Copying Elevation, Podcast Hosting & The Best Way To Promote Giving  | #AskBrady Episode 23

Copying Elevation, Podcast Hosting & The Best Way To Promote Giving | #AskBrady Episode 23

– Today on The #AskBrady Show, we talk about the three
core building blocks of church messaging, hope,
community, and purpose. (upbeat music) (guests applauding) – Well, hey there,
– Well, hey there. – Pro Church Nation and welcome to The #AskBrady Show, episode number 23. We’ve got four great questions from the people of Pro Church Nation, and I’m joined, as always,
to my left, your right, it’s Roxanne. – That’s true. – True it is, behind the camera, the editing wizard himself, Joe Nex. – [Joe] F-f-f-fam! – [Both] F-f-f-fa! – And finally, the man
with the cam, Alex Mills. – [Alex] Thanks, it’s not
really as special as it sounds ’cause I work here, but I’m here. – All right, awesome. Well, we are gonna jump right
in to the very first question. So, Roxanne, take it away. – So, the first question comes from Owen, and he sent in a video. – Hey, Roxanne and Braxy. First Brady, let me do the good Canadian thing and apologize. I’m sorry that I questioned
your sports trivia knowledge. I promise it won’t happen again. – But then the Phoenix Coyotes exist. Phoenix Coyotes, Phoenix Coyotes– – For my actual question, right now we’re working through the Pro
Church Academy course, The 11 Steps to Building a Better Website. And you say that there are three things that the church is uniquely
positioned to provide, hope, community, and purpose. And you suggest building a headline based on one of those three things. As our staff was evaluating this, we felt like our church right now, is best positioned to provide purpose. However, we feel like in our town, the greatest need is actually community. And we’re taking steps towards building healthy community
and being a support for that. But our question is,
what would you actually target for your website headline? Would you target the greatest felt need, or would you target what you’re positioned to provide right now? I’m looking forward to your answer. Thank you so much. – All right, Owen. Well, thanks for getting back to us, and sending in another question, and I do accept your apology referring to when you questioned my sports knowledge, which should never be
done, as we’ve all learned, and Owen had to learn the hard way. But, like a true Canadian,
an honorary Canadian, is he Canadian? – I have no idea. – Okay, whether he’s a true Canadian or acting like a Canadian, stepping up and saying, “Sorry, eh.”
(laughs) Appreciate that, Owen. Okay, so, your question
is very, very, specific, and so, I wanna kinda like
back up a bit and explain why we recommend in the first place churches focusing their messaging on one of three things,
hope, purpose, or community. The reason is if you’ve ever gone to a church’s website and
seen their mission statement, or you’ve seen a church’s
mission statement or vision statement in any other manner, they’re all exactly the same. They’re all helping people love Jesus, love people, and serve the world. Making disciples to serve the world, loving others, loving God,
helping serve the world. You know, whatever it might
be, they’re all the same. And there’s a good reason for that. Almost every church’s mission statement can be distilled down to
the greatest commandment of the Great Commission, love God, love others, make disciples. And it makes sense that every church’s mission statement can be distilled down to those two things because
if it wasn’t those two things, or any combination of those
two things, what would it be? And so, that’s not the problem. The problem is that every church ends up having the exact same mission
statement to the world, and mission statement
internally that really eventually means nothing. It’s very corporate, very formal, and there’s no narrative around that. And so it’s very hard
to come along side it and believe in it, and really have people grasp and clasp
onto the mission statement, because it’s like having
a mission statement here at Pro Church Tools
that would be like, “To expedite the
practicalities and formalities “of running a business
to increase revenues “while encouraging customer
success and support.” You’d be like, oh my gosh, I fell asleep just talking about that,
and I was the one talking. – Yeah, I ignored you
after the first word. – That’s a good call. (laughs) That is a good call. Yeah, I won’t. (laughing) And so, the reason that we say churches talk about either hope,
