Episode 149: Purpose-Driven Entrepreneurship with Pete Roberts

Episode 149: Purpose-Driven Entrepreneurship with Pete Roberts


everyone these days wants to be an
entrepreneur and while I can applaud anyone’s desire to go out and create
something from nothing too many men are in it for the wrong
reasons today I am joined by my friend and founder of origin USA Pete Roberts
to talk about the meaning of entrepreneurship this one is unlike a
lot of the podcasts you see on entrepreneurship where you’ll hear that
10 tactics every entrepreneur needs to know instead we go deep into why
entrepreneurship is so important why you should and should not go into business
for yourself why vision is so crucial ethical responsibilities and obligations
and why creating a business without compromise is so critical you’re a man
of action you live life to the fullest embrace your fears and boldly charge
your own path when life knocks you down you get back up one more time every time
you are not easily deterred defeated rugged resilient strong this is your
life this is who you are this is who you will
become at the end of the day and after all is said and done you can call
yourself a man gentlemen what is going on today my name is Ryan Michler and I
am the host and the founder of this podcast the order of man I want to
welcome you without you guys tuning in each and every week
this just would not be possible so first and foremost I want to get credit where
credit is due and thank you for tuning in and spreading the message and mission
of the order of man to that end guys I would ask if you would please rate and
review the podcast if you haven’t done that already only takes a couple of
minutes rate and review go such a long way of spreading this message and then
while you’re there make sure if you haven’t subscribed to this show I’ve got
some amazing amazing guests that you are not going to want to miss so make sure
you subscribe and then one last thing be sure to share this share this with your
brother your friend your colleagues your co-workers any man that you know that
would benefit from the message that we’re sharing here so again if you would
just please share the show I do appreciate that guys now as most of you
know by now we are very very close to the launch of my first book sovereignty
the battle for the hearts and minds of men that comes available February 1st
2018 so we’re just a couple of weeks out I could not be more proud of the way
this thing turned out from the exterior cover to the interior layout to the
message and the words used this is a book that will impact millions
millions of men across the planet I wrote it from personal experience in
living my life without the control we are all born with we as men have given
away so much of our power in the forms of lies and excuses and rationalizations
all designed all design guys to keep us safe all designed to keep us comfortable
this book is about reclaiming that power and sovereignty by stripping away the
lies that we tell ourselves and adhering to a code of thirteen virtues thirteen
virtues designed to help a man wrestled back ultimate ownership of his life so
if you’re interested in downloading the introductory chapter figuring out what
this thing is all about and then of course being notified when the book is
available head to order of man dot com slash book order of man dot com slash book with
that said guys let me introduce you to my guest and my friend entrepreneur and
founder of origin USA his name is Pete Roberts I came across what Pete was
doing through Jocko and I know a lot of you guys listen to Jocko he’s actually
partnered with Pete on some projects and guys I was immediately immediately
inspired by Pete’s story and message behind his company origin USA this man
is not just an entrepreneur but someone who has meaning and significance about
the work that he’s doing to bring manufacturing back to his hometown and
to create a product that is entirely made in the US without compromise but
more than anything today you’re going to hear why he does what he does where his
idea of vision ingenuity and discipline come from and how the notion of business
ownership ties into our responsibility as meant to protect provide and preside
this is in our homes and our businesses in our communities again this isn’t a
checklist type interview of everything an entrepreneur should know and do but a
conversation about ideas responsibility and creativity so listen to the stories
listen to the message Pete has to share implement it and a guarantee you will
live a more fulfilled life and help those you come in contact with along the
way do the same Pete what’s going on man thank for joining
me on the show today Ryan what’s happening i am honored to be on your
show and even more honored to get a live look at that amazing beard you can’t you
can’t go wrong with this thing right yeah I mean I trimmed mine off recently
it was gray and bushy but it was rad I saw it on the the hands and a light
podcast the podcast cover oh yes I’m like dude why did you shave that thing
yeah you know my kids don’t like it but I grow it for the winter cuz it’s a
necessity yeah cuz you’re even a very northern tip of Maine right yeah I mean
we’re in Maine I would I know about the northern tip cuz Maine’s a big state but
we’re up here and basically Canada yes behind Alaska I think Maine is the
coldest state in the country yeah so what is it warmed up or something so now
