How Crypto Companies Should Be Using Twitter | The Coinbound Podcast

How Crypto Companies Should Be Using Twitter | The Coinbound Podcast


all right welcome back to another
episode of the coinbound podcast my name is Ty Daniel Smith with me is KYlie
and TJ okay I guess we move over Nicknames I’ll –
go follow YoungDumbCrypto – okay there you go right no that’s out of the way
today we’re talking about the importance of twitter for crypto brands what do you
guys think for crypto for crypto brands paramount paramount absolutely 100%
you can’t run a successful business without having some type of encrypt that
without having some type of presence on Twitter I would agree I think Twitter is
the birthplace of ideas for the new generation whoa and it cuz it really is
I mean that’s where people really have at least my personal experience people
in my generation really have the difficult discussions on Twitter and
that’s that’s where like real stuff is happening you know Instagram you’ve got
all the pictures and like lifestyle but Twitter is where people ya know that’s a
huge point and I feel like that’s it just to Twitter in general its I feel
like it’s one of the most organic social media platforms left in existence like
one of my favorite everybody complained one of the number one complaints on
Twitter is oh when when edit button Jack like coming I would like that I would
lie at a button I think that’s one of the most key features about Twitter and
I think if they ever added an edit button it would change Twitter forever
for the worse I think knowing a button is part of what makes it real and
organic and off-the-cuff and it’s it’s not supposed to be thought out it’s not
supposed to be filtered and curated it’s supposed to just be first thing that
popped in your head go 142 characters or whatever it is and you think that’s why
because every kind of industry adopts a different social media platform that’s
like the mean for that industry you would you say crypto is twitter twitter
is for crypto yeah I mean I think I think crypto Twitter is a very unique
special place and it is definitely part of what makes blockchain and crypto
culture what it is I mean it was crypto you could had a great tweet today I wish
I could remember it word for word but it like just
paraphrasing it was something like like crypto is for people who like to suffer
crypto Twitter’s for people who like to suffer together yeah it’s just like it’s
just it is a family like it’s it’s a very eclectic group of people with
unique thoughts and opinions but it very much so shapes I mean it is the thought
leader yeah what the space is someone who was a few months ago trying to
figure out crypto and like trying to learn a little bit about it I tried to
go on Instagram because that’s my you know platform of choice number one and
there there’s just not much there there’s just really nothing there and
you have to go to Twitter to see where all the people in crypto are talking
yeah they’re not posting on Instagram yeah they’re not that’s why I’m making
YouTube videos really ya know that’s where the conversation really also
before today sorry to interrupt you for a brand also especially brands that have
sort of limited resources Twitter is the easiest to create content quickly it’s
basically like telling a text message it’s it’s it’s so easy you can get in
front of thousands of people just like that so for that reason on top of the
fact that everyone encrypt those on Twitter I definitely I definitely push
the first social media account I would set up if you’re a crypto ran is Twitter
yeah absolutely that’s where everyone is that’s where the active conversation is
and like you said that’s where you have an opportunity to make your voice known
talk about who you are what you think what your opinion is what your take on
the news is what your take on each project is like just kind of make your
stamp make your mark of who you are within this industry yeah as a
journalism like perspective you know we learn the number one most important
thing you do when you’re writing a story is your first sentence first paragraph
first impression yeah it’s basically you sum up exactly what happened the most
important point of your story in the first sentence / paragraph and that’s
essentially what Twitter is is it’s the first sentence it’s the lead for any
anything really so as a company when you’re really seeing press releases and
stuff like that why make it longer why someone when you can just put it out on
Twitter yeah make it concise you know say your point and it’s there for
millions to see yeah it’s so much crash logged post or something like that in
terms of the numbers 6% of coin bounce traffic comes from social media and of
that 74% is Twitter so if you want to compare the importance of which social
media channel you should be on that that should definitely be a stat you should
know keep in mind that’s really like crypto Twitter it like that is the
heartbeat of the culture yeah what crypto is so I just feel like in order
to market any product sell any product or engage with any community you have to
really understand the community and the culture and I and I guess that’s the
other thing crypto is very community-based industry
every you know blockchain projects in general are very volunteer driven
community driven cause driven mission driven and I think Twitter is one of the
best places where you can kind of say who you are say what your mission is and
say it often which are the three keys and marketing and you know Twitter is
the perfect platform to make that message clear and communicate it with
the most highly engaged people within the industry which hopefully would then
you know champion your cause in terms of sort of the two do’s and what not to do
is on Twitter do you do you have anything no as far as my opinion like
the to Do’s RB is real authentic and honest as you can say exactly what you
believe in and why don’t be afraid to be controversial don’t be afraid to you
know get into it with people I mean I’m not a big like because there’s two kind
of ways people use Twitter a lot of brands use it as just like a general
support like customer service kind of so and you know another way for support
tickets and things like that which is fine like it’s a great way for like
instant communication like for example with what you have with the bank issues
the other day they got back to you because they can see oh yeah in
real-time over Twitter they use it as okay we’ve got to support complain here