purpose, or community is because these are three things that every single one of us is longing for and looking for in life, and three things that the church is uniquely
positioned to help with. Churches are uniquely positioned to help offer hope, hope in Jesus, purpose, a life found centered upon Jesus, and community, Christ centered community, all things that churches are uniquely positioned to help with that
most organizations are not. And so, that’s why it’s good to focus on something that you, as a church, can uniquely help others with. Yes, every church can do this, but when you focus on one of purpose, hope, or community, it allows you to build a narrative and create something that actually has meaning and is not just formal and corporate. So, for instance, my church’s
mission statement is, “Inviting people into
a life that matters.” And while I wish this was
a bit more you focused, rather than me focused, it is still saying this is what we do rather than saying this is what we’re inviting you into, it is still inviting people
into a life that matters. What is the underlying thing behind that? Purpose, a life that
matters, a purposeful life. And so this is how our
messaging is founded upon and based upon, and that allows us to create a narrative around that. Everything we do is saying is this gonna help create more purpose and
matter in someone’s life? Is this matterful? Oh sorry, that word gets used
in design sometimes, and so… – Is this matterful? – I recognize that is a made up word that I am familiar with, and others are, but if you’ve never heard that before and it sounded like
Matterhorn, I apologize. So, that’s the kind of
basis for creating narrative and creating messaging, and
perhaps, there’s no other place, especially in the world of digital, that’s more important than the main headline on your website. In web design we call what you see, the first thing that you see
when you land on a website, we call that above the
fold, the fold meaning what’s below once you start scrolling, above that scroll section, the thing that consumes your entire
screen, because there’s this rule on the web that says if you don’t convince someone to use and stay on your website
within the first 10 seconds, they’re gonna likely leave. So, you’ve got this
above the fold section, most people aren’t gonna scroll. You’ve got this most important
real estate on your website. How are you going to maximize it? And so, if you put something like, “Love God, love people, serve the world,” What does that mean? It doesn’t mean anything to the person that’s landing on the site. They’re looking for you to convince them and prove to them that your organization, your church in this instance,
is worth their time, and worth their next 30, 60, 90, 120 seconds scrolling on your website, and it all starts with this main headline. And so, you wanna anchor
it in either hope, purpose, or community. Now, to take Owen’s
question a step further, he’s asking a very interesting question when it comes to marketing
and product market fit. Because the market in
this case has a problem. The problem is, in his region
as he has diagnosed it, a need for community, a lack of community. That is the problem, a lack of community. His product in this case, and these can be crass terms when it comes to a church, but we’re just using
basic marketing lingo. You can insert any synonymous word that you feel more comfortable with that means the same thing. But we’re talking product and market. Market lacks community. The product is offering purpose. And so, when you look at
that kind of objectively, you would say, hm, there
might be a bad fit here. Because what you are
offering, self diagnosed, is maybe not what the
community is looking for, again, diagnosed by you. With that being said, there’s a reason that I recommend purpose
hope and community as the three main
anchors for your headline and for all of your
messaging, because they’re universal needs that we all have. Whether you think that your
community or purpose more, look, the answer isn’t gonna be both. With that being said,
what you don’t wanna do is start taking one,
two, all three of these and combining them together. This is a classic church mistake that everyone listening,
you can apply this immediately to what you’re doing. Churches will always be compelled to add more rather than subtract more. And to be fair, this isn’t a church thing, this is something that we all do, right? “I just need one more book on dieting, “and then I’ll finally be
