10 Unbelievable Facts About Fast Fashion

10 Unbelievable Facts About Fast Fashion


We seem to be constantly bombarded by all
sorts of information about climate change, and what negative effects it has on the environment
and humanity as a whole. But in light of those many gloomy facts, we’re
not really given any options as to what we can do ourselves to counter the situation
– making us feel more anxious and less in control with every passing day. We somehow see this whole climate-change thing
as a governmental responsibility of sorts, but as things often are, the environment is
usually pushed to the sidelines of policymaking, as if somehow the problem will solve itself. There are, nevertheless, things that we can
individually do to curb global warming. This isn’t called The Age of Efficiency
for nothing, and we can do our part simply by becoming more efficient in everything that
we do. And almost nothing is as wasteful as the clothes
we wear. Known as fast fashion, this apparel industry
has crept itself under the radar to become one of the leading causes of pollution in
the world. 10. What is Fast Fashion? Sometimes described as “low cost clothing
collections that mimic current fashion trends,” fast fashion is a modern term used by fashion
retailers to reference a particular segment of the fashion industry that focuses on getting
new garment designs from the catwalk and into the hands of consumers as fast as possible. Its emphasis is on optimizing the supply-chain
so as to lower the price as much as possible, and to offer an aggressive marketing campaign
that will generate as many new trends as it labels others as obsolete. Fast fashion clothes are usually made out
of low-quality materials so as to reduce costs, and are usually bought by young consumers
who want to keep up with the latest trends. Fast fashion, or cheap chic, got its start
in the 1990s, when fashion designers were under pressure to increase their revenue as
department store chains were beginning to create their own lines of cheap, but fashion-oriented
clothing. A figurative war began to produce as many
trends of clothing as possible, fueled in large part by the emergent manufacturing powerhouses
from Asia. A Cambridge University study showed that in
2006 people were buying a third more clothes than they were in 2002. Moreover, people had four times as many clothes
as they had in the ’80s. Today, retailers like ZARA, H&M, Primark,
Peacocks, NewYorker, C&A, Forever 21, Topshop, and many others are synonymous with fast fashion. 9. Fast Fashion’s Worth Fast fashion is big business, as you can imagine. But just how big is it? Well, according to the latest statistics,
the global fashion market is worth at somewhere around $3 trillion – which represents roughly
3 percent of the world’s entire GDP, and $500 billion more than the GDP of the United
Kingdom. The womenswear industry accounts for $621
billion, menswear is worth $402 billion, while the rest is comprised of childswear, sportswear,
bridalwear, and all sorts of luxury goods. Fast fashion accounts for $1.2 trillion here,
with $250 billion coming in from the US alone. Among the high-earners here are people like
Doris Fisher with $2.7 billion. She and her husband cofounded Gap. Philip and Cristina Green, the owners of fast
fashion brands such as Topshop and Topman, Dorothy Perkins, and Miss Selfridge, are worth
$5.3 billion. Stefan Persson, the owner of H&M, is worth
$19.7 billion, while Amancio Ortega, the owner of Zara, Bershka, Oysho, Zara Home, and Pull&Bear,
has a net worth of $82.5 billion. In 2017, he was the richest man in Europe
and the richest retailer in the world. For a short time, he even surpassed Bill Gates
as the official richest man in the world. Inditex, the parent retail company for all
his other brands mentioned above, has business in over 7,200 stores worldwide. 8. Planned Obsolescence Even though fast fashion isn’t the only
one to make use of planned obsolescence, it is, nevertheless, an industry that’s entirely
defined and dependent on it. A planned obsolescence, as its name suggests,
is an economic strategy in which a product is purposefully made so as to last for a short
period of time so as to incentivize continued consumption. Today, a low-cost shirt is designed to last
for around 30 washes, and a pair of cheap trainers lasts for about 60 miles, on average. Up until fairly recently in our history, before
synthetic fabrics like polyester and nylon became popular, clothes were made exclusively
out of natural materials like wool, cotton, silk and linen. These natural fibers are more durable than
