How to Find a Good Topic for a Podcast | Podcast Topics Ideas | Podcasting for Beginners 2019

How to Find a Good Topic for a Podcast | Podcast Topics Ideas | Podcasting for Beginners 2019


So you want to start a podcast, but you’re
a little unsure about your topic or idea. Don’t worry. I got you covered. I didn’t mean to. Oh no. Hello and welcome back to the Pad Sound School
channel. From how to plan, produce, launch, and promote a successful podcast to how to
achieve professional audio, here you can find all the tools you need to start or improve
your podcast and take advantage of this fun and engaging platform. And I’m guessing that if you’re watching this
video is because you want to start a podcast, but you don’t have a clear idea of what kind
of topic or subject to choose. Don’t worry. On this video, I will walk you through the
step-by-step methodology I use with my clients to help them find a topic they’ll feel excited
about because podcasting is about having fun. Also, watch this video until the end because
the last step is the one that podcasters overlook the most, and it’s the number one reason why
they quit producing their podcast. We made this mistake and we don’t want you to start
your show without having this information. But stop right there and before we move on,
hit the Subscribe button so you can be part of the Pod Sound School YouTube community.
Also, if you want to be notified of our weekly video releases, hit the bell button. And if
you like this video and the information therein, hit the thumbs up. Okay, let’s get to it. Step number one, ask yourself why do you want
to start a podcast? Before we jump into research mode and start asking people for suggestions,
we need to have a clear idea why we want to begin our journey as podcasters. Having a
clear idea of the reason why you want to start a show is the foundation for finding the right
topic. So ask yourself, do I want to start a podcast
because I feel passionate about a certain subject and I want to create community around
it? Do I want to generate more leads and give more exposure to my business or costs? Do
I want to create awareness within my community about certain topics? Do I want to share my
art, knowledge, passions, and expertise with others? Do I want to start a podcast because
it will give me an excuse to get together with friends and discuss different issues?
Anyway, you get the idea. Be clear in your intentions. That will help you narrow down
your list of topics. Step number two, make an inventory of what
makes you unique. Our quest for finding the right topic or idea for a blog, a podcast,
a business venture, a book, or a project we may have in mind stars with looking inward
and making an inventory of what makes us unique. A deep look into our talents, expertise, experiences,
and passions is the foundation for successful, long-lasting, and sustainable projects. So sit down with pen and paper or in front
of your computer and make an inventory of your interest and passions, skills and talents,
subjects that you can talk about for hours, activities you find so enjoyable you lose
track of time when doing them, topics or subjects you find fun and easy but others find difficult
and challenging, subjects that you love to teach and that you would teach for free if
money wasn’t a concern, challenges you have overcoming your life, biggest accomplishments,
educational and professional experiences, and accumulated skills. And from this list,
choose five topics or subjects that you like and enjoy the most. Remember that just because
something comes easy for you, it doesn’t mean that it comes easy for the rest of us. Don’t
underestimate and undervalue what you know, your experiences, and who you are. You have
a lot to give. Step number three, what kind of content creator
are you? On this step you may be wondering, “Am I a content creator? What’s a content
creator?” So stay with me so you can find out the answers to these two questions. Whether
it’s a blog, a podcast, a YouTube channel, or social media, what you create and publish
regularly for educational or entertaining purposes is content, and that makes you a
content creator. On this step is when the imposter syndrome can start to creep in. Imposture syndrome is the belief that your
accomplishments and successes are the product of luck and soon someone will realize you’re
a fraud. We all have something to offer and to teach others. So depending on your personal
and professional experience, we fall within these three categories of content creators:
content curator, professional, and role model. Who is a content curator? As a content curator,
you feel very passionate about a subject and you are the go-to for valuable information.
You may not have the credentials, but you’re constantly doing research and have a genuine
curiosity for the subject. So for example, let’s say you’re not an actor or a producer
of Broadway shows, but you’ve watched every Broadway show, are very familiar with what
goes on behind the scenes, and you’re well versed about all the actors and directors
and people always ask you for recommendations about shows. You may also have a few connections
with folks working in the behind the scenes and you feel very passionate about Broadway. You can use the podcast to share your love
for Broadway shows with a broader audience than your friends and acquaintances. You can
talk about your personal journey as a Broadway fanatic or interview people who work behind
the scenes or actors. Every week you can cover a different aspect of Broadway, and as your
show grows, your expertise on this subject will also grow. Having a podcast can open
the doors for meeting and making connections with people in the field and star networking
like a pro. Cool, right? Okay. The professional. As the professional
content creator, you have the credentials and the testimonials to prove your expertise.
On this category we have the artists, musicians, coaches, financial advisors, lawyers, doctors,