able to take care of myself. “I just need one more chance at x,y, or z, “and then I’ll finally
figure it out,” right? Rather than diagnosing
what we’re already doing and saying, “Hey, maybe if
I went to Taco Bell less, “Brady, you wouldn’t need
another diet book,” okay? You don’t need some fad thing, eat less Gordita crunches, it’s simple. But the compulsion is to add more, and add more, and add more. In communication, churches do this by having a bulletin, an app, a website, another website, a welcome desk, connect cards, giving
cards, announcements, video announcements,
social media announcements, Twitter, Facebook,
YouTube, Snapchat, and they haven’t posted on Facebook in 35 days. Right? That’s what we do, we just keep adding communication channels, because it removes any
responsibility on our part. Hey, that’s the church’s fault, they’re not following us there, because we’ve got all the channels that they could ever need. But that is the wrong approach. It’s much better as a
leader to make a choice, choose, consolidate, subtract,
rather than continue to add. And so, in the same way, you’ve got three different options for
the anchor of your messaging, hope purpose, community, choose one. You wanna chose community
because you think that that’s the best option for what your market is looking for? Great, the downside of
that is gonna be that if your church is terrible at community, you’re not gonna be able to serve, you’re not gonna be able to live up to the hype that you’re claiming, right? You cannot walk the walk. You can only talk the talk. On the flip side, if you go with what you’re already good at, that being purpose, maybe people won’t resonate with that as much. And so, I don’t think there’s
a clear answer here Owen, and that might not be
what you’re looking for. I think at the end of the day, the most important thing is that you choose one and go all in on that one. Because I think both are universal needs. The reason that I recommend all churches focus on one of the three,
hope, community, and purpose, is because every church can respond to one of those three
things, if not all of them. And every community is
looking for all three. I’m looking for more community, but I’m also looking for
more hope and more purpose. I’m up for all of it. There’s rarely a person that’s like, “I am so filled with
hope, it is nauseating. “Oh, please get that hope out of here. “A New Hope, Star Wars? “Not today. “The amount of purpose
in my life is horrific. “I’m terrified of more purpose. “If I had anymore purpose,
I’d be over purposed.” – Over purposed. – Right? – So, these aren’t things, right? So, any one that you focus
on is going to be fine. There are pros and cons to both, but I think a lot of
them, those pros and cons, those are based upon the variables of you self diagnosing both
your product and your market, and you could be wrong about those. I imagine you’re not, but that’s possible. The clear answer here, Owen listen, everyone listen, there’s not wrong choice between hope, community, and purpose. The only thing that you can do incorrectly is say, “Under the guise of compromise, “well, we’ll just have a little
hope and a little community, “and we’ll mix it together.” The problem is is that,
again, when you start adding, and adding, and adding, things become more complicated, you as a church aren’t able to focus. We talk all the time about the dynamics of working at a church. It’s tough, we have limited resources, limited skills, we’re
wearing 80 different hats, and most of the time, especially when it comes to communication, and that’s why shows like this exist, we don’t know what we’re doing. We were just thrust into this role because we also work with students. And now we’re in charge of this. So, what you don’t wanna do is try to master 18 different things. Focus on one, dive deep into one. Go deep before you go wide. We talk all the time about that in terms of social media,
it applies here as well. Choose one, hope, community, or purpose. Dive deep, stay within your lane, the lane that you choose. I know it’s tough to make a choice, because you think, “What
if I make the wrong choice? “What if I have to change in the future?” The point is to choose one
and just stick with it. – Cool, all right, question two. – I literally say eight billion
words, and you go, “Cool.” – All right. I don’t know what you want from me. All right, so this is question two, comes from doobieplant20 on Instagram.
