How To Find Top Podcasts To Get Interviewed On

How To Find Top Podcasts To Get Interviewed On


This is Tyler. Today I’m gonna talk to you about being a
guest on podcast to promote your online course Podcasting is really been taking off all
over the last few years. So in 2013, itunes reported over a billion
podcast subscriptions spread across more than a quarter of a million podcast. So basically if you were to narrow it down
to your specific industry, your specific topic, there’s probably a pretty big handful of podcasts
already discussing that topic and already serving your target audience and there’s more
of them being launched every single year.Now kinda like guest blogging except what you’re
doing is your’re just being interviewed on a show so its usually audio only but it has
a lot of the same benefits as guest blogging because you get exposure to somebody else’s
audience essentially you get that backlink from their website to your website and basically,
you get to get share your message in front of the people that you’re trying to reach
and that you think might be interested in your online course. After speaking with a just over a dozen podcast
hosts and talking to them about how they like to be approached because a lot people have
made mistakes and done some things that you’re not supposed to do when they approached podcast
host and try to get that interview, so I was able to put together some basic steps,some
guidelines and some mistakes to avoid when you’re reaching out to podacst host and so
that’s what I’m gonna be talking about. Now before I jump into it, I just want to
cover some of the benefits of being a guest on a podcast. So the most obvious benefit is that exposure
to your target audience, when you are interviewed on somebody show and they have al these loyal
listeners who are subscribed to that podcast because they want to learn about a specific
topic, these are the people who are engaged, they’re not skimming an article for a second,
these are the people who are listening to while they’re in their car,while they’re driving
to work,while they’re exercising at the gym and they’re you’ve got their focus and their
attention of a good 30 sometimes 40 even up you know, even up to 60 minutes depending
on how long the interview is. So that’s one of the really big benefits. Another is that you get to build a relationship
with an influence here in your industry.Any person who has a podcast host and has an audience,
they have influence, they have people that are listening to them,that trust their advice,
that consume their content so when you show up on one of those podcast you dont just get
to be introduced to their audience but you get to then stay in touch with that host. Another one of the benefits is that high no
like and trust factor now we’ve all heard the saying that people will only buy from
you if they know you and they like you and they trust you. When somebody listens you within for 30 minutes,they
can figure out pretty quickly whether they like you or not and you know the goal is not
to try to be liked by everyone and to try to resonate with everyone the goal is just
to be yourself and let those people like your style and like what you say.Let them engage
wih you afterwards, let them follow you afterwards,let them check out your website.Another benefit
is the backlink, so just like writting an article for somebody’s blog when your guest
on somebody’s podcast that podcast host is usually going to put together a show notes
page, were going to put your bio there some the things that you discuss some of the things
you mentioned and a link to your site. So when they share that interview with their
audience and want to get shared on social media, these are all places where that link
back to your site is going to be and that helps increase traffic to your website. So those are some of the benefits, some of
the reasons why you should consider being a guest on podcast to help spread the word
about your online course. The next step is to find these podcasts. So here are a couple of ways that you can
search for podcasts that are related to your online course or related to your topic, in
your area of expertise.The number one place that I’m going to recommend you go is itunes.There
are lot of podcast directories,there stitcher,there soundcloud,there’s google play now.There’s
a lot of directories but itunes is the biggest one so the majority of podcast listeners are
searching for podcasts on itunes.So here’s how can you find some podcasts on itunes.Once
you open up that podcast section of the itunes store, you can search for a show by name,by
keyword,or just by taking a look at the new and noteworthy section of the what’s hot section
of the itunes and even within those broad categories, there are more specific categories
for certain podcasts are listed.So you can go ahead and look and open up any one of those
categories and the first thing you’re going to see is that new and noteworthy section on
the top of the itunes homepage.Now that shows you all the podcast that have recently launched
and that are picking up in popularity,more people are listening to them, more people
have left some ratings and reviews for those shows so they’re building up their audiences
and they’re fresh , they’re new shows.So any podcast that is listed there,chances are the
host is looking for some guest especially if they do interviews,they are a new show.No
podcast want to run out of people to interview so its a great place and its a great starting
point to reach out to some hopes to be interviewed on. Now if you want to do a search by your topic,there’s
a search bar on itunes and all you got to do is start entering some keywords like the
topic that you teach in your course or keywords related to your industry and see what podcast
come up and the last way that I want to recommend is just by searching for the name of other
experts that you know,so if you know of other experts who teach the same thing you teach
or who served the same target audience that you’re trying to reach , you just type their
name into the itunes search bar and if they’ve been a guest on any podcast and those podcasts
are going to show up.So that’s a pretty good indication ,any podcast shows up and those
results is a good indication that they’re looking for a guests related to your topic
because they’ve had some guests before on the show.Basically the goal is to come up
with a list of all the potential podcast that you could be a guest on and once you got that
list,the next step is to start reaching out to those hosts but before you do, you’re going
to do a little bit of research and that’s what I’m going to talk about in the next episode
on teach online. So stay tuned for that next episode and then
I’m going to show you how to research a podcast before you contact the host and what to include
in your pitch when you do reach to them. Thanks for watching and I’ll see you in the
next episode.

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