In-House Video Production vs. Outsourcing [Video Island Podcast]

In-House Video Production vs. Outsourcing [Video Island Podcast]


Hey I’m Blake Smith.And I’m Matt King.And we are the Video Island Podcast.That’s right and on today’s episode,we’ll be talking about the pros and cons in producing in-house video versus outsourcing your video productions. (gentle upbeat music)Alright and welcome back to another episode.This episode you may notice that my beard is gone.Pew, gone.It’s not completely gone, I’m not beard-lessit’s just less beard.You’re a little less man of the woods.(Blake laughs)And yeah and then we’re both wearing hoodiesand you got that for our watchers, our viewers who are watching, Matt’s got the spiral string going on.Yeah I had a situationwhere my branded company sweater went through the went through the washing machine and got all tangled up, so I have a spiral, spiralized string now for my hoodie, so you know, some people pay a lot of money for that.And that’s actuallywhat we’re gonna be talking about today is hoodies and spiralized strings and having no beards. (Matt laughs) No I’m just kidding. Today’s episode is actually going to be about in-house video production versus outsourcing video production.That’s right every side therehas its you know pros and cons associated with it. So if you kind of educate yourself on the differences and where one can suit you best, you can either, you can make the most of your team if you do have an in-house team or may at least make the most of your budget, if you are looking to outsource.Now with this episode,we’re gonna go it a bit differently because you actually just did a webinar a couple weeks back, literally on this topic and you pretty much laid out the groundwork for myself in this episode to kind of you know run the flow in the process of this episode.I teed you up.Yeah you teed me up,well to teed you up.To tee me up, it’s a double tee.(both laugh)So yeah, so I guess the first thing you know,let’s dive into kind of the pros and cons of you know working with you know a video production house outsourcing that work. You know let me pull up my handy-dandy phone here that you share with me and all these points I completely agree with as well. But I’m just gonna list off the pros right now and then we can kind of riff on them.Yeah sure.But yeah you said the pros of outsourcing a videoyou know, it’s neutral and you get an unbiased view, you get a full creative suite of hardware and software, you can specialize film knowledge, so this can be a motion graphics animation advanced editing etc, you have a portfolio of similar work and of clients, it can be easier to predict costs and timelines, and then can lend help on all aspects of the project.Yeah that’s right.So that was a list that you put together for your webinar,now let’s kind of just you know go back and just kind of riff on each of these points before diving into the cons.Yes so as was kind of listed in the notes thereis that like I had mentioned you get an unbiased view.Yeah that was your first point right therewas the neutral and an unbiased view, so if you want to add on there and kind of what you’re thinking.Yeah for sure.So why I said that is that I find that if you have a team that starts to kind of build out the vision for what you want your video to look like you can kind of get a little bit stuck in a rut unintentionally if you’re not careful of kind of speaking your own in-house language and you know company jargon and things like that without necessarily having somebody from the outside to bounce ideas off of and bounce terms and certain things you’re looking to showcase in the video and make sure that it makes sense for an outside viewer. So bringing in that outside team, video production team hopefully they’re gonna be a team that has writers and all the other kinds of people on the staff, so that they’re not just people that hold, operate a camera, you get more kind of a well-rounded group, they’re gonna be able to tell you whether or not you know you to kind of rephrase things maybe a little bit, to make it a little bit more open-ended or a little bit more broadly accepted, so that if you’re making a video, it’s gonna be able to make sense to more people kind of thing. So having that unbiased outside point of view and perspective really helps to make at the end of the day the best out of your video. So you have to kind of go into it with an open mind that you know maybe that video production company is going to have a couple tweaks that they want to make but it’s usually more often than not for the best end product at the end of the day.Yeah because I guess with that right they’re you know,they’ll have a similar mindset and perspective, obviously a little bit more, just given that they’re working with the company about it said product, or whatever it is that the message to trying to get across in said video but yeah with that kind of third body or third party outside looking in perspective, it really kind of helps give that outside perspective into your messaging, and really help kind of resonate to the viewer.Yeah and I mean video production companiescoming into our organization or our company, have really made a big difference, like I said not in terms of just like the visual quality and all that kind of thing but like I said in terms of like, giving your marketing team for example the opportunity to kind of maybe even redefine their messaging in case things are just a little bit off and they’re not going down the right path. And it really makes you look introspectively in a big way at you know if, you need to change things up for the future not just for this video but just company-wide so it can have bigger effects which really help.Yeah.It’s a big deal, it makes a big difference.Yeah and then even toofrom like a marketing side of things right, like you know the business might be so keen on using the buzzwords and all that type of stuff, where maybe you know it comes off a little too markety and then again working with that video team who aren’t so marketing centric per se and you know kind of keep their messaging you know real I guess you could say you know, without using, we’re synergizing two technologies to blah blah blah, it just keeps it pretty grounded and human right. Yeah so I think that’s great context right there around just that unbiased and that neutral perspective when you’re working with the third party. Now your second point was a full creative suite of hardware and software.Yeah I mean that kind of goes without sayingthat if you’re hiring an outside you know vendor, to produce your videos, that chances are they’re gonna have access to a lot better equipment and a lot better tools in their computer, to be able to make a more versatile or better end product chances are like I said. Some of the editing systems that we use in-house are very much the same as what the outside company that we go to uses but maybe they have a 3D animator on staff which means that they’re more well-versed in the 3D animation side, if that’s what we need for sport.Or just their computers themselvesare more suited for the process and you know have more RAM and whatnot to you know, or video cards, graphic cards and whatnot to have the power to actually pump those animations, whatever it be faster, even from editing too right?That’s right, it’s not like we have bad computersby any means, I mean I’m definitely benefiting off of a recent new computer that we got and it’s a really good computer, but chance,