– Doobieplant20? – I’m reading an Instagram handle. I don’t know what it is. – Wow, Roxanne. – So, they ask– – It’s not legal here yet. – “Hey Brady, I have a question. “When I go about making
a graphic for my church, “I have the bad habit of looking at “bigger churches like
Hilsong and Elevation Worship “to see what they are doing. “I know you said that we
shouldn’t do that as designers, “so I have tried to get away from that “and create my new style. “I don’t know if this is a dumb question, “but what’s the best
way to find your style, “or better yet, how can I find out what “what people like to see without “copying ideas from other churches?” – Awesome, so what doobiestyle_10000 is getting at is the difference between copying a church’s strategy and copying their tactics. So I recommend a lot of the times that you shouldn’t just look at what Elevation is doing, and then say, “If Elevation has an app,
we should have an app.” That’s kind of like copying their tactic, and then trying to say,
“If it works for them “it’ll work for us.” And the problem with when you do that is that you completely
ignore the entire journey that that church or organization
has gone on before that. I like to use the metaphor of the basket ball player, Steph Curry. So Steph Curry, one of the best basketball players right now, one of the top five players
in the entire world, two time MVP, Steph, he’s a small dude, comparatively at least in
basketball, six two, 180 pounds, and yet he’s one of the most
dominant players in basketball because he can shoot
from basically anywhere. He’s lethal at shooting. And if you just look
at the way Steph Curry plays basketball and think to yourself, “Hey, I’m short, I can do that too,” you completely neglect the thousands, upon thousands, upon thousands of hours of basketball that Steph Curry has played practicing that shot day in, day out. You can’t just do what he does and think that it’s gonna work for you. One of our team members, Tristan, had a great story about this. He joined the volleyball
team in the 8th grade at his school because
no one else would join, and it was one of those things where he went to a smaller school, they wanted to have a volleyball team, but they needed one more person, and so they convinced Tristan to do it. So, Tristan would look
at the way other players were using their hands
to bump in volleyball, also known as a dig if you’re using the more professional term. – Fancy. – Yeah, anyway, so it’s when you hold your arms out kinda
like in a V in front of you, and then when the ball is spiked or hit hard, you kinda prop it up. And Tristan would look at the way that other players on the team were holding their hands, and he’d be like, “I’m holding my hands
in the exact same way, “but when I hit the
ball, I can’t control it. “It will just go in a completely “unexpected or unanticipated direction. “When they dig the ball,
they can control it “and hit it to where they want it to go. “I think I’m doing the exact same thing. “Why am I getting different results?” And Tristan was brand new to volleyball, and so what he wasn’t recognizing was that at the last second his teammates were bending their knees and just really making their arms very flexible and kind of like floppy so that they could absorb the power of the ball being spiked and then direct it. He was holding his arms extremely tight, with no flexibility whatsoever, and so he wasn’t able to control it ’cause the ball would just hit his arms as if it was hitting the floor and just kind of bounce
in a random direction. And so, to his eyes, it looked like he was doing the exact same thing, but to a more experienced
volleyball player, they could tell what he was doing wrong. And this is the problem. When you look at a tactic that another church is employing, copy
it verbatim, identically, and think that it will
produce similar results. There’s a reason why Elevation Church’s app is so successful, because they have millions of downloads of
Pastor Steven’s contents, especially his sermons, most importantly, because he is an international sensation, both in the Christian world
and in the church world when it comes to the
messages that he speaks. An app makes sense. We produce a new piece of content every single day, Monday through Friday. Hundreds and hundreds of
posts, podcasts, and videos. We do not have an app. – No we do not.
– 40,000 churches on our email list, we don’t have an app. If anyone needed an app, it could be us, and we don’t have one. Because it just isn’t
a fit for our audience, nor do I think it’s a great
fit for most audiences. I mean, there are better ways to do it. The point is, you can’t look at a tactic and copy a tactic, and expect
to get similar results. What you can do is look
at a foundational strategy and then copy that. Those are the two levels of copy that I often talk about,
tactics and strategies. Now, there’s one level above that that this question’s actually getting to, that I’ve never talked about before. And I actually don’t have a name for it, but you can basically call
it personal preference, you can call it design, style, decor. – Decor. (laughs) – I’ll come up with a nice
name for it in the future. But the reason I’m saying decor is this. What this person’s getting at is the difference between stylistic preferences. So, Roxanne and I, we are both
living in places of living. We both have homes that we live in. The way that Roxanne
decorates her living room might be the way that is
not the same as the way I decorate my living room.
