Criteria for saying yes to a podcast interview request

Criteria for saying yes to a podcast interview request


Hey, Amber Vilhauer, here your online
business growth expert and during today’s fast-track video I want to talk
to you about the question that I get a lot of times from our book launch and
marketing clients, which is “how do I know what’s the best podcast that I should be
in?” Now the reason that entrepreneurs are
asking me this question is because the more you start to put yourself out there
into the online world and you start gaining some exposure between pre-orders
or book sales you’re starting to speak a little bit more maybe you’re doing live
streaming on social media and you’re just starting to build some buzz build
some momentum that’s right about the time that you’ll start getting it
inquiries coming in from podcast hosts inviting you to be interviewed on their
show now in the beginning you can say yes to everybody if you want to right, I mean
the reality is is that you’re looking to get exposure online and as many channels
as you can now the thing that I love about podcasting is that that hosts who
really need somebody awesome to come onto their show to get interview has
really spent a lot of time building up their community of qualified listeners
so that by the time you come on and add some value you can actually leverage
that community to grow your own tribe right so it can be a fantastic win-win
now there are a lot of good practices and do’s and dont’s within this topic
but I want to stay on point with well how do I know if this podcast is the
right fit for me in the beginning you might say yes to everybody but over time
you will know that some podcasts are going to be a good use of your time and
others won’t so here are four pieces of criteria that
you can use when trying to decide if this is a fit for you now you’ll get an
email inquiry or perhaps a LinkedIn message somebody is going to be reaching
out to you asking if you would be if you would consider being interviewed on
their show the first thing that I do is I actually go to iTunes or Google Play
or Spotify or just the different channels that that podcast might be
hosted on and I try to get a sense of the activity how many reviews does this
podcast host have you know how many comments are they good comments and
reviews I also like to look at the length of time that that podcast has
been a veil has been live so I might see does the host have 50 published episodes
do they have 500 I personally start to gage a little bit more with podcasts
that have a minimum of 75 episodes underneath their belt because basically
what I’m trying to determine is this is somebody who’s committed this is
somebody who’s serious about growing their following and growing an audience
of engaged listeners because that’s who I can make the greatest impact for if
you literally just started your podcast last week and you only have one review
and two episodes that makes me a little bit nervous now in some situations it
can be a positive over the long term because say a year from now when that
podcast host has you know 180 episodes published and I’m one of the first
well.when listeners come in they tend to start around episode 1 then the listen
to 2 and 3 so there is an argument that my episode could get heard early on in
the show and I would say the vast majority of podcasts died before episode
even 30 hits because if that podcast host doesn’t hit a certain level of
momentum they usually give up which is such a disappointment but that’s just
the log numbers in terms of starting something online so you have a little
bit of a gamble there’s no hard and fast rule I just want to provide the
education so that you can make the best decision for you typically I try to be
on shows that have a at least seventy five episodes under their belt if I can
and then I’m just looking for general activity and engagement how frequently
are they publishing episodes does it really feel like I can rely on this
podcast host to continue to grow their show and their following because the
more serious they are the more serious I’m excited to be as well and then
everybody wins on an even bigger playing field so I would say definitely looking
at how engaged they’re following is and if they’re following is growing those
that’s kind of the first criteria that I look at another piece of criteria that I
look at is do we share the same audience right so if I’m trying to talk to
authors and this person’s audiences to lawyers
well maybe some of those lawyers are all so authors but it’s a bit of a stretch
so that may or may not be the best use of my time now if I’m trying to open up
into new markets that’s one thing but otherwise you just want to be a little
bit mindful about the audience that you have and how can you tell what their
audiences well just by doing a bit of research if you go to their show title
their show notes their description looking at their website getting a sense
of what is their mission and who are they ultimately trying to serve these
are all indicators of do we share the same audience or not the third criteria
that I use is does it seem like we share the same core values right
so there are there are shows out there that have a bit more of a aggressive or
controversial host now you know there’s a time in a place but Amber’s
personality is different than that so would it be a match now if I am trying
to stir up some controversy as well and be the light and maybe a dark situation
that’s an opportunity to try to convert people over and if I don’t get the sense
that the host is willing to play and make it a win-win then it could be
setting me up for failure which of course I don’t want so you have to kind
of decide what’s best for you but I really like to see is this a personality
match does it seem like we share the same core values because I am rooted in
goodness I want to make a positive impact and if the show hosts kind of
doesn’t have that same approach then it could make for really awkward
conversation which isn’t entertaining for your listeners and could backfire in
terms of results and the last criteria that I look at is how experienced or
again committed does that podcast host appear to be um especially it’s with
experience because sometimes I’ve been interviewed on shows where it’s like I
don’t really know what I’m being asked and nothing is really coming together
and it seems like it’s not really benefiting anybody now the more shows
that host has underneath their belt the less likely this is if it’s a brand new
then you can kind of count on this that they need some time to develop their
interviewing skills now because I’m a more experienced interviewee then I can
still take a muddy situation and shape it into something that seems more
structured so even if they’re asking me a question that doesn’t really make
sense or navigates out of left field I can try to bring it together and that’s
why as an interviewee you want to make sure that you’re doing prep work
preparation going into that podcast so that you have a sense of what your goals
are what your talking points are any stories that you feel are related to
those talking points that you could be sharing and then since all of that has
been figured out in advance then you can bring in more entertainment value which
is going to make that show much more successful for everybody so if you found
that helpful I’d love for you to make a comment below and let me know what was a
big “Ah-ha” for you or what your criteria is so that other listeners can build upon
that so that we’re really making sure that we’re getting on the right shows be
sure to subscribe to my youtube channel to get notified when future episodes
like this become available and if you’d like to go deeper into this topic then I
invite you back to AmberVilhauer.com, where I have lots of resources
around podcasting and marketing and launch that can support your journey
until the next video just remember no guts, no glory

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