Let’s just tell ’emwhat kind of computer it is.So it’s an iMac Pro computer,an iMac Pro.Now we may have some haters,we may have some people who are fanboys fanboys, fangirls,Of the PC world?Of the PC world and then who like their Macsbut then you also have those people who don’t like Macs.That’s right.Regardless.I like how it runs, it just seems to work well,you definitely pay the price for it, it’s not cheap, but it seems to work really well, and we shoot a lot of a 4K, so working that resolution with larger file sizes, it seems to handle that footage well without kind of crashing and having a lot of hiccups, so my playback when I’m editing is pretty smooth so like I said along those lines and further those outside vendors are gonna have the technology hopefully to be able to withstand those larger more heavy-duty edits without it kind of being a real crunch on their systems.Yeah so that’s from the software perspective,but then you also have what you alluded to here was the hardware side of things and yeah and you know we shoot like we have 4K cameras here and whatnot, but yeah we don’t have what the companies that we work with when we outsource, you know they’re shooting on REDs.On a RED cinema camera you know–Which is–Yeah,if you suit up, and you spend the right amount of budget on a cinema camera, plus cinema lenses, you know you’re well over $50,000 for just your camera rig if not more depending on what you’re investing in right, so I mean our probably entire suite of equipment in-house, which is pretty versatile in itself, is probably worth like twenty, altogether that’s lights, microphones, cameras like everything right, so that’s like a blip on the radar for a lot of outside vendors. So they’re coming with the gear to be able to be as versatile as possible and have you know, it’s not just always about having the fanciest gear but sometimes that equipment allows you to do different things or just have more ability to be flexible with what you’re shooting and what you’re working with, so that’s really what it comes down to. Our lights are only so strong that we have in-house, whereas they’re gonna have really heavy-duty lights that can do some amazing things with shaping light and recreating outside light in an indoor setting.And blocking the light.Blocking the light.All that kind of stuff, that comes from you know putting some money down, so that’s definitely something.And then even though that comes with thatand like I know you mentioned software and hardware but there’s also the other aspects of, and we’ve relied on this when outsourcing is just the fact that they are generally better equipped at finding sets and doing the staging and then even finding actors, and working with the different agencies that they work with and recruiting actors for the productions.Yeah they’re doing a lot more work with actorsthan what we are for sure in-house, so if you’re an in-house video producer yourself, your chances are oftentimes you’re working with people that are employees of the company, so they’re not actors right. And oftentimes we’re not looking for people to act but we need people to kind of work on memorization of lines and things like that. And for some even though they’re in a specific role that we’d like to highlight that role and we need them to kind of you know practice up on a script that we’re gonna have them read back to camera, even though they’re the professional in that role maybe they’re not the best suited to be on camera and have those lines come off pretty naturally right. So the option is there for the appropriate video to have an actor come in and who’s a professional obviously at you know scripting and making it come out natural and that’s where it kind of helps to have an outside agency that has a shortlist of actors that they like to use and you know you can kind of rely on them. So they’ve done a lot of the vetting just probably also through trial and error, probably I’m sure at times, they’ve hired actors that haven’t been so great, so they’re not, chances are they’re not gonna you know when we’re working with them to produce a video for us, they’re not gonna like have those actors in the mix, they’re gonna obviously vet through a lot of those bad ones already. So it does help to save yourself then dodge a few bullets, from hiring actors in-house and then realizing that they were pretty rubbish, and then you just wasted a bunch of time and potential money so last thing you want to do, so yeah.So we kind of talked about like the software and stuffand 3D and whatnot so that actually kind of segues, I guess even with the hardware of cameras, lighting ’cause your next point is specializing in film knowledge. Now that’s you know from my understanding is that, we were talking about just people who like are experts in specific verticals, whether it’s you know.Of a set of a video of being on a production.Whatever kind of productionbecause you can’t even say here motion graphics you know a 3D animation and whatnot, you know you all, depending on what you want from your video right you’re gonna be looking for the people who are best in those areas of the production whether that’s across the board or because maybe you’re doing some over-the-top video that requires 3D rendering or 3D you know CG effects or you know motion graphics that are intertwined with the video, or not, maybe it’s just you really wanna go big with this video right, and you want someone who’s just really good with the camera you know, like maybe you go with a company who has like a director of photography, who just has that eye for just really nice shot composition and then bringing in someone who’s like really good with lighting and you know.Yeah you have an art director,somebody that’s working on set to do staging of your set, to put things in your, watch what’s in the background, watch what’s in the foreground, you know bring props things like that. All those kind of specialized fields are what take your video to that next level of kind of refinement so to speak. We ourselves have a video production background that’s what we went to school for but not everybody has that. You know some people might be starting off as like content people you know, maybe they started off in writing and journalism or something like that, or just social media in a marketing role, and they have to learn and maybe they have a little bit of a background or they just kind of dabbled in photo or video but now they’re expected to take on things a little bit more, heavily on the video side, you can also learn a lot from working with an outside agency and kind of picking their brain on things and see what they’re doing on set to kind of refine your skills in-house kind of things, so there’s a double benefit there right but definitely if you’re looking for something that’s gonna be a little bit more intricate, relying on those outside agencies because they’ve done it time and time again chances are, they’re gonna be the ones to be able to walk into a room and be like okay they can immediately analyze the scene, and kind of know what needs to be done to a space to get it ready for being shot in, right? So and not everybody has that, some people will just walk in and just be like alright this is good as is, it’s like no but you can kind of break down any kind of space and realize what needs to change, what needs to move, what we need to take out, anything like that. So it takes a lot of work to get to that level right, so yeah practice.Yeah so then let’s move on to our next pointthat you have here, and that’s a portfolio of similar works/clients.Yeah so that really means it’s like okayyou have an idea as a company that you wanna produce a certain type of video and you have, you’re not exactly sure how to produce that video and make it come to life, you have you know maybe it’s like you want to do like a high, you know top of funnel marketing campaign that’s pretty big, pretty lofty right, it’s going to be something that lasts for a long time, so you want to throw some budget behind it, being able to go to an outside agency, chances are they produce something maybe not exactly the same thing hopefully, because the last thing you want to do is kind of be a repetitious and redundant but they’ve handled something of that scale right so that they’re not jumping into the deep end, crossing their fingers, hoping they can make something, come about that has that ability to last for a very long time and it’s not dated you know in a year, it doesn’t look like you know this is kind of like scrappy and put together right, so that’s where again that wealth of knowledge and background with an outside agency comes in hand, because they’ve seen chances are, lots of different types of productions before therefore they can kind of come at it from the best angle and decide how to treat your video appropriately, based on your budget everything like that.Yeah and then even myself,I’ve never been part of a big production team, myself I’ve done this but I’ve also worked with,External agencies.External agencies or video vendors,I’ve from both perspectives have done the situation where it’s like you want to do this video and then it’s pulling up a previous video you’ve done or that they’ve done and kind of been like, oh is it you thinking something like this, and then you know not every time but there’s a majority of those times, when you do show ’em and you’re like yeah, I’m thinking of something like that. And it just goes right you know, it fits with the point that you’re making that you know with that portfolio, and just that kind of experience, you know it just kind of validates that they are, the experts and know exactly what they’re doing because if they’re able to pick up on what you’re trying to capture, and then you even pull up an example that they’ve done that kind of fits, it just shows you that you know they’re well, they’re ready and their, the versatility on them you know is pretty robust to be able to go and achieve what exactly you’re looking for,You’re working