– It definitely is not. – And yet, our homes are build almost, foundationally, in identical ways. They’ve got studs 12 inches apart, they’ve got drywall that is mudded well, they’ve got, this shows how little I know about structural
integrity of buildings, there are floors that are something, ceilings that are eight to 10 feet tall, doorjambs that are this much wide, baseboard across the bottom of every, you know, that’s all the same. The structure foundational
strategy is the same. And then, Roxanne and I are given our own volition when it comes
to actually decorating. Where do I wanna position the couch? What side of the living
room will the TV go on? Will I have a TV at all? What about plants, real or fake? What color should I paint the walls? Maybe wallpaper’s coming back in. Not yet, slow down.
(laughs) This what this individual
question is getting at. It’s okay to copy the
gradient design trend that elevation is using, ’cause
that’s just a decor thing. It has nothing to do
with the actual strategy. It’s okay to copy the way
the text is positioned in the bottom right corner of
an image that you really like. It’s okay to copy the exact framing of the way that someone
has taken a picture of Pastor Steven mid message. It’s okay to copy of
any of these stylistic, design preference, decor type things because they have no impact, or at least extremely marginal impact on the actual communications strategy. So, to go back to our app example, I wouldn’t recommend creating a mobile app for your church just
because Elevation has one. But if you love Elevation Church’s app, and you love that their navigation menu is arranged in a such a way
at the top of the screen, you could copy that, ’cause
that’s just a design preference. And you know, there’s no black and white between these kinda
three levels of strategy, you know, the foundational, the tactics, and the personal preference on the top. You know, maybe the
navigation bar at the top that is design, but it’s also a little bit into tactics because it has to do with where they think the navigation
is best for their menu, it should be up top, not to the side. There’s not necessarily a clear breakdown between each of these. And you also don’t wanna just
copy someone’s design 100%. We had that happen to us about a week ago.
– It’s true. – Something was released and
the design copy was identical. I actually messaged the guy. I was like, “Hey, maybe you could’ve done “something a little
different, not 100% copy.” He was very remorseful and said, “I screwed this up, and I’ll fix it.” And so, you don’t wanna
copy something identically. But if you look at Elevation Worship, and you love the way that they position, like I said, their text in
the bottom right corner. Or you love the way that
they make their logo into a black and white silhouette, and then they watermark it
on the bottom left corner. Or if you love the way the framing is of, like I said, Pastor Steven mid message, that is something that you could copy. This is something that I have done again and again when it comes to film. I self taught myself when it came to learning how to create videos. And what I would do is every time that I was watching a
movie, watching a show, wherever it might be that I saw a specific scene that I really liked, I don’t know what it was,
maybe it was the lighting, maybe it was the framing,
maybe it was the focal length, the lens of choice, whatever it was, I would take a screen
shot of what I was seeing. So, if it was on my
phone, grab a screenshot. If I was watching on actual TV, I’d take my phone out, open up the camera, and take a picture right then and there. And then I would look like what is it about this image that I like? What is it about this image that made me stop and actually take a picture because it resonated with me so deeply? And then, I’d try to reverse
engineer what it was. Maybe it was the lighting,
maybe it was the frame, maybe it was the focal length of the lens, and then I would try
and experiment with that the next time that I
was behind the camera. That was me looking at
a personal preference of a cinematographer, and
then replicating what I liked. And that’s the only way
to find your own style, to really copy what others
are doing stylistically, and then find out what you like and remix it all into
something that’s your own. There’s this great series, and we can link this up in the YouTube description, the Facebook description,
a series of videos called everything is a remix. And it kind of documents how creativity, basically, nothing is new, and everything is just a blend of a
couple of other things. You take this thing,
this thing, this thing, you blend them all together,
and you get something new. But really, it’s not new, it’s a remix, and everything is a remix. To quote some Canadian
content, The Bare Naked Ladies, they have a song called
It’s All Been Done. And the whole song is like, “Look, “we’re not creating anything new. “Every song is just a rip of off of eight “other songs put together
into a new song.” And so, that’s what creativity really is. And so, when it comes stylistically, it’s great to look at
what others are doing, and really experiment with that. What you don’t wanna do is copy the same tactics of someone else. So, for instance, a tactic would be a quote post, because Elevation always does quotes of their
pastor, that doesn’t mean that necessarily you should do it. Doesn’t mean you shouldn’t try it. Doesn’t mean you shouldn’t evaluate it. And I think that a quote
post, for instance, is something that a lot of