you feel like you can walk around without a beard or what yeah it went
from minus minus 40 to plus 15 so yeah you’re well hey I gotta tell you man I’m
excited about this conversation I’ve been blown away with what you guys are
doing with origin a little bit about your story who you are where you’ve come
from I’ve been listening to hands of daylight podcast I know you’ve partnered
with with Jocko which is who is somebody I admire and respect and that says a lot
about you as well tell me a little bit about why entrepreneurship is is so
important to you because I know your story the guys don’t but I think this is
something really valuable to talk about you know entrepreneurship you know
what’s important to me honestly over entrepreneurship is doing something
doing anything for me I like to put my hands on things and do things and and I
do that through being an entrepreneur I do it through making something you know
I call it dirt t-shirt or feel to finish your fiber the fabric however you want
to call it I like seeing something come out of the earth and then something
being produced with that and that’s a wonderful thing and that’s a wonderful
feeling you get from that so for me I just enjoy the part of entrepreneurship
where I believe that we can build something that the consumer needs and
they don’t even need it yet and that gets my blood flowing you know and
that’s what I see Challenge I want to go after it I want
to prove to them that they need it and that’s really the core of what I enjoy
with entrepreneurship and it also gets my creative juices going and I’m a
creative guy I’m a designer and those two things combined for me is that’s
what gets me up in the morning where did this come from
it’s easy to say and I’ll be honest I didn’t grow up as an entrepreneur like I
wasn’t selling baseball cards when I was you know seven years old or mowing
people’s lawns I didn’t have that mentality I do now is this something
that you were born with this is just something that was fostered over time
where this come from for you you know I think for me I saw some of my cousins
and my grandfather was entrepreneur he owned subsidiary greated from Greece in
the early 1900’s a lot of the second generation became entrepreneurs for me I
my mom and dad moved myself and my three siblings up here to Maine and what they
did is they said where is the last spot in Maine that has all the amenities but
that’s it there’s nothing north of that and that’s where I live so in my little
village this town we do have Walmart you know and we have
we have a McDonald’s it all just stopped light that’s the real question we have a
stoplight we have two stoplights yeah we have two stoplights so but when you
leave this place you’re hitting nothing it’s the great boreal wilderness its
forests and moose and that’s it so I got to watch from afar and we lived I
wouldn’t I don’t want to say poor I mean you know my mom made $24,000 a year with
four kids which she was a single parent so I didn’t have regular TV growing up
couple channels I got to watch and my mom was always like be creative be
creative be creative Oh find something to do you know and so us
for kids we just had to figure it out and I got to watch from afar my my older
cousins and uncles and stuff and they were building businesses and they were
building great businesses and I wasn’t really part of that but I yearned for it
and I didn’t get to learn from them I just got to kind of watch and we go to
family events and stuff and I’m like man how do you do this how do you build
something like this and I never outwardly ass
that question but that’s something I wanted you know I saw how they lived
their lifestyles and what they were able to do in life and it came from them
working their asses off and it’s something I just decided I knew I knew
when I was in high school I was gonna have my own business I said I’m gonna
have my own business when I get old I’m gonna have my own business because I
found I saw freedom through having your own business when I looked outside of
the way I lived and you jumped right into business out of high school right
you were doing what were you doing design or you were doing I mean and this
is about the time really the internet started to like come around and website
being 97 98 was like when the internet hit you know I mean right you had that
movement and so right around then yes I was in college and I dropped out my
senior year I was going for new media and I had cut my teeth through college
at a marketing agency and learned you know kind of the ropes and so I dropped
out and I started my own company we ran with it
you know renovated an old barn just a small little old barn and had a little
studio in there I’ve got a $2,500 loan and I just started doing it you know and
everyone’s like what’s go ahead I was gonna ask what do you miss about that
cuz I’ve listened to you and some of your story and some of the things that
went right and some of the things that went wrong and even for for me with what
we’ve built here with order a man I would say probably six months or so ago
we started outsourcing our shipping which is nice because now I don’t have
to do it my wife and I aren’t down here for hours at night doing it but then at
the same time I’m like that was actually kind of fun so what are some of the
things that you miss about those early days I think I believe you got to be
kind of naive to be in business I think you got to be naive enough to be
