How To Contact Podcast Hosts & Request An Interview

How To Contact Podcast Hosts & Request An Interview


Hey this is Tyler and today I am talking
to you about being a guest on podcast. Now in yesterday’s episode, I talked
about why being a guest on our podcast can be such a great strategy for getting
the word out and attracting some potential students for your online
course and I should and I talked about some ways that you can search for
podcasts that you potentially want to get interviewed on. So I left you with
that task of putting together a list of a bunch of podcasts that you think are a
good fit, now the next step before you actually
reach out to a podcast host and ask for an interview is to just quickly do a
bit of research on that show ahead of time just to make sure that it is a good
fit. So one of the ways that you can research a podcast is directly on itunes.
Every podcast has a description and a listing of all those recent episodes
that they published so it’s also a good idea to visit their website have a look
around read some of the articles on their blog, look at some of the guests
that have appeared on the show, check them out on social media. Those are
pretty much the three main places that you want to spend your time, just getting
a little bit familiar with the show and of course if you listen to a few of
their episodes, if you listen to some of the interviews that have been published
on that show that will give you a really good idea of the host style, what kind of topics have been discussed
and then just what kind of format they have for their episodes. As you’re doing this research there are
three questions that you want to answer. The first question is, is this podcast
relevant to my topic and another way of framing that is do they serve your
target audience. So maybe the podcast isn’t directly about your topic or
whatever it is that you teach in your course but that doesn’t mean that their
target audience wouldn’t be interested in your course so you just want to make
sure that it is relevant it’s not a stretch, it’s not a long shot that their
listeners would be interested in your subject. For example, if you find a
podcast about graphic design and you’ve got a course on photoshop, a lot of those
listeners for graphic designers are probably interested in learning how to
use photoshop. There isn’t a disconnect there. There’s definitely a good fit
there. So you want to make sure it’s relevant
that’s the first question. Second question is, is the podcast still active?
So if you reach out to a podcast host that’s no longer active, it just makes you look really bad
because it only takes a second to figure this out on itunes. You’re going to see
all the recent episodes and just take a look at the date that it was published.
So if they haven’t published something for a few weeks or even a few months and
especially year too and there’s a really good chance the podcast is no longer
active so there’s really no point sending them the whole pitch for that
whole email asking to be a guest, you maybe just want to check with the host
on social media and say hey you know i know I just came across your podcast,
noticed you haven’t published anything in awhile. Is it still active? Are you looking for
guests? The third question you want to answer is,
do they do interviews. Not all podcasts our interview based. So a really easy way
to check that out is again, look on itunes or look on their website, look for
the names of guests . If you don’t see any names of guests on any of the episodes,
it’s probably not an interview based podcast so reaching out to them and
asking for an interview is going to be a bit of a long shot. Those are the three questions that you
want to be able to answer. If you answer yes to all three of those questions and
then the next step is to go ahead and contact the podcast host. Now after
speaking with several podcasts host and asking them how they like to be
contacted and basically narrowed it down to three methods. The first is email, the second is social
media and the third is the contact form on their website. Now most podcast host
end up booking their interviews and coordinating those interviews in email
anyways, so even if you start the conversation on social media or if you
you know fill out a contact form on their website. those conversations get
moved to email anyway so where you make your pitch is probably going to be in an
email. Now if you reach out to a podcast us on
social media, your goal should just be to ask permission. Ask permission to pitch
them, ask them if they’re looking for guest, let them know you think you’d be a
good fit and you’d like to send them some more information and then ask for
their email address so that you can do so. Same thing in the contact form, let
them know you’re interested in being a guest on this show. Once you get a
response through email, then you can keep the conversation going there and some
podcast host will even have an application form on their website for
interviews and they’ll ask you for some details upfront like your bio and what
you want to discuss and so they’re actually going to check you out before
they respond to you. Regardless of how you first get in touch with the podcast
shows, once you get that response, once you get that email, you basically have to
pitch them and there are a few things you want to include in a pitch but the
number one rule is, when you reach out to a podcast hose is it has to be a
customized email. Don’t put together a template that you send to 10 podcast
host and if they hire somebody like a PR firm for
example to reach out to podcast host on your behalf, make sure that they’re not
sending templated emails as well. It’s really easy for a podcast host to spot
at an email template. They know if it’s been sent to a lot of people, they might
not even respond to you and if they do it’s probably gonna be “no thank you”. So make sure you’re sending a custom
email to every single host that you reach out to. Let them know how you found
their show, let them know you listen to a few episodes, tell them which episode you
really like to, why you like their show, then tell them
why you think you’d be a good fit for your show. So obviously you want to
introduce yourself, give them your name, the link to your
website, your company or the company you work for, some links to some of your work,
just so that they can, they can check those things out and you’re showing
that credibility, the proof that you have expertise on whatever it
is that you want to discuss with them. Then you want to give them some ideas of
what you actually want to talk about. Give them maybe a small bullet list of
talking points or subjects that your most prepared to discuss on your podcast
and if you notice that one of those things has been discussed before, maybe
just tell them how you’re going to you know come at it from a different angle,
or you’re going to share more recent example, a recent story or you know
something that still adds value to their audience even though it’s already been
touched on in a previous episode. So the big ,the key word here is value.
So talk to the podcast host in terms of the value that you can provide to
their audience. Now another thing you want to include in your pitch is some
social proof. So if you’ve been on any podcast before, maybe include a link or
two to some of those interviews so they can quickly go and see or even
listen to an interview that you’ve done before. If you have any connections in common,
don’t be afraid to you know to drop that name of that person you have in common. That’s a great way to break the ice and then just get, just validate the
fact that you know you want you would be a worth having as a guest on the show
and I would also recommend offering to hop on a quick call with them. Not every podcast host will be
comfortable committing to interviewing you based, just on the information that
you send them in an email and they probably are gonna go scope you out online, they’re
going to check out your social media, they’re going to check out your website,
if you know if you’re willing to have a quick call with them, just to figure out
what you want to focus on during the interview what you guys want to discuss
or just helped make sure that you have a report there, be willing to do that. So
that’s what you want to include in your actual pitch. Most podcast will get back
to you pretty soon but even if they don’t, even if you don’t hear from them
for a week or two, don’t be afraid to send a quick email,
just to check in and see if they received your request to be interviewed
and maybe it’s just the wrong time for them so you can always ask permission to reconnect in a couple of months. Maybe they’re already fully booked for
the next few weeks, the next few months. So that’s how you pitch a podcast host
and what to include in your email to the podcast. So make sure you join me on
thursday’s episode where I’m going to talk to you about how you can prepare
for your interview and how you can give a great interview that that podcast host
and their listeners are going to love so thanks so much and I will see you on the
next episode.

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