synthetic ones and thus last for much longer. But besides the fabric itself, clothes from
50 years ago were better made and of a much higher quality that they are now. Daniel Milford-Cottam, a fashion cataloguer
at the Victoria and Albert Museum, in London, said in an interview that there are also some
deliberate measures being taken so clothes will not last as long. Some of these ‘tricks’ go from using inappropriate
fabrics, to delicate materials roughly stitched together – things that accelerate wearing
and tearing, especially during washing. Most clothes manufacturers are also aware
that people don’t usually check washing labels too carefully, or use too much detergent,
and take this situation for granted. Moreover, many clothes are a blend of two
or more materials, such as cotton and polyester – which shrink differently in the wash,
destroying the shape of the clothing in the process. Buttons are also not properly sewn on, and
they’re almost guaranteed to fall off. Manufacturers also know that many people are
too lazy to sew them back on, preferring instead to buy a new garment instead. But hey, what can you expect from a $5 shirt,
right? 7. Fast Marketing But in order to make this planned obsolescence
go seemingly unnoticed by the average consumer, fast fashion retailers make use on an aggressive
and continuously-ongoing marketing campaign that keeps shoppers always off balance. The sheer amount of new designs and collections
that go on and off the shelves is simply staggering. Not that long ago, most fashion labels produced
two collections per year – a spring/summer one and an autumn/winter one. But ever since fast fashion came into play,
that number has skyrocketed. Today, most fashion houses are offering 18,
or even more, new collections every year. This means a piece of clothing becomes fashionably
outdated in about a month, or even less. And as a result, statistics show that we wear
these low-cost clothes only 5 times, on average, and keep them in our closets for just 35 days
before we throw them away (or just let them start to collect dust). There are currently two main strategies in
fast fashion. One is by investing heavily in their new collections
with billboards, TV commercials, “on sale” seasons, and marketing TV shows, among other
such advertisements. Primark, on the other hand, operates with
no advertisements whatsoever. It instead relies on strategies like store
layout, shop fittings, and visual merchandising to add for an overall pleasurable shopping
experience and impulse buying. 6. Overconsumption Back in the 1960s, the average American was
investing in roughly 25 pieces of clothing every year. Today, it’s over 80. Around 150 billion new clothes are being manufactured
every year. That’s about 20 for every man, woman, and
child on the planet. In 2010, an average family from the US spent
roughly $1,700 on apparel every year, while the average ‘Manhattanite’ spent about
$362 per month. In the United Kingdom, it’s estimated that
roughly $46.7 billion worth of clothes exist in people’s closets, often having never
been worn. But once these clothes become outdated, or
we no longer have any more room in our wardrobes, then, nine times out of ten, they end up at
the dump. There is a surprising amount of clothes being
thrown away. An average British person throws away about
66 pounds of clothes (about 235 million items in total for the whole country, or about 1.2
million metric tons every year). An average American is responsible for about
82 pounds. There is an estimated 13 trillion tons of
clothes at landfills in the US. Now, to be fair, some fast fashion companies
do have some recycling programs, trying to curb the so-called ‘throwaway culture,”
but critics that this is just some sort of token gesture and it only ends up increasing
consumption by offering a ‘guilt-free’ feeling to their customers. 5. Cheap Labor As recently as 1990, half of the clothes that
you’d regularly find in stores around the US were made in America. But since fast fashion, that percentage has
dropped to only 2%. And as you can imagine, so have the number
of jobs that revolve around this industry. If in 1990 there were roughly 900,000 people
working in the apparel manufacturing business in the US, in 2011 that number dropped to
150,000. Roughly 42% of these imports come from China,
with the rest being shipped in from other countries such as Vietnam, Bangladesh, India,
Indonesia, or Mexico, among others. You probably know already where we’re going
with this – exactly where the manufacturing sector went. “Sweatshops” in developing countries. There are currently 75 million people in the
