Nothings Working! How Can I Get People to Listen to My Podcast?

Nothings Working! How Can I Get People to Listen to My Podcast?


Okay, so if you started your podcast and
nothing’s working for you it’s really frustrating right? You spent all this
time on it, you did the launch, nobody cares about it, nobody’s listening to it.
You spent all the time and you’ve you’ve put all the effort into it so let me
give you a story really quick when I started my first podcast growth
everywhere I was still trying to save this company that I took over single
grade and what happened was I was spending six hours a week I was
interviewing people I was writing the show notes I was uploading everything
else making sure the format looked good I made sure I schedule it into social
media and this is what podcasting wasn’t that big yet it was still kind of on the
uptake this was before Tim Ferriss even started his podcast after the first year
I was only getting nine downloads a day at that point it’s like men should I
just throw in the towel give up on this thing and then just focus on you know
continue to grow the business I didn’t give up I kept going same thing year two
after the second year my god things were a lot better right thirty downloads a
day nothing better so you got to be patient with this stuff you got to be
consistent that’s the first thing I like one other here is when things aren’t
going well I like to triage I like to make a checklist the very first thing
you have to ask yourself is are you being consistent with it and are you
being consistent long enough it’s not just you do it for six months and you’re
done right content marketing in general is a 12 to 18 month journey I talk about
it all the time so are you consistent that’s the first
thing second thing is are you promoting it are you blasting it to your email
list are you blasting to social channels are you promoting into Facebook groups
are you telling your friends and family about it and be honest with yourself are
you really doing the best of your ability right now and if you can’t do
promotion kind of organically which you should how are you doing it through paid
promotion as well and the other thing I’ll ask you as well and this is
something I struggled with in the beginning how is your audio quality for
marketing school our audio quality was bad for the first year cuz Neal and I
would just be recording it he’d be recording and like it did sound like
he’s recording from a bathroom for example your audio quality has to be
good cuz that’s the thing that they listen to right just like when you watch
a video for example it’s better for you to watch a video that looks good and you
have good audio quality like right now we invested in we have microphones
because we know it’s a better experience for you and then the other thing that
you have to think about is is your content genuinely good
so yes you tell your mom about it Oh sweetie I like it I love it right but
look at look at that look at my sweetie you look right now like do I really feel
good about it or you what you’re really looking for when you ask people for
feedback especially if you’re getting in person or over the phone how excited are
they about it this is what I like doing when I do reference check some people
use the first three reference checks they’re supposed to be really excited
about the person but if they’re not that’s a red flag if people that you’re
asking that really care about you are giving you kind of lukewarm feedback and
even people that are you know they listen to your other content or they
follow you on other stuff if you’re kind of lukewarm about it ask yourself is
your content and genuinely that good is there a reason people should listen to
you over a podcast like the Tim Ferriss podcast or how I built this for example
is there a reason for them to listen to your stuff over Netflix over the other
podcasts out there so these are just a couple things for you to think about
these are checklists I say you organize it and then really ask yourself and be
honest be harsh with yourself about how you’re doing and then you’re gonna be
able to improve and then just stick with it longer I mean the story I gave you
that’s a good example right so if you like videos like this you want to grow
your podcast you want to grow your business you want to grow yourself just
hit subscribe and we’ll see you in the next video

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