7 MAJOR Podcast Mistakes You NEED to Avoid (These can ruin your show) – 2019

7 MAJOR Podcast Mistakes You NEED to Avoid (These can ruin your show) – 2019


– How’s it going guys? How’s it going? (laughs) What’s going on guys? Welcome back to the channel. Thanks so much for checking in. It’s great to see you. Today we’re going to be breaking down the biggest mistakes
that is see podcasters make across the board. And you can stop yourself from making these mistakes to really help your show get to that next level and bring the experience up a notch, that your listeners become true loyal fans that help grow your show organically. So, let’s get into it and let’s break down exactly the mistakes that
you guys need to avoid to make your show pop. Let’s go. (hip hop music) So, the most popular video on my channel is my Beginner’s Guide
to Podcasting video. And that’s kind of more of
a getting started guide. So, in this one I’m
actually going to break it down to the mistakes
that I see people make while conducting their interviews or shaping the direction for their show. So, this is going to have
a ton of value for you. So, I encourage you to
stick around until the end because it might be one of these mistakes that you’re making that
could really help you. So, let’s go. The first mistake, it’s
kind of a throw away mistake but I’m going to
put it in here anyways, and that’s just simply not starting a podcast in general. The biggest reasons I see that most people don’t start a podcast,
it’s because they either think they’re too late to the game, they think that they won’t be good, or that they won’t be able to grow it and make money from it. I’m going to dispel all
three of those myths right here. The first, if
you think you’re too late to the game, that’s absolutely false. Podcasting is continuing
to grow every single day. And with that, new listeners are coming and finding podcasts. So that’s not a reason to get discouraged. If anything, that’s
actually a positive thing. With all these new shows starting up and all these new people
coming to the platform, that means the best are
going to end up winning. So, if you’re willing to put in the time to continue to get your show to be better, and an improved experience
for your listeners, you’re going to have
the opportunity to grow and to a far larger scale
because of those new listeners coming to the platform and looking for podcasts. The second thing is
people thinking they’re not good enough, which
is absolute garbage. Obviously you’re not going to be great at something that you just start out. But, you’re going to have a lot of opportunity to grow. And the conversations
that you have are going to make you a better conversationalist, and that is a transferable
skill to anything that you do in life. So, not only are you
meeting and connecting with new people, you’re improving your
ability to conduct yourself in a conversational matter, which is only going to
help you in anything that you want to do in life.
Literally anything. It’ll allow you to connect
with people far easier, and at a far more deep level, and that is something that
is an invaluable skill that can come from podcasting. So, the third thing that
I had mentioned was that people feel like they
can’t make money from it. That also is B.S. You can make money from it. But I would say is that, don’t get into it to try to make money. Okay? That’s a mistake I see people make. Because if you get into
it strictly for the money it’s difficult to get to that point. If that’s your why, you
likely won’t get there. If you are really
concerned about monetizing your podcast, I’m going
to have a video coming out in about two or three weeks
talking all about that topic, so be sure to subscribe
so that you don’t miss it. The next big mistake that
I see a ton of podcasters make is being the exact
same as another show or another podcaster. If that void has been filled,
there’s no need for you to be the exact same. And you may love a show
and that might be why you’re starting your own podcast, but I encourage you not
to be the exact same. That’s not going to help you in any way, shape or form. If that’s already being
supplied by someone why would they listen to
you, especially when you’re not the name that is
already attached to that kind of show. So, while it’s very difficult
to create a completely new genre of podcast, I do encourage you to get creative and try to be similar to
the shows that you love, because it’s obviously what you’re going to be interested in. But try to find your own spin. A good rule of thumb to
have is that make sure that when someone listens to your
show they know it’s yours and not anyone else’s. They know it’s you and you alone and that’s why they’re going
to come back and listen to you. Let me give you an example. If you have had the same
guest as someone else, it should be very easy to
tell that it’s your show. That’s why the fans are
going to be fans of you. That’s why they’re going
to continue to come back and that unique voice and
tone that you’re going to create for yourself is why
the fans of your guests that are going to come listen to you, are going to become fans of yours. Because of that uniqueness, what you bring to the podcasting platform. So don’t try to be just like someone else that you love. Capture the elements that you do love but put your own spin
on it whenever possible to make it fresh, unique and you. It’s very imperative to be you. There’s a saying that I love and it’s, “Different is better than better.” So, focus on being you. If you’re unique and you’re different by being yourself, that is a huge plus and
