How Much Does It Cost To Start A Podcast (Ep10)

How Much Does It Cost To Start A Podcast (Ep10)


How much does it cost to start a podcast? In this episode I’m going to break down exactly
what it is going to cost you to get your podcast off the ground and get it started so you can
work out whether it is worth the investment or not. Now in this episode we’re not going to be
looking at how much equipment cost. I am saving that for lesson number 10 but just so you
know equipment is going to cost you between $0 and $100. For example I am recording this
episode on my iPhone using the iPhone headphones that came with the device. So I consider that
a zero dollar investment because I already had these things anyway however there are
some microphones I recommend and they go up to about $100. So if you’re keen on understanding
equipment then what I recommend go to lesson 10 by either finding it in iTunes or stitcher
are going to podcastfast.com/10. So we’re not going to be covering equipment in here
but we will be looking at all the other costs associated with starting a podcast. We’re going to be looking at two different
types of people that want to start a podcast. There’s your toe in the water people and there’s
your in the deep end people. The toe in the water people are the people who are pretty
sure they want to get into podcasting they’re finding it very interesting they’d like to
give it a try but they don’t want to invest heavily in podcasting yet. So we want to start
with as little investment as possible and in the deep end people are people who know
that they want podcast they know they’re going to be podcasting for some time it’s going
to be a big driver of your business and so they’re willing to invest a little more upfront
if it’s going to save them time or save them money. So let’s have a look at the toe in the water
cost associated with podcasting. The first cost you’re going to have is buying your domain
name which is your www.yourdomain.com or whatever it may be. Now in lesson number 3 I’m going
to talk specifically about why you need a website for podcasting but just trust me at
the moment a domain name is going to cost you about $10. You’re also going to need website
hosting as well to host your website and for the toe in the water people this is going
to cost you $5.60 for your first month. I’ve got a special coupon for you and again that’s
another lesson when we go through exactly how to set up your website so $5.60 for the
first month and then $7 per month after that. We’ve also got Podcast artwork that we need
to buy and this is going to cost us $5.50 and we’ve got SoundCloud which isn’t going
to cost us anything to start with. SoundCloud is free up until you have two hour’s worth
of audio content. Once you go over there 2 hours and then once you go over 6 hours then
it ends up going to $15 per month is the most you’ll ever pay for your SoundCloud account.
So it’s going to start at $0 per month and could end up at $15 per month if you do a
few long episodes. So the total cost for someone who is toe in the water want to get started
but don’t want to make any huge investment it’s going to be $21.10. And then it’s going
to cost you $7 per month for the hosting and maybe $15 per month for SoundCloud as well
so $7 to $22 per month with your toe in the water. Now let’s have a look at the people who are
all in and are willing to invest a little bit more upfront so they can save themselves
some money over the course of the year. You are going to have a domain name as well so
you’re going to need to put up $10 that doesn’t change. Domain names are about $10 per year
and whether your toe in the water or all in it’s going to be the same. Next you’re going
to be buying hosting. You could pay the $5.60 plus the $7 per month or you could pay $76.80
for 2 years using my special coupon code which I’ll share with you when we talk about setting
up your website. So $76.80 for 2 years ends up about being $3.60 per month rather than
$7 per month. So you can see that is going to be a significant saving but you do need
to put up that $76.80 upfront. You’re going to be looking at a podcast and logo and some
art work as well and this is going to cost about $36 but it can be done for as little
as $11 or just $5.50 if you don’t want the logo and you just need the artwork. SoundCloud
is going to cost you $121 per year for the unlimited SoundCloud amount or you can pay
the $15 per month for SoundCloud unlimited but if you’re all in you may as well you sign
up for this straight away cause you’re going to get up today at 6 hours really quickly
anyway. Next thing that I’m going to recommend people who are in the deep end all in is that
they invest in ScreenFlow software which is the software that I recommend for editing
your podcast. Now this is going to cost you $99. I am going to share with you some free
editing software with you so you don’t need to invest in this $99 but I do recommend it
because not only can you do podcasting but you’ll be able to do videos as well. So the
total if you’re just going to invest everything and do everything monthly so your hosting
is going to be monthly SoundCloud is going to be monthly and you’re not going to invest
in the software well that’s going to cost you $51.60 upfront then it’s going to be $22
per month and if you’re going to invest and do everything up front so pay for your hosting
up front SoundCloud upfront just so you know this is what I did for this particular podcast
this is exactly what I did then that’s going to cost you $343.30. So it is a bit more of
a significant investment than the toe in the water which was about $20 but if you’re serious
the $350 isn’t actually that much money when it’s going to be a serious business driver
for you. I actually have created a printable breakdown
of all these costs which you can get if you go to podcastfast.com/cost you can get a printable
breakdown of the costs. I’ve got it for the toe in the water people I’ve got it for the
monthly all in people and I’ve got it for the upfront all in people. So you can get
that you can print it off you can share that with your business partner your pod coast
your podcast host if you have a podcast host or you can show your spouse if you need to
show your spouse. You can get that break down a podcast fast.com/cost. So that finishes lesson number 2 how much
does it cost to start a podcast. So until next time remember don’t just podcast, podcast
fast. And last but not least if you are enjoying this series then we would just love for you
to share the love go to podcastfast.com/love there’s ways to share this podcast on social
media so other people can benefit from it and there’s also instructions on how you can
leave us a review in iTunes which helps boost our rankings and get us in front of more people.
So if you’re loving this and you want to give back please go to podcastfast.com/love and
remember don’t just podcast, podcast fast

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