Podcast Guesting for Back Links

Podcast Guesting for Back Links


– Any SEO person worth
their salt will tell you that one of the most important elements in terms of ranking your
content is getting backlinks, other people linking to your content. I’m John Jantsch with Duct Tape Marketing and this video, I wanna talk
a little bit about my secret, nobody listening, right? My secret way to get amazing backlinks. Now, a lot of people have
heard of guest blogging. I mean that’s hard work. You write content, you
go out and pitch people, now thousands of people are doing it. It has gotten really hard,
it’s gotten less useful. Even if they accept your content, they just bury it on a website that’s just basically
producing spammy content. Not yours but the
collection of content there. So, it’s really died out as a tactic. The new tactic, the new
killer way to get backlinks that are very valuable
is podcast guesting, being a guest on somebody else’s podcast. Now, here’s why this is so, so valuable. First off, you might be able
to get away with showing up, spending 20 minutes answering questions that you should know the
answer to, and you’re done. That’s your work that you’ve put in to get that content created. Now, on the other hand, the podcast host is going to then take that,
transcribe it in many cases, link back to all the
resources that you mentioned because, hey, they were great content. And they’re going to promote
the heck out of that show because they’re trying
to build listenership. So, all of a sudden, you now have somebody
out there promoting you. If it’s the right listener audience, you’re gonna have people
that hear your message that are gonna learn about you. And from an SEO standpoint,
you’re gonna get, in some cases, four and five
links back to something, maybe even link back to a downloadable PDF that they’re gonna give you
their e-mail address for. So, podcast guesting has so, so many ways to take advantage of it. Now, you can go out and find podcasts and I mean the amount of shows
versus the amount of guests is probably not leveled out. There are more shows being
introduced every single day so you can go out and find podcasts. And don’t immediately go to that one that everybody listens to
and has millions of folks. They probably are not
looking for guest pitches. Find people that are in your niche. Find people that are
smaller, that are hungrier, that are looking to get started. Again, you’re trying to get those links, you’re trying to get a little exposure. You’re not necessarily
trying to hit that home run until you’ve earned it but
eight, 10, 12 of these shows over a three, four, five month period is going to do significant things for your search engine optimization.

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