with a good agencyat the end of the day. It’s that idea between, behind inspiration versus recreation you want to take inspiration from something, that’s nothing wrong with that, that’s what kind of you know gets people excited is that you know you start to look, you’ll find examples of things that you kind of like and you can kind of hybrid things together or you know kind of make something all your own. The last thing you want to do is recreate because that just kind of sucks.It’s blatant when you go shot for shot like a rip.Yeah that’s the last thing that you want to do,so if you find a good agency, they’re gonna be able to take your inspiration your combined inspiration and kind of make something come to life but the last thing you want to do is make a carbon copy of something that’s been made so.Yeah so let’s just, because we have a lot to go throughso let’s just jump to the next point here, so we have can be easier to predict costs and timelines.That’s right yeah.So I mean if you’re fairly fresh to video as a company working with an outsource again they’re gonna like we said just before, they’ve been in this game probably for a while, so they’re gonna be able to have a better quicker estimate as to timelines, often most videos being delivered to a marketing team, you generally look averaging about like a month’s kind of timeline, month and a half, two months kind of thing depending on the video that you’re making, obviously costs are incurred for a rushed timeline, so if you’re looking to do things under a month, chances are the agency’s gonna have kind of a bumper on top of their price to be able to get it to you faster, but that’s generally the range for most videos. Alongside that, yeah they’ve priced out lots of these before they know what it costs, you know to bring their team for the amount of time that they need to be there, actors, the time it’s gonna take to edit, how many times and iterations you need to refine a script things like that and bounce it back and forth, so all those different steps from pre-production to production to editing they’ve factored in a thousand times before so they can give you a better price.Yeah and in most cases than notthe production team will have a structure and given their experience they can generally, base off that experience can generally set out a rough timeline from probably the initial meeting, so obviously they’ll have an understanding of what are the projects they have on the go, the resources that they have, and then again just based off the scope, when working with the client right.Yeah I think it’s very much likeyou get what you pay for right. So companies that I’ve worked with previously it’s like you have a minimum cost essentially to show up and be on set for a half day or a full day right it’s like the bare minimum cost is this to get people on like crew members to the set wherever that might be, your office on a stage, like an actual like video set somewhere, there’s a cost associated with that just to do that step, let alone everything else right, so and that’s when it starts to kind of build from there. Again like you can get somebody that doesn’t necessarily factor those things in but oftentimes you get what you pay for, so if they just have one general flat rate fee for making a certain kind of video, chances are you’re kind of looking at somebody that’s doing a volume play, which means that if they’re just hunting for volume means that you’re just kind of like one in many of their kind of customers chances are that they’re trying to get in, just to kind of fill up their pipeline of business right, which means you just don’t get that kind of same interaction generally with them, with that vendor. So again you get what you pay for.Yeah so our last point on our prosbefore we dive into the the cons of working with a an outsourced agency, of video production team however you want to label it as, is they can lend help on all aspects of the project.I think this is kind of like a redundant pointbut it’s an important one to kind of point out on its own at the same time, so yeah it’s really, it’s very much like at times I’ll even point out, that you know we’ve used companies I know we’re going to talk about this later but we’ve used companies where we get them to help us refine our script and then they’ll do the production but then we’ll take in the edit ourselves. So sometimes you only need a company to do a portion of the work, if you find a trusted partner that will allow you to take on what they’ve created, you know so it’s a trust factor there, but you know if they can help on every aspect that means that maybe if you build up the relationship for long enough, you can then start to pull some of those things back into your internal team if they’re talented enough to be able to take that on. So we’ve been lucky enough to be able to do that, which is a cost-saving measure at the end of the day, so we can outsource the production because they’re going to be able to bring on the actors, and the video equipment that we don’t have access to on a daily basis and give us the look that we’re going for but then we know we can handle and we have the timeline ability to be able to take on the edit, so being able to be versatile in all aspects means that you can kind of plug and play where you need to.Yeah now we have a little bit of biasjust given that we ourselves have the video production background but then you’ve got to think also at the same time coming from someone who is either doesn’t have anyone in-house for video or maybe they just have that one video person who is very beginner and you know is it’s just kind of learning the ropes of video production, you know then that’s when you can look to the video producers or the the production house who can help with all those aspects as we kind of talked about, with the scripting and stuff, in regards to the bias messaging and whatnot, and having that outside perspective, but then they just have a better understanding of the flow and the process, doing the story boarding and just what would work best to keeping it, the short, the story and again it obviously comes down to what video you’re producing, but keeping it nice and concise but still hitting the point home.Yeah I think it’s big tooand sometimes you might land on the company that doesn’t necessarily kind of jive with what your business and what your brand is but it’s important to kind of identify that off the bat because it’s not necessarily a stupendous thing to have five different video agencies that you’re outsourcing videos to, because chances are they’re all gonna have their certain biases and ways of doing things a little bit. So if you can find one or two kind of trusted vendors that you can go to outsource work to, chances are you’re gonna be able to kind of refine that brand and that identity that visual identity, so that when anybody watches a video of your company it has the same look and feel for the most part right, which is ideally what you’re striving for at the end of the day. You don’t just want to make videos that kind of look different every single time because you want to be able again for them to, it’s like watch any commercial from a fairly popular brand, chances are, it’s gonna have a look and a feel to it that you can identify as that brand’s style right that’s what you’re looking to achieve I think with video at the end of the day.Yeah.Yeah I think that’s important.All right, yeah cool.So that you know is just kind of a condensed, I’m sure we can riff on more points but that’s kind of what you’ve had here in regards the pros and then so let’s dive right into the cons, you know the not so pretty things, when it comes to outsourcing video production.And I think most these willkind of speak for themselves too, so once we go through the list, if there’s anything I kind of find that I need to touch on more, I’ll kind of dabble on it.So obviously, well I shouldn’t say it’s obviousbut first point we have here working with the video production team is more expensive you know on per video cost There is that loss of internal control you’re competing for time with other clients, and then harder to control reshoot, and this is a good one, harder to control reshoots and multiple edits, limited agency choices in your area, so obviously depending on where you live, and then more communication needed to finalize details.That’s right, so to kind of encapsulatea lot of those points I mean, chances are likely being yes if you’re working with an outside agency there’s a lot more people to pay, to have them show up and be on set and create a video, so chances are it’s gonna be more expensive than you producing one in-house, more often than not. But again sometimes you get what you pay for so it just depends