arrogant enough to want to get into business almost delusional in a way
lusion and you know what’s funny I had a guy I had a guy who hired us we did a
lot of package we did a lot of interactive touchscreen kiosks we’d
bring their like apps and screen based and then we’d also do a lot of print
based stuff did a lot of packaging design I remember a guy she hired us he
was out of Boston he heard about this company on my company through a mutual
friend and he hired us he looked at our portfolio in Hyannis he came up and
visited us like two months later he goes if I knew
that you guys were here in this location in this tiny little office I would have
never believed it I would have never hired you
interesting I said to him you know that’s the great thing about technology
is that there’s talent everywhere and what technology is done and it’s taken
the talent and the customer and it’s merged the two through this conduit of
the Internet and it works and you got to look at us for our work and what we
could do not for where the office was not for what the staff looked like you
know and and I think that was pretty awesome and I miss being able to do that
type of work for these huge brands we used to work for we should do a lot of
stuff for the Quicksilver Rossignol group and all sorts of other companies
I miss that but I get fulfillment the same fulfillment building my company
origin it’s the same it’s more fulfillment actually so I do a lot of
the same stuff yeah I do do a lot of the same stuff so what is it about website
design in your early years that made you migrate towards that because a lot of
guys are listening to this and they are man they’re like I want to start a
business I want to start a side hustle I feel like I’ve got this entrepreneurial
spirit I talk about it a lot everybody talks about it a lot and so these guys
got the bug but they don’t know what to do so why did you go that route and then
even why did you get into origin now I mean this is something that’s completely
different although there may be some similarities
absolutely well as I answer that question about why to get into business
or why not to get into business for that matter yeah I want to say that as an
individual you have at the minimum for real chances to do something great and
when it comes to business and so even if you get jump in
hey yeah head first hands talked into business most people won’t have a
business plan you know and they’re gonna be excited they’re gonna design a logo
they’re you know they’ve got this idea you’ve got 10 years to like make that
great and if you fail you’ve got 10 more years and if you fail you’ve got 10 more
years I mean you can be pushing these 10 year cycles up till you’re 60 years old
if you wanted to sure for me I’m 38 I’m on number two I spent my first 10 20 to
30 with my first business the recession I had to kill it I’m on my
second ten when I’m right there with you at the second ten perfect if it’s the
second tenth it’s your second decade of opportunity you know when an old-timer
told me there’s a guy here this guy had built a hundred million dollar company
he had come from nothing and built this huge company and he’s the one that he
sat me down one day and he said that to me you know he said first of all you’re
not special what you’re doing isn’t special and nobody gives a shit you know
so if you really want to do this then you need to be focused and you need a
basically you know how Jocko uses this whole discipline thing the discipline
you gotta have discipline well it wasn’t just discipline it was discipline in
action you know you can have discipline but if you’re gonna do get into business
you’ve got to have discipline and action and you’ve got a you’ve got to be able
to bear the weight of some of the stresses that are gonna come with that
and you’ve also got to learn a lot of balance between family and this vision
you have so I’d say for me getting into business I was just ready to take on the
world and that’s the 90 part of it but for
someone else to get into business I asked somebody one of my friends asked
me the other day they said hey I’m thinking about starting or buying a
business I said okay well why it’s like wow you
know I think it’s a good opportunity I said okay I said well what do you make a
year and he’s like I make six figures just orders it currently is what he’s
gnarly okay I said right though I said don’t get into business you’re making
good income it’s gonna be a little while before you’ve been able to reconnect
don’t get into business that’s because you’re gonna like leave that you know
and go into something where you’re not gonna be earning write-off I said what’s
the point dude why do you want to do that so for me I think you really need
to look inside strip away your ego strip away your ADHD kind of feelings about
the whole thing and ask yourself why do you want to get into business and the
only reason to get into business the only reason is because you want to do
more in life or want something more out of life than what you’re able to get
with your current job but know that those things that you want wait 10 years
like if look 10 years out and say I can get that in 10 years if you still want
to be patient wait get into business this is just delayed gratification thing
I mean it’s it is look around in society today and it seems like more and more
people can they’re not able to delay the gratification and so we look at the guys