real estate experts, and you want to use your podcast to educate, create awareness, and
train other people who have interest in your field. So depending on your educational background
and expertise, consider finding a topic for your show and what you do in your professional
life, but only if it brings you joy and fulfillment. Okay. Let’s move on to the role model content
creator. This is a person who is going through and documenting a journey of survival, resilience,
or is creating something from scratch and wants to teach those who are a few steps behind
how to get from point A to point B so they learn to navigate the same path with ease.
For example, you can have a podcast documenting your journey through recovering from an addiction
and help others who are going through the same struggle. You can also have a podcast
documenting your ups and downs as a new entrepreneur or business owner for those who are a few
steps behind and can benefit from your experiences. How are we doing? Are we enjoying this video
so far? If you are enjoying this video, make sure you take a screenshot right now. Share
the screenshot on social media and tag me. Okay. Now let’s get to the most important
steps. Step number four, external research. There are different tools you can use to find
out what people are looking for or asking about your topic. For example, Keywords Everywhere
is a browser add-on for Chrome or Firefox that shows what people are searching on Google
and the volume of the searches. You can install this extension for free on your Chrome or
Firefox browser. Answer the Public is another tool you can
use to see if people are actively searching and asking questions about your topic. Answer
the Public is a data visualization tool that fetches and maps keywords, suggestions, and
predictions that you see when you perform a Google search. Quora is another tool you can use to find
out what questions people are asking. Quora is a question and answer website where questions
are asked and answered by internet users. Step number five, describe your target audience.
After making an inventory of our talents and passions and also discovering what type of
creator you are and coming up with some topic ideas, the next step is to find out if you
will have an audience for your topic. For this, you want to describe your audience in
detail. Who are they? Are they parents, widows, single parents, business woman, cat lovers,
dog lovers, movie lovers? What are their routines? What does their typical day look like? How
do they like their information to be presented? Are they readers, podcast listeners, visual
learners? What are their dreams? What are their pain points? Do they struggle with being
productive? Do they struggle losing weight? Do they struggle with their finances? Balancing
family and career? Do they struggle with finding a partner because they’re too busy with their
careers? Tony Robbins says that people’s motivation
to anything in life is rooted in the need to avoid pain and the desire to seek pleasure.
Knowing your audience allows you to bring solutions to their struggles or provide a
pleasurable experience so they stay with you longer. Now that know who they are, go find them on
social media. Join Facebook groups, find communities on Twitter, LinkedIn, and Instagram. Run surveys
if necessary. At the end of this exercise, you will know whether there is an audience
for your topic or not. We don’t want to put our best work out there to only get crickets. Step number six, competitors research. Are
there any other podcasts about the topic I’m considering? Look at the different podcast
directories, iTunes, Spotify, Google Play, and listen to the top five podcasts in that
category. Also, do a quick Google research to find if there are other podcasts about
your subject. For example, search podcast about grieving, podcast superheroes, podcasts
about ’90s movies. Here we’re wanting to find what other podcasters
are doing to get inspiration. Don’t get discouraged. Even if you find that there are another 100
podcasts doing the same, your journey, your experiences, your point of view, your credentials
are a wonderful combination and unique to you. Step number seven, monetization. This influences
your content big time. One of the main reasons podcasters give up on producing their shows
is because producing a podcast is time consuming and they don’t seem to have a clear idea of
how to monetize. Before you settle on a topic, consider doing research about how you can
monetize from your topic. See if other people doing that type of show are monetizing and
find out how. Have a plan and be creative. Consider enrolling
in crowd funding programs, putting workshops together or events or meetups if you are a
content curator. Also consider sponsorships and advertisements. Having clear goals of
creating a revenue directly or indirectly from your podcast will make it sustainable
and long-lasting. So let’s do a quick recap. The six Ws and
an I. Why do you want to start? What do you like? What do you know? What are you good
at? Will I have an audience? What is sustainable? Is there a potential for revenue? And there
you go podskis, I hope you found this information useful. And if you did, give this video a
thumbs up and leave a comment below. And also, I’d love to get to know you better.
So come join us at our Facebook group, Podcasting for Bosses. And before you go two things.
[foreign language 00:13:21] and don’t forget to hit the Subscribe button. Until then, happy
casting amigos.

6 thoughts on “How to Find a Good Topic for a Podcast | Podcast Topics Ideas | Podcasting for Beginners 2019

  1. Just great!!! Really wish I would have had all this valuable information when I was just getting started!!!

  2. This is my favorite stage when I help my clients to plan and develop their shows. Let me help you plan your show 🙋🏽‍♀️📝

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