right, so you have to weigh it out that way. Aside from that I was thinking of a point and I lost it.Oh well I was just gonna say thatto kind of add to the cost of a video, I’m gonna say like and it really comes down to the video type and the scope of the production but you’re looking anywhere from $5,000 to $15,000 and even more, you know when it comes to a video production that’s just for one video right, and you really and if you’re investing that much money into a video, there’s less wiggle room for mistakes because that video doesn’t perform or doesn’t then it’s just, you know, you don’t see the ROI on that video, it’s not helping your business, or well I guess it’s generally a business that would be dropping this amount of money for a video, but yeah you wouldn’t see that it’s sticking and generating the buzz that you everyone wants to see and it’s like luring them in to obviously drive more business. Whereas you know in this situation and I don’t want to jump ahead but with in-house you know you could have that small team or maybe just that one person and depending on what the content is, they can be cranking out, sure the production level is not that high, but it’s if it’s little of a more run and gun, they could be producing multiple videos. So really you know it comes down to what type of content or video content that you want to be making and what is worth the bang for your buck.That’s right, so kind of touching on that point,I remembered what I was gonna say, so the other factor there is like talking about kind of in-house versus outsource in that same way is that brought up one of the cons being that if you did need to kind of, there’s something that you didn’t want to change, so maybe six months later, you had a video produced by an outside agency and something fairly major about maybe it was a product video, and you show it like, it’s a two-minute product video and something about that product drastically changed, well it kind of sucks to have to go back to that outside agency, to get them to reshoot a portion, or redo the whole thing depending on the complexity. The beauty of having an in-house team and depending on the level of complexity again of that product video or whatever video you’re producing is that there’s that more of a flexibility in terms of kind of like pulling a video back in and kind of reshooting a section in case that’s, if that’s a possibility right. So we’ve had it where, there’s instances where we’ve kind of shot something and then we’ve decided that we wanted to change things up, being an in-house video producers, we were able to do that fairly quickly.Yeah.Right,so it’s not like a long wait with a sizeable price tag associated with it, we can get things done on a pretty fast basis so.Yeah so this is in relation to your one pointabout harder to control reshoots and multiple edits. Then yeah you kind of, yeah so you also mentioned loss of internal control,Yes.Yeah–I think the loss of control is,I think a good thing, to a certain degree, you have to be comfortable with a little bit of control being passing that over, so there’s a trust factor, when you’re hiring an outside agency.But there is the play off, the point of it being a conis that there is you know that chance where I mean you’re working with the vendor and it could be you know whatever your product is, and maybe it’s complex, and it’s just you know maybe, the vendor didn’t you know–They don’t quite it,they didn’t click with it,and they don’t really you know, nail the message on the head right, and just given that, they’re not so deep within the messaging and whatnot that they didn’t get a full understanding, right, so I think when we talk about losing internal control, there is that kind of focus on making sure that messaging whatever that associates with the brand is spot on.Yeah that just comes, I think that just comesfrom good dialogue up front you know, if you kind of nailed that up front, then you know chances are, unless you’re going through the rest of the phases and they’re including you in those processes, chances are you’re gonna nail that messaging on the head hopefully.Yeah so then we also have competingfor time with other clients. So as we, I don’t know if it is you or myself that briefly touched on it, but there are gonna be other clients that the production house will be working with, so.I think it’s like if they’re good,they’ll make you feel like you’re the only client they have right now, if they’re good. It should be kind of obvious that hopefully they have more than just you on the go in terms of their client base, great if they don’t but I mean, it’s good to see a video production be successful and a lot of people using them because that means that chances are they’re probably pretty good right. So obviously the downside, is that if they’re really popular, it can affect your timelines.Oh yeah and and nothing againstyou know the production team like you know, the ones that we’ve worked with and whatnot, but there are gonna be those times because you aren’t their only client, so it’s not like they’re just sitting around waiting for you so maybe there’s something that comes up, or you have a question whatever it be and you send them an email, they may not be so responsive and reply within the next 30 minutes to an hour, there’s been situations where yeah, they’ve just been tied up with another, because they obviously have to put clothes on their own backs and feed their family, so like they’re working hard, so they’re on a shoot, they’re doing you know on set for another production and in those cases they’re pretty well busy and they don’t really have the time to look at their phone and pull up an email. And maybe they looked at it and read it, and you know depending on the urgency of it, they’ll probably wait to respond maybe during a break or when the shoot’s over.Yeah I think that’s like the benefitsand the takeaways kind of thing, of like being in constant access, it’s like with email it definitely, obviously I’m in the generation that kind of came up with that, but like I mean it’s pretty easy to look back and be like man like, it kind of was nice to not necessarily expect to have a response for somebody in like one hour’s time. The amount of emails I’ve had in the past or like the company I worked for in the past, has received and you know an hour passed and they’re like why haven’t you gotten back to me you’re like blah blah blah, this is super urgent because it’s all top of mind for them, but you know if you’re all on set and you just don’t have a chance to look at your phone, like you said, it’s like, it’s nothing against them, it’s not like you’re ignoring them, it’s just you got a job to do, so you’re just trying to do it, and you’re trying to make somebody else feel like you care about what you’re producing for them and you’ll get to it right, the worst thing that a company, will do is not get back to you in a fair but timely fashion right. So it’s all about just kind of like having those expectations outlined, ahead of time.So yeah and then you, we also have the point,limited agency choices in your area. So this is a definitely you know a strong point because you may not live in a bigger city, that’s just saturated with different production houses or freelance video producers and whatnot, so in that situation, you’re kind of stuck with what you have that’s local base, you obviously do have the choice to extend and find production houses that are several kilometers, or if you’re in the US,
Miles.you’re miles away,but again that does add to the factor of cost and whatnot, because if it’s, depending on how big the shoot, then they have to come and then they have to pay for accommodations and whatnot.If you’re way out there yeahthen they’re gonna make you pay for accommodations and that’ll be factored into the price, there’ll be mileage but,
