Podcasting 101: How to start your own podcast

Podcasting 101: How to start your own podcast


LIKE A TEENAGER, THE INDUSTRY IS
GROWING AND FINDING ITS PLACE IN
THE MEDIA WORLD.>>THIS IS EPISODE 20. KAREN FABIAN RECORDS AN
EPISODE OF “CONVERSATIONS FOR
YOGA TEACHERS,” A PODCAST. IF YOU HAVEN’T HEARD HER SHOW,
CHANCES ARE YOU HAVE HEARD A
PODCAST. HALF OF ADULTS IN THE U.S. LISTEN TO THEM.>>A PODCAST IS A PIECE OF AUDIO
CONTENT THAT ALLOWS THE LISTENER
TO MAYBE LEARN SOMETHING, BE
INSPIRED BY SOMETHING, OPEN
THEIR MIND TO SOMETHING NEW.>>HUGE VARIETY.>>PODCASTS TAKE A VARIETY OF
FORMATS — DAILY NEWS,
INTERVIEW, NARRATIVE, SOLO
COMMENTARY, FROM MEDICAL ADVICE

>>OUR DR. THEN SAID YOU WILL NEVER BE ABLE TO GET PREGNANT.>>TO SOCIETAL CONCERNS.>>HOW MANY DIED BECAUSE OF
DRUGS YOU COULD
>>I GOT MORE FRIENDS IN THE
CEMETERY THAN I HAVE ON THE
GROUND.>>THE PARANORMAL. KERRY HOFFMAN, CEO OF A
NONPROFIT BROADCAST DISTRIBUTOR
SAYS EVEN THOUGH PODCASTS HAVE
BEEN AROUND FOR ABOUT 15 YEARS,
INTEREST SKYROCKETED IN 2014
WITH THE INVESTIGATIVE JOURNALISM PODCAST “SERIAL.”
>>SYED WAS CONVICTED FOR THE
KILLING OF HIS GIRLFRIEND.>>THEY LOOKED BACK AT CRIME IN
THE CITY OF BALTIMORE. EVERY EPISODE CONNECTED TO THE
ONE BEFORE IT. THAT WAS A LITTLE BIT UNUSUAL IN
PODCASTING AT THE TIME, SO THIS
WAS INTENDED TO BE BINGED. THEY’VE HAD OVER 90 MILLION
DOWNLOADS.>>FABIAN TAKES A DIFFERENT
APPROACH TO HER PODCASTS. SHE IS A YOGA TEACHER AND
FOUNDER OF THEIR BONES YOGA. PART OF HER BUSINESS IS TRAINING
INSTRUCTORS THROUGH ONLINE
COURSES AND PODCASTS.>>IT BROADENS MY REACH TO MORE
PEOPLE BECAUSE NOW I HAVE
CONTENT ON ITUNES FOR MY
EXISTING COMMUNITY. IT GIVES THEM AN ADDITIONAL WAY
TO LEARN.>>SHE SAYS HER PODCAST HELP
YOGA INSTRUCTORS LEARN NEW
PRACTICES ON THEIR OWN TIME.>>WE CANNOT ALWAYS BE FLYING TO
SOMEPLACE AND SPENDING $4000 ON
TRAINING AND IT DOES NOT ALWAYS
FIT INTO OUR SCHEDULES.>>SHE SAYS MOST ANYONE CAN
CREATE A PODCAST BUT ADVISES IF
YOU ARE JUST STARTING OUT, HAVE
A PLAN.>>RATHER THAN SPENDING A YEAR
CREATING ALL THIS CONTENT AND AT
THE END OF IT WONDERING HOW COME
YOU’RE NOT GETTING THE OUTCOME
THAT YOU WANT, WHAT WAS THE
OUTCOME THAT YOU WANTED? DID YOU WANT TO SELL SOMETHING? DID YOU WANT TO GET PEOPLE TO
PRO JOIN YOUR MAILING LIST?>>AFTER THAT, SHE ADVISES
PODCASTERS TO SET A SCHEDULE.>>I USUALLY WORK FIVE TO SEVEN
DAYS BACK AND THAT’S USUALLY THE
DROPDEAD DATE FOR ME IN TERMS OF
TOPIC AND SCRIPT.>>KEEP A RUNNING LIST OF GUESTS
TO INTERVIEW.>>IT’S A GREAT WAY TO MAKE A
CONNECTION WITH SOMEBODY.>>AND KEEP LISTENERS ENGAGED. SHE SAYS FOCUS ON CONTENT A
OUTSOURCE PRODUCTION. SHE RECORDS MANY OF HER PODCASTS
IN AUSTIN.>>IT GIVES YOU NOT ONLY ACCESS
TO THE EQUIPMENT THE CONFIDENCE
YOU WILL NOT BE DISTURBED. IT’S A QUIET ROOM.>>IT IS DESIGNED SPECIFICALLY
FOR SOMEONE TO COME IN WITHOUT
MUCH EXPERIENCE AND RECORD
INEXPENSIVELY AND KIND OF GO
>>FROM THERE, THE POSSIBILITIES
ARE AS INFINITE AS THE INTERNET ITSELF, FROM LARGE COMPANIES TO
INDEPENDENT MAKERS. MOST PODCASTS ARE OPEN ACCESS,
MEANING ANYONE WITH A PODCAST
APP CAN DISCOVER A SHOW AND
SUBSCRIBE. LIKE MOST THINGS TECH, PODCAST
LISTENERS ARE YOUNG AND
COLLEGE-EDUCATED.>>IS JUST A GREAT WAY TO STAY
UPDATED AND I DON’T HAVE TO BE
STARING DOWN AT MY PHONE.>>IT’S ANOTHER INTERESTING
MEDIA THAT PEOPLE CAN START
EXPRESSING WHAT THEY WANT TO
THINK.>>LOOK FOR PODCASTS TO BECOME
MORE NICHE, SAYS HOFFMAN.>>IF YOU HAVE AN AUDIENCE YOU
WANT TO REACH, YOU PROBABLY CAN
GET TO THEM WITH LOW BARRIERS,
BUT IT DOES MEAN THERE’S A LOT
OF NOISE TO CUT THROUGH, BUT
THAT IS A LITTLE MORE OF A MARKETING CHALLENGE.>>IF YOU HAVE NOT CLICKED ON
THE PODCAST APP NOW, SHE SAYS
CLICK DOWNLOAD NOW.>>IT’S MORE THAN TWO PEOPLE
TALKING. IT’S CREATING A STORY AROUND THE
WORDS. IT CAN

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