I wanted to quickly talk about some podcasting
predictions that I have for 2014. and 2015. My name’s Ryan McLean from RyanMcLean.net.
I run two successful podcasts, one over at PositiveCashFlowsAustralia.com.au and one
other PublicSpeakingPower.com.au all up. You are talking about more than 1000 downloads
per day, in some cases not every single day but hopefully eventually I’ll be getting there.
And so I just wanted to talk about some other things that I see in podcasting moving forward
into 2014. and then as well into 2015. I’ve just written down some trends that I think
are going to happen. The first trend is an increase in podcast
listeners and so that’s your overall market that are now listening to podcasts. Now with
their iPhones and now with Stitcher or Androids where a lot more people now have access to
podcast, and not just access to podcast that they download and listen to after they downloaded,
but podcast that you can stream. Because Internet has gotten so much better people are streaming
podcasts on the ‘go’, they’re not necessarily downloading at home before they go to work
and so this is just increase access dramatically and so the easier access becomes the more
people are bound to use it. Not only that, but cars are now starting to sign deals with
places like Stitcher or through iTunes and so that automatically having these podcasts
put into the car itself and so you can download podcast directly in your car so that easier
they make it the more people are going to do it. So I believe that we’re going to see
the overall market size increase in 2014. and then again in 2015. as it just becomes
easier and easier to get access to these for every single person.
Number two is that we’re going to see changing consumer behavior around podcasting and this
is going to change for a few reasons. Firstly because people are getting more used to podcasts
and how to use them but secondly we’re going to see new developments in companies that
are coming out with podcasts versions of things like Pandora where you choose something that
you like, maybe it’s internet marketing, and it spits out podcast for you and not necessarily
all from the one person. So because of this changing consumer behavior people aren’t unnecessarily
just listening to one podcast and subscribing to that and people on missing to just one
a week that are listening to multiple every single day and so we will see this changing
consumer behavior where people are consuming more podcasts and more variety of podcasts
and they getting more specific on the content that they want.
Trend number three is that I see is changing, a lot of the podcast will be changing from
weekly podcast making way for daily podcast or even multiple times per day which I will
talk about as the fourth trend. But podcasting is now changing from something that people
do on a weekly basis to something that people do on a daily basis and I know from my experience
as a pharmaceutical rep I would listen to multiple podcast per day as I was driving
between seeing the accounts that I had to see for that day. A lot of people have launched
weekly podcast because it’s a way to extend their brand. I believe they’ll find success
and they’ll find even more success by doing daily podcasts. At the moment it seems like
iTunes is actually favoring daily podcast because they’re looking at how many downloads
have been in the last 24 hours and so therefore daily podcast is consistently showing up higher
in the search rankings and some people catch on to that and people start doing daily podcast.
Trend number four which we haven’t really seen any of at all is a move to multiple times
per day. At the moment people are trading podcasting like the internet before Google.
They’re trading at like something where people come to their website everyday or they come
once a week and they are saying ‘well consumers only want a certain amount of information’
but I believe that consumers will become more picky in information that they get. The search
tools like iTunes will become more sophisticated so rather than me going and subscribing to
a podcast I’ll be able to use iTunes like I use Google to be able to find the podcast
that I want and so then for that specific question or specific inquiry that I have.
I believe that people will move to multiple times a day but certainly something that all
I want to do because eventually, and it may not happen for 12 months or 24 months, is
that iTunes or whoever comes as the major player will turn into a search engine for
podcast and so multiple times per day is going to win over because there is more content
to be found because people aren’t necessarily subscribing listening to everything. They
are just choosing the episodes that they want to listen to.
Trend number five is what I’ve already been talking about which is a podcast search engine.
This is something if I had the coating ability or if I had the plot now and I had the guts
to go out and do it then I would go out and I would create a podcast search engine based
on being able to convert podcast into written text so using something like Siri or some
sort of voice conversion thing. So we could convert it into text, people could search
for it and would actually direct them to the exact point in the podcast where they would
be able to listen to. So this podcast search engine I believe is probably more like 12
or 24 months away because I just believe the computer power and the cost of converting
the world’s podcast, I think is over two hundred thousand of them into text is just too expensive
at the moment but as that becomes cheaper and it’s going to become more profitable to
have these podcasts search engines. It’s going to be easier to add in advertisement podcast
so you’re searching on you need some internet marketing help and so then someone’s going
to pay to have an ad which is just that podcast which might be three or five minutes long
whatever which answers your inquiry just like Google does it at the moment. So podcast search
engine I think is definitely something that is down the pipeline because it’s something
that consumers will be able to use and it’s really up in the air whether Google will tackle
this or whether iTunes will become the major player in this or whether someone smaller
like Stitcher radio will come up and claim this throne. Things change so much but that’s
what I see happening in the future. Last trend which I’ve just thought at the
moment so trend number six is a move to short up podcast focused on one specific topic.
So what we see at the moment is a lot of podcast that are interviews and that range abroad
and then a topic that might be talking about that person’s life or their experience. I
believe that people will stop shopping interviews or chopping podcast into specific topics just
like they do with blog posts at the moment. So targeting keywords, targeting user enquiries
and answering that and answering only that. So there are the trends that I see for podcasting
in 2014. and 2015. I believe that podcasting is extremely important. I’ve seen huge results
in what I’m doing and I will continue to do it and continue to put focus on podcasting
because I just believe it is such a powerful medium and it hasn’t yet peaked and it’s going
to continue to grow. So I’m Ryan MacLean from RyanMcLean.net and
again you can check out my two popular podcast which is PositiveCashflowAustralia.com.au
or PublicSpeakingpower.com and you can again search them in iTunes or Stitcher, just search
for Positive Cashflows Australia or just search property investing or just search public speaking
and you’ll be able to find me. Thanks for listening to this and I will see you again
when I’ll have some new trend updates about podcasting. Maybe in 2014-2015 to assess whether
my trend predictions were accurate.