world working long hours to produce the many cheap clothes that we buy, and 80% of those
people are women. In fact, the garment industry boasts that
it’s the top employer of women in the world – which is true. Unfortunately, however, what they oftentimes
forget to mention is the fact that 98% of their employees are paid less than a living
wage for up to 14 or even 18 hours per day of work. In Bangladesh, for instance, the median salary
is around $340 per month. The average clothes maker, however, is paid
just $68 per month. This means that these underpaid workers are
caught in a poverty trap from which is incredibly hard to escape from. And let’s not forget about child labor. There are currently over 168 million children
involved in child labor across the globe – that’s 11% of the global population of children. And many of them are in the apparel industry. Well known high-street brands such as Nike,
H&M, Gap, and Adidas, among others, have all employed the services of offshore manufacturers
that were later exposed for using children working in unsafe conditions. 4. The 2013 Rana Plaza Collapse The fashion industry’s supply-chain network
is so convoluted and complex that Helena Helmersson, H&M’s Head of Sustainability, says that’s
“impossible to be in full control” of it. And because of this complexity, these world
renowned brands always have deniability in case something terrible happens, or is discovered. As we’ve mentioned before, the driving force
behind fast fashion is keeping the entire supply-chain as cheap as possible. When relying on quantity instead of quality,
some corners need to be cut, and this oftentimes means the safety measures. With increasingly high demand, manufacturers
feel pressured to deliver on that order, most often by making the factory employees work
extra hours, as well as to employ a sub-contractor of their own, a sort of ‘shadow-factory,’
if you will. In principle, only approved factories can
make the clothes for any particular brand, but as time has shown us, this is rarely the
case. This is how North Korea’s second largest
export after coal is textiles. China is subcontracting manufacturers in North
Korea to make clothes on their behalf, which they then ship to the United States and the
rest of the world. And if child labor is discovered or something
bad happens with any of these shadow factories, high-street brands can cite deniability by
saying that they had no idea their clothes were made there. Most of these brands have been caught multiple
times with all sorts of safety irregularities or child labor, but always said that they
had no idea their clothes were made there. But given the fact that this has been happening
for more than two decades and there are no visible improvements, some begin to wonder
whether these brands don’t actually prefer things to stay this way. Anyway, the Rana Plaza collapse that occurred
in Bangladesh is the largest clothing-related accident in the world. Some 1,134 people died and another 2,500 were
injured after the building collapsed in 2013. Most of the victims were employed in the manufacturing
of clothing, and many safety measures were cut and bypassed in order to increase profits
and fulfill the orders. A week after the accident, a meeting between
retailers and several NGOs was held in order to reach an agreement where the retailers
would pay more for the clothing they bought from the manufacturers so they could improve
their safety standards. Of the 29 brands that were sourcing their
products at Rana, only nine actually showed up for the meetings. Walmart, Carrefour, Mango, Auchan and Kik
did not want to sign the agreement. Most of these multibillion dollar companies
found it extremely hard to put together $30 million for the victim’s families, and only
after being, more or less, coerced by the leaders of the G7 summit. 3. The Resource and Energy-Intensive Fabrics In 2015, the world produced roughly 155,000
square miles of fabric (about the size of California). Cotton is among the most common of these fabrics
found in our clothes today. It makes up roughly 40% of all the fabrics
used in the apparel industry. But cotton is an especially ‘needy’ plant. For instance, even organic cotton, which might
seem a better choice, still needs roughly 5,000 gallons of water in order to produce
a T-shirt and a pair of jeans. In Uzbekistan, which is the sixth largest
producer of cotton, so much water was diverted away from its natural flow in order to irrigate
it, that the Aral Sea (which was actually the 4th largest lake in the world), disappeared