can go a very long way in helping you to
establish a very powerful brand and a loyal fan base. So, just try to be yourself, unique. Don’t try to copy anyone. Third huge mistake that I see so often, and I was very guilty
of this in the beginning and that’s not actually
listening to what your guests are saying. And that may sound crazy, like a thing that would never actually happen. But let me break it down
to you with some examples. Typically when you have
someone on your show and you know that they’re going
to be coming on your show, you do a bit of research on them and you set up some
questions that you’re going to use to conduct through the interview. A rookie interviewer
or podcaster will stick so tightly to the script that after they ask that question they instantly bring their
attention to the next question on the list. That means they’re no longer listening to the reply from the previous question and instead they’re just
so fixated on moving to the next question. That’s terrible because
you’re not actually listening to the person that you have on the show, and that’s the whole
reason why you’re having that conversation. Plus, you’re missing
potential opportunities to dive far deeper into
things that the guest will give you that could
provide so much value for your audience. And that could be exactly
the nugget that your audience takes away that then leaves them very, very grateful to you and your show and that ultimately makes them a fan. So, if you don’t actually
listen and engage yourself into each and every question, you’re only doing yourself a disservice by not actually allowing the conversation to develop an organic flow
and bring you to the right places to provide that right value. So, I encourage you to
listen to every person. And I know that sounds like obvious, but truly, deeply listen. Go back to your kindergarten days when your teacher would have
said, “actively listening.” That’s what we want
from you as a podcaster. So that you can make sure you’re
asking the right question. And don’t get fixated on jumping to the next question. If they give you something
during their reply, try to dig deeper, try
to get more from that if you think it’s going
to provide lots of value for your audience and
if you think it could really help enhance the conversation. If you’re enjoying this
video and finding value, please drop a like and
drop a comment down below. The engagement really
helps with the algorithm. And it’s exactly what made my other video super successful. So, if you could do that for me, that’d be much, much appreciated. It would mean the world to
me. So, please, drop a like, drop a comment, click subscribe, thanks. The fourth huge mistake
that I see I just simply podcasters having brutal audio quality. I’m not a huge techie,
I’m not a huge audio nerd, I would never claim to be one, but there is a minimum quality standard that you need to provide for people to listen to your show. If it sounds like it’s coming from a radio from the 50s, that is going to be a
point where it doesn’t matter what quality is coming out of that, chances are people aren’t going to have the stamina and the grit to get through that whole episode. So, with that being said, quality doesn’t have
to be super expensive. This mic that I have right here, which I will link down below, is like 60 U.S. dollars, about 80 or 90 here in Canada. And this will get you just
as much quality as you need. Tim Farriss, one of the biggest
podcasters on the planet, makes tons of money from
his podcast, his show, whenever he conducts an online interview he uses this bad boy right here. So, that goes to show
you that quality doesn’t have to be super expensive. Are there $600 mics that
will sound better than this? Yes. But, with that being said,
if most of your interviews are going to be conducted online, the USB nature of it, and
the fact that it’s being adjusted by so many different platforms, there’s no need in
spending all that money. And I know this from experience. I’ve interviewed somebody
using a $600 mic, doing it online, and they didn’t sound any better than me with this $60 mic right here. So, understand that there
is a minimum quality requirement but who
doesn’t have 60 dollars? I’m very confident you
could put together $60. If you don’t, watch some
other videos on my channel. I talk about different
hustles that you can definitely put together 60 dollars. Maybe go flip a few
things, make some money. This would be a great investment. Get the mic and then the pop filter which will help to down
out some of the P’s, the popping and it will make your show sound way better. So, building off that audio issue, I see a lot of podcasters not require their guests to have a decent mic as well. So, if you as the host
are using a decent mic and then your guest is
using the onboard mic from their laptop or
something similar to that poor of quality, that contrast is going
to be very difficult on the ear and a lot more work for you. So, I would highly
advise you to ask guests to at least use headphones
that have a mic in them. That’s going to allow you
to reduce a lot of reverb and have a higher quality product versus the onboard mic on their
phone or their laptop. It’s just going to sound
way better and give you a lot less work to do in post. Fifth huge mistake is
having limiting beliefs. I think this is a detriment
to a lot of people’s success in everything, but very much so in podcasts. If you’re going to have
a show where you’re going to bring on guests, don’t limit yourself
to who you think would be interested in coming on your show. Well, I’ve had a lot of people on mine that I had no right to have on my show given my brand or my reach
