How to Make a Podcast: Everything you need to get started!

How to Make a Podcast: Everything you need to get started!


Hi guys! Today’s video is about how to make a podcast
and I will show you everything you need in order to get started. [Music] Podcasts are one of the most effective ways
to build your brand, to raise awareness about your brand, your company, yourself; establish
yourself as a thought leader within your industry and is probably one of the cleverest and smartest
ways to build assets, for your brand. So today I’m going to show you exactly how
you can create your podcast. I will show you what equipment I use, what
editing software I use, and I will also give you some insights of what else I do with that
podcast once it is created in order to build more brand assets. Content Strategy First things first, before you start creating
your podcast, it is important to sit down with yourself or with your team and figure
out exactly what your content strategy is going to be. What is the overall topic of your podcast? What aim do you have with the podcast? Do you want to raise brand awareness? Do you want to establish yourself as a thought
leader in your industry? What exactly is it that you want accomplish
with your podcast? To give you an example, because I have worked
with startups for the past 12 years and I love startups, I love innovation, I love creating
new products with impact – it was the most obvious choice for me to go down this path. So my podcasts are all about startups, inspiring
entrepreneurs, following their journey and getting insights on their learnings and basically
spread the word and get this content out to other entrepreneurs and hopefully provide
value that helps them to build their companies. Next thing we’re going to do is, we’re
going to talk about equipment. Equipment Okay, let’s talk about equipment. Most important thing is: If you do a video
podcast, like I do, you need a camera. So… because I am recording right now, it’s
hard for me to show you the camera. So what I am going to do is, I’ll show you
the camera in a mirror. So here we are. So this is a Canon G7X Mark II. I will include the link in the description
box, so you can go to Amazon and buy if you want to. The second thing that I have is a tripod. This tripod is perfect for this camera. You can bend it and place it everywhere. Place it everywhere where you need to. What I also love about this setup is, it’s
super easy to take with me anywhere I go. It fits in any bag. I don’t need a big backpack or anything,
it’s super light and I can travel around and go into the office of the founder that
I record for the particular day. So it’s super easy. So the next thing I have, is something that
I just broke this morning – but I got two of those. So I just basically have to fix it. So what this is, this is a tiny Rode mic. Next thing is have a Rode mic. So I got two of these because normally my
interviews are with 2 people. What you do is, you can either put it on your
clothes. Right now, I actually have it underneath my
shirt, so you don’t see it. And what I use for that are these tiny little
plastic things which are also produced by Rode. So they are actually for microphone. You can stick them on with these stickers. So I am also going to include that in the
description box, links to it. And the next thing I have is an iPhone. So this is recording right now. I plug the Rode mic into the iPhone and I
have a software. So I use 2 iPhones actually. So I have a software that I use, an app. It’s called ‘Recorder’. Again, I’ll link to it in the description
box. And basically you can see here, all you have
to do is, it’s super simple. Press the ‘record’ button, and it’s
recording. Once you’re done, you just press the ‘pause’
button or you can press the ‘stop’ button and you press ‘save’. So I’m just going to call it ‘recording’
right now. You press ‘save’ and ‘done’. Make sure your mic is sticked in. Another thing I do for recording is before
I record I clap 3 times in order to make sure that once you sync up the audio with the camera
video in Premiere Pro, which I use, is that it’s synced nicely. So you don’t to have to do any work. It’s already synced and you can do some
quick editing and that’s pretty much it. So without further ado. We’re going to jump now into Premiere Pro
and I’ll show you what I do in order to do my editing, make the audio nice and crisp;
and also puts some filters on my video. And, that’s the next step. Let’s do it. Editing Okay, so I’m now in front of my computer. So what I’ve done is now is I opened Premiere
Pro and I’m going to go to ‘Library’ and what I’ll do now is: I put in here all
my audio files and video files. So checking in here, is: I have a folder where
I put in my raw material. So what I do is I normally put my audio files
in a folder which is called ‘Audios’. I’m going to chuck all these into here now. And then I also have a folder which is called
‘Videos’. So here is my video material and I’m going
to chuck this into here as well. In order to sync your video with your audio
file that you have recorded, all you have to do is make use of the Premiere Pro feature
which is basically merging clips. So that’s what we’re going to do now. I’ll show you exactly how that works. I’m going to select the audio and the video
file and I’m now clicking on ‘Merge Clips’. I’m just going to keep the name as it is
and I will hit ‘okay’. And it’s now merging the clips together. Now I’m going to put that clip into my timeline. So I drag it in and you can see how perfectly
it has aligned. Here are my audio files and here is the audio
from the video itself. I’ll play it to see if the audio lines up
properly. There you go. So it lines up perfectly. So you didn’t really have to do anything. Just merge the clips. So again, make sure that you do clapping hands
in the beginning. And now what I’m going to do is, I will
delete the original one. And this the audio that I’m going to work
with. I probably will create another video on exactly
what I do with the audio to make it crisp and clear. To give you a quick overview is, what I do
is: I put some filters on it, which is, basically there is a filter that takes out noise and
a filter that takes out clicks – so any unexpected clicks, and then I increase the loudness by
using audio gain. And, I also put a mastering filter on top
of it, in order to get a really nice sound for the audio. And that’s pretty much it. For the video itself, the main filters that
I work with is ‘Lumetri Color’ and I usually use the basic corrections. There is also a way to create a preset for
your videos, so you don’t have create the filter over and over again. You can save a preset, so you can use it for
