How To Start A Podcast From Scratch 2019 Tutorial Equipment And Software

– I’m gonna show you how
to start a podcast in 2019, and all the equipment and software that you’re gonna need at the best prices, and we’re getting started right now. ♪ It is that underdog environment ♪ – What’s up, what’s going on? Zachary Babcock here. Welcome back to the channel. If it’s your first time here, what’s up? Nice to meet you. My name is Zachary Babcock, I’m a top 200-rated podcaster. I interview celebrities,
professional athletes, and industry leaders in my space, and why that’s so important? Launching a top-shelf podcast. Real quickly, I spent over five
years of my life in prison. I got into entrepreneurship
when I turned my life around. And nobody gave me the time of day before, nobody would take me seriously. I was just the ex-con
entrepreneur afterthought. However, once I launched my podcast, and became a top 200-rated
podcast on iTunes in the first week, now all of the sudden I went from the ex-con prisoner
entrepreneur afterthought to people literally banging on my doors, opportunities flowing my way. And my status and respect
and influence increased. Now my perfect clients, and perfect connections
line up to get with me. So, that’s the power of podcasting, and I’ma show you over the course of the next three videos, maybe more, exactly what you need to do to launch a top-shelf podcast
from absolutely nothing. So with that being said, let’s get straight into it. The first thing we’re gonna
talk about is equipment. So for equipment, I
recommend this microphone. It’s called the Audio-Technica ATR2100, and it’s under a $100. I’m gonna link up all the equipment that I recommend in this video in the description below,
for you to check out. This is under a $100, it’s high quality, and what I love most about it, it plugs right into my
Mac with the USB cable, so there’s no confusing
cables to get it hooked in, and it sounds top notch. So that’s what I would recommend as far as your microphone. Now you’re gonna need a pop filter, which is this guy right here, which blocks all the puh and, you know, the sounds that will make your
volume sound distorted. So this deal is like less than 20 bucks, I think it’s really like
less than $10, honestly. I’ll have it linked up
in the comments below, as well in the description below. And then you’re gonna need a boom arm, and this boom arm is 20 bucks, it’s a Neewer Boom Arm. I got the Knox Pop Filter and the Neewer Boom Arm, and it’s less than 20 dollars and this way you can adjust it, and it fits right onto your desk. So I can put it wherever that I like, move it around, adjust it. Right now I’ve got it adjusted perfectly for when I podcast and it
just makes life easier. Then finally what you’ll need, as far as equipment, would be what this
little guy is right here and it’s called a shock mount. And it stops like if people
bang on the desk or something, it’s not gonna distort the volume, and you can get them for 20 or 30 bucks. This one cost me 20 bucks, I believe. And it’s also gonna be linked up in the description below. Everything, including
equipment and software, everything that I’ve gotten for my podcast and to become a top 200-rated podcaster, I spent less than 200 dollars total on all my podcasting gear, so it’s not expensive at all. It’s really easy to go ahead and get started with podcasting. Alrighty, next thing up is software. So, for software, I use GarageBand. It’s a free software. It comes with your Mac computer. And if you’re on a PC
you can use Audacity, which is also free. And for the purpose of this video, I’ll give you a quick tutorial, real short and sweet, on how to use GarageBand. And Audacity is really
similar in the sense of that. So, with that being said, let’s dive straight
into what we’re gonna do as far as using our software. Alrighty, let’s go through this short, sweet, and very quick and easy to use tutorial on how to use GarageBand on a Mac, that’s what we’re doing it on. If you’re on a PC, you could do this on Audacity. Set-up might be just a tad bit different. So the first thing is
that we are gonna have to hook up our microphone. So you simply hook in the
USB cord to your microphone, then you plug it into your Mac, and then you would turn the microphone on. After you do that, then you’d wanna go to your system preferences on your Mac, right up here in the top left corner. Then once you get here,
you wanna go to sound. And then for this, that’s cool. The output, here we can use
internal speakers for this part. You may or may not need
to switch it to the ATR, but for the input we need to have ATR USB microphone selected. It will show up when
you have it plugged in, so you wanna make sure
that that is selected and that is what you’re using. For the input volume, I just have it all the way up at 100%. And this is just the volume when I had my computer
set up on at the time. So we’re good to go here, we’ll exit out of that. Then we’re gonna go to GarageBand, which I have in my little
toolbar down at the bottom. So we’re gonna click on that and it’s gonna bring us
to this first screen. Then we are gonna go ahead and select empty project, double click on that. It’s gonna bring us to this screen. Now, mine’s already selected, but yours might be defaulted on this. This is a software for recording music and it’s set up that way, but we can also record podcasts. So just make sure you have
the microphone selected and then when you have
that, as long as it says, my instrument is connected