Mileage all that.I mean maybe that’s a really good kind of drawto hire in and recruit an inside producer for your videos right, start there, and on the big ones that you’re looking to produce go to an outside agency that you’re willing to spend the money on, having them come to you because you’re a couple hours outside of the main city or something like that. But you know, look into recruiting an inside producer. I’m excited, I’m excited, go inside in-house producers.And then yeah then our last point,before we jump into that is more communication needed to finalize details.Yeah I think that just kind of goes without sayingis that there’s gonna be versions of an edit, that are gonna have to go back and forth, you know you have to take that, you have to wait for that edit to come in from that agency then it gets shared between all the team members at your company, and then hopefully you can kind of be, or they’ll have some kind of system in place in terms of taking feedback, so it’s all collected and it’s not just coming in kind of rapid-fire like shrapnel, that’s the worst case scenario. So if you’re looking to hire an outside agency, if they don’t have that system set up on your end, take the responsibility in-house yourself, to take all those comments onto a spreadsheet and bring them, deliver them all at one time, and make sure that any of those people that will have the ability to make a big change, and kind of bring things to a grinding halt, get their comments out of the way as soon as possible, because last thing you want to do is like have them working on the next version of the edit and find out that they need to take two steps back because this person that should have had input didn’t, and then they’re kind of causing the stall to happen and maybe it throws off timelines and things like that and that’s the last thing you want because last thing you want again obviously at the end of the day is a missed timeline/ missed timeline with added expense because you’ve now blown over your allotment in terms of editing revisions because people are just throwing comments at them you know. And generally speaking if they’re feeling like there’s, if they’re strong enough you know video production team they’ll be able to tell you know, you’ll be able to look at a list of kind of comments and decide what the priorities are you know there’s maybe a few things in there that are like nice to haves versus like this absolutely needs to change and you have to be honest with yourself as a company about that it’s like are we just kind of nitpicking and we’d like to see A versus B you know what I mean it’s like is it really making a difference or are we just commenting to comment because we feel like we need to put something down.Exactly.So that open honesty with your in-house teamis gonna make sure that you know your communication going out to the agency is kind of refined and timely.Yeah.Yeah.Yeah no I completely agree.Yeah, so… Mr. excited over here.In house, in house, you should be just as excited,we’re both the in house guys.I know, I know, yeah so yeah,we just talked to you know we just went through a lot of pros and cons in regards to outsourcing your video production. Now you know let’s you know spin it around and talk in regards to the pros and cons for in-house production teams. So again let’s kind of just, I’m gonna run through the list that you have here for pros which is deeply understand your brand, you have full creative control, owning your own equipment and then we have also the ability to set your own timeline output tied directly to team size and then budget is usually lower.Chances are it’s gonna be lower, yeah,and hire again an outside agency with a bunch of fancy equipment and fancy people.So let’s dive in on that first pointso deeply understanding your brand.Yeah again, if you can remove the biasand you know haven’t have somewhat of an outside perspective on you know are people gonna understand the language that we’re speaking, you’re gonna have the best chance of representing your brand because you are a part of that company right so you live and breathe what your company is what you stand for you know who you’re looking to serve best right. So there’s a lot of pluses associated with that, you just have to make sure that when you’re creating a script or building on the communication that you’re gonna be speaking the language that’s broad enough to be able to encapsulate a lot of those potential customers right. So that’s really important, if you speak to like a very niche group well guess what’s gonna happen, you’re gonna get a small fraction of that niche group of people that are gonna understand the lingo and the language that you’re talking right and being open and honest about what your brand is you know let’s face it like most, I don’t know, companies that deal with finance aren’t gonna necessarily be like big party animals per se right I mean speak for yourself sure but like chances are like you’re not gonna be like we’re cool too you know I mean, if you try to do that and you do that like really cornball like in a house music video, we’re like we produced a music video and like and you’re doing like a lip dubbed like something, and you have just people like awkwardly dancing and shirt and ties around the office unless you like, like you nail it which is gonna really take a lot of like really creative talent, it’s gonna come out kind of corny and really kind of dumb, it could kind of almost harm your business, you know what I mean because you can almost look like not focused if it’s not produced well but if it’s produced like because you had a lot of you know outside assistance in terms of making sure it comes out less cornball and like more kind of like talented and kind of wickedly clever, wickedly clever is like where you need to be at in producing something like that for example you know I mean but it’s a delicate balance. So identifying what your company stands for and what your brand is and kind of steering into that is probably gonna best happen with in-house people.Yeah and just to riff on that as well rightlike as you’re saying like the culture will shine through because you understand the brand and then what you know is an element of what makes a brand is obviously the culture of that company and how they kind of present themselves so yeah you’ll be able, you’ll just have a better understanding at harnessing that and then having that show through the video content but then at the same time also having that in-house team will have consistency, not just kind of have like they’re subtle but there’ll be little staples, the little things that just that carry out through each video just giving us the same person working on that and just their individual style on top of the brand and the culture and whatnot will come through and as I said like there’ll be these staples and whatever those things are, maybe it’s the editing style, just the music that that person generally uses–The lighting.You know these things will carry throughand then you know and especially if you have a big audience that you know follows, once they see a new video, they’ll have that connection where it’s like oh this because just based off those things they’ll just you know have that quicker assumption that oh this is so and so brands video, this is a whatever and then you know and then buy in that way.And kind of a flip side to that actually is kind of funnybecause if you can nail that as a company that’s what I think most companies strive for is like making sure that they’re strong in their brand and their identity because they want to be able to represent that too and share that to their customers and potential customers right but what’s funny about that is that we know of certain outside video agencies that have their own style and they actually often get hired on because of the way that they produce their videos so they’ll even have people that are on their own and no staff that are also like actors so they put their own like video production staff on camera but they have a way of being that you know that’s a part of their brand. So when you hire this outside video agency, you’re also getting like a build in actor to like represent your product kind of thing and so it’s like people buy into that as well but that takes a lot of work to be able to kind of pull that off right and that probably–When it comes back to the whole budget thingit’s like can you afford that for every video that you want to enjoy or drop.You’re right.Chances are once the outside video agency has gotten to that level it’s like well you’re hiring them based on that so they have quite that backlog of potential clients right and then they’re gonna charge accordingly because you want that video, I want them to make me one of their videos right so.Yes so our next point is having full creative control.Yeah, that goes without sayingthat obviously if you keep it in the house you’re gonna have the ability to do whatever the heck you want based just obviously limited to your ability to create video in-house kind of thing but outside of that, yeah it’s kind of world is your oyster.Yeah and then obviously that comes down to obviouslythe experience level of that set in house because you know like Matt and myself have you know each have what close to 10 years under our belts?10 years now, over 10 years.Of video production experienceso I’d say that’s pretty well, I know there’s obviously people who have way more years on us but then there’s also people who are just you know fresh maybe out of school and whatnot. So having that creative control also allows the in-house team kind of experiment and try new things. Now obviously that’s a fine walk because you don’t want to be experimenting too much and then just everything is completely different, they’re all their own standalone pieces and it’s just…Everything is fragmentedand nothing really kind of connects.But maybe you know you find those avenuesthat do allow you to kind of step away from that kind of style of videos that you do. You know for us we take the opportunity when it comes to holiday videos and whatnot because it’s not so much about the brand per se, it is like don’t get me wrong, but they have a culture kind of shine through but at the at the end of the day it’s just to have fun and kind of–Develop personality.exactly.Yeah.And just share that you knowwhether it’s for Christmas, Halloween like we love Halloween, well I really love Halloween and I know you like Halloween, you don’t dress up as much as I do but regardless–It’s ’cause I’m not as creative as you.