Do you have any any tips for anyone who’s
thinking of setting out to make a podcast? Off the top of your head what would your top
tips be? I think just do it initially in the first
instance. I mean you know get something out there because
I mean – that is the brilliant thing with podcasting that it is a very democratic medium.
It is easy to get your stuff out there. And you see a load of podcasts out there that
have built themselves up to being very popular from incredibly simple baby steps you know
from from something very small-scale. People always say like how do you get into
it and I always say like “well do you write?” And the person is like “No, no I really want
to get into writing” and I’m like “well you’re never going to get into writing unless you
write”. You’ve got to do that thing to set off you’ve
got to be the kind of person who just kind of desperately wants to do it, has to do it,
and has this burning need to get things out there.
The great thing about podcasting – about writing and podcasting – is that they are things that
you can do yourself. They’re not dependent on other people you
know, you can’t really act by yourself, you know like that’s kind of the definition of
madness, you know like but you can write by yourself, and you can record by yourself,
you can you know edit it by yourself and you can put out there by yourself you know.
Build it and they will come hopefully. So that that’s I guess my first tip.
I obviously listen a lot to what else is out there and make sure you’re not doing something
that feels like what a lot of other people are doing.
Or even you know what one other person is doing in a very high-profile way you know.
Don’t try and deliberately ape you know. I mean there’s a lot of people like LORE is
a very popular podcast you know Lore, L-O-R-E… you know telling the creepy folk tales and
all that sort of thing. There’s a load of podcasts doing that you
know. There’s so many other podcasts with somebody
sitting in their room retelling a murder or a folk tale kinda thing, and you know you
kind of do feel after a while like “how many of these does the world need?!”
So try if you can to do something original that you don’t feel is out there you don’t–
you’re not seeing hundreds of versions of… And then from that you know I think just obviously
do try and think about a way to monetize it you know.
Is that about you know trying to go out there and speak to some potential sponsors?
Looking for a brand… so again you know this is all sort of horrible tawdry commercial
side of making a podcast but you know is is your idea in any way something that a particular
company might be interested in sponsoring you know?
If it’s about… if it’s a football podcast is there like you know a sports channel or
a sports website who might want to sponsor it?
You know there’s a huge demand I’m told for business podcasts, and there are lots of people
out there wanting to sponsor business podcasts. There’s loads of you know companies that want
to get their name on a podcast that business people listen to.
So there are certainly some genres that have probably lend themselves better to finding
sponsorship you know. With HAUNTED, with ghost stories it was kind
of “are there any companies out there that require the undead [LAUGHS] as their customer
base?” But you know so being pragmatic.
Being passionate, being pragmatic and then from there, just building your audience kind
of being kind of somebody who gets yourself out there on social media and tries to make
connections. With HAUNTED we just you know we got out there
we just like contacted so many paranormal groups and also skeptic groups.
We had this two potential kind of listener bases that kind of did overlap you know, that
skeptics and paranormal fans who sort of seemed very separate but did overlap.
And did you contact them before, during or after the release?
After release really because we were so preoccupied with making it and so we got out there and
did a lot of it ourselves now, and we got on Twitter and we sort of contacted directly
influencers within the skeptic world in the paranormal world.
And I went on did lots of interviews on loads of kind of popular paranormal podcasts and
paranormal radio stations over in the States. And those things tangibly boosted our audience
you could see every time I went on those shows a lot of people coming on board and lot of
new listeners you know like sometimes like thousands of new listeners you know would
come in through having done a popular paranormal podcast you know.
And then I I just think the podcasting world is such a kind of community, such a joined
up kind of thing that if you are getting on other people’s podcast to promote your own
that’s the best advertising you can have because people are listening to those podcasts, have
a relationship with this podcaster connect with this podcast and so they might like yours
as well you know. If the host of that show’s endorsing your
podcast… but at the same time you know endorse other peoples’ podcasts on your show as well
I mean that’s clearly a kind of very tried… I’m not teaching people how to suck eggs here…
that’s a very tried and tested route in podcast land you know, these kind of reciprocal things
you know but you know. I think that’s the way to kind of spread the
word about your stuff you know getting on other people’s shows and getting other people
shows on yours and I mean if you can get the host of a popular podcast to come on your
show then that might bring more people to listen to you.
That’s Danny Robins and this is the Podcast Producers Podcast with me Neil Mossey. It’s
a place where podcast producers share their tips and experiences so that everyone can
start the podcast and keep going. There’s details of how to subscribe in the description
– thanks so much for getting to this point in the podcast and thanks again to Danny the
links to him and his podcasts are in the description. And if you’ve got this far into the podcast
it’s really good to have you here. Why not give me a thumbs up, or a comment,
or tweet me. It’d be lovely to hear from you. And there’s also details in the description
for where you can find the next episode. Can you please help my daddy get 1000 subscribers
just click on his face thanks bye! [Music]