with ATR USB microphone, you are good to go, hit create. Boom, now it’s set up. So like I mentioned, this is optimized for creating music. So they already have
it set up with monotone and the cadence and everything, and showing the actual beat
and tempo and all that. And we don’t want it
optimized for that way. See, listen, if I were to hit play. (monotone clicking) See, it’s got the monotone
going and all that? We don’t want that going for us, so what we’re gonna do is we’re gonna first come to this little drop down right here, where it says display mode
on the side, on the clock, and we’re gonna change that to time. That’d be a lot easier for us podcasters. Then we’re gonna turn both the count in and the click, the monotone, off. They are purple right now. We just click ’em, and now they’re off. Now we’re good to go. The very first track you
wanna do like I mentioned, you’re gonna wanna create a hook, you’re gonna wanna draw them in, you’re gonna wanna give them a reason why, to put that phone in their pocket. And once they put the phone in the pocket, that’s a magical experience at that point. They’re gonna tune in, they’ve committed to checking you out. So, we’ll make our hook. We’ll simply hit the red record button. And this is the hook that
we’re gonna drive people in, and give them a reason to
listen to our podcast episode. You click stop when you’re ready to stop. And then you come over
here and, check it out. You drag this up here
in-between the numbers and between the audio right here up top. If you click in that area, you see where I’m clicking, that’s how you move it, or you can click it and drag it all the way, boom. And this is the hook that
we’re gonna drive people in, and give them a reason to
listen to our podcast episode. Perfect, ow you see I stopped it where I would want it to ideally stop, but it kept recording before that. So, I stopped it right there. I have this thing selected, so now I can just hit
Command + T to split it. It just split those in two, and it has this one highlighted. If it had this one highlighted, I wouldn’t wanna delete it, but it has this one, I can delete. And then I would throw in the next track. So we hit this little plus
button up here for new tracks, and we have the microphone selected, and we’ll enter that. And here’s where I’d put in my intro. You guys can get an intro made. You wanna make sure the music that you use in any podcast, this is very important, that it is royalty free or else Apple will not accept it, and other directories would not accept it and you won’t get your show posted. So, always make sure
that you buy your music, or that it’s royalty free. You can buy it on, and there are so many
other websites out there, and you can just buy the music and record an intro, make it cool for the time being. And you can always upgrade
and enhance it later on. I bought music, recorded a little intro, and then sent it to my buddy who put some audio enhancements in it and put some ad libs into it, and made it sound really cool. So you can just drag and drop files. I have my intro here
under my brand assets. Right here, I just click and hold and drag it right in, and drop it where I want it, and boom, there we go. So what I wanna do next is to line this up so I can make this, what I’m looking at, the tracks bigger by going
to the top right over here, where this little bar is, horizontal zoom, and I’ll just move it over
to the right a little bit. And now I can see exactly
where I want it to come in. And I’ll move and adjust it, probably right about there would be good. Let’s see how that sounds. And give them a reason to
listen to our podcast episode. (upbeat hip hop music)
So here’s the big question. Now, you see my audio levels
are much higher on my intro. So I’m gonna turn that down. I usually turn mine down to a six, yours might be different. And it wasn’t quite
lined up where I want it. So I’m gonna click and hold on it, and drag over it just a little bit more. And the reason to listen
to our podcast episode. (upbeat hip hop music)
So here’s the big question. ♪ What’s up ♪ – Perfect, so, next we
would add another track, just click, add, and we’re selected on that track. I can move this track down if I wanted to, you know, but I don’t want to, but I could if I wanted to. You see how that’s highlighted? So that’s where I’d be recording if I pressed record right now, it would be on the middle track, but I want it on this track. So I’m gonna record right there. And I can just put it over here and I come back and move the audio. I just don’t want anything
else to be playing. If I did wanna start exactly on the spot, I could click right here. Then I can mute these other tracks just by clicking this little
speaker button right here, and that track is now muted. And that way I can come in, just like I am right now, and this is the meat and
potatoes of the interview or if it’s a solo episode and I’m going through my
bullet list, either way. Now this is the main track and I’d talk, and then I would add my outro after I got done talking. (upbeat hip hop music) And that’s really simple, and you would go through here, and go through all your stuff. And you see how we broke this down? Like the hook would be
recorded separately, the main part where you go
through your bullet points would be recorded separately. If you wanted to add a final word, you could add another track and add a final summary that you would do, that I like to do on mine. And then you can go