on Instagram or social media or the pocket or whatever and we think well
this guy you know origin for example you know like these guys just came out of
the Woodworks there’s all of a sudden the overnight success except for that’s
not really true you just didn’t know when things were struggling and you were
in debt and weren’t paying yourself and all that fun stuff you’re exactly right
and be prepared not to pay yourself and be prepared to be in you know you’d
never be comfortable in debt but I’ll tell you for me the first time I went
really in debt for origen like I knew almost was enlightened but everything
became clear my focus became clear and my mission
became even clearer and my action was now and it’s almost like you know you
talk about when you like fast and how everything is clear and because your
body is saying hey you’re in survival mode now I’m gonna I’m gonna get your
brain and your minds ready to go hunt well it was it’s almost like that in biz
you can create that same euphoric Drive and feeling and it’s when you put
yourself in a place where you need to live or you need to die and for me I’m
always like hey put yourself in a place where you need to live and you need to
die I’m not giving myself an out I have one direction and that’s the direction
I’m going so there’s different levels of business there certainly is different
levels it could be like opening a sub shop or a pizza place or it could be you
know hey I’m gonna build and manufacture and sell this product globally but any
level have a reason why you’re gonna do it how much debt did you go into with
with origin uh overall I mean I probably total debt was a million dollars so guys
hear that I hear that guys hear that they’re like whoa a million we’re
talking seven figures there’s a lot of us
quite honestly who don’t believe in ourselves that much to put seven figures
on the line why did you do that and how did you get people to give you a million
dollars I mean I got so many I didn’t take on any investors initially it was
just all loans and don’t get me wrong I didn’t start with shit I didn’t have I
started you know with my wife and I you know and that’s it and support from
family and stuff just like emotional support sure but uh people think like oh
you’re so funny like you have a lot of debt and it’s not that much anymore it’s
not a million dollars anymore right maybe three quarters but it’s not it’s
different because when you start a business it’s incrementally growing so
your expenses are growing and your gross revenues are growing right it’s not like
I’m going a million dollars in debt now you start game one it’s not all
right right exactly you know if I tell someone hey my overhead is $100,000 a
month they’re like whoa it’s $100,000 holy cow how do you how do you manage
every day well it’s incremental you know the
revenues have to be there to support your overhead you know so you start out
with twenty five thousand dollars and you show the bank you can make that work
you show yourself you can make that work you gain confidence and the confidence
shown between yourself the bank your your spouse everybody and then you push
for and you push further and then you put
your plan together and your plan becomes better and more clear and more concrete
and then you decide do we need to go more in debt or totally do this
ourselves and a lot of instances you might need a
little more you might need a line of credit for me you know when I started
like this Factory this is a 20,000 square foot factory we wanted to own it
that’s a big chunk of my debt you know what I mean
but we’re very resourceful like for someone else to do what we’re doing
I think they’d start five million dollars in ten but we were resourceful
with how we started it’s the long play it’s the ten year plan it’s not a three
year plan help me understand this because if I remember correctly you
bought this loom that’s like a hundred years old or something and that was like
your first piece of equipment right did I understand that correctly yeah yeah
it’s not a hundred years old it’s actually it’s old but it’s not a shuttle
loom it’s not like a wooden years old yeah I mean it’s an old piece of
equipment it’s gotta be 45 but you know that was one of those things where that
was probably the biggest knot we could chase was that just a practical decision
then like this is what we can afford or was there a bit of nostalgia with that
as well like where did that decision come from it’s what we could afford mmm
you know because as I called around for like I probably eighteen months I was
looking to leave and can’t be done can’t be done can’t be done you’re gonna start
with a million dollars in either space you need the people you need knowledge
and it was just like okay I finally found one Lou the last one left what I
thought was the last one left I found a couple more since then but you know and
this loom was gonna be part of a museum hmm and I talked for the woman who was
like the curator and she sold it to me and it took like nine guys eight hours
to move at a hundred feet across this buckle broken water damage disgusting
wood floor in this million square foot mill it was like just in the middle
soaked in grease apart and we moved it we moved it out and I found the
old-timer with the knowledge and he helped us bring it back to life and that
was probably the greatest success we’ve had in business in my opinion was when
