How Do I Podcast?

How Do I Podcast?


The older I get, the harder and harder it
is to look trendy. Well, I could tell you ever since I started podcasting, it has
been transformative for my business. Let me show you my journey with podcasting
and how you can make it work for your business. So, if you’re not already a busy
entrepreneur, you can always add one more thing to your list. And for me that is
podcasting. It’s kind of been one of those scratch in my head like, “Why should
I podcast? Who cares about podcasts?” Podcast is one of the fastest growing
marketing strategies you can do as a business owner. But there are some
significant challenges to getting set up. So, I’m going to walk you through the
process that I did in learning how to actually do podcasts and be an active
podcaster. And it has been just a fascinating journey. And I’m just so
excited to share this with you. So, when you’re starting out, let’s just
talk equipment. So, I’m going to actually going to do is I’m going to show my screen.
And then I’m going to walk you through. I have a blog post. I have a series of
three blog posts on my website that walks you through the entire process. So,
I’m going to show you what those are just from my screen. Just to keep things easy.
Okay. So, we’re going to talk about podcasting.
So, this is my podcast on how do i podcast. Sounds like a good place to
start. The first thing you’ll need, let’s talk about equipment first. The first
thing you’ll need is a Yeti mic. And I’ve got a picture here right in front of it.
You could use any good microphone but I find that this one tends to have the best quality recording and it’s also super cute. Mine is rose gold and
white so it’s… You know, it’s a… It’s an aesthetic thing for me
but it’s a fantastic microphone and it’s a Yeti. Y-E-T-I. You can find them easily on
Amazon. They’re everywhere but they’re fantastic mics. The second one is I use a
recording system through zoom meeting. And that zoom.us. But I just have the…
Guest on once on one of the side and I’m on the other. I start the zoom meeting. It
records. And it’s part of that it also records the audio. And then I send that
recording to my next service and they clean it up and turn it into an actual
podcast. My job is just to get the guest on the call and record the call, that’s
all it is. It’s not like there’s some… You don’t
have to have that deep radio voice like, “Welcome to KS 101.” You know, it’s not like
that at all. It’s just a casual conversation on a specific topic. Now… And
we’ll talk about podcast guests here in a minute. But let’s keep going on with
actually the equipment that you might need. So zoom is a service. They all need
to subscribe to. I use a professional podcasting service
called podfly. P-O-D-F-L-Y. Podfly, they take my raw recordings from zoom. And
they then clean it up and get it ready to be an actual audio file that I upload
as a podcast. Now, the trick is you have to have an account that’s going to
syndicate your podcasts. So, when people are searching for podcast, so whether it
be on podcasts icon on iTunes or it be podcast nation or stitcher. There’s a lot
of different podcast directories. You have to have a syndication
service. I use a service called libsyn. It’s L-Y-B-S-I-N. And that is where they
syndicate your podcasts. So, you’ll go in there, you set up your account. Podfly
uploads that directly to Lypsin. And off you go.
And it’s amazing how all of a sudden, you don’t think… Now, you know, how are anyone
going to find it? I was giving 100 plus listeners a day on podcasts. And the
numbers just keep going up and up and up. It’s crazy. So, but is podcasting is a lot
of work. So, you have to sort of be ready, this is going to be another big like doing
YouTube videos. This is another big hurdle of learning. But once you get
through it, it’s a piece of cake. The next thing is I hired a professional voice
over to do my intro to my podcast. And it sounds fantastic.
And let’s see if do I have it on here. Let’s see. Yeah, here it is. This is a
friend of mine, Glen Thayer. And I call him “Velvet voice”
because he has the most gorgeous voice ever. So he did my intro. Sounds very
professional. It’s very light. be very light hearted. I don’t want anything too
serious. But you can find good voice-over coaches. I’m happy to give you Glen. If you want to comment in the bottom or send me an
email, [email protected] He’s
wonderful voice resource to have. Okay, so now we’ve got our microphone, we’ve got our
service like zoom that’s going to record the call. We have podfly. Who’s going to
then take that call and convert it into an actual podcast and upload it to libsyn. And Lipson is the syndication service that gets it out
to all the podcast sites. So, that’s the basic elements that you will need just
to get set up. Now, the next big hurdle is going to be guests. How do I get guests?
Guests is just like you’re asking for a 5 to 10 minute interview. And by
doing that, you’re you’re creating less of an obligation for the guests. But I
tell you you got to chase those guests. Come up with a list. A dream list of
podcasts people that you want on your podcast. Reach out to them via
LinkedIn. Tell them what you’re doing, how you’re doing it, what’s the purpose of it