ahead and add your outro. So, here, let’s do the final word. And turn that one back on, and select our right track. And this is the final word of the podcast where I’ma give a quick summary of what we just talked about, boom. And now I wanna take that and line it up and get it sounding how I would want it to sound, and boom, we’re good. It takes less than a few seconds. Then for the outro, I would add my outro which I also had in my
brand assets and voila! (upbeat hip hop music) Then I would, of course, go through here and make sure I’m starting it on time, just so it sounds good. Make sure I turn that down to a six, ’cause I know that’s
loud, it’s talked about. ♪ Ha, here we go ♪ – Thank you for tuning in. And there you have it. That is how you easily use GarageBand. A short and sweet, easy
to use tutorial video. In the next video, I’m gonna go over if you’re interviewing
people on your show, which is a little bit different. And I’m also gonna go into
detail about how to export, when you go to share and
export song with this. So we can export this and
make this an mp3 file, so that we can upload it to iTunes. I’m gonna cover all
that in the next video. All right, it’s really simple, very cut and dry, really
straight to the point. It’s really not that hard, and I remember when I
was starting my podcast, I was feeling like, man, I don’t know if I can do all this stuff. I don’t know how to edit videos. I don’t know all the
softwares and equipment, but as I studied and learned, it really wasn’t difficult at all. It was just, you don’t
know what you don’t know. And that’s why I’m making this video here, so know you can know as well too. Now before we conclude this video, it is ultra important to hammer down, and really get this part right. And it’s what I call the four W’s. It’s gonna set you up for long-term podcasting success. And the four W’s are, first is the who, who is your audience? Obviously, if you don’t have a audience, you’re speaking to air, so you gotta really think about that. And when I say about your audience, it’s kinda like the same
thing as in business where you gotta do your market research, and make an ideal customer avatar. Well it’s kinda the same thing with this, but it’s a little bit different. So, you do wanna have your ideal audience that you wanna speak to,
however if in business, let’s just use a hypothetical situation, you were in e-commerce. You know, you can have multiple audiences that are nothing alike, that have nothing to do with you, right? And it could be people that love pens that are
really expensive or whatever, and you’d be selling to people like that. And that could be part of the demographic and the psychographics of
your ideal customer avatar. But in podcasting, it’s
a little bit different because in e-commerce, you
don’t have to be the face. You can just be running
as whatever and selling. In podcasting however, you are the face, or the voice of your show, and people are gonna be tuning in, because they’re digging you and they wanna hear your thoughts, your unique perspective, and
morals and values on things. So with podcasting,
what I recommend is to, let’s use another hypothetical situation. Say you have a podcast about e-commerce, for the sake of keeping
things in the same line, more likely you’re gonna be passionate. You’re passionate about e-commerce, ’cause you wouldn’t
have a podcast about it. And you’re gonna be teaching things that you already know
and that you’re learning on your podcast with your audience. So I recommend is to your audience to be who you were yesterday. Because people are gonna connect with you, and if you try to act like
something that you’re not, it’s gonna push people off. However, if you just be you, and are not afraid to say
what you truly believe, and you’re not gonna hold back punches because you’re scared of what other people might think about you, but you’re gonna speak your truths. That, for me and my personal experience, I’ve found has been one
of the key things that, the reason why people like
to tune into me and my brand, and hear my thoughts on things. Because I be myself, which I wasn’t early on when I started creating content. And I kinda came into this, and that’s very important. The second W is what. What is your podcast about? And you’ve gotta be able to
articulate that in one sentence, very clear and concise. And it’s ultra important. People gotta know what it
is that your show’s about. Is it for them or not? I’d give an example like, it’s just communicating properly, and it’s just like throwing
a ball in baseball. And we all know a bad throw in baseball could cost your team, a run or could potentially cost you the game. If people can’t instantly know what your podcast is about when they check out your show description or if they ask you, hey man, what’s your podcast about, and you can’t tell ’em in
one sentence, really clearly. They may never even tune in and check you out in the first place. And you might have a awesome podcast, and they could end up being a raving fan that shares it with all their friends and talks about it all the time. Yet, you just missed out on this person, because you didn’t communicate clearly. So, you gotta know exactly what it is that your show is about. The next W you gotta
get down is the where. Where is your podcast taken them, what’s the mission behind it that you’re bringing
your audience along for? People need a fearless leader
that they can get behind that can clearly articulate
