Podcast Trailers – How to Use The New Apple Podcasts Feature in iOS 11

Podcast Trailers – How to Use The New Apple Podcasts Feature in iOS 11


Hey there Mike here from MusicRadioCreative.com. Apple had their annual developer conference
WWDC17 and it was an exciting time for podcasters! And I’m really excited about a brand new feature
they’ve introduced called podcast trailers. So what is a podcast trailer? Well it’s going to become very important in
the world of podcasting but we can look towards things like movies for instance. I’m sure you’ve all heard of a movie trailer
you that “in a world” kind of sound. Well let’s have a listen to this… In a world where not all podcasts are equal. So you see what I mean and movie trailers
they usually have “in a world” or at the end “in cinemas June 16” like that, really cool,
snappy and tight. The same with radio, I mean radio has been
creating trailers or promos as they’re usually known in the radio industry since radio begun. Usually they’re 30 seconds, they tease or
preview a show on the radio station and most likely it’s the breakfast show. They usually get produced daily so radio gives
us some great examples as well but what about podcasting? Let’s listen to what Gareth Jantzen, Engineering
Manager at Apple Podcasts has to say himself. Another exciting update we have podcast type,
we also have episode type so in iOS 11 we’re coming out with three episode types: full,
trailer and bonus. So full is the default episode type and represents
a standard episode that you would expect today. Trailer is a great new episode type that can
be either a podcast level trailer or a season level trailer depending on if there’s a season
number present and this is great for teaser trailers before you’ve launched your show
or if you want to highlight a trailer for a new season. So there you go coming to iOS 11 this autumn
or in the fall if you prefer. I’m really excited about it so why do you
need a podcast trailer? Well first and foremost Apple now support
it. That should be a huge indicator that getting
a podcast trailer created is very important. The second reason is because it will be featured
and by the looks of the iOS 11 developer preview it’ll be at the top of your podcast listing
so probably the first thing that somebody listens to when they stumble across your podcast
on the Apple Podcast directory and thirdly it will give you a professional edge. There will be podcasters and podcast shows
that won’t do this so if you have a trailer there for your listeners to take in and enjoy
then there’s more likelihood that they will subscribe and become a raving fan of your
show. Now, I’d like to give back to the podcasting
community this Friday by doing a live stream on my channel. Obviously if you’re watching in the future
maybe I’ll do it again but head over to the link in the description to this video and
you can sign up for the possibility to have your own free podcast trailer produced by
me during the live stream. I hope to see you there.

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