almost entirely. This was one of the largest man-made disasters
in history. And even though cotton takes up just 2.4%
of all the croplands available on Earth, it consumes 10% of all the fertilizers, as well
as 25% of all insecticides used in agriculture. Now, polyester and nylon are the other two
major materials used to make cheap clothes. Both are derived from petrochemicals, and
both are non-biodegradable. In the manufacture of nylon, large quantities
of nitrous oxide (which is a greenhouse gas 300 times more potent than CO2) are emitted. When it comes to polyester, it is estimated
that around 70 million barrels of oil are used every year. Fortunately, however, clothing manufacturers
are looking to recycle this material – mainly from used drinking bottles. But while the US recycles only 6% of these
bottles, some clothing manufacturers, eager to get that “recycled” badge, have begun
to buy unused bottles straight from the producer and to use it in their clothes. Furthermore, with every washing, every polyester-based
article of clothing sheds around 1,900 individual microfibers of plastic that eventually find
their way in the ocean. These are then eaten up by fish and eventually
find their way into our own bodies. Scientists have also discovered that 83% of
all tap water across the globe is contaminated with these microfibers. The US had the highest concentration of 94%. Luckily, two inventors have designed a bag
capable of catching these fibers while still in the washing machine. Lastly, but equally as important and devastating
is rayon. This is a fabric made out of wood pulp and
which is responsible for over 70 million trees being cut every year to produce it. Viscose, modal and lyocell are all specific
types of rayon. 2. Your Cheap Clothes Travel More Than You Do Even though most of the large apparel conglomerates
are based in the United States or Europe, more than 60% of all the clothes made worldwide
are manufactured in developing countries. And what’s more, the largest consumers are
found halfway across the world in the already-developed part of the planet. This means that those clothes need to be shipped
from one place to the other. The same thing applies for cotton and all
the other materials that may not be produced in the same are that the clothes are. This means that over 90% of clothes in the
world traverse at least one ocean to get in the hands of their owners. Cotton will, most likely, travel by truck,
train, cargo ship and even plane before it becomes a shirt or a pair of jeans. It total, cotton travels more than the circumference
of the Earth. Fast fashion accounts for 10% of the planet’s
greenhouse output. And when taken with all the other negative
effects it has, like water usage and pollution, land degradation and dye toxicity, fast fashion
manages to creep its way to the second place as the dirtiest and most pollutant industry
after oil. But hey, it’s only a $5 shirt, what do you
expect, right? 1. Slow Fashion Like food and food waste, fast fashion and
the garment industry was given little to no attention during the Paris climate agreement. This means that, even under the most optimistic
predictions, almost nothing will be done about the issue. But from a brighter perspective, this means
that more can be achieved than the Agreement set out to do in the first place. And what’s more, this issue is in our hands,
and not in the hands of our governments. Because all that we’ve talked about up until
this point is only half of the equation, while the other half is us, the consumers. And here is where Slow Fashion comes into
play. And as its name suggests, this movement is
focused on the quality of the clothing rather than selling or buying it by the truckload. There are many ways to engage in this sort
of slow fashion trend. You could buy your clothes from a thrift store,
for instance, and then bring that piece of clothing to a tailor to modify it according
to your size or design. If you don’t have time on your hands to
scour for ‘hidden treasures,’ then there’s the option of looking for brands and companies
that produce and sell ethically made, eco-friendly garments. There are even some mobile apps, like GoodGuide,
that helps you find out more about a particular product – about how it’s made and what
impact it has on your health and on the environment. You could chose instead to buy your clothes
from a local small business, or you could even make it yourself. The point is that there are a multitude of
ways to fight against fast fashion and its negative effects it has on the world.

