How Can We Improve Podcast Discovery Issues?

How Can We Improve Podcast Discovery Issues?


The first podcast hosting platform that
properly helps with distribution is going to win and then Justin has a great
thread here podcasts already have distribution RSS
Apple podcast Spotify Google podcasts what they don’t have easy
discoverability easy amplification quick consumption podcast grow differently
than blogs and video audiences you can easily link to a podcast but unlike
video and web articles they won’t be consumed immediately on the web a steady
stream of links to your article video generally increase your audience but
that technique doesn’t help podcast as much it’s so true and it’s weird because
as somebody that does podcasts and feels this pain point I want to make it easier
to get subscribers like give me more subscribers but if somebody who also
listens to podcasts so for example you know the one side of my brain is like
why don’t we recreate some of the features on YouTube that drive
distribution example recommended videos and things like that why don’t we just
copy and paste those two podcasts right then part of me is taken to myself and
I’m like yeah that makes sense but then I put on my podcast listener hat and I’m
like you know I don’t really like those promos very much those cross promos they
always kind of annoy me I’m at the end of the thing and all of a sudden I’m
hearing something from another podcast and I’m like I see what’s happening I’m
getting growth hacks right now so as a listener I’m like I don’t know if I
really like that there’s something very intimate about podcasts where when you
subscribe and it’s funny because I was subscribed Justin’s product people who
podcast for quite a while several years there’s this intimate relationship that
is created between you and the listener and the host it’s hard to find new
podcasts you don’t do it so frequently and when you do subscribe to something
you kind of end up sticking with it and it becomes almost like the background
music to your life you get used to their voice and you listen to it in the
background through a lot of your life there’s this very intimate relationship
and one of the things that Justin says here maybe this is a good thing there’s
no first principle that says that audio should have worse discovery than video
unless maybe there is some first principle about the nature of audio that
I’m not thinking about we’re starting experiences with YouTube where you can
search for something Google surfaces up a text answer from a YouTube thing it
transcribes the text it deep links you to a specific piece of content which is
cool but I’m not really subscribe being at that point so it may or may not
solve it.

Leave a Reply

Your email address will not be published. Required fields are marked *