or my audience at the time. So, don’t have the limiting
beliefs that someone won’t come on the show. If there’s someone that you want at all, I encourage you to try, try and try again to get them on the show. If you don’t hear anything that’s fine. But, if you won’t ask you
can’t receive the yes. And the one yes will allow you to take off that limited belief from yourself, take you out of that box, and it will open your mind
up to the possibilities that are truly out there
through the internet and podcasting in general. My first guest that I got
back where I was like, there’s no way this person’s
going to come on my show, I literally instantly was
like, okay, now my world is now open and there’s so many people I want to get on my show. And having that optimism will only attract more and more positive
guests onto your show, that will help you grow, allow you to network effectively, and just expand and make great
relationships with people while providing valuable
content to your listeners. So, don’t have any limiting beliefs when it comes to podcasting. The world is truly your oyster and you can make it as big,
or speak to whoever you want as long as you’re willing
to put in the time and effort to be great at what you do and to never give up. That was super preachy, but it’s true. So, sixth mistake and
that is waiting until the end to plug your guest’s
whatever they’re trying to plug that time. Typically if people
are coming on your show there’s something that
they’re looking to promote. And by waiting until the end
of it, which is typically become the norm in podcasting, you’re limiting yourself
and the guest a lot. Let me explain why you’re
limiting yourself by doing that. One, first of all, is people, if you look at your analytics, a lot of people are going
to drop off before they get to the end. So, all you’re doing is
limiting the amount of people that could hear the plug
and actually follow through on the desire to call to action. If far fewer people
hear that call to action and don’t perform it, that doesn’t make you look as good. So, if you put it in the middle, or even earlier on when
there’s a lot more people listening and then more
perform the call to action, that’s going to make you look a lot better in the guest’s eyes. And they’re going to be far
more likely to refer you to any of their friends
or people within their network that you would want on their show. And then two it’s affecting
the guest, obviously, because less people are hearing the desire to call to action that
could perform it and bring value to the guest as well
as the person who could follow the person or buy their book, buy their course, whatever it may be, simply because they weren’t made aware because they never actually heard it. So, that big mistake is
not plugging the desired plugs, call to actions, whatever, early enough in the show
to maximize the exposure to the most amount of listeners possible. So, do it earlier on
rather than at the end, because people drop off. Seventh and final huge
mistake that I see too many podcasters make and that
is getting into to it for the money. They think that this is
going to be how they’re going to make their money
and they end up quitting. And it’s definitely not
easy, but I will say I think it’s the most valuable
platform of them all. The opportunity to interact
with different people, to network, to make true
meaning lasting relationships, is incredible and truly life changing. But, if you’re strictly
in here for the money you will not have what it takes to last and the money will never find you. Money typically follows passion and action and if you’re not going to have a passion you’re not going to be able to withstand the grueling process to
continue with that action. So, get into it for the love of it. If the money finds you,
find that as a bonus, okay? Because if you strictly get
into it with the fixation on this is how I’m going to make money, I’m very confident you
likely won’t get there unless you already have a large audience or a means to funnel
traffic either through paid traffic or through a very
large social presence already. So, keep that in mind when
you’re starting your show. Make sure it’s a passion project. That’s also going to
mean that you’re going to bring that passion to every
conversation and it’s going to be far more likely that
you’re going to connect, have very deep meaningful relationships and conversations and that’s going to increase your network,
you’re going to make a lot more friends and
the people listening are going to be able to
sense that and take a lot more from the episode. So, make sure it’s a passion
and then typically the money will follow that passion. And again, as I mentioned
earlier, if you are really concerned about monetizing your podcast, be sure to subscribe
because I’ll be dropping a video in the next few
weeks all on that topic. So, those are the seven
mistakes that I see far too many podcasters
making and I don’t want you to make them because you
could be dramatically limiting yourself and your future growth with your podcast. So, I thank you guys so much for watching. Let me know if you think
there’s any major mistakes that I missed in the
comment section down below. And again, drop the
video a like if you found any value from it. It really, really helps
me out and it means the world to me. So, thank you guys so much for watching. Keep killing it, keep crushing it. I can’t wait to talk to you
guys soon. Have a good one. Peace. (hip hop music)

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