list would be of your top three podcasts that
you’d love to be a guest on. This way you can start to
do a little bit of homework. Again, it’s just as simple
as going into iTunes, looking up podcasts that are related to your particular industry, where that target audience exists, and you can even go one step further and click on that link
that says related shows. That means people who listen to that show also listen to these shows too. You might be able to find some new shows that you wouldn’t have been
able to find otherwise. You might be able to find some sort of auxiliary audiences that
you didn’t even think were in your realm as well. Just use those strategies to
get started and down below, put your top three, your dream list of podcasts that you would love to be a guest on. Then go and try and make it happen. Thank you so much for
listening Team Flynn. You’re amazing. Thank you so much. Leave a comment below. Tell me your dream list and also, make sure you subscribe
if you haven’t already. We got a lot of great
content coming your way and I just wanna wish
you all the best of luck with your guest podcasting journey. Team Flynn for the win.

61 thoughts on “Re: Seth Godin on “Podcasting is the New Blogging” (& What This Means for Your Traffic)

  1. Hi Pat! Thank you for sharing this information. I stopped blogging and thought of podcasting or embracing video because it’s the fastest way to reach my audience. Plus, I love speaking more than writing.

    Would love to be a guest at:

    1. Pat Flynn’s Podcast
    2. Marie Forleo
    3. Sunny Lenarduzzi

    I have a bunch that I would love to be a part of and bring more value to my community.

  2. I've felt this for a while — this and the fact that I enjoy podcasting more than writing is why I do a daily (short form) podcast – Ask Rezzz – and a seasonal (longer form) one.

    Anytime I've been a guest before, it's been great for both my exposure (the business) and audience of the podcast (from the feedback I've received).

    I'm looking to do more guest spots in 2019.

  3. Hey Pat! I was talking about starting a blog, and my pastor (who is also my coach) told me – "no! you have to start a podcast!" I resisted the idea at first because I didn't like my voice. But I'm soooo glad I did. I've done 29 episodes, and getting ready to relaunch in January combining with – Ta-da! my Blog. I'm excited, and a big believer in podcasts!

  4. This Awesome!! Thank you for sharing this with us! I actually heard of this already once from Gary V and I’m hearing more often than ever. I guess it’s time to start!

    Winny out… for now 😉

  5. Thanks for the tips from your experience. I’ve recently started a podcast – 13 episodes in – and I interview Christian songwriters about their process. You’ve inspired me to look for similar podcasts to connect with and offer being a guest on their show to cross promote. Thanks for all you do!

  6. Hi Pat!! Thank you so much for this video. I haven’t Started guest podcasting, but is something I’ve got to try. Thank you for your content as it was your videos that inspired me to launch my own podcast which is currently at 100 downloads on episode 14. Keep it up!!

  7. Hey, Pat. Thanks for the great video. Because of your podcast, I started dreaming of having my podcast and it was the end of 2013. And finally I started this year and keeping up weekly show.
    Now my next step became the guest podcasting as you said. Hopefully I can start doing it 2019. Thanks, from Japan.

  8. Thank you for this video! I have been thinking the best version of my story. And also love this as I'm working on creating a Podcast. 3 podcasts I would love to be on is Earn Your Happy by Lori Harder, Dont Keep Your Day Job & Rise

  9. Great thoughts. I have been guesting on smaller podcasts for a few years and even that helps, but I would love to get into bigger podcasts. Specifically:

    1. Happier with Gretchen Rubin
    2. Good Life Project
    3. Life Happy Now

  10. I’m working on a podcast now thanks to you. It is a lot of work but so much fun. I am doing it to bring more value to the customers I already have and create more of a community. I am so happy I found you!

  11. Pat… how is it literally EVERY time I am struggling with something, you give me the perfect advice.

    Struggling with haters? Pat comes through.
    Curious about taking your podcasting to the next level? Pat comes through.

    Is there anything this guy can't do???

  12. Pat! I love these tips to help us get started. I don't feel ready to have my own podcast yet, but I am working to be a guest on more podcasts. I've done two so far…planning to use your tips to get more lined up. Thanks for always serving.

  13. I'd love to be on your podcast, any of Ileane Smith's podcast/vlogs, and any established author's podcast/vlog. I've got some growing to do first, but I'm going to start thinking about my first steps to getting a guest podcast invite. Thanks for the tips. Great ideas, once again!

  14. I'm so thankful you were a guest on the Social Media Marketing podcast so many years ago. That's how I found you, Pat!