your videos next time. Again, if you wanna have a video exactly on
how I do it in detail, let me know and I’m gonna record this all for you, guys. So you just gotta let me know if you wanna
see this type of stuff. For now, I’ll keep it short because otherwise
this video is going to be like an hour long and nobody is going to watch it. So that’s the editing. I’ll save it as a mp4 and then it goes up
to YouTube. Do you wanna see what I do on YouTube? Let’s do it. YouTube So here is my channel and guys, you gotta
subscribe to my channel, please! Subscribe, so you don’t miss any content. So basically what you’re going to do is,
you press the ‘upload’ button. If you have set up your monetisation you can
also schedule your videos. Again if you want to see a video on how to
set up your monetisation, I can produce that for you. Just let me know. Let’s just go with ‘public’ for now. So that means as soon as the video is uploaded,
it is going to be public. I’m just going to drop in any video right
now. And what you’re going to do here is, you
put in your title, your description, make sure you put tags in. Ideally upload a custom thumbnail. Keep that thumbnail interesting, so that people
are intrigued to click. Have an interesting title. Because I’m currently in Australia the internet
is very slow, so what I do is, I usually upload my video in the evening before I go to bed. Because it can take 4 hours or even longer
if it’s a 30 minute video. So I’ll upload it while I sleep. If that makes any sense… Soundcloud If you only want to have an audio podcast
you can use Premiere Pro for editing your audio just the same way and you keep it without pictures. If you want to have video and audio podcasts
which I am going to do from this weekend on. So by the time this comes out on Wednesday
my podcast will be available on Soundcloud and iTunes as well. You can actually also export your file as
an audio in Premiere Pro and you can then upload it to Soundcloud for podcasts. I’m going to include the link the whole
section on Soundcloud, so you can read up on that, why soundcloud is an amazing platform
to upload your podcasts. And, the cool thing about that is you can
actually use the RSS feed and hook that up with your itunes account. So you can actually have your podcast available
on both platforms. So that means you have a bigger reach and
you can grow an audience on both platforms. Soundcloud has more the creative people up
there, potentially a younger audience than iTunes has for podcasts. This gives you a chance to grow your podcast
audience on both platforms. And, just do testing and see what works for
you. If you realise that only Soundcloud works
for you and iTunes doesn’t, I would just go with one channel, and drop the other one. But it’s all about testing, so I recommend
to you, start with both in order to outch! I just hit myself… in order to higher your
chances of getting an audience. And that’s that, guys. Gosh, that was lots of information right now. I also need to remember to breath. I’m not even breathing, I’m so excited
about this. Anyhow, this is it! This is how you do it! This is how I do it, and you can do it too! Brand Assets And here one more thing which I wanted to
talk about is… If you’re still here, hey! I’m glad you’re still sticking around,
because this is really good stuff right now. There are many things about why you should
create podcasts but another thing awesome thing about creating podcasts is you have
an awesome asset for your company that you can use to create more assets which means
find an editor, find a writer who is going to write a blog post on your podcast. And you can then use Medium or have your own
blog and publish it on there. It’s all about raising more brand awareness,
and getting people that might not necessarily listen to podcasts into your content. And use that also as gateway to grow your
audience for your podcasts. So maybe they don’t find you on Soundcloud,
or iTunes or on social media, but they might find you through Medium or SEO by simply,
you know, searching for stuff on Google. So having your podcast in a written format,
nicely wrapped as an article, that you publish on different platforms will also help you
to grow your audience for your podcast, for your business and yeah that’s it! So what I use for this, btw, is I found an
amazing talented writer on UpWork. So if you don’t know UpWork, let’s quickly
jump over there as well. UpWork. You can also use Freelancer, freelancer.com. There are lots of different platforms where
you can recruit talented writers, or anything that you really need for your business. So this is UpWork. UpWork used to be oDesk, back in the days,
but they changed their branding. And while it started off as a platform where
you mainly could recruit developers and anything tech knowledgy related and development related,
it is now a platform where you can pretty much hire everyone anywhere that you need
in your business. So this is how I found my freelancer. It’s super easy. You can just sign up to it. And once again, if you want to see exactly
how I find my freelancers that I work with, which are all over, spread all over the world. Just let me know and I’m going to create
a video on that too. Podcast Checklist If this was all a little bit too much information
right now and you’re not that type of person who sits down and makes their notes, I did
it for you. I created a checklist on how to make a podcast
and it includes everything that I talked about right now. And you can download that from my blog. I’m going to include a link in the description
box and hopefully that helps you to get started today! Don’t wait! Just do it! It’s a learning process. You’ll be fine. It’s really easy to do, actually. The whole thing that takes the most time is
procrastinating and thinking about how you can do it rather than doing it. So, just do it! If you enjoyed this video, make sure to give
me a thumbs up. Subscribe to my channel for more how to videos
and startup talk and leave a comment below. Let me know what you liked. Or, if you have any questions, or what you
want me to record in the future. I’d love to hear your feedback, it helps
me to produce content that is valuable for you. That’s it for today, guys! High five! I’ll see you, in a few days! Bye! [Music] How am I gonna do this? [Sounds] Oh no, this
sounds terrible. Which means… Excuse me! Hello! Is that enough? I think that was fairly good! [Music]

3 thoughts on “How to Make a Podcast: Everything you need to get started!

  1. That was really good. Keep going. I'm waiting for your new videos…
    You can make another video on producing the live videos as well.

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