you consider it that big of a success you know
we brought something back from the brink of extinction and I’m not talking about
the Loom itself I’m talking about the knowledge that was here I mean the the
mill that this thing came out of they wove the military uniforms for the Civil
War like I mean this mill had so much heritage and so much knowledge passed
down and there’s like a couple people left that know how to do what they did
this industry is basically on its deathbed and what we’re doing is is
we’re basically nurturing it back to life and how we do that is by getting
the knowledge and putting it into a 20 year old or a 30 year old a young person
and that takes years not days it takes years to be able to pass the snap
knowledge on because there’s so much to it so that is pretty incredible to see
you know and it’s special to us it’s special and and special to this area
which is important to me also yeah I want to get into that but before I do
you said something it’s nearly dead but I’m gonna challenge that a little bit
because yeah it’s nearly dead for a reason and because from my perspective
I’m like well there’s got to be a reason that it’s dying so help me understand
how because I know there’s probably a ton of naysayers who say yeah no you
can’t do this this can’t be done it’s a wasted time energy resources do
something else yeah okay so I will answer that for you
why do you feel it’s nearly dead where’d you hear that that’s a good to meet I
don’t know if I heard it as much as I feel like is it an outdated way of doing
things well that’s a question that you can pose but what what’s happened to you
and I because we’re close in age is we’ve been brought up in the time where
everything moved overseas sure right and the reason that happened was because of
some pretty poor trade agreements and I don’t blame if there was 20 mills in
Maine I don’t blame the owners of the mills they
wanted to leave but if one jumped if one jumped overseas and became so
competitive the others couldn’t do anything but do the same in the way that
these mills were set up where they were huge huge beasts they’re huge half
million million square-foot mills the infrastructure alone to support that
infrastructure you had to have huge chunks of market share so what I’ve said
is I’m not I wasn’t in manufacturing how can this be done better let’s just be
smart about it why is that mill only spinning cotton
why is that mill only weaving cotton why is that one only
dyeing cotton why can’t you take all those potential you know potential kind
of tasks and put them into one in a smaller building a smaller version of
that because then what you can do is you can skip the markup on how much it costs
do everything in between alright and this is what I’m calling new
vertical not just vertical integration it’s new vertical it’s true vertical
because in our tiny little 20,000 square foot now we can take a raw fiber to a
finished product like in a day and we did that through a little bit of
automation in the transition between the stations so basically it’s like boxing
man you can stand in front of the guy and he can punch you in the face as many
times as it takes to knock you out or you can start picking your angles and
ducking and dodging you know let’s find this angle let’s find this angle I’d run
a bike I ran an idea and I can’t really say it because they said I should I ran
an idea I ran an idea by the North American Toyota distributor for Toyota
loom works which Toyota they invented weaving let’s just put it that way I ran
this idea by and they said if southern guys like wow we’ve never seen that
before hmm I said well is it possible they said
I don’t see why not I said has anybody done it and they said
no and I said okay I’ll do it then they said it’s a great idea
you’ve got to be smart about things in and I think a lot of that for me is like
what I used to build technology products like finding the pathways to do this or
do that or you know it’s the same thing it’s just critical thinking it which is
the most important thing to teach our kids I think but it’s critical thinking
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NetSuite Dom slash man with that said let us get back to the conversation with
Pete so I’m really glad that I asked that question and it’s always important
to like to challenge that and to think about that and one of the things I
commend you with is being able to come up with a lot of these resourceful ways
to manage this stuff why you like why did nobody else figure this out before
you have you know maybe there’s some people that have but let me say this why
would they even want to think about doing it this way overseas that’s the
reason they don’t need to have to be more efficient or more cost effective
for them maybe you pay somebody five cents an hour in bare feet on a dirt
floor right you don’t care about efficiencies but what they’ve done is
they they’ve challenged us they’ve challenged me and said I’m gonna sell
this product from overseas for this price point and I got to think like mmm
how can I do the same thing and hit that similar price point but do it smarter
that was the challenge and so now you’ve got to come up with a solution and
you’ve just got to be smart about the solution and why haven’t other people
thought of it is because this it’s the way it was it’s the way it’s been it’s
the way people do it it’s the way we do it that’s how it’s done how many times