how can we alleviate this faster you know and there are uses for it and that
were but I really like it in the sense of
just like real-time interaction and it gives you a better like it’s real-time
feedback on your products and services immediately you know yeah
you put a video out there that you thought was a great video Twitter will
tell you immediately yes yes lately you’ll know okay that was not a good
video I’m doing something different next time or this was a great one I’m doing
something more like that next time in the future so I think instant feedback
is one of the one of the most beautiful things about Twitter from a marketer’s
person yeah also it’s so easy the I mean I
can’t think of any other platform that it’s so easy to contact someone who’s so
much more influential than you or something like that so it’s so easy to
just comment on you know whatever a tweet yeah and turn that into a
conversation that you weren’t having before it’s turning into a connection
you didn’t have before I mean the I sure hero of Gary Vee always says it’s like
the what it’s the only thing left that’s like the watercooler of today but more
or less it’s everybody that’s and it’s very true especially for a crypto it’s
like it’s it’s the watercooler of crypto whatever happened today everybody’s
standing around the water cooler talking about it and like twitter is the only
place where it’s real authentic just anybody can say whatever and at any
point you can walk up to anybody in any industry and leave your two cents on
what you think it is that they’re talking about yeah if we’re talking
about what not to do is buying followers is definitely what not to do and any
engagement across any platform yeah I mean in general that that’s the theme
especially with sort of the app the the more like programmatic way of boosting
engagement because people know yeah exactly
not only do people know but Twitter knows well yeah everybody knows yeah and
and that’s it like you both say people know and the algorithm knows so
basically what happens is when you buy stuff it shows and it it doesn’t it’s
not a good use of your friends you’re better to be honest if you’re interested
in buying likes and follows you’re much better off taking that same money and
boosting your own content yeah Twitter ads to get real more engaged followers
that are interested in what you’re talking about if what you’re talking
about is actually valuable then you are buying fake likes fake followers of the
yoke engagement or just you know work on making better
contact ya just make good real stuff they advise value in the community and
people it’s not that expensive either – I mean to buy followers if you’re gonna
buy it from like a click farm type thing it’s super super cheap but in terms of
actually doing it the correct way and paying for Twitter ads which is what
Twitter wants you to do and getting followers that way it’s it’s not that
much more expensive it’s it’s it’s just more accurate if you if and they’re real
people that’s what I was gonna say basically you’re what you’re doing is
you’re paying to get your content in front of real people so if your content
sucks you’re not gonna get more light if your
content is good you are gonna grow ya the alternatives if you just buy the
likes you’re gonna get 2 likes either way they’re not gonna do you any good so
all it does is just Pat your own ego and it’s yeah you’re not moving in the
direction you really want to move also engaging which will segue back into the
question of do’s is engage on Twitter it’s definitely crypto Twitter it
surprises me how much like big people in crypto engage with me and I don’t have
that many followers not yes they do keilly well oh yeah that’s that’s not me
maybe but yeah I mean just talk to people
yeah and that’s something you kind of touched on at the beginning –
engaging directly on Twitter now whether it’s through comments so yeah if you’re
trying to grow your Twitter presence one of the best ways you can do that is
figure out the top people in your industry and go put turn on post
notifications for them and go comment immediately on every single one of their
posts as soon as they do it and they’ll start to engage back and as soon as they
do they’ll like your post and then your comment will be one of the top comments
that shows up on it one of the top commented threads and then other people
will follow you from that the first thing I do is when I find tweets that I
like I look at the comments I find a funny comment like I like it exactly
yeah and then what happens is if all that stuff ties back together but then
like you were saying – on the direct messages that’s another that’s a huge
point that people leave out is you can literally direct message huge people in
massive industries and be talking directly to people and everybody just
assumes like oh no like they won’t respond but if you reach out to them
you’d be specifically a crypto like this is a it’s a huge
point that I feel like has lost on a lot of people like you’re never gonna be at
this point in time in 2019 even in 2019 like you a lot of people feel like we’re
late to the game in crypto but even right now where this industry is you’re
never gonna be in an industry where the community is this small in an industry
that’s gonna be that big like this is talk this is still the internet or you
know tech back in nineteen ninety two ninety four so you are still walking up
to and talking to the air like I can still have walked up and had a
conversation with the Erik Voorhees with a Charlie Shrem with a Brock you know
like some of these huge people that are gonna be titans of a massive industry in
the future they will respond to your direct message
on Twitter you’ll be surprised if you if you have something decent to say I guess
but alright so general consensus you need Twitter and you need to use Twitter
to mean yeah for any industry but especially crypto right Twitter is the
most authentic social media platform left in existence and it’s critical if
you’re ready if you wanted to target basically anybody under the age of 30
yes you want to be on Twitter or tik-tok well but that’s another discussion for
another time yeah there’s a blender here all right yeah all ended here in terms
of our social media or our Twitter handles you are young dumb crypto @cj
kylie is crypto Kylie and I am at tide annual Smith feel free to slide into my
DMS anytime and this is the coin bound podcast to follow at coin bound as well
that’s right thanks guys eight

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