100 thoughts on “10 Unbelievable Facts About Fast Fashion

  1. I make most of mine and thrift stores .I buy new maybe once every two or three years and only if I cant find it at the thrift store or something I cant make. Shose are the one exception I buy them once a year and that is a pair of tennis shose.

  2. I don't really toss clothing away easy. If it gets old and worn it becomes around the house clothes or pajamas. After that it's painting clothing or oil rags.
    I've used old clothes for pillow stuffing.

  3. I don't generally buy clothes, but socks don't seem to last at all. Although I will keep shirts 2-3years, socks will last 3months at best.

  4. And here I am wearing the same 10 t shirts that I got for freshman year of highschool…. As a freshman in college

  5. I'm going to show this video to a bunch of my friends. They in turn will force their daughters and granddaughters to watch it.

  6. I am 34. I just went through my closet a few weeks ago and pulled out stuff that no longer fits that I got in high school. I keep my clothes forever.

  7. This whole video blew my mind. It does indicate that I'm not losing my mind, though, and that clothes are not as well made as they used to be.

  8. When our clothes get worn out or damaged beyond repair, my husband uses them as rags in his wood shop. When they've outlived their use as rags, if they weren't used on anything that would be dangerous to burn, they become kindling for the wood stove that heats the wood shop, or the backyard fire pit. When our daughter grows out of her clothes, I wash it all, pick out favourite items to save for memories & her future younger sibling(s) and then pass the rest on to friends with younger girls. I rarely shop for clothing for myself these days, and I tend to wear the same 2-3 pants and 10-15 shirts until they're completely worn out. With minimal sewing skills and no fancy equipment (I own needles, thread, and a single thimble) I can repair split seems, escapee buttons, and some small holes, depending on location and fabric type. I also do everything I can to treat stains before they get to the washer, but when something gets through anyway and ends up with a baked in stain, I just simply don't wear it out in public. It becomes lounging/bed/cabin gear.

  9. This is why I love uniforms never have to worry about what's in fashion and what's out of fashion 80% of the time.

  10. For those depressed about this, take comfort that this stuff is being addressed in modern classes teaching students about the unethical situation.

    And I’m majoring in Supply Chain Management.

  11. Most of my clothes are on average 5 years or older and they're still alright. Admittedly i dont follow fashion trends and i have never ever seen or heard of a Zara store.

  12. Didn't "enjoy" it actually. It caused me actual anxiety. Not the "can't breathe" type but the "what the hell kind of world will my great-grands or great great-grands inherit 100 years from now? It feels impossible to combat. As long as billionaires want to be trillionaires this will not end. And as long as gullible, greedy people exist this will be my great great-grands legacy. Damn.

  13. If those women and children were not cheap, they would have no jobs. The reason that the jobs went there was the low cost of labor. If they had no jobs, they would have nowhere to live and nothing to eat. They are not stupid. If they did not feel that they are better working for what they can get than not working, they would not show up for work. Unless you can solve these issues, better not rock the boat lest you cause even more suffering.

  14. WHAT you throw things away like that?! buy shirts for 5 DOLLARS?! DON'T GIVE TO THRIFT SHOPS?! DON'T BUY THINGS YOU LIKE ENOUGH TOWEAR FOR AT LEAST A YEAR OR TWO MINIMUM?! I knew people went through things fast, my mom does, but I didn't think anyone COULD go that fast without being rich

  15. It sounds like it may be the right time to change our favorite fabric from cotton to bamboo. Bamboo fibers make garments with a very soft hand. Bamboo fabric is breathable, absorbent and comfortable. Personally, I buy about ten garments, other than socks and underwear, per year. I prefer natural fibers, classic cuts that don't go out of fashion, and sturdy, well-made garments that I can wear for many years to come. A fashion horse, I am NOT.

  16. I have 4 kids and a wife and I only buy about 30 pieces of cloths per year. That mainly has to do with them aging

  17. I don't know but I have shirts and pants that last me years so does my family. We are well to do and can afford new clothes but come on, we aren't stupid either. But thrift stores are great.

  18. It would be so easy to wash used clothes, throw them in a bag or cardboard box, and take the full bag/box to a charity thrift store.

    These charity thrift stores can even make money from worn-out clothes. Just give the bag/box of worn-out clothes to the charity. A textile-buyer comes around and buys the worn-out clothes.

    I donate to a charity thrift store that helps victims of domestic abuse get away from and recover from the abuser.

  19. I like king gee dry-as-bone and RM Williams is my top things expensive as all hell but i got some short 8 years ago looks brand new and for my hat akubra and a seiko watch but it as lasted me more then 4 brand new cars

  20. When I noticed 15 years ago that my 50$ pair of jeans had seams that were just falling apart for no reason, I learned to up my sewing game. I make what I can and buy what I can't or don't want to make. At least I can add proper seams to the legs or add POCKETS. Because for some reason, bulk fashion suppliers think us women don't need or desire pockets. Twitches

  21. Dealing with climate change should not be left to the government. But I knew little about fashion beyond the stereotypes.

