🎙How to Start a PODCAST for FREE | Complete Guide

🎙How to Start a PODCAST for FREE | Complete Guide

Hey everyone. Welcome back to our channel,
or if this is your first time here, we’re the Pod Sound School, and we are obsessed
with everything podcasting. On today’s video, we’re going to teach you
how to plan, produce, promote, and launch a podcast for free, from start to finish. Completely free. It’s a complete guide from
the beginning to end of your podcast. But before we dive in, I just want to remind you
guys to hit the subscribe button and let you know we’ve also included a free downloadable
PDF of a jumpstart your podcast guide that you should definitely download. We’ll leave
the link in the description below. Okay, let’s get to it. Number one, topic and title. This step is
for those of you who haven’t chosen a topic or title for your show. For this, there’s
two tools that you can use to find a perfect topic for your show, AnswerThePublic and public
forums, like Quora or Reddit. Something that you have to keep in mind when you’re choosing
your topic is that you should choose something that you feel passionate about, something
that you have the the skills and the knowledge and the experience so you can bring that to
your show, and also something that you can have fun with it. Mm-hmm (affirmative). I like that, and that
way you can have longevity with your podcasts and it’s something you could do for months
and months and years to come. Right? Mm-hmm (affirmative). Also, when you’re thinking about your title,
you want to make sure with the title of your podcast, even if you’re really sold on it,
that you make sure to do research first. First off, just check the podcast directories, like
iTunes and Spotify, and make sure that another podcast isn’t already using that podcast name,
and then Google the name and see what comes up when you Google the name. Also, you can
check podchaser.com and see if anybody’s using the name there. Then of course it’s always
a good idea to check to see if the domain name is available. For example, ww.your podcastname.com. That’s a very important step. Mm-hmm (affirmative), yeah. That way in the
future, when you want to have your own website under the name of your podcast, it’s available
for you to use. Yes. We also have a really helpful video here on
our channel that dives even deeper into choosing your topic, so check that out for more information. Let’s move on to step number two. Who is your ideal listener? This is a very
important step for the success of your show. Yes, and it’s probably also the most overlooked
step and the number one reason most podcasts fail. Have you stopped to think who your ideal listener
is and where you can find them? Identifying who your target audience is will help you
to tailor your content to your target audience, it will help you save time with your social
media promotion, and it will also help you with finding sponsors, growing your community,
and getting more fans. Mm-hmm (affirmative). Sometimes it’s good
when you’re trying to find your niche and really pinpoint or niche down to imagine people
that you would like to serve or that you could be of help to, or people that struggle or
grapple with the same things that you do. If you want to dive a little deeper and learn
more about finding and identifying your niche audience, we have this video right here that
can help you with that. Okay. Let’s move on to step number three,
artwork and social media. You’ve got your title chosen, you’ve identified and niched
down who your target audience is, now it’s time to create that cover art for your podcast.
This is a really fun process and there’s a great tool that we love a lot, Canva. If you
haven’t checked Canva out yet, it’s great. You can use it on your iPhone, your Android,
or your computer. This will allow you to make a 3,000 by 3,000 pixel cover artwork. It can
either be a JPEG or a PNG. That’s what you’ll need for your cover art. While in the process of designing and coming
up with your cover art, this is a great time to think about branding, to choose colors
that you’re going to be using for your podcast, and even fonts. It’s also a good idea to create
multiple art pieces that can be art for each episode or even artwork that you can use for
social media. Yes, branding is very important and you don’t
want to limit yourself only to the artwork that you’re creating for your podcast. You
need to be consistent throughout the social media platforms that you’re going to be using.
This is why branding is so important and having the colors of your brand defined. Next would be social media. Yes. Two social media platforms that we recommend
are Twitter and Instagram. Yes, with Twitter being my favorite and Instagram
being Veronica’s favorite. Mm-hmm (affirmative). These are very effective for finding listeners
for your show. Twitter is great because there are so many podcasters active on Twitter,
and it’s also a wonderful place to get started and to gain a lot of followers very quickly. Instagram is another platform that you can
use to promote your podcast. There’s a lot of fun things that you can do over on Instagram,
like Instagram Stories, you can design your feed using your brand colors, you can add
your bio statement and add all the information about your podcast. Mm-hmm (affirmative). We recommend really
getting social media going before you even launch your podcast. This is a great way to
create hype and let people know that your podcast is coming out, and it will help you
once you launch to actually have some followers to come listen to your show. Yeah, very important. We have a playlist here that is great, it
has all of the social media tips and tricks you need to get going both on Twitter and
