Don’t Judge a Book by Its Cover | Michael Orthofer | CWT Shorts

Don’t Judge a Book by Its Cover | Michael Orthofer | CWT Shorts


Tyler:  I once did an experiment. I went into a book store, and I said, “I’m
just going to pick out the book whose cover I like the best and put aside whatever other
impressions I might have of that book and really see this through,” just to see how
good of a predictor that would be. I ended up liking the cover of a Kay Christensen
novel. I then liked the novel, and I’ve liked some
of her subsequent writing. When it comes to covers, covers are there,
in a way, to trick us, but there’s also a kind of matching going on. It signals, maybe, how intellectual the book
is or what kind of person should buy or read that book. You see a cover. How do you decipher or decode the information
there? If you like the cover, does it sway you? Michael: It can sway me, but it rarely does. I’m not a big cover person. I’m really a text person, not an image person. I try to see beyond the cover, but the aesthetics,
obviously, do play somewhat of a role. I think a cover can attract my attention but
won’t be decisive. I don’t anything about a cover could convince
me that this is a book I must have. I think I will leaf beyond that, but it can
get me to pick up the book.

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