Podcasting: Eight Steps to Getting Started

Podcasting: Eight Steps to Getting Started


Hi there. I am John Bond from Riverwinds Consulting
and this is Publishing Defined. Today I am going to talk about the eight steps
involved with creating a podcast. I am going to go through them quickly. There are a lot of great resources online,
so do your homework ahead of time. Step one, set goals for the entire podcast. Know why you want to create one and who your
intended audience is. Set measurable goals for your efforts. Create a plan and timeline. Get everything lined up before you write and
record your official first show. Of course, you will need a great podcast name. Make it engaging. Same with episode names. Be provocative or fun; don’t just use labels. Also consider whether you will producing and
creating it all yourself, or if you will engage with a media partner to help with the important
steps. Two, decide on a topic and a format. The more specific your topic, the better. Some podcasts are broad, but I recommend a
niche approach to your content for a niche audience. As for formats, some podcasts are interviews,
others long form discussions or examinations of a topic. Listen to a lot of podcasts inside and outside
your specialty and choose what is right for your organization and the personality of the
host or hosts. Also, you will need to decide on frequency. Once you determine how often you will publish
shows, stick to it. Don’t be erratic. People like predictable. Three, write or outline five shows. This will help you work through various issues
about length, format, depth. This may seem unnecessary, but this will prove
beneficial in the long run. It will help develop your intro and closing. Even if your format is interviews, you can
develop the questions and the direction each will take you. Fourth, research the tools you will need. You will need a medium quality microphone
or better, as well as a mixer or mixing software, or someone that will do this on a freelance
basis. If the budget allows, don’t skimp, as people
will judge the podcast by many intangibles including sound. Fifth, record a sample show as a test. Focus on the style, the authenticity, the
speed of the conversation. Make sure it all seems easy and approachable. Engaging is the key. People like to listen to stories. They like practical. And they like positive. Sixth, edit the sample show. Hold the show to high standard for background
noise and buzzes, but don’t beat yourself up over stumbles in your wording or conversation. Natural is better. Someone will need to dive into the decisions
you will have to make for your audio file: format such mp3? Stereo or mono? Bit rate, and more. You will also need artwork for the show and
a logo to submit with your eventual launch. Remember to also supply quality show notes. Seventh, think through how your listeners
will download your podcast and where they will find it. There are lots of decisions about this, including
delivery on such platforms as iTunes and Google Play. Will listeners be able to engage with your
podcast at your website? Assign someone to dive into these more technical
details before any recording is done. Last for not least, develop a marketing and
promotional plan for the show. How will you reach your readers, customers,
and listeners? Have a fully fleshed out plan that details
your social media plan, custom email campaign, and promotional efforts. Don’t just expect organic or word-of-mouth
growth. Also, connect with other podcasts for cross
promotional value, Plan out the first 6 months of shows and when
you are ready, proceed with your exciting new venture with enthusiasm. Well that’s it. I am a publishing consultant and work with
associations, publishers, and individuals on a host of content related challenges. Reach out to me with your questions. Hit the Like button below if you enjoyed this
video. Please subscribe to my YouTube channel or
click on the link to see my video on the big picture decisions on whether to start a podcast. And make comments below. Thank so much and take care.

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