have you heard those words sure all the time why is it done probably why I got
in trouble a lot as a kid you know why why is it that way you know you got to
ask that question when and whenever you’re being you know taught something I
think of don’t just take their word for it you know either prove it or disprove
it but figure out why so that’s important to me and help we’re starting
something awesome from my perspective it certainly is one of the things that we
talk a lot about is our obligation and responsibility as men and I think
obligations to our family but also outside of that we have obligations to
our community and the neighborhood and the neighbors that we have then you’re
somebody who I feel like is stepping into this especially bringing
manufacturing back into your hometown which i think is really cool for sure I
have you taken the burden of that responsibility cuz I want to you know
some men wanna coach football and I coach lacrosse I coached youth lacrosse
I really I’m passionate about it it’s my contribution to coaching let’s just say
but some men are really into coaching you know they want a coach they want to
live vicariously they want to coach football or wrestling and they want to
pass their knowledge on in that way I don’t necessarily want to pass my
knowledge on I want to rediscover the knowledge we had because that gets that
gets me engaged you know there’s a lot of people that can pass their knowledge
on there’s not a lot of people that can figure out what knowledge has been lost
and try to recoup that you know and bundle that up and redistribute it I
take a lot of pride in that I take a lot of pride in finding those old-timers
finding those people finding the way it’s been done you know and then taking
that and modernizing it let’s just say and I
think you got to be a little bit naive to be a little bit enough to think you
can yeah no and I think people are scared of that I don’t think you and I
are all that unlike when it comes to that I mean I look at what masculinity
was like and how it’s changed and some for the better and frankly some not and
how not how do we redefine it but how do we reclaim it and then like you said
modernize it and make it available in a way that serves ourselves and serves the
people that we have an obligation responsibility for most effectively
what’s your vision for origin not just with the company itself but with your
community with your neighborhood state country I know that’s important to you
but what is your vision you know Maine had LL Bean they have LLP right that’s a
great company they still make a bunch of stuff here in Maine and that’s cool but
this area also had bass shoo everyone knows bass shoo mm-hmm the penny loafers
and the legions and all the other stuff they built that bass shoe and we had
Hathaway share company and we had Dexter shoe you know and we had all these
manufacturing companies that are gone they’re completely gone so for origin
it’s gonna take place of these in a new and modern way and with a different
vision which is 100% sourced and made in America without compromise show me
another company that’s gonna say without compromise that thread that’s made in
America that’s without compromise that textile that’s made in America that
cotton that’s grown in Tennessee think of the supply chain think of the
influence you’re having over that supply chain by saying that last statement
without compromise we’re releasing these leggings compression leggings that can
be used in MMA or football or field hockey the reason we haven’t released
them is because the elastic band the elastic band is not made in America
right interesting okay how it is now it is right we were either gonna buy the
machinery so we’ve had this for a year we’ve been wanting to release this and
we haven’t you know how much money we’ve lost because we have that without
compromise okey I can’t even imagine greed will kill a man okay
and when you say patience is a virtue it is but what I sell this we’re launching
next week these compression pants I know that’s a hundred percent made in America
and I know it’s made in America without compromise and I can say even that
elastic was woven at our Factory in Rhode Island you know what I mean
that feels good and it’s driving it down the chain and that’s what this country
was founded on you know and of course I’m from New England so I you know I
feel like we’ve got to stay true to that you know well not only that but just the
level of integrity because quite honestly if you were to put that out
into the world nobody’s gonna ask about the elastic nobody’s gonna even know
right the fact that you have that level of integrity says a lot about who you
are and how you run your business I think that’s important I think that
that’s the value proposition I think that that’s full transparency you know
and I think it’s authentic people these days they want authenticity and that’s
what I’m all about you know and that’s why I just works
really well what our message our story what we’re saying what we’re promoting
even if it’s not for origin just in general like what happened to that where
did that go strip away everything else where did that go you know and I posed
that question well Pete we’ve talked about so much man we’ve talked about
responsibility obligation vision integrity I mean I could go all day
about this stuff but I really like the direction we took because it’s different