  22. No.
    Listen, there is way too much convincing the public that the every-day consumer is the main problem in causing global warming. Nice as it is to each do our part… this isn't going to be solved at the consumer level. It's CORPORATIONS dumping metric tons of carbon dioxide and other chemicals into the environment which is the bulk of the problem. We shouldn't be wasteful and certainly not purchasing more things helps, but pushing the responsibility onto individuals is little more than a smokescreen meant to distract from the real problem.

    For us to really make a difference, with our personal habits, we would need to collectively re-shape consumer culture and effectively boycott capitalism… I'm on board with doing that, but the real solution is to hold companies to harsher regulations… or you know, like, any regulations at all [when it comes to greenhouse gasses].

  23. This happens all because they have mastered the art of selling a $3 pair of pants for $79.99, but for one day only, it will be 25% off.

    I however still wear many clothes that I had from Junior High. Still fits, perfectly comfortable. The rest was either a gift or hand-me-down.

  24. How many washes has that blue shirt of yours had?? In almost every video it seems to get an outing / airing.

  25. Any clothes that I don't wear or have never worn, I donate to charity shops here in England…at least I haven't wasted my money totally…

  26. Another great video! You should make one about the horrors of animal agriculture. Not only is it terrible for the planet and the animals, but it is also terrible for workers.

  27. You missed something on the cotton. Organic cotton uses significantly more water than traditionally grown cotton, because of crop yield per acre.

  28. So until celebrities stop perpetuating waste of Fashion, we can stop listening to them whine about global warming. Love it. Oh how the high and mighty have fallen.

  29. I would hope that someone throwing clothing away every 35 days would eventually feel ashamed at their wickedly wasteful ways. People just have no idea how empty life is when it’s lived for possession and consumption. If everyone had and craved only what they needed, think of the resources we could devote to the true challenges facing us all.

  30. This is why my top fashion place is thrift stores. Not only is it cheap, you're repurposing items…and it's nice to just have your own fashion sense. Really, stop being such sheep, people. Just do your own thing, don't worry about what a magazine or brand tells you what you "should" or "shouldn't" be wearing.

  31. Buy clothes at a thrift store. Wouldn't thrift stores, assuming some of these garments by pass the dump and get donated, be pretty full of the same fast fashion that one is suppose to try and avoid? I smell a paradox.

  32. I buy at thrift stores and resell, My favorite finds and the ones I try to keep the most of are vintage, pre 1990's at least, American made natural fibers. Those types of clothes sell really well, it's hard to find locally made, natural fiber, well made clothes these days and there is a huge movement going in that direction right now.

  33. Why are people throwing away clothes? Donate them to Goodwill like WTF. I saw a bunch of clothes in our local trash can the other day and we live like a 2 minute drive from Goodwill. I was actually thinking of taking them out and donating them but didn't end up doing that.

  34. There are huge fabric dump sites in several 3rd world nations where items are made. A great documentary "The True Cost". People literally die in these sweat shops. Probable denie-ability!

  35. This particular product of your hard work has given me so much valuable and distressing information that my brain wants to regurgitate but my conscience won't let it. I am already a vegetarian who wears no leather or any other clothing containing animal parts and buys no product that is tested on animals. Now I have more research to do about buying humane apparel. It will be more difficult because clothing is not labeled like food, cosmetics, body products, etc. I am overwhelmed, but I shall persevere. Thank you.

  36. So you briefly mentioned a thing you put in the wash to catch the plastic bits. Details on that, or at least a link, would be super.

  37. Eye opening and thought provoking, as usual. Thank you Simon! Videos like this are why I rave to all my friends about your channels!

  38. Wow to think that much money is spent on clothes is amazing. To bad that much money isn't spent on curing cancer or solving world hunger. Imagine how many educations could be funded with those amounts. Sounds like humans are pretty dam shallow.

  39. Any idea what to do with clothes that are irreparable? After about 10 years some clothes just don't have enough left in them to repair them, but it seems wrong to throw them in the garbage… is there a fabric recycling type program somewhere?

  40. Speaking of global warming and greenhouse gases, has Hawaii considered how they are going to buy and pay for enough CARBON CREDITS to offset the output from Kilauea volcano?

  41. I don't care about fashion because I prefer to not only dress comfortably but modestly. I'm still trying to find clothes that are modest.