how you’re going to be featured. as well as what are they willing to do if you
interview them on your podcast. What will they do to support the publicity for the
podcast? So, I made a list of all the people I really admire. People who run
amazing businesses, wrote amazing books or had some kind of really spectacular
tool. I wanted to hear it from the horse’s mouth. So, I set up a series of
interviews. And if you go to findability.com /podcast, you can see all the
podcasts that I’ve got in the can right now. Now, it’s nice is that I have a whole
blog post about how podcast guests are like herding cats. So, they are a bit…
It’s a bit challenging when you’re trying to get you know a weekly or a
monthly podcast guest. So, this is going to be a great resource. I’m going to put
these links to the blog. I’m going to put them in the description below this video.
And then you can go directly to these blogs and learn how to set one up how to
get guests and then ultimately how to produce all of them over time. It’s
pretty fun. I really, really, really enjoyed it. So, guests. Make sure you get
them on the calendar right away. Go after your dream list. If you want the big A-
listers, I am amazed. The one person I always want to interview was Matt Cutts.
Now Matt Cutts manages the Google algorithm at Google. His email address
used to be a… Matt @Google.com. So he’s been there since
the dawn of time. And I’ll never forget. I was having an argument with a couple
people in my office about something. And I went to Twitter and I said,
@MattCutts so whatever his handle was. “What do you think about this?” And he
responded back almost instantly. I almost fell on my chair.
He’s like God in the SEO world. So, it was amazing how easily you can reach someone.
So, don’t give up. Find the person you want to interview. Reach out to them and
find a date as quickly as you can. We send them a little tiny gift box
that has all these different goodies in it to get them excited about being
featured on our podcast. And then once you get it, then of course you send it to
podfly. That’s my company that produces the audio piece. So, remember you have
to upload it to libsyn. That’s the one that’s syndicated out to all the
different podcast sites. But make your dream list. Go for it. And if you read an
amazing book, contact the author. If you have an amazed… If you have like a
youtube crush on somebody that you’d like to interview about how they’re… How
they’ve built their business through YouTube. Just ask. I am amazed. I’ve had… My
last book, I got to interview Governor John Hickenlooper who’s now running for
president. I was able to call his office and I got on his calendar. I interviewed
the head and founder of Lucky Brand Jeans because I called the corporate
headquarters and asked for his voice mail. I interviewed the person who is the
head of Canva. A tool that I show a lot in my programs, I went right to Melanie
Perkins and she was one of my podcasts features. And of course shoot high. All they
can do is say no. But if you do it thoughtfully and reverently and you make
sure that you’re gonna make them look like a rockstar for being on your
podcast, you just… You’ve got to either have an assistant that’s going to chase
these people because it is work to get these podcasts people. To agree to show
up for. I usually said half hour just to be safe so that we have time to test
their audio. Get some show questions sent to them and get ready for the podcast. So
now that you’ve got all of your equipment, you have all of your guests
invited. The final step is the day of the production or at least the day before
the production. Now, my assistant always went in and tested their audio to make
sure that it was working well with the guests. We also sent them a series of
questions that I could ask them as part of the interview process
with the guests. And finally if I want that podcast to be findable, I’m going to
attach a keyword to the content of that podcast. So, I’m like, “Okay, we’re talking
about keyword research tools. Or today we’re talking about how to do social
media on Twitter or whatever.” And I’ll make sure that whatever the topic of the
podcast is also something that’s trending in search. So, I have
absolutely loved podcasting. I highly recommend it.
You will learn so much just by being on the phone with these experts. It’s like a
little mini tutorial University class. Every time you meet with one of these
rockstars. And I’ve had so much fun. Check out my podcast at findability.com/
podcast. And you’ll be able to subscribe to my podcast so it comes right in to
end of the podcast apps you have on your phone. And we can spend some quality time
together. Check it out. Podcasting is awesome. Are
you ready to podcast? Hopefully I’ve inspired you to think about it and maybe
add that to your marketing mix this year. Make sure to visit us at findability.com or sign up for a findability review and we can geek out about
podcasting all day long. It’s a pleasure for me to share this content with you.
And if you loved it as much as I love it, make sure to subscribe to my channel. And
I’ll keep giving you great content to make you the most findable business
online.

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