than another entrepreneur type podcast and I think there’s a lot that you’re
doing that that speaks highly of you of course I did want to ask one of the
things that’s pretty cool is you’ve been able to partner on some things with with
jhaqo and I know a lot of guys are gonna ask me this question about how you’re
able to connect with somebody as influential as that and I know those
other people that you’re connecting with as well any insight that you can shed
there that would help these guys are reaching out to other people that are
influential in their lives sure I think first of all timing is
everything you know there’s a lot of entrepreneurs that would be like you
know I tried to get in contact with this person and I never got a response
timings everything the first thing you need to do is you need to give something
up whatever that is your time show up
somewhere engage with somebody on their turf on their terms but you need to give
something up instead of looking for something you know I think that’s where
people make the mistake when they’re looking for like influencers or they’re
looking like I need this for I want this from this burger I want to get involved
with this it’s coming from an AI perspective and I think you need to look
at it differently I think that’s an important thing first of all what can
you give to this relationship what can you offer right because you’re gonna
offer something up before you can get something in return instead of looking
for what I can get what I can get what I can take how this can work on my benefit
so let’s start there with Jocko and myself it was kind of like the perfect
storm I like to say that you know first of all he’s from New England you know
grew up a lot in Maine we had that connection and we also had the jujitsu
connection that’s deep you know we’re both black belts in Brazilian jiu-jitsu
and any jujitsu thing it’s weird but it’s kind of a special bond type of
thing let’s just say when you’re in jujitsu that deep when you’ve committed
that much with Jocko the way that we hooked up was you know he kind of like
called me out on his podcast I didn’t know her podcast was up until last year
I never listened to one so he’s just like hey someone tell this guy this
psychopath over at virgin that’s trying to like pull these old looms out of
these factories to to get in touch with me or whatever and one uh one of his
friends is now a mutual friend of both of ours she she got in touch with me and
we introduced you got introduced and our first conversation was like four hours
long you know we’re just shooting the shit man just like you know having a
good time and I wasn’t looking for anything from him cuz I didn’t know
that’s what we were doing right now whereas a real honest
an honest thing and I think the same thing from him he would like to what we
were doing and he wanted to get involved in it somehow and it just worked you
know and I think that the timing was right and that’s important and people
get caught up on like you’re pushing for something that doesn’t happen and they
get caught up in the moment of that instead of saying okay what am I
not seeing because of this what angle am I not seeing and I’ll tell you things
that people I could have gotten caught up in and I’ll tell you this briefly I
could have gotten caught up in History Channel did this big they came up here
and they did this big development deal with origin for a reality show producers
and and it went to a greenlight meeting which if you know and TV that’s the last
meeting before it goes on-air the new president of history who had come in a
couple weeks earlier like shut it down oh right yeah
I had another opportunity to be ever seen that show the Prophet yeah he did
these did the same type of thing and at the same time like Jocko was coming into
the picture so a lot of things were happening and I thought at first like
well this thing is important this can get us out to the masses this can tell
our story the best no that’s not right and I thought after didn’t happen they
crack the story we don’t crack the story you know they’re not gonna tell our
message the way we want it told so and so it’s like that happened but didn’t
happen then the next thing happened but didn’t happen and then BOOM Jocko came
on board I knew it was right the timing was right it made sense but I didn’t get
caught up in the other two too much that it was a detriment to what we were
trying to do you know and those are some examples and there’s a lot more examples
more people could relate to but for the Jacko’s the Jocko circumstance those
other two things were related deeply I think there’s so much value in offering
value I mean there’s something to be said there that’s the reason that we
even started talking right I mean yes value no expectation for me no
expectation from you hey I like what you’re doing you like what I’m doing and
I’ve some opportunities to create win-win type situations right like
what’s your what we’re doing right now we’re engaged in conversation and
engaged in building some type of relationship
right now it’s just really helping each other that’s what it is so yours you
through Facebook we connected whatever man I’ve been listening your podcast
I love whom I’m already getting something out of them listening to some
of your guests it’s been really helpful I really enjoy that and then I was like
hey what what can we do together and you’re like I don’t know but why don’t