(laughing)But yeah it’s just those areasyou know allow you know a little bit more flexibility.For sure yeah, that’s when you get to have funand as an in-house team for sure yeah or have fun in terms of just like there’s no kind of limitations, there’s no like directive, it’s just like make a video.Now I know we’re talking prosbut there is a slight con to that is there is that kind of mentality where you’ll have your peers, your colleagues, you know get excited and all kind of you know shoot for the sky with all these ideas and you know and it’s like yeah we could have like you know hundreds of people in front of the stage with a giant robot on and it’s like you know being that video producer, yes that’s a great idea, but where are we gonna get all those people, where are we gonna get a giant robot and you have to kind of think within your own kind of bubble of like obviously you want to kind of step out and try new things but don’t be unrealistic with yourself and shoot for the top when you know that like whatever you know your peers are trying to achieve just because they just get excited when it comes to video production right.The fun part about that is that likemost of the videos that we produce particularly the culture based ones outside of our pay is produced on like budget of like next to $0.Yeah we use, yeah.I mean that’s most of our videosthat we produce in fact outside of you know time, time factored in that obviously has a cost associated with it but outside of our personal time, it’s pretty low budget right, low budget I mean just in terms of you know cost itself, it’s a really low price tag right for what we do which obviously it definitely is, or how much we output, you know what I mean. In a year, we output quite a bit within a year including the culture based stuff, that’s a huge saving.Yeah and we’re gonna get to that point laterbudget obviously being a lower, so whatever other points you have that mirrors thatHold.Save.So then you have my next point here we has owning your own equipment. So you put in small print here means it’s always available for reshoot next broadcast.We kinda talked about thisis that yeah is obviously the ability to own your own equipment means that you’re versatile enough to be able to kind of pick that gear up in terms of you know really quick timeline stuff and just like get a video, get somebody on camera that’s inside your company and you know they have to, they want to do a shout out to somebody or maybe a salesperson wants to do like a, they have VIP, you know, and they want to do a quick shout-out to somebody, you can get them on camera and just put them in front and get them to do something that’s pretty clean, pretty straightforward but again it’s about the content, less about you know a crazy wild video right. Just that personalized touch is often all it takes sometimes to you know get a sale over the line kind of thing, you know get a customer to sign, get a potential customer to sign up on something, you know to buy your product so that’s sometimes all it takes is to just do that personal shout-out. And again as I mentioned previously when we were talking about the outsourcing topic is the ability to kind of handle reshoots in-house is a lot easier right so to produce a video and you know six months or a year down the road something changes about that video or that product that we’re highlighting whatever, we can quickly kind of section out that piece that we need to reshoot, do that and then we don’t necessarily lose the entire video right and we can roll that video as a brand new piece of content.Yeah exactly to that point rightlike you can do, having the in-house team gives you a little more flexibility to do the run-and-gun you know there isn’t that bottleneck of oh we need to shoot a video but we now need to find somebody to do it or we just have to do it with ourselves with our cell phone right.And that stuff can come intolike tight timelines like okay our conference is like coming up, or a conference that’s like big for us, it’s probably one of the top ones of the year and then we that you know this content is out of date because it just something happened within the last week that changed you know what I mean, it’s like ah, okay now this is out of date well the agency that we usually work with can’t necessarily get us booked in to do a reshoot in time or the budget is just a little crazy to like you know fit that into that month or for whatever reason. Well if you produce that video in-house out of the gates in the first place that means that things are just gonna kind of gel better if you do have to do a reshoot right I mean chances are that maybe that outsource video you could reshoot a section of that video in-house but depending on how it was shot or whatever it might not gel and it might look you like you just thumbed something in there to replace an outdated piece of content in the video. But if you produced it all in-house you have a better chance of being able to replace things and make it look like it was always that way.Yeah and at the same time likebecause as you said right working with a production in-house is generally gonna take you like a month to go through the entire process pre-production, production, post-production and then even the revision cycle now with the in-house team you know you don’t have to go to that entire process as I said it’s more run and gun, it’s just like hey we need this video okay and it’s just like you know there obviously is some of that content that you want to put through somewhat of a process of scripting and storyboarding but you know majority of those cases it’s not it’s just get somebody in front of the camera have them you know either read the script off of a prompter or have them memorize it or in some cases they just you know just run with it and win with it and just kind of speak from the heart and just say what they want to say and you know and that’s just getting from the camera you know quickly taking that footage, editing it and then boom and that could take a matter of 24 hours, 48 hours.This all being said,it doesn’t mean you necessarily have to have all the gear that we have like I said we have a few video cameras, we have a number of lights, we have some good microphones all that kind of stuff but that can be achieved even by an in-house team that has virtually nothing maybe all you have is like a decent quality, pretty new cell phone like iPhone or an Android that shoots in 4k for example or 1080p. If you have one of those and you have like a decent microphone source on your subject, you can easily shoot the same thing that’s like just as quick and just as like about the content and that looks semi-decent, fairly decent, it’s not like a Hollywood production but chances are in a lot of cases it doesn’t need to be.The amount of times that we have videosthat we need to get out within a two day period or at times even that it’s like oh we have somebody coming in and we’d love to get them on camera and we’d love to get it out for social that day. The amount of times that we have those requests come in ourselves and we’re able to just kind of fit that in and make that work, that’s countless times now right. So having that ability versus to be like shoo we don’t have an agency be able to go and shoot this thing.So what we’re gonna do right nowlike say it was perfect into the next point which is being having the ability or the flexibility to set your own timelines and I think we rift on it just on the previous thing. It was like you know hey we have something coming up, we need to get something quickly shot, edited and out by end a week, right, sure it’s not an ideal timeline being the video producers but you do have that you know ability to be like hey team like we need to get this done whereas generally if you’re working with the production house, they