  15. GREAT episode, Pat. What if we all started asking the question, “Who can I help? Who has a tribe I can create something useful or beautiful for?” And then what if we started doing that? We would be adding value to others, to their tribe, and adding members to our own tribe. All without taking anything away from anyone else. Everybody wins! Thanks for providing this shot of inspiration.

  16. Yeah been podcasting for a couple years now and I love it. It’s the main driver behind my marketing and community. I wouldn’t have much of a business or my amazing tribe without my podcast.

  17. I'm SO glad I jumped on buying PowerUp Podcasting when you introduced it at Chalene Johnson's Marketing Impact Academy a couple of years ago! My podcast just hit 200 episodes and I know I've just scratched the surface of reaching a wider audience with my podcast!!

  18. Thank you Pat, for sharing your perspective and this excellent strategy. As always, you are so generous and encouraging.

  19. Thanks for sharing Pat!

    I would love to be on your podcast one day that's for sure!

    The next podcast I would like to be on would be Tube Buddy Express with Dusty Porter.

    After that I would like to be on the Jordan Harbinger Show.

    If I could be on all those shows in the future, that would be pretty awesome!

  20. Perfect timing, I'm getting ready to launch an eCourse and was thinking about this as part of promo strategy. The tip about looking at past Podcasts archives then saying, "hey, you got lots of good content I see you have not covered…." ie: leveraging your superpower.

  21. Gonna start a podcast with my 8 years old boy about don't know lol we just gonna wing it for now, I'm sure there will be some pokemon and fishing talk

  22. As much as I respect Seth and you, I am not sure I concur with either your conclusions or his. Blogging is indeed venerable and a bit long in the tooth; podcasting is indeed enjoying a resurgence. Both seem to advance and recede over time. However, I overwhelming prefer written over verbal…anytime…any day. Why? Because of the efficiency of the written over the verbal. I can skim and scan through a blog post. I can pick out what interests me and focus on that part of the presentation. I can copy what I need, save it to my Evernote file for use somewhere else on something else. I do not have to listen, waiting for the nugget, then transcribe what I need or like from the audio presentation. Written is simply more efficient and more useful. Podcasts tend to go on and on and on. Plus, it is far simpler and faster to produce. Writing, editing, and posting takes considerably less time than scripting, recording, editing, and uploading. For example, this video takes 14 minutes and 17 seconds to listen to. I dare say that if you wrote it, you would edit, cut, focus, choose words carefully and most importantly, get to the point. That's one thing I like about Seth's posts – concise, direct, powerful. You and Seth may be correct about podcasting, but respectfully, that remains to be seen.

  23. Very timely as guest podcasting has been a goal of mine and decided that in 2019 it's going to be a focus for how to grow my audience. Thanks Pat!

  24. Thanks, Pat. I actually have a story to share around guest blogging and guest podcasting:
    A couple years ago a blogger accepted my guest post. Then, a year later when he was launching his podcast, he asked me to be a guest!
    I haven't pursued either since then. But you've got me thinking…

  25. Top Podcasts I would love to be on are: Don't Mom Alone, the Focus on the Family Parenting Podcast, and Heidi St. John – Thanks Pat for all you do.

  26. I’m binge-watching your amazing Power Up Podcasting course now planning for my autism podcast to launch Jan 22! Just decided in the date this week! I would love to be featured on smart passive income as a success story (assuming my podcast blows up like I think it will). Stay tuned!

  27. Thanks Pat some great tips. I'm loving podcasting after doing it for the last 12 months. Would love to get on more podcasts as a guest so will start researching!

  28. I have thought about a podcast but after having a blog already, and a YouTube channel with 179,000 subscribers, adding a regular podcast is one more thing on my schedule that I don't feel I can commit to regularly. I can't even keep up with posts or videos regularly. So would a podcast succeed if I post irregularly? That is what I wonder. But since I have already done some recordings on SoundCloud, it wouldn't be too hard for me to add podcasts to the mix. Sooo…sure, I'll at least try. 🙂 I kind of hate my voice though.

  29. Pat is an example of someone who keeps going no matter what, love how is has developed his podcast, blog and now youtube channel. Smart Passive Income was the first podcast I ever listened to, so I would love to feature on that talking about the struggle of being a self-employed single mum. My podcast is called MUM TO MILLIONAIRE & its my plan for 2019 to engage with as many other business women and mum podcasts as possible 🙂 x

  30. Well true but it's only that the next younger generation is podcasting instead of reading. So if your goal is to reach a new younger generation who doesn't read, then you're on the right track. My generation (I was born in 85) still wants to read. We might podcast while driving but we still for the majority want to read content. So does it come down to which generation you want to target?

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