How important is the name of a podcast to its success?

How important is the name of a podcast to its success?


In this video, we’re going to share with you “Why it’s important to carefully consider the name of your podcast”, Aaron? See, new merch! New merchandise! Really
excited! So, let’s talk about naming your podcast. Aaron, is it important? It’s
absolutely important. It helps with the searchability. Yes, and also, it makes
people want to click on it. So, you need to consider that if people
are scrolling through lists of podcasts, yours needs to stand out and make people
click on it. Now, this means that you need to think of a name that’s descriptive
enough that’s going to capture people’s attention. So, not necessarily making the
podcast the name of your business. So, for example, I run a business called
“The C Method”, but “The C Method” is not very descriptive which is why I chose to call
my podcast “Stand Out, Get Noticed”. And when we were at podcast movement,
a couple of years back, NASA had a podcast called
“Houston, we have a Podcast” which I thought was an awesome name. As opposed to “The NASA Podcast”.
Yes! For example, we helped launch the RMIT Activator podcast which
is called “Solve This” and in that podcast, it’s all about solving problems. So,
that’s an appropriate name. If they call it “The Our Mighty Activator Podcast”,
that’s less descriptive and maybe not as interesting. And we also helped the
Australian Research Center, their Maths and Stats Division, do a podcast, and that
would be a mouthful. So, their podcast is called “The Random Sample” which is a
great name. Great name! So, it is important to really consider the name of your
podcast in that people, you know, will see it as they’re searching through
different podcasts. So, it’s got to stand out. It’s got to be descriptive, nice, short, sharp, punchy, (and) to the point. So, that people
are more likely to click and listen. And so, it’s easy for you to say, as well,
when people ask you, “What’s your podcast?” It’s easy to say. Yes and, you know, you
can always have presented by your business name at the end. Something
catchy, something cool, something people remember. So, that has been our Tuesday Tip.
I’m Christina and this is Aaron. That’s me! And we are from
Podcast Services Australia. Cheers!

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