churches will benefit from, and I talk about it and promote it, but that would be a tactic where you gotta look at that and be like, “Does our pastor preach in such a way “that a quotable little nugget of wisdom, “is that something that he or she “ever kind of stumbles upon?” Or do they not preach in that way? Because if they don’t preach in that way, there would be no point in
trying that type of tactic. And that’s where you have to evaluate what others are doing and
what you could try doing. So, that’s my long way of saying that there are three levels to strategy. It’s okay to copy the top one, experiment with it, remix with it. Don’t necessarily copy the middle one just blindly, because like I said, what someone does that works for them might not work for you, because what you’re gonna do is ignore the whole journey that it took
for them to get there. And then, there’s the bottom, the foundational stuff, and ideally, those things apply
universally to everyone, but they’re not as obvious. It’s not like it’s just an app, it’s a whole communication theory and strategy that’s a lot
bigger, and deeper, wider. (laughs) Stronger, faster. (laughs) – Canadians, tellin’ it the way it is. All right, question three comes from Josh Vasar, and he says,
“Do you think it’s okay “to mention giving in announcement videos? “It can be quite a touchy subject. “Any ideas for wording it?” – So, I think giving
in announcement videos is perfectly reasonably. I think that, at our church,
we do it not in video form. We have our host live in person, on stage, responding to these types of things, because it is a little bit more personal, and the way that we
structure announcements, we kind of have a lot of
different things transitioning. So, I come out on stage as the music ends, I welcome new visitors,
I transition into giving, then we transition into
an announcement or two, and then we transition to the message. And so, there’s a lot
of moving pieces there, and I’m kind of navigating
all of them in real time. But if you wanna put it
into your videos, great. At the end of the day, I don’t see there’s like a huge difference between putting giving into video
versus putting it into live. The problem with giving announcements is that they rarely, rarely,
use story to promote giving. They use scripture, they use guilt, they use shame, they use the same repeated versus over and over again like, “Hey, be a cheerful giver. Hey. – I’m smiling.
– Not only do I want you to give,
– I’m obviously being cheerful.
– But you better smile through gritted
teeth, I don’t even care. Give cheerfully. Now, churches aren’t
usually that malicious or that stern when they do announcements. But the point is, is that the best way to promote giving when it
comes to announcements, is to use story. Talk about how other
people are being generous. Talk about a story about
how when someone gave it resulted in real life change. Talk about when someone gave, what it allowed one of
the ministries to do that it wouldn’t have
been able to do otherwise. And when you can tie giving,
which is a sensitive topic, which is infringing upon people’s money, which is already the
biggest reason for divorce,’ I’ve heard Dave Ramsey say, is money. So, money is a very sensitive
topic outside of the church. Then you bring it into the church, and you want people to give it to you. The best way to do it is
to inspire through story. What story does that no other type of communication does, is it releases oxytocin which is the
chemical within our brains that promotes empathy towards one another. And when we have empathy
towards one another, we are more likely to give our money. And they did an actual study on this where they told someone a story of this person in need, and they were just doing this study, and they were actually paying the people to be at the study, as studies normally do. And at the end of the
story, they were like, “How do you wanna respond to this?” And a ton of people were like, “Oh, I wanna give money
to help this person out,” unprompted, all because they were moved by the chemical of oxytocin going through their brains that was driving empathy, that led to
them giving of their money, which is a sensitive topic
even outside the church. And obviously, when you
look at it this way, you can see how a story can be used to manipulate people, and this is something that you do
need to be cognizant of, that when you’re using story,
something that is so powerful, it is easy to manipulate
people to get what you want. And as long as you’re doing
it in an honorable way, you don’t have to use the word manipulate, you could use the word
persuade, you could use the word compel, you could
use the word drive to action. It’s all the same thing, right? Some of those words have different stigmas attached than others do. But at the end of the day, story is the only thing that’s
gonna drive something so touchy and sensitive as giving, whether you do it through video, whether you do it through
live, it doesn’t matter. Pair giving with a story and you’ll see much, much, better returns. – Yeah, that makes sense. And I think it helps
answer why we give too, in a better way than just being like, “‘Cause the Bible says so,” I don’t know. – Well yeah, when you think about when you go to events, and organizations like Compassion and World
Vision are great at this, right? And they have become so great at it that we almost put our guard up now, especially if you’re
in the Christian world. You see Compassion coming
to the stage, and like, no, they’re gonna tell
me a sad story, resist. Right?