won’t do it or if they are, they’re gonna just jack the price.Show me the money!I was lime they’ll just be able to do that,I’m like yeah sure we can do that but it’s gonna cost you additional and is it worth that? I don’t know.You decide.We can’t say that for you…Yeah we can’t tell you how to spend your money.It’s circumstantial.But that’s what I meanand then even working with the stuff you know, I guess if you’re going bigger production, I guess still there are those timelines in place but I think this point, correct me if I’m wrong, it really kind of drives home the quick factor and be able to you know just kind of reduce that bottleneck, and just quickly get stuff out.Yeah it’s being light, quick, and scrappyat the end of the day that’s what it’s being about, it’s being flexible like that and having that comfort to be able to deliver on that as in-house individual. You know like I said maybe you’re only equipped with like a wired microphone that plugs into your cell phone that gives you a better audio source on your person, you put them in front of you know, they’re facing a window so you got some like built-in light from outside kind of splashing on their face so they’re pretty nicely lit you know and you’re just pointing your cell phone at them to deliver a message sometimes that’s all it takes but that message can oftentimes be a lot more effective than something that’s overly pre-produced and pre-planned and cost a lot of money and maybe it doesn’t really hit the target quite as much because it’s over thought so it’s a delicate balance right so it’s a sliding scale thing.So I’m just gonna jump to the last point herewhich is budget.Totally.We were just talking about it before obviously it’s like chances are on a per video basis by far in a way it’s way cheaper to have us produce the videos in-house than it is to go to the outside agency by far in a way, it’s much cheaper. So obviously we have a yearly pay kind of thing and that’s one thing to factor in you know to have us both on staff that cost this much per year well in order to get the value out of that, we have to be producing X amount of videos right but not only just volume of videos but we have to make sure that they’re quality videos across the scale from like really quick stuff to a little bit more longer-term stuff, we produce videos that take you know a month to get out the door at times, it just depends on what we’re producing but at the end of the day it factors back into it’s like okay we obviously have the technology and the tools and the platform to be able to see how those videos then performed right and how it affected our own company’s pipelines so if we were just producing videos that were nonsense and weren’t really affecting pipeline well then you know our salaries aren’t worth having us around right. So that’s obviously something to factor in is that we’re not just producing videos for the fun of it we’re producing videos to have an end result being you know, people are watching our videos and then become interested about the product that we have right and it’s affecting sales. So that’s our responsibility as producers not to just be artsy fartsy people but to affect the company in a positive manner so yeah.Okay so just to keep this moving along hereso let’s I’m just gonna rip through the cons here and then you know let’s quickly kind of speak on those points but I think they’ll be pretty self-explanatory and that actually just looking at it, we’ll kind of reflect some our points that we’ve talked about. So first one being here is difficult to provide that unbiased view. So we already talked on this in regards to working with the outsource vendor just given they’ll kind of have the voice of the people and that unbiased touch. You know multiple equipment pieces needed so that again you know again kind of riffs off the outsource team.As far as they’re gonna have a lot more equipmentand a lot more people and a lot more talent.They’ll have all the proper tools at their disposalwhereas you know an in-house team you know you might have to get crafty with.That’s right you have to get scrappy.Yeah.Which is fun in itself.Yeah, maybe too hard to define internal filming area,this is a very great point, yeah because if you’re shooting generally if you’re an in-house production team you know you’re generally, we’re fortunate enough to have a little small studio, it’s nothing major but it works, it allows people to get in and I guess what’s most important about it is that it’s a quiet space and that’s generally what’s difficult when trying to find the space around the office is that one your office is noisy depending obviously your type of office, we’re in kind of an open space where you know there’s really no closed off meeting rooms or anything like that, there are a few given we are recording in one right now.But not very many and most of themaren’t necessarily set up to have somebody stand in with a couple of lights and a camera rooms and have enough space for depth and everything like that.So and I think what applies to all these pointsbeing in house is that you have to get scrappy with it and just make do with what you have but these are the cons in relation to in-house video production. Team size limits production capabilities, right there. You may have a lot of things on the go, you may be only a one-person crew.Yeah we’re just a couple people sometimes.Yeah and so that’s what I meanso that you know obviously limits you know doing multiple videos at once like sure we can but at the same time like if you’re a one-person video team that person has to do all those steps has to do like the scripting, storyboarding maybe work with some content people to do the scripting but they have to do the shooting, they have to do the editing, they have to do all those things and for them to get that done you can’t really pull them and have them work on other stuff.Yeah exactly it’s gonna mess uptheir timeline management that they’re probably having to take on again because they’re probably also doing the project management as well right so that means that they’re gonna have multiple projects on the go at any point in time but if you constantly reprioritize other projects on top of what they have, it’s just gonna become this tornado of stuff that they never quite get to or they’re not able to properly treat as a single person in the in house environment being a video producer right. If you’re constantly being pulled out of a project, you’re not just giving the respect to that piece of content to just let it kind of have a finish point you know just be done and out the door. So everything needs its kind of own focus and own time, so…And then last point to the con hereis using staff as actors.Yeah that can be a con,it can be a pro because sometimes if you have some talented people within your staff, they can best represent your product and your brand and your identity as a company but sometimes not everybody’s meant to be on camera right, not everybody’s just as fluid and as natural added so you’ll have somebody in a very specific role, we’ve touched on this in another podcast but we’ll have somebody in a very specific role and it seems like at first glance it’s like we should use this person because they’re in this position and this video talks about this kind of subject matter therefore we should have them, sometimes though if they’re just gonna clam up and they’re just sweating and they’re no good, you have to kind of think about what your other options are gonna to be. Oftentimes you can dodge that bullet altogether by just kind of having an idea of how you think that person is gonna be beforehand. You know pay attention to their body language in meetings or if they’re doing a presentation are they pretty cool calm and collected, chances are they’re gonna be pretty good on camera or decent you know at least coachable right but if they’re gonna be that person that’s very good at their job but when they’re doing a presentation you see that they kind of have a little bit of struggles with it and they’re you know they have a hard time, chances are if you throw a camera in front of them, it’s gonna be that or worse right, the same experience. So figure out we know whether or not it’s worth having that person on camera to talk about that subject matter or if somebody can be in their place and still represent that topic just as well. So that’s important. So we do it quite a bit where it’s like we talk about things in a more open basis so that we don’t necessarily have to have one person that is a professional in that field, we do it for multiple reasons, sometimes it’s like we want to you know have a more diverse group of people within our videos and that’s very true, we love showing off the different people in our