faith in the future, that what they want. A future that they desire. So, for instance, people that fear the future, they tend to cling onto the present, and they paralyze and
they don’t move forward. However, people that
have faith in the future, it renders them perceptive to change. So that’s your job, as a leader, is to clearly articulate the message of a future that they desire that gives them faith in the future so that they will move forward. So you really gotta hammer
that down on your podcast, of where is the mission,
where are you taking them? Now, finally, the fourth
W is really important, it’s the why. Why should people listen to you? What makes you different? What makes you unique? Why should they tune in and
care about your podcast? So, what I like to do is I have all my students
to sit down and I say, list out ten other podcasts, top podcasts, that you really enjoy,
and that are crushing it in your space. So, say, let’s go back to
the e-commerce example. If you’re in e-commerce, find another ten podcasts, top ten in that space. Now you have this list of people that could potentially
be guests, the hosts, that could come onto your show, and maybe, possibly, you
go on their show as guests. But more importantly also, is you can take back, using that sheet that you have, and look at, and like what makes me unique and different, and my podcast show different from these other
ten that I’ve listed out? And that gives you a way to come up with a creative angle, a creative way to separate yourself from these other podcasts and be unique. And that’s what people are
gonna come tune in for you. For example, with me, I use from living with convicts for over five years in prison, to rubbing elbows with
multi-millionaires every day. I am a student of psychology, business, and marketing, with a unique and broad perspective from both extremes of life, and I share everything that
I learn in this process to empower underdogs to level up, and prove the haters wrong. That is unique. You know, not everyone’s been to prison, has that perspective of
a really low extreme, to a perception of a really high. And that gives me that unique ability and that’s why people wanna tune in. Now you, obviously, may or may not have been to prison, and a lot of people haven’t. And you don’t have to
have some crazy story, but there’s some way that you can come up that gives you a unique angle that separates yourself from these other podcasts in your space that’ll go ahead and give you a reason for people that would wanna
come and check you out. All right, so hammer down those four W’s. And then, lastly, there’s these three other
things to think about before you go and get
your podcast rolling, and I’ma walk you step-by-step through the next couple videos as well on actually how to launch your podcast, hosting services, show notes, publishing to the directories, to iTunes, all that, getting your show up and running. Every single little thing, I got you covered in
these next few videos. So, think about, though, you’re gonna wanna think about, what is your show title? And then you’re gonna have to have your show description. So, your show title’s
the name of your show. Mine’s Underdog Empowerment. And then you’re gonna have to have your description, your show description, which is gonna give them a reason why they should tune in. So, when you hammer down the four W’s, this will be easier
and easier to fill out. And then, finally, you wanna get your cover art, your podcast cover art
which is what is posted in these directories like iTunes, Spotify, Stitcher, and Google Play. You can get those done, you can do them yourself
on Canva or Photoshop if you’re a really good graphic designer. You can hire somebody on Fiverr to do it. I recommend to be careful
if you go on Fiverr, find somebody that’s
got really good reviews, and look at their work, and see if it’s really good and up to par, ’cause you don’t wanna
go cheap on this stuff. And then, get that locked in. And after you get those three locked in, then we’re ready for the next step. On the next video, I’m gonna show you how
to use these softwares, so that you can do
interviews with other people, like the format of your episodes, like how you would wanna lay ’em out versus if it was a solo episode, or if you were interviewing other people. And I’ma show you exactly how to do that. The ID3 tags, the metadata
and all that stuff for Apple, so that you can upload it to Apple, and get it uploaded to
your hosting service. So, be sure to check that out. We’re getting ready to
dive right into that. And before we check out these next videos, I have my podcast road map, where I literally go through all this, what I’m going through you
now, step-by-step-by-step, and add on additional
nuance that’s gonna take you from having absolutely nothing, from scratch to launching your podcast, a top-shelf podcast. So be sure to check that out, it’s in the description below. I’ll also post it in the comments below. And get your equipment set up, those links are in the description below. Hit subscribe if you
haven’t already subscribed, and make sure you check
out the next video, ’cause we’re about to
launch a top-shelf podcast. See you in a second. ♪ Let’s work, we put them hours in ♪ ♪ We grind, we bring them dollars in ♪ ♪ Oh, and this that underdog empowerment ♪ ♪ Let’s work, we put them hours in ♪ ♪ We grind, we bring them dollars in ♪ – My name is Zachary Babcock. ♪ Yeah, this that underdog empowerment ♪

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