  42. Simon, I own an algae based biofuels production company and our story is truth that is unbelievable.

  43. This isn't so much a list as it is an Activism essay on environmentalism. Not a judgement on the content, just saying this seems like it belong somewhere else.

  44. he missed that even if you do donate clothes, most end up in the landfill anyways (or a third world country where they dont want them either) think about it, if you go purchase an item of clothing for $5. wear it a few times, then donate it, its mostly ruined or no one wants it who is selling it.. how many t-shirts can a thrift store have anyway….

  45. For christsake! Please learn the difference between the words "investment" and "cost". I am tired of having to downvote videos because people misuse and destroy the word investment out of their own ignorance.

  46. What is the link to stores avoidding fast fashion? Iam sick of my clothing not lasting and don’t have many options in town

  47. Besides thrift shopping, there are a few other things you can do: 1. Never use fabric softeners – they are the leading culprit of putting microfibers into the ocean, and all those fibers in the air and water mean the clothing they came off of wears out more quickly. 2. Preserve the clothing you already own by washing less frequently, using gentle environment friendly detergents, never using more than recommended, washing in cold water, and hanging out to dry. 3. Learn how to do simple repairs by yourself. 4. Host and attend clothing exchanges with your friends and community – someone else's trash is your treasure. 5. Start a community children's closet. 6. Share this video with everyone you know.

  48. Makes me glad I make a lot of my own clothes or shop at the thrift store. (Avoiding this fast fashion scheme is one reason)

  49. Fast fashion is cool in design, but the quality stitching is poor. There wear and tear is a farce and should never be found at donations or thrift shops. They should add expiration dates.

  50. In a mockery of the serious subject matter, the first ad here was for mail order crap clothes. Zalando this time…

  51. If they really have no idea, this only denotes incompetence. When you notice that despite this their companies are doing well, incompetence seems to be unlikely. But hey, we gotta wear something, right?

  52. As with most things, the 80/20 rule applies. The vast majority of people are NOT like this, but the people who do have waaaay too much clothes

  53. Of all the brands they could illustrate fast fashion with, they chose Superdry? This brand is rather expensive and better quality than Zara etc. The choice of this picture says everything about this channel that just wants to get views with no proper research.

  54. Greenland's temperature has just been recorded at -30°C, 15°C COLDER than normal, in August, and snow has been falling in Germany, Slovenia, Austria (where the 'Ironman' competition had to be cancelled), and the Italian dolomites. This is more reminiscent of going into a Grand Solar Minimum than going into warming. It's going to be another exceptionally cold winter – you can bet on it.

  55. Okay, I knew it was bad. But I didn't know it was this bad. What the hell. I thought I was wasteful with my clothing, but 80 pieces of new clothes a year? Who are these people?

  56. My mom also knows how to sew. I also like to wear stuff until it can't be worn anymore. I also usually sew my buttons back on. It isn't that hard, plus it's cheaper in the long run.

  57. The main problem with sewing a button back on is that you have to check where the hole is so that it fits through the hole.

  58. Tricks on them. I will pay 5 dollars on a pair of pants or a shirt. And will wear it for a year or two. And if the rip I sew them up if I can. And buttons will be sewn back on.

  59. I still wear shirts from when I stopped getting taller around 5 or 6 years ago. I never understood the appeal of spending half my income on cheap, tacky clothing made by overworked, underpaid people. I'm not sure how ethically-made concert t-shirts are, but they're usually the best fitting for me, and last years.

  60. I just watched your video about Utility fashion in Britain during WW2. I'd be down for that. Climate change is a real national emergency.

  61. The problem now is that it is very difficult to buy high quality clothes and shoes. Even more expensive and supposedly higher quality brands are made in the same countries as cheap fast fashion brands. Short of buying luxury European, Japanese or North American made products, which only a few can truly afford, most people end up buying clothes and shoes made by sweat shop labour.

  62. You should do a top ten of the best slow fashion or the best eco-friendly fashion clothing stores or companies.

  63. My grandmother was seamstress in a clothing factory, as was my mother and my aunts and so was I until the whole clothing industry left the US.

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