MONEY FROM PODCASTS? Danny Robins PT4 PODCAST PRODUCER TIPS with Neil Mossey 011

MONEY FROM PODCASTS? Danny Robins PT4 PODCAST PRODUCER TIPS with Neil Mossey 011


Well I think I think it’s a challenge. I think even when you’re kind of getting a
budget to your stuff when you’re working on a company’s budget you you do still find
yourself kind of realizing that it’s a lot of work to make something even, you know,
it sometimes even the money you’re getting – the budget you kind of doesn’t feel like
it’s kind of properly remunerating you for your time. So it does become a labour of love. It’s hard I don’t know, I mean I really admire…
there’s a guy, erm Payne Lindsey who makes “Up And Vanished” which is a true crime
podcast. He’s done a couple of series of it and he’s
also made a thing called “Atlanta Monster” and he’s like I don’t know if you believe
it’s all true but it seems like from the way he tells his story that he was just a bloke
in his bedroom who decided to… he liked “Serial”, he enjoyed watching Serial,
he decided to make his own true crime podcast, found the story and told it and it kind of
went from being really organic and nothing where like in the first few episodes he’s
offering some of his granny’s homemade cookies as an incentive for the prize for people kind
of emailing him in on some competition – by the end of it he’s got millions of listeners
and he’s effectively solved the crime. And he’s built this Empire. And now he gets a lot of stick for having
too many adverts in his show. And it is sometimes a little bit hard to listen
to because there are like you know you know he’ll be talking about a really kind of terrible
crime and then suddenly it’s like you know “I want to advertise these underpants to
you! These are most comfortable Underpants I’ve
ever worn” you know and next minute it’s like “This is a great bed and you know why
not buy some cheese” you know. But he’s built this Empire and he’s making
a lot quite a lot of money out of it now – he’s got millions and millions of people listening
to his podcasts and I admire that kind of entrepreneurial spirit that exists in podcast
land, and that’s why I sometimes say it’s being like the Wild West you know you do get
these people who kind of like the gold rush you can get these people who kind of come
in and kind of do really well and build this thing out of nothing and I think that’s possible. I think that that’s maybe is that the kind
of pot at the end of the rainbow that keeps us all going? The pot of gold at the end of the rainbow
that that’s what that’s what kept all the prospectors coming in the gold rush didn’t
it – the idea that one person had discovered gold and maybe you could do it and kept them
all working very hard you know on starvation rations thinking that one day they might find
that gold. And I think all of us making podcasts have
that dream that our thing could go big it could be like Serial. And you can really see your thing growing
can’t you – growing like if you know if you’re following an iTunes stuff you can see
it creeping up a chart or you can see like how people subscribing you can see the ratings
and reviews coming through. And it’s that relationship with the audience
that I think is very exciting. But it does send you a little bit mad as well,
like you know you do become a bit like the addict kind of chasing this stuff all the
time and I don’t know… I think it’s harder than… it’s sort of how
to drive yourself mad? To set up your own podcast. But the rewards are huge but it isn’t easy
it isn’t easy to make a good living out of it and to find funds for it. I think there’s always gonna be an element
of “labour of love” about it. That’s Danny Robins and this is the Podcast
Producers Podcast with me Neil Mossey. It’s a place where podcast producers share
their tips and experiences so that everyone can start the podcast and keep going. There’s details of how to subscribe in the
description – thanks so much for getting to this point in the podcast and thanks again
to Danny the links to him and his podcasts are in the description. And if you’ve got this far into the podcast
it’s really good to have you here. Why not give me a thumbs up, or a comment,
or tweet me. It’d be lovely to hear from you. And there’s also details in the description
for where you can find the next episode. Can you please help my daddy get 1000 subscribers
just click on his face thanks bye! [Music]

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