videos as much as we can, oftentimes we have a short list of people that we know perform well. So based off of timeline and things like that, we’ll go back to people and use them again but again that’s dependent on timeline and if we have the ability to kind of take the time to try out new people then we will but sometimes we don’t have that time, yeah so…Yeah so that pretty much covers most of what,I do want to ask one more thing.That’s a lot, that’s a lot, I know.So it does cover you knowthe pros and cons of using an in-house team versus outsourcing your video production. Now I just want to quickly just touch on you know some sharing examples that you have that you know where two can kind of go hand in hand where you know having an in-house video team works and then also bringing in an outside video team to help with certain projects.Yeah so you mean kind of bringing the two togetherYeah.so to speak?So I think I touched on this a little bit just mildlyin the outsourcing conversation but we obviously are fortunate enough to be able to add some cost-saving measures for our company because being a two-person team, if we plan it accordingly and we have the right timeline, we can outsource a job to an agency, work with them in tandem with our in-house people or writers and their writers to kind of refine our script as best we can, we’ll typically do this when it comes to a larger scale, what we expect to be larger budget videos our top of the funnel, main videos that are gonna last for a long time,A campaign and whatnot.yeah so we’ll put the effort in to kind of like workingin tandem with them to refine script and then we’ll use them obviously because they’re gonna have a lot more specialists to be able to bring to the video set. And so we’ll have multiple people running very specific things, we’ll have some specific person on audio, there’ll be a camera operator, they’ll have their own director, there’ll be a script supervisor, there’ll be all that kind of stuff so multiple people showing up to your set which is great because they’re all gonna be specialized and deeply in focus on that job for that day or those few days on set but what’s nice for us is that we’re able to cut a decent amount of the costs and budget by taking the edit of that video back in-house. So we’ll use them for script pre-production, we’ll use them for production, you know one or both of us will be on set to help co-direct and kind of give the thumbs up on takes, things like that without stepping over them too much because that’s the last thing we want to do, that’s the breakdown of a relationship, if we backseat drive, if you just trust them to do your job because you’ve worked with a company enough times, you know that they’re gonna deliver something to you but at least you’re there to be able to go like you know they love it if we just, this line isn’t coming out right, I’d love it if we just switched it to this, they might not be the ones to make that call but you being a representative of the company can make that call to be like it’s okay we can change this and it won’t affect the final end product then they’re like oh great, I think sometimes they love that, like oh great because we know this isn’t kind of coming out right and it feels kind of disjointed, things like that otherwise they love as long as again we don’t backseat drive. But we can save thousands and thousands of dollars often just by taking the edit on ourselves back in-house. If we have the ability to do that between the two of us yeah it’s a big cost savings for the company, I think it’s kind of and it’s fun too because sometimes then we get to work with footage that had a larger production to it, more specialized crew, therefore when we take it on, things are a little bit more refined than what we’d have the capabilities to do being a two-person team right so it’s fun. We get to then take in the camera footage from the RED cinema camera for example and that’s fun because you get to do a lot of things with coloring it and things like that, it’s just a different experience right. So my background was working with a lot more that kind of stuff so being able to dive back into that for me is really fun, I know you really enjoy kind of diving into the higher detail stuff too and that kind of footage as well so yeah that’s kind of cool and again like I said it’s kind of like a selvage you’re like oh we’ll take it in-house but at the same time it’s kind of fun so the cost savings and it’s a good experience for us to.Yeah and I think you nail that one on the head,that’s a perfect example where both in-house and outsourcing can kind of come together and work on a project.A side note to that is that an added bonus of thisand we’ve experienced this recently enough is that we had our own in-house a content person she does a lot of the scripting for us, script writing for us and outlining. She did some script supervision on a production last year where it really opened her eyes to starting to realize the difference between you know writing for a blog versus what it takes to write out a script when people are speaking and saying things out loud and how that comes out so it really for her she was blown away, she loved the experience first of all when you go on set, it’s pretty cool for your first few times, seeing all the big lights and the big set as it were but not only that she said but it was an eye opener in terms of how she wrote dialogue right she’s like, for her I think I like it really affected how and changed the way that she wrote dialogue going forward because she kind of like saw how it came out and maybe some of those areas were unintentionally, she said it enough times in her head that it made sense but when it was said out loud on set, it sounded disjointed and she was able to make those changes then right, we were able to work through that. So for her it made her a stronger writer overall which then taking that back in-house for even our in-house productions it makes those little incremental improvements in house too, so it’s kind of sweet.Yeah no that’s perfect.So I think we should wrap this up and I guess my final thoughts in regards to this topic being in house versus outsourcing is really I guess if you don’t have anyone yet and you’re looking to go down that path of pursuing some having a video strategy and having videos play a strong part of your business, I guess it really comes down to what is the type of content you’re looking to produce because if you’re looking just to get you know a plethora of videos out there and you’re not looking for that you know top quality you know high end production then your best bet is to bring it in-house and you know maybe you don’t have to look for that you know top tier video producer, if you’re just trying to get things, get the ball rolling, maybe look at someone who’s junior, or maybe fresh out of school and you know and is looking to build their portfolio and as you know will work out obviously a lower salary and yeah and then they will be ready to you know run with it and try to crank as many videos as they want because it’s gonna be fresh off their heels but at the same time if you’re not looking to be producing a plethora of videos but at the same time you do want a video, you do have a video strategy in place or maybe you have a year long or maybe biannual campaign that you want to run that has a series of videos then yeah and maybe that is the right path of looking at an outsourced vendor because they can kind of take this whole campaign on as a whole and apply a strategy to all the videos and maybe come up with a very neat and creative idea that applies but whether it’s a series based campaign, video campaign or own standalone bits that fit under the umbrella of that campaign but all have their own kind of consistency whether that’s just given that it’s the… I’m having a brain fart right now, the external video producer having them you know work on each one so there is that consistency across yet maybe they’re not supposed to be specific to each one. So I think those are kind of two pretty broad examples, I’m kind of where to steer your video strategy in regards to video production so yeah so really kind of buckle down, think about what type of content you want to produce and then yeah and kind of go about it that way and whether you bring somebody in-house or keep it external.Just do it!Just get started, make some movie magic. (laughing)Alright till the next time, thanks for watchingand thanks for listening.See ya!Thanks for watching this episode of the Video Island podcast brought to you by Vid Yard. You can subscribe to the audio version on your favorite podcast platform or check out more videos here. (upbeat music)

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