you come on the podcast we’ll get it figure it out no hey I’m gonna start
reducing hey let me send you a key hey why don’t you come on the podcast
and talk about this that sounds good instead of going hey I’m just gonna go
further that final thing right right if you put that thing you think you want
that’s the key you think you want this thing no man get on this path to go to
the thing you want and I’m gonna tell you right now the thing you think you
wanted is gonna be different because there’s gonna be so much more you’re
gonna be getting involved with it’s gonna be so many avenues so many
pathways as it splinters out that’s building a relationship you can help
each other multiple ways and then maybe get on the path together and maybe you
go in completely different direction together who knows but you’ve got to
start that way by giving more than taking yeah love it man obviously we
could talk about this stuff all day we are winding down on time I do want to
ask you a couple of questions as we wind down the first one I prepared you for I
think this is like the third time we try to do this interview now like both of us
have had technology issues so you’ve had plenty of time to think about this you
better hit this one out of the park man okay what does it mean to be a man
that’s easy for me really what it boils right down to it to be a man is to raise
a man that’s it if you can raise a man you are a man it’s awesome it’s awesome
man you’re doing a man you you are doing it
I appreciate what you’re doing and I see what you’re doing in your community and
what you’re doing to your business it’s inspiring to say the least
so how do we connect with you how do we connect with origin learn more about
what you guys are doing your store your videos your products all the cool stuff
you guys are up to absolutely yeah you know I I did start
podcast which is awesome and in fact I gotta interrupt you here and I apologize
about that a lot of times people ask me like what are my favorite podcasts and
I’ve always got anywhere from five to six seven eight different podcasts I’m
listening to in yours man right now is at the top like you have a really really
good podcast so anyways I interrupted you but go ahead go for it that I am man
that means a lot that means a lot you know it really does I hope you you’re
hearing those words it means a lot because I wasn’t in the game and I’m
just trying to get into the game so I appreciate that
you know supporting what you’re doing first of all I mean men I’ve learned so
much from your podcast you know some of the guests you’ve had I’ve really made
me think you know and I’m a thinker and I think as men we need to humble
ourselves and create new perspective it’s all about perspective and so thank
you for that first of all and you know to support us origen mancom is where we
do what we do there’s lots of videos up there about how we are bringing back
manufacturing from the brink of extinction here in Maine and making a
bunch of great gear and we have awesome nutritional products we partnered up
with Jocko on some really incredible stuff but doing that just getting the
message out there and believing in the American Dream it’s not dead just
believe in the American Dream and act on that belief and whatever way you think
you need to to be part of this so that’s it man awesome
well make sure we link everything up so the guys know where to go they can
connect with you man I’m looking forward to building relationship with you
working with you a little bit more and doing some cool things together so got
to tell you I appreciate you appreciate you taking the time and then of course
just imparting some of this wisdom this is valuable valuable stuff for any man
out there especially those that want to do something big you know want to create
something big for themselves want to create something big for their community
a lot of good stuff here appreciate your brother Thank You Ryan I appreciate it
there it is gentlemen my conversation with mr. Pete Roberts I told you this
one was going to be a little different on the topic of entrepreneurship and I’m
sure that you heard that it was but I hope that you took a lot away from this
I know I certainly did and again just Pete’s stories and the message behind
what he’s doing is inspiring to me so I’d love to hear from you Pete would
love to hear from you you can hit us up on Instagram Twitter Facebook wherever
you do the social media thing tell us what you enjoyed about the episode tell
us what you’ll be doing differently or implementing in your life you can find
me on just about any platform that you might be on at order of man and then a
quick reminder guys I’ve mentioned it earlier the book again is coming out
February 1st 2018 sovereignty the battle for the hearts and minds of men if you
want the introductory chapter and you want to be notified about when the book
will be available go to order of man dot com slash book order of man dot com slash book
guys again I appreciate you thankful for you I’m glad you’re tuning in each and
every week and glad to be on the same mission and journey as you are until
next week take action to become the man you are meant to be thank you for
listening to the order of man podcast you’re ready to take charge of your life
to be more of the man you were meant to be we invite you to join the order at
order of man com

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