Creating and Growing Your Own Podcast | Stodzyland 032

Creating and Growing Your Own Podcast | Stodzyland 032


On today’s episode we’re talking about podcasting. I’m going to give you guys 3 tips and 3 sequences
to build, set up and grow your podcast. My name is Tim Stoddart and welcome to Stodzyland. Hey everybody, once again my name is Tim Stoddart
with Stodzy Media. Thank you so much for joining me. Today we’re going to talk about some tips,
and the right steps to take in order to set up your very own podcast. For people that aren’t really familiar, podcast
are essentially audio files. So you can record a conversation, you can
record stories that you tell, maybe you can give history lessons. You can do a whole lot of things, it’s just
a medium to create audio content. Now out of all the different types of content,
setting up podcasts is probably the most confusing. I’m going to go over the 3 most important
steps to get you started. First, you have to set up hosting for your
podcast. Audio files are very big, they take up a lot
of space. So you can;t necessarily host them on something
like GoDaddy or Hostgator. There’s special hosting companies that are
designated specifically for hosting audio files. Once you record your audio file, you can do
it through a microphone, you can do it directly into your lap top, you can actually do it
directly into your iPhone as well. Once you have your files, then you need to
get them on the internet. The hosting company that I like to use is
called Libsyn. I’m going to put a link to that in the description
of this video, but there’s also another one called Blubrry. On today’s episode we’re talking about podcasting.
I’m going to give you guys 3 tips and 3 sequences to build, set up and grow your podcast. My
name is Tim Stoddart and welcome to Stodzyland. Hey everybody, once again my name is Tim Stoddart
with Stodzy Media. Thank you so much for joining me. Today we’re going to talk about some tips,
and the right steps to take in order to set up your very own podcast. For people that
aren’t really familiar, podcast are essentially audio files. So you can record a conversation,
you can record stories that you tell, maybe you can give history lessons. You can do a
whole lot of things, it’s just a medium to create audio content. Now out of all the different types of content,
setting up podcasts is probably the most confusing. I’m going to go over the 3 most important
steps to get you started. First, you have to set up hosting for your
podcast. Audio files are very big, they take up a lot of space. So you can;t necessarily
host them on something like GoDaddy or Hostgator. There’s special hosting companies that are
designated specifically for hosting audio files. Once you record your audio file, you can do
it through a microphone, you can do it directly into your lap top, you can actually do it
directly into your iPhone as well. Once you have your files, then you need to get them
on the internet. The hosting company that I like to use is
called Libsyn. I’m going to put a link to that in the description of this video, but
there’s also another one called Blubrry. It’s b l u b r r y I think. They spell it really
weird for some reason. Once you have these accounts set up, then every time you upload
a new podcast episode, it’s just like uploading a blog on WordPress or uploading a product
on Shopify. You’re actually putting your audio file on the internet and it’s going to have
it’s own unique domain and it’s going to have someplace to live. So that way you can download
your file, you can embed it into other websites if you want to, it gives you a whole lot of
options. With Libsyn or Blubrry you can just pay a small monthly fee, and then this way
you actually have somewhere to put your episode so that it’s not bogging down all your bandwidth
on a hosting like a GoDaddy or a Hostgator. After that, the most important step is to
put your podcast on iTunes. No this is where it get’s kind of complicated. What I’m going
to do is link a set of instructions in the description of this video and also within
the blog. iTunes itself doesn’t actually host the audio files. That’s why you need to put
them, like I just said on either Libsyn or Blubrry or any audio host. What iTunes does
is it sets up an RSS feed so you have to connect an RSS feed from your host to iTunes, and
then every time you publish and episode on your actual native website, then iTunes will
pull from it and it will display it. That way when people are listening to podcasts
either on their podcast app on their iPhones, or in their iTunes account on their computer,
when you upload your file, it will get updated and it will get pushed through to people. iTunes is by far the most popular and the
most listened to medium for podcasts and for audio files. Spotify is becoming a close second,
but if you really want to get the most people listening to your podcast you want to upload
it onto iTunes. Once you get the hang of it it’s pretty easy, but I’m warning you know,
Apple has never been very good at explaining what it is they do. So once again, I’m going
to link the instructions in the description below. Alright and then finally, tip number 3. What
I like to do is, I like to keep my audio host separate and sort of hide it from everybody.
I don’t like to actually promote that website. So my Libsyn account, that hosts all my podcasts,
no body really known about that, I don’t promote those pages. What I have done, is on my WordPress
sites, I’ve installed a Blubrry audio plugin. What that going to let you do, you can download
your MP3 file and then you can put it on your website so that you can actually display your
podcast, native on to your website, without actually hosting the files on that site. This
way when you upload a blog, you don’t have to upload the audio file with it because like
I said they’re usually really big files and that;s going to bog it down. If you don’t want to use the plugin and if
everything I just said kind of confuses you, then what you can do is actually take your
podcast on Libsyn and embed it directly into the blog in the same exact way you would embed
a YouTube video or a Vimeo video. There’s going to be an embed code every time you create
a new podcast on your site, and then you just copy and paste that embed code and then you
put it onto your WordPress site or whatever CMS you’re using. The reason for doing this and the whole point
behind it is that you want to promote your iTunes account first, so you want to get subscribers
and you want those subscribers to leave reviews. But on top of that, if you already have an
audience through email or through social media, you want to get those podcasts episodes out
in any way you can. So you can embed that into a blog and that way you can send out
the blog through email, you can share that blog on social media, you can promote it in
all the same ways that you would promote the other content that you create, whether it’s
a video or a written piece or whatever. Alright guys that’s all we got for today.
I’m sure I’m going to have some questions from this video. Podcasts seem very simple
and very straight forward. Out of all the different ways to create content, podcasts
are probably the most technically heavy. You’re going to have to understand audio equipment
and maybe some audio editing and how different servers work and uploading audio files and
all that stuff. So if you have any questions, as always please shoot me an email. You can
find me right down here, [email protected] I’d be happy to talk to you and explain any confusion
that you might have. Until next time, I appreciate your time, I
appreciate your attention. Peace.

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