Instagram. You can find that playlist here. Step number four, choosing your software and
your host. Yes, software and host. This is where a lot
of us get confused. First there’s software or an app that allows us to record our voice,
to make simple edits to our voice, add music and sound effects, and then export that to
an MP3 file. Then there’s the host. The host is where we take this MP3 file, or this episode
that we’ve created, and we upload it to a host, which is essentially a website that
holds onto this MP3 and that MP3 can then be shared or distributed to all of the podcast
directories. There are some really cool free apps that
are not only an audio editor and an audio recorder app, but they’re also a host all
in one. One that we really like is Anchor, and we just made a video about it. It’s really
fun, you should check it out. We started from the very beginning to the very end, we made
a podcast entirely using our smartphone. You can find that video here. For free. Yes, totally for free. Anchor is cool because
it allows you to make simple edits and to record your voice onto the app, and then it
will also host your podcast and distribute it also to the podcast directories for you,
which is really fun and really cool. The downfall of Anchor is that they actually own the rights
to your podcasts. That might not seem like a big deal to you right now, but later down
the road when you become famous that will kind of suck. In addition to Anchor, there’s another app
that’s really cool, and that’s Spreaker Studio. Spreaker’s been around for a while and they
are a podcast hosting company, but they just made an app that does essentially the same
thing the Anchor does. However, the Spreaker Studio doesn’t allow you to make simple edits.
It only allows you to record a little 15-minute chunks of voice and add some sound effects
and things like that. But, Spreaker does not own the rights to your podcast. So Spreaker
will involve some workarounds and a little bit more learning, but it might be a better
option for you if you want to own the rights to your podcast. If you’re going to use Spreaker, what you’ll
need to do is use another audio editing and recording app from the App Store or from your
Android phone. My favorite is Spire, but there’s so many different ones you can use. What you
would do is record your podcast episode into those apps and then you can export an MP3,
put that MP3 into your Spreaker Studio, and then Spreaker Studio will upload, host, and
help you to distribute your podcast episodes. As podcasts are becoming more popular and
are on the rise, companies like Anchor and Spreaker have made it easier for all of us
podcasters to record and host and distribute our podcasts online. Also, if you own a computer, desktop or a
laptop, you can utilize free editing software on your computer. For example, GarageBand
is very good for Mac, Audacity is good for PC, and the one we recommend and we like the
most is Pro Tools | First, which is the free version of Pro Tools. As it happens, we also have a Get Started
With Pro Tools | First playlist here on our channel that you can check out. Using a computer is always going to be a better
option for editing your podcast than using a smartphone, and you can still create a podcast
for free if you own a computer. If you want to take it up a notch and sound even better,
you can spend $60 on an Audio-Technica ATR2100 microphone. It’s a USB microphone, it’ll plug
into your computer and you’ll sound even better than you would on your phone. But if you want
to keep it free, you can either use the internal microphone on your computer or you can still
use the microphone on your phone and then just transfer the files from your phone to
your computer. The reason it is so worth going through that extra step and getting onto a
computer is because of the flexibility and the ease of use with the editing. Also, when you’re using a computer that gives
you the option to check out other free hosting services. We really like Podbean, and a lot
of podcasters have a great experience with Podbean. They have a free service and then
they give you a lot of options, just like Spreaker does actually, to upgrade later as
you go along and grow with your podcast. There you go, podskis. Now that you chose
a topic and the title of your show, you found your ideal listener, you’ve worked on your
artwork and your social media, and you chose your support and your host, and you recorded
your podcast, you’re ready to tell people on social media that you’re going to launch
your podcast. How exciting. How exciting. Come and find us on social media at Pod Sound
school, we would love to hear from you. Yes, and don’t forget you can find the links
to all of the resources we mentioned in this video in the description below, and leave
us some comments here on YouTube. Tell us the title that you’re thinking about for your
show, and especially come and tell us when your show launches. Yes. Until next time, two things. Recuerden hacer la tarea, and don’t forget
to subscribe and like this video. Yes. Until then, happy casting Amigos. Happy casting, people.

8 thoughts on “🎙How to Start a PODCAST for FREE | Complete Guide

  1. For those who are thinking about starting a podcast but are not sure if podcasting is for you, you can test the waters for FREE. We have a lot of free resources you can use to start your podcast. Let us know if you're starting a podcast!

  2. Wow, this is so helpful. Thanks for all the valuable info, it's like a table of contents for all your other videos, haha, I'll definitively be checking those out too.

  3. This is really cool guys. I'm gunna use my smart phone to start a podcast. Ima have to watch a few more of your videos first….

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