– Yeah. – Which is a completely unusual thing that would not happen in your church. But the reason that organizations like Compassion are so great is they don’t go up and say, “Hey, be a cheerful giver. “Hey, God says to serve the needy, “and to care for the orphans and widows. “How dare you go against
God’s word, how dare you. “How dare you not care for
the orphans, you’re sick. “You’re a sick group of individuals. “I wish I wasn’t even invited
to come up on this stage.” No, what they do is they share a story of an orphan or someone
who’s impoverished, a child, obviously, and they’re just like, “This is someone in need, and there’s “a thousand other kids like this. “And if you’re able to help,
we’d love for you to help.” And then you’re like, “Oh
my gosh, I wanna help,” because you’ve been driven by empathy which was triggered by story. Got him, for a good cause.
– Truth. All right, the last question
comes from Gracelife Church. And they say, “I recently
started a podcast “and was able to easily set it up “because of Bradey’s podcast, “The Best Podcasting Advice For Churches. “I know y’all use Libsyn for hosting, “but I’ve been using SoundCloud. “I’m having second thoughts. “Do you still recommend Libsyn? “If not, what do you recommend
using for podcast hosting?” – Yeah, so we still use Libsyn to host the Pro Church Podcast. If you’re listening to The #AskBrady Show episode number 23 in the podcast, you are being served this
audio file via Libsyn. So, we host all of our
audio files on Libsyn, which is a short form
for Liberated Syndicate, I believe, or syndication,
something like that. What we do is we use that to host all of our podcast files online, so they’re not hosted on our website. So, if you download the file
and incur a bandwidth cost, that gets applied to
our Libsyn monthly plan. And they have plans as
low, I think $5 per month. And it all has to do with how much storage that you’re uploading each month. So, it doesn’t have to do with
how many downloads you get. If you get one download or one million, the cost is the same. It all has to do with how much audio content you’re uploading each month. And so, our plan has
increased the more podcasts that we published each and every week, thus each and every month. We love Libsyn because it
provides good analytics, it creates a great RSS feed that we can send to iTunes which is how we trigger an actual podcast feed inside of your podcast app of choice. Although, they’re kind
of like an old school company when it comes to their UI, it kinda looks like it hasn’t been updated in a little while, their
analytics are reliable, they are great at
support, they’re great at putting together cost affordable plans. The reason we went with them when we first started was because we were a much smaller company, and a $5 per month plan
sounded very affordable. We also though, host our
podcast on SoundCloud as well. SoundCloud’s a bit different. It will also generate an RSS feed for you, but unlike Libsyn which is a private behind the scenes company, when you post on SoundCloud it’s public,
and everyone can see it. Again, you can also generate an RSS feed that you can send to iTunes. The analytics aren’t as good on SoundCloud as far as I’ve seen. I will say the SoundCloud
player is very nice, and you can embed it,
but you get a little bit of that SoundCloud branding, and I believe the cost is $15 per month. So, I’m still an advocate of Libsyn but we syndicate also
on SoundCloud separately because we wanna be in as
many platforms as possible. But we didn’t do that
for the longest time. How long have we been on SoundCloud? – Only a couple months I think. I think it was this spring. – And the reason is
because we were just like, for the people that listen on SoundCloud, hey, we’d love to be there
and make it easy for them. So, I would still recommend Libsyn. I think it’s cheaper,
a more robust platform. Though, with that being said, and this is the final thing I’ll say on this. It does seem like, as
podcasts continue to grow and become more popular, there’s gonna be another platform that
comes along and disrupts it because, like I said, Libsyn does feel like a little bit old school,
a little bit throwback. They do what they’re doing well, but I wouldn’t say they’re
necessarily innovating. iTunes recently came out and said, for the first time they’re gonna begin releasing stats on podcasts, which is something that
they’ve never done. And so, we’ll be able to know, like with a YouTube video, how long did someone listen to this podcast. How many people listened
all the way through? What portions of the
podcast are people skipping? And as podcast advertising revenue becomes more important,
analytics like that also become important. If we can tell that 90% of your audience skips through this part of the podcast where our ad is, we know
that it’s not serving as much people as we thought it was. So, there’s plenty of developments. I think Libsyn is the best option. – That’s really cool that
iTunes is doing that. – Oh yeah, I can’t wait.
– That’s super exciting. – It’s about time because we’ve know that with videos for so long. We can look at our YouTube analytics for the video version of #AskBrady, and we can see how long people watched through on average, where the spikes were, where the dips were, and that allows us to kind of look at what we’re doing and respond appropriately. With podcasts, you’re just flyin’ blind. – All right.
– So, thanks iTunes. With that being said,
thanks for watching through another episode of #AskBrady, The #AskBrady Show episode number 23. If you want your question answered, you can always hashtag AskBrady
on Instagram and Twitter, in the comments below, hashtag AskBrady on Facebook and YouTube. Thanks for watching. We publish a new episode
every single Friday. If you’re watching on YouTube make sure to hit the Subscribe button below. Give it a thumbs up. Hey, give it a thumbs up, ey. Thanks for watching,
we’ll see you next week. (upbeat electronic music)

9 thoughts on “Copying Elevation, Podcast Hosting & The Best Way To Promote Giving | #AskBrady Episode 23

  1. Awesome job as usual, Brady & Roxanne! These podcasts are always so informative. I always want to #askBrady but I can never think of anything to ask until someone else asks it. Then I'm like, "Oh yeah, I wanna know that too!" So thanks to all the faithful viewers & "question askers" as well!

  2. Great info as always!!! (Love watching the changing photos in the background. You obviously have great taste in TV shows as well!!) #ADDprobs

  3. Hey Brady! A question for your show sometime:

    My church is a group of 150-175 regular attendees. What are your best tips for improving upon our "church bulletin" model without doing away with it completely, but instead condensing it so we aren't printing so much every week or won't need someone to do so much editing every week.

    We currently print a legal sheet of paper and tri-fold it with an insert and these are what we pass out to attendees at our service. Lots of it is repeated information, like contact information, or events coming up that don't make it to the Sunday announcements, etc.

    What does change every week though is the order of service type stuff (sermon titles, worship leaders, worship song list, etc), does this ever become unnecessary? How do we best transition to not having so much printed?

    We are starting new outreach techniques to attract new visitors but are looking for ways to improve our bulletin so we aren't printing so much, but still get some information out there.



  4. Actually "bump" and "dig" in volleyball are not the same, as far as I know. "Dig" is successfully hitting the ball upward after the other team's spike. "Bump" is hitting the ball to a teammate before the "set" and "spike".

  5. I can't be the first person to mention this but